digital

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Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
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customer experience, customer interaction, customer engagement, customer relationship, digital, crm solutions/software, customer experience/engagement, e-commerce
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.
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mobile apps, mobility, mobile devices, customer experience, crm solutions/software, customer experience/engagement
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.
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mobile apps, mobility, mobile devices, customer experience, crm solutions/software, customer experience/engagement
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools.
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cross channel, campaign management, campaign management tools, internet marketing, crm solutions/software, customer experience/engagement
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
This paper explores electronic and digital signatures and shows how Adobe solutions let you work with either approach, or a combination of the two.
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digital signature, e-signature, online signature, adobe, digital signatures
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
This paper explores electronic and digital signatures and shows how Adobe solutions let you work with either approach, or a combination of the two.
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digital signature, e-signature, online signature, adobe, digital signatures
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
This paper explores electronic and digital signatures and shows how Adobe solutions let you work with either approach, or a combination of the two.
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digital signature, e-signature, online signature, adobe, digital signatures
    
Adobe
Published By: Adobe     Published Date: Oct 10, 2016
We make it our duty to understand all aspects of digital marketing. For seven years, we’ve surveyed hundreds of marketers worldwide to learn how companies are maturing digitally.
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Adobe
Published By: Adobe     Published Date: Jan 20, 2017
This paper explores the five strategies for creating winning customer experiences.
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Adobe
Published By: Adobe     Published Date: Jan 20, 2017
Les marketeurs dans le domaine des médias et du divertissement ont toujours joué à un jeu de cache-cache aux enjeux élevés avec leurs audiences, à la recherche de fans à forte valeur ajoutée. Mais dans le monde digital d’aujourd’hui, en constante évolution, les règles ont changé.
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Adobe
Published By: Adobe     Published Date: Jan 22, 2017
Alors que vous pensiez avoir  ni dexplorer tous les domaines du digital, le paysage a de nouveau changé. Sachant que les ventes sur Internet et via les canaux mobiles représenteront presque 40% du total des ventes à compter de 2018, il est impératif que les canaux digitaux génèrent du chi re da aires.
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Adobe
Published By: Adobe     Published Date: Jan 22, 2017
Kaum denken Sie, dass Sie sich im digitalen Bereich auskennen, hat sich die Landscha auch schon wieder geändert. Prognosen zufolge wird der Online- und Mobile-Umsatz bis 2018 knapp 40% des gesamten Umsatzes ausmachen. Es liegt also an Ihnen, Ihre digitalenKanäle zur Umsatzsteigerung zu nutzen.
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Adobe
Published By: Adobe     Published Date: Feb 03, 2017
Econsultancy’s 2017 Digital Trends report, published in association with Adobe, is based on a global survey of more than 14,000 digital marketing and ecommerce professionals across EMEA, North American and Asia Pacific markets.
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digital trends, customer experience, business transformation, customer experience management
    
Adobe
Published By: Adobe     Published Date: Feb 17, 2017
Le rapport note cependant que les investissements dans l’analytics sont en perte de vitesse. Apparemment, les entreprises ont tellement à cœur de se prêter au jeu de l’expérience qu’elles ont tendance à s’éparpiller, quitte à négliger l’essentiel.
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Adobe
Published By: Adobe     Published Date: Feb 17, 2017
Gleichzeitig zeigt der Bericht jedoch auch, dass die Investitionen in die Analyse hinterherhinken. Offensichtlich können viele Unternehmen es kaum erwarten, an der Erlebniswirtschaft teilzunehmen, und vernachlässigen dabei die Grundlagen.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
This paper explores electronic and digital signatures and shows how Adobe solutions let you work with either approach, or a combination of the two. Adobe Sign is an Adobe Document Cloud solution that manages signature processes from end to end, integrates easily with existing business processes and provides a quick return on investment.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Die fünf Best Practices in diesem Leitfaden helfen Einzelhändlern beim Übergang zum Erlebnisunternehmen. Dies bedeutet nicht nur die Zusammenfassung der digitalen und physischen Kanäle in einer vollständig integrierten Customer Journey, sondern auch die Entwicklung von Erlebnissen für Kunden, die deren Bedürfnisse und Wünsche in den Mittelpunkt rücken.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
It’s such a diverse space, and today’s discerning shoppers rightly want a consistently great retail experience. This means a fully personalised and user-friendly service, across multiple devices and touchpoints. Nowadays, a run-of-the-mill digital experience just doesn’t cut it.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
The five best practices within this guide can help retailers to become experience-led businesses. That means not only blending digital and physical channels into a fully connected customer journey, but also building experiences around the customer in ways that put their needs and wants front and centre.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
On 3 May 1978, Gary Thuerk sent an e-mail that later earned him the title “Father of Spam” (although understandably, he prefers to be called the “Father of E-marketing”). Thuerk, then a marketing manager for computer company Digital Equipment Corporation, sent a mass e-mail inviting recipients to one of two West Coast product demos for a new line of computers.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
The 2017 Digital Trends in Retail report is based on a sample of almost 500 retail respondents who were among more than 14,000 digital professionals taking part in the annual Digital Trends survey carried out in November and December 2016.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
The 2017 Digital Trends in Financial Services and Insurance report is based on a sample of almost 850 FSI respondents1 who were among more than 14,000 digital professionals taking part in the annual Digital Trends survey carried out in November and December 2016.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
This paper examines the ongoing transformation of HR through in-depth interviews with a number of senior executives and experts in North America and Europe, as well as third-party research.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
While most business is digital, most organizations still rely on paper for the “last foot” of the process: the sign-off. Continued reliance on paper-based signatures is fraught with risks, including impeding productivity, reducing visibility, hampering compliance?and diminishing the customer experience. Electronic signatures (e-signatures), which are easily implemented from the cloud, help speed up the sales process by reducing errors and bottlenecks, while also ensuring greater security and mobility.
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Adobe
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