digital marketing

Results 151 - 175 of 607Sort Results By: Published Date | Title | Company Name
Published By: Adobe     Published Date: Aug 19, 2015
Neuer strategischer Ansatz für Design, Verwaltung und Bereit-stellung digitaler Erlebnisse
Tags : 
the digital experience, delivering digital experience, marketing, adobe marketing, emerging marketing, internet marketing, marketing research
    
Adobe
Published By: Quantcast     Published Date: Feb 18, 2015
Wie hat die Evolution des digitalen Marketings und der Aufstieg von Programmatic Display die heutige Landschaft der Onlinewerbung geprägt? Diese Präsentation beleuchtet, welche Veränderungen die Onlinewerbung in den letzten 20 Jahren beeinflusst haben – vom ersten statischen Web-Banner bis zu dynamischen, personalisierten Werbemitteln, die über Real-Time-Bidding-Algorithmen ausgeliefert werden. Paco Panconcelli, Managing Director bei Quantcast Deutschland, zeigte die Möglichkeiten von Programmatic Display für Werbungtreibende und Mediaagenturen auf, damit sie das Beste aus der neuen, digitalen Welt herausholen.
Tags : 
quantcast, programmatic display, real-time-bidding, digitalen marketings, emerging marketing, internet marketing, business intelligence, market research
    
Quantcast
Published By: Adobe     Published Date: Oct 06, 2015
Support your strategic marketing plans, bolster your budget, and stay ahead of the competition with insights into upcoming digital marketing trends. The 2015 Digital Advertising Report gives you everything you need to know about digital marketing and advertising so you can outsmart your competitors.
Tags : 
adobe, digital advertising, search engine marketing, sem, ctr, retail, cpc, social, impressions, brand, search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing
    
Adobe
Published By: Webtrends     Published Date: Aug 05, 2011
Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.
Tags : 
webtrends, multi-channel marketing, website analytics, business intelligence, crm, facebook, social media, mobile measurement, digital marketing, best practices, roi, web analytics, crm solutions/software, mobile marketing, social media marketing
    
Webtrends
Published By: SAS     Published Date: Apr 08, 2013
An Integral Part of an Overall Marketing Operations Management Strategy.
Tags : 
sas, marketing operations, digital assets, graphics, advertisements, marketing process, digital asset management
    
SAS
Published By: Eloqua     Published Date: Nov 20, 2013
Reading and responding to your prospects’ digital buying behavior
Tags : 
oracle, eloqua, digital buying behavior, b2b, b2b transaction, marketing integration
    
Eloqua
Published By: Oracle     Published Date: Feb 24, 2015
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
Tags : 
oracle, digital marketing, b2b, rfp, feedback, signals, data, behavior, prospect interest, intent, analytics, buying process, sales, online, efficiency, crm & customer care, marketing research
    
Oracle
Published By: Polycom     Published Date: Jul 24, 2014
Consumers anoint—and abandon—providers with breathtaking speed, causing seismic shifts in the market. This new era of consumers is also increasingly difficult to define, no longer neatly fitting into traditional marketing segments. With the rise of emerging markets and micro-segments, manufacturing is confronting the challenge of mass customization. The question is not if or when but how: Customers are demanding variety, and manufacturing companies must deliver. What’s key to making this work? Big data visibility, flexible processes, and an agile ecosystem that can move swiftly to serve an increasingly fragmenting, but exceptionally demanding consumer base.
Tags : 
polycom, digital, connectivity, manufacturing, marketing, customization
    
Polycom
Published By: Pegasystems     Published Date: May 02, 2016
This report, sponsored by Accenture and Pegasystems, explores how companies are managing their digital transformation initiatives, their goals, drivers and challenges, and how they are boosting their digital capabilities.
Tags : 
pegasystems, digital transformation, analytics, mobile marketing, social media, digitisation, web analytics, customer experience/engagement, market research, social media marketing, data management/analytics
    
Pegasystems
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
These days, everyone knows people use multiple channels for shopping, researching products, and communicating with friends and colleagues. Marketers have responded by using a variety of channels to communicate their message. In fact 55% of marketers use at least 10 channels within their marketing channel-mix according to the findings of recent Aberdeen research. The facts are: Utilizing multiple channels has become the ‘new normal.' Simply adding yet another channel within the channel-mix is not enough for marketers to differentiate their business. Instead, savvy marketers distinguish themselves by orchestrating campaigns across all channels to deliver truly personalized and consistent conversations. Download this guide to learn the business value marketers derive by mastering orchestration of omni-channel marketing campaigns. It’ll also reveal several building blocks marketers must use to achieve superior results.
Tags : 
    
Oracle Marketing Cloud
Published By: ePharma     Published Date: Jan 08, 2018
Digital Health solutions are still mostly driven by marketing departments, whether they be novel devices that alter the way we treat rare diseases or commonplace wearable bands that track our activity....With added information and innovative ways to improve health and access to care, marketing can now truly utilize innovative strategies to touch all the key players in the health ecosystem. There are three key areas to explore: 1. Consumer Awareness 2. B2B Becoming B2C 3. Legal Aspects
Tags : 
    
ePharma
Published By: Adobe     Published Date: Jun 06, 2013
Video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching? The Adobe Digital Index team explored these questions and other topics important to marketers and advertisers looking to make a bigger splash through the video. The research in The U.S. Digital Video Benchmark shares findings on device usage, social marketing, TV Everywhere and Ad placement
Tags : 
digital video, online video, digital video consumption, social media and video, tv content, online video marketing
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2017
Econsultancy’s 2017 Digital Trends report, published in association with Adobe, is based on a global survey of more than 14,000 digital marketing and ecommerce professionals across EMEA, North American and Asia Pacific markets.
Tags : 
digital trends, customer experience, business transformation, customer experience management
    
Adobe
Published By: Marketo     Published Date: Jul 25, 2016
Download this ebook to learn more about the fundamentals of digital marketing and how you can be successful in today's modern, complex business landscape: - What is digital marketing and why is it important - How to apply digital elements to engagement marketing - How to implement a pay-per-click (PPC) strategy - Why retargeting is a powerful approach - Why digital marketing and SEO go hand-in-hand - What the future of digital marketing looks like
Tags : 
marketo, marketing, engagement marketing, digital marketing, pay-per-click, seo, retargeting, search marketing, email marketing, emerging marketing, internet marketing, crm solutions/software, marketing research, traditional marketing
    
Marketo
Published By: Marketo     Published Date: Oct 17, 2016
Let’s dig into the concept of digital marketing and how to be successful in today’s modern, complex business landscape. Download now!
Tags : 
digital marketing, mobile marketing, mobile applications, online advertising, search marketing, email marketing, emerging marketing, social media, internet marketing, e-commerce
    
Marketo
Published By: PwC     Published Date: Aug 27, 2019
Marketing your franchise in today’s digital world is challenging to say the least. What strategies should you use? How should you implement them across your franchise network? How do you encourage franchisees to be a part of the execution? How do you help your franchisees become more successful? The PwC Franchise & Technology team leverages years of experience to answer these questions and more in our guide to digital marketing for franchises. You’ll learn how to better connect with customers, engage franchisees in marketing activities, use automated marketing to streamline processes — and harness data and insights to grow your business.
Tags : 
    
PwC
Published By: Telerik     Published Date: May 04, 2016
Digital Marketing is, by its very nature, technology driven. It requires organizations to implement technology platforms and use them effectively in an integrated fashion. That is the road to Digital Marketing Maturity.
Tags : 
telerik, marketing, digital marketing, technology platform, emerging marketing
    
Telerik
Published By: Telerik     Published Date: May 31, 2016
Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.
Tags : 
telerik, marketing, digital marketing, technology platform, crm & customer care
    
Telerik
Published By: Progress     Published Date: Mar 06, 2017
The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.
Tags : 
    
Progress
Published By: Progress     Published Date: Mar 06, 2017
The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.
Tags : 
digital marketing, operations, big data, analytics, web content management, content management systems
    
Progress
Published By: Progress     Published Date: Oct 09, 2017
The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.
Tags : 
    
Progress
Published By: Adobe     Published Date: Nov 10, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
Tags : 
    
Adobe
Published By: Adobe     Published Date: Feb 13, 2018
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation Simply fill out the form to read the report.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
Tags : 
    
Adobe
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.