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Published By: Marketo     Published Date: Mar 22, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo
Published By: Marketo     Published Date: Mar 22, 2018
As an IT professional evaluating marketing platforms, it’s important to think about whether you can trust the platform to scale to accommodate your organization’s ongoing marketing and channel needs. Given the fast pace of channel proliferation and changing digital strategy priorities, you play a critical role in helping marketing build a technology stack that can easily scale to support its future needs. Download this whitepaper to learn about the essential criteria IT should evaluate to identify the solution that will support your marketing team’s short- and long-term needs and equip them to succeed.
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Marketo
Published By: Marketo     Published Date: Jun 04, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo
Published By: Marketo     Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth? Download The Definitive Guide to Marketing Metrics and Analytics to learn about: Establishing a culture of accountability Planning programs with ROI in mind Creating a framework for measurement Embracing revenue performance management Mastering the art of forecasting Building dashboards to inform complex decisions Implementation across teams, tactics, and technolog
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Marketo
Published By: Oracle Corporation     Published Date: May 11, 2012
Download this white paper to learn about the market-leading eCommerce solution and how improved performance can result in increased conversion rates and higher revenue.
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oracle, data warehousing, database, exadata, database machine, infrastructure, operation, operation costs
    
Oracle Corporation
Published By: HP OMG Mobile Workforce     Published Date: Nov 27, 2012
Download this free white paper, WLAN Market Trends and Drivers, for a better understanding of both the most compelling scenarios and value propositions that are driving the WLAN market.
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wlan market, wireless lan, it infrastructure, mobility
    
HP OMG Mobile Workforce
Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn more about sales and marketing alignment, including: What is sales and marketing alignment - The benefits of sales and marketing alignment and why it is important - How the two departments can define common terms, set common goals, and utilize lead scoring to their advantage - How to structure your organization to promote alignment - How to create service-level agreements
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marketo, sales, marketing, revenue growth, sales and marketing alignment, internet marketing, crm & customer care, marketing research
    
Marketo
Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn about the benefits of customer marketing for your organization and how to: - Design a customer marketing strategy - Align your internal teams around your customer - Create content to support your strategy - Develop campaigns at scale - Demonstrate your success with measurement - Optimize campaigns for the future
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marketo, marketing, customer marketing, customer experience, marketing strategy, custom content, email marketing, emerging marketing
    
Marketo
Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook and learn by example how financial institutions can embrace: - Marketing automation - Social media marketing - Content marketing - Marketing analytics - And many more key digital marketing trends
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marketo, marketing, digital marketing, financial services, marketing automation, social media marketing, content marketing, marketing analytics
    
Marketo
Published By: Marketo     Published Date: Aug 29, 2016
Download this ebook, Jumpstart Your Account-Based Marketing, to learn about: - How to get started with ABM - Setting goals and establishing analytics - What you need to plan ABM campaigns - How to implement ABM campaigns
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marketo, abm, account based marketing, analytics, abm campaigns, marketing, emerging marketing, marketing research
    
Marketo
Published By: Marketo     Published Date: Aug 29, 2016
Download this guide to discover what end-users say about Marketo, including: - Why Marketo is the only Marketing Automation product that is Top Rated across all three company size segments: small businesses, mid-sized companies,and enterprises - Strengths and areas for improvement with Marketo’s products - Marketo’s overall user ratings
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marketo, marketing automation software, marketing, emerging marketing, traditional marketing
    
Marketo
Published By: Marketo     Published Date: Dec 12, 2016
Download The Definitive Guide to Social Media Marketing to learn: - How to create a social media marketing strategy - How to choose what social media platforms are right for your brand - What content you need to support your social media marketing - How often to post on social media (and how to create an editorial calendar) - How to measure the effectiveness of your social media campaigns - What team and tools you need to support your social media strategy
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marketo, marketing, social media, social media marketing, emerging marketing, marketing research, traditional marketing
    
Marketo
Published By: Marketo     Published Date: Dec 12, 2016
Download this ebook, Jumpstart Your Account-Based Marketing, to learn about: - How to get started with ABM - Setting goals and establishing analytics - What you need to plan ABM campaigns - How to implement ABM campaigns
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marketo, abm, account based marketing, analytics, abm campaigns, marketing, emerging marketing, marketing research
    
Marketo
Published By: Marketo     Published Date: Aug 10, 2017
Download this ebook to learn about the benefits of adopting a sophisticated marketing automation platform and what a framework for a seamless migration looks like.
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marketo, marketing platform, seamless migration, marketing automation
    
Marketo
Published By: Red Hat     Published Date: Mar 16, 2015
Industry analyst firm IDC recently conducted primary research, commissioned by Red Hat, to determine the total cost of ownership (TCO) benefits Red Hat Enterprise Linux provides in the long term versus running mixed environments or primarily non-paid Linux distributions. The results of this analysis are clear: Organizations that standardize on Red Hat Enterprise Linux recover their up-front subscription costs faster through more efficient operations, less downtime and a more productive IT staff. Key findings include: Organizations that standardize on Red Hat Enterprise Linux have more efficient IT staffs Red Hat Enterprise Linux customers experience about one-fifth the amount of downtime as organizations using primarily non-paid Linux distributions Organizations that heavily use non-paid Linux have almost double the total operational costs Time to market for new application deployments can be greatly reduced with Red Hat Enterprise Linux
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total cost of ownership, up-front subscription costs, productive it staff, application deployments
    
Red Hat
Published By: Pluris     Published Date: May 05, 2015
Marketers need to do more with less. You need to maximize the value of every opportunity that presents itself. That is why Pluris offers the Integrated Marketing Solution, or IMSTM. Download this white paper today and learn about IMS’s complete end-to-end customer relationship marketing solution.
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pluris, integrated, marketing, life cycle, engagement, data, media, campaign
    
Pluris
Published By: Pluris     Published Date: May 05, 2015
Today's dynamic marketplace requires companies not only to maintain a consistent, effective message across marketing channels but to execute that messaging economically, maximizing the investment and consistently improving ROI. Download this white paper today to discover what tools you need to improve omni-channel marketing and increase marketing performance.
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pluris, performance marketing, omni-channel, cost effectiveness, emerging marketing, crm & customer care
    
Pluris
Published By: Lenovo and Intel®     Published Date: Oct 14, 2016
Everything you need to know about Infrastructure for Desktop Virtualization—in one eBook. Dive into this extensive eBook to get all the details you need to consider when launching down the path of virtualization. In this eBook, from Brian Suhr, author of the blogs Data Center Zombie and VirtualizeTips, and editor Sachin Chheda, director of solutions and verticals marketing at Nutanix, we provide detailed analysis and key points to consider, including: • Architectural Principles • Building Blocks • Infrastructure Alternatives • Storage Requirements • Compute Sizing Get the eBook
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infrastructure, capacity, monitoring, storage requirements, compute sizing, scalability
    
Lenovo and Intel®
Published By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
    
Tracx
Published By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
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appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
    
AppNexus
Published By: Bizible     Published Date: Jul 25, 2017
Marketing ops is poised for another major evolution, cementing their role as revenue drivers. Download this ebook to learn more about Revenue Ops and how marketing & sales operations make growth possible.
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marketing operations, revenue operations, revenue attribution, b2b marketing operations, marketing analytics
    
Bizible
Published By: MaritzCX     Published Date: Feb 02, 2018
This e-book presents results alongside an argument that action/behavior metrics are the best measures to help companies drive real action and lasting change. By downloading this eBook, you give MaritzCX and its partners permission to contact you for marketing and promotional purposes.
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martizcx, customer service, customer intelligence, monitoring, social media, web analytics, customer experience/engagement, business intelligence
    
MaritzCX
Published By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: • The status quo when it comes to B2C marketing outreach • How marketers are engaging customers throughout the lifecycle • Expert commentary from our partners and customers
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Iterable
Published By: IBM     Published Date: Dec 07, 2010
Download this free podcast to learn why Insurers are utilizing Advanced Case Management to improve profitability and increase marketshare in a highly competitive industry.
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ibm, advanced case management podcast, acm, insurance, business intelligence, content management, collaboration
    
IBM
Published By: IBM Unica     Published Date: Feb 09, 2012
Download this white paper to learn how forward-thinking organizations are deploying real-time marketing strategies to generate offers based on deep customer profiles, transaction histories, and other rich, real-time context.
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ibm, real-time, marketing, customer satisfaction, response rates, real-time content, marketing research, marketing solutions
    
IBM Unica
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