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Published By: Adobe     Published Date: Nov 06, 2013
Download this case study to learn how SPAR Austria, a leading food retail company enhanced their digital marketing strategies by leveraging the powerful content management and publishing capabilities of Adobe Experience Manager.
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Adobe
Published By: Pega     Published Date: Apr 04, 2016
Millennials are different than any other generation before them. They are making major decisions later in life—from choosing a career, getting married, buying a home and yes, investing in life insurance. And while they are more tech savvy than their predecessors and want to make purchasing from any device of their choosing, they still value face-to-face interaction, contrary to popular belief. Insurance and financial companies need to understand the unique dynamics of the millennial generation in order to better service and exceed expectations of this growing consumer base. They need to meet their tech-savvy expectations, while also understanding Millennials still value one-to-one attention. In fact, 48% of Millennials said they would be more likely to make a speedy financial or insurance-related decision if a person who they trusted took the time to explain the benefits and risks. Download this whitepaper and learn how to better tap into the growing millennial market.
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Pega
Published By: Pega     Published Date: Apr 04, 2016
It is no secret banks are losing customers, and fast. A recent Finextra/Pegasystems survey pegs that 78% of banks have lost business in the last 12 months. The question is “Why?”. It all comes down to engaging with customers before, during and even after the sales process. Nearly all banks are struggling with the impact of client due diligence and KYC (know your customer) regulation on their onboarding processes, and are painfully aware that lack of speed, process visibility and repeat data requests are frustrating their corporate customers. The same holds true for service, where corporates are crying out for improvement, as well as omni-channel access and quick turnaround of service requests and inquiries. To stop the sales decline, banks need to begin doing all these things well. They will then be more competitive in the market as well as retain and win new business. Download this research study and gain a better understanding of how banks can better meet the needs of their customers
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Pega
Published By: Pega     Published Date: Jun 21, 2016
Download this Gartner Magic Quadrant analysis and gain a better understanding evolving iBPMS market and the solutions offered by each iBPMS vendor.
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Pega
Published By: Pega     Published Date: Aug 12, 2016
Savvy marketers need savvy solutions. Pega Marketing is a customer-centric marketing solution that leverages predictive and adaptive analytics to provide real-time marketing offers and treatments that help drive customer lifetime value. A Forrester Consulting study found that Pega Marketing achieved an overall Return On Investment (ROI) of 438%, and more than $64 million in incremental sales. Download the Forrester Total Economic Impact™ Study to fully understand how Pega Marketing helps improve customer retention, drives incremental sales, and creates across-the-board efficiencies.
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pega, savy marketers, savy solutions, return on investment, incremental sales
    
Pega
Published By: Pega     Published Date: May 24, 2016
Millennials are different than any other generation before them. They are making major decisions later in life—from choosing a career, getting married, buying a home and yes, investing in life insurance. And while they are more tech savvy than their predecessors and want to make purchasing from any device of their choosing, they still value face-to-face interaction, contrary to popular belief. Insurance and financial companies need to understand the unique dynamics of the millennial generation in order to better service and exceed expectations of this growing consumer base. They need to meet their tech-savvy expectations, while also understanding Millennials still value one-to-one attention. In fact, 48% of Millennials said they would be more likely to make a speedy financial or insurance-related decision if a person who they trusted took the time to explain the benefits and risks. Download this whitepaper and learn how to better tap into the growing millennial market.
Tags : 
    
Pega
Published By: Pega     Published Date: May 24, 2016
It is no secret banks are losing customers, and fast. A recent Finextra/Pegasystems survey pegs that 78% of banks have lost business in the last 12 months. The question is “Why?”. It all comes down to engaging with customers before, during and even after the sales process. Nearly all banks are struggling with the impact of client due diligence and KYC (know your customer) regulation on their onboarding processes, and are painfully aware that lack of speed, process visibility and repeat data requests are frustrating their corporate customers. The same holds true for service, where corporates are crying out for improvement, as well as omni-channel access and quick turnaround of service requests and inquiries. To stop the sales decline, banks need to begin doing all these things well. They will then be more competitive in the market as well as retain and win new business. Download this research study and gain a better understanding of how banks can better meet the needs of their customers
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Pega
Published By: Adobe     Published Date: Feb 20, 2014
Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there’s a great risk that your app won’t stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.
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forrester, adobe, mobile app promotion, mobile app, mobile applications, apps, mobile marketing, promotion
    
Adobe
Published By: Adobe     Published Date: Apr 22, 2016
Download Putting Email Marketing in Context to learn: - How to overcome common challenges of personalisation and email - Best practices for implementing contextual email on a low budget - How to measure the effect of your contextual marketing campaigns
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email marketing, personalised emails, marketing, customer service, customer interaction, contextual email, customer experience/engagement, email marketing services/software
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Download this guide to discover new strategies for creating, managing, and orchestrating cross-channel campaigns. With expert advice from cross-channel maestros, you’ll be equipped to create beautiful marketing music that gets rave reviews from your customers.
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Adobe
Published By: CA Technologies EMEA     Published Date: Sep 11, 2018
At a Glance Today’s workforce has grown accustomed to using personal technologies that make communication easy and simplify their lives. But many enterprise tools haven’t kept pace. Most current project and portfolio management solutions fail to provide simple ways of performing everyday tasks. They don’t facilitate contextual communication that would help to solve problems, and they lack key functionality: the ability to narrow the focus to relevant data, to drill down for additional information and to efficiently forecast financials and model outcomes. Download this whitepaper now to see how CA PPM brings more value to your business by providing 15 key features that remain unaddressed by other products on the market today.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Sep 14, 2018
SDx Central host a webcast to look at troubleshooting top-down application performance in Cisco SDWAN networks as well as assessing impact to application bottoms-up in a Cisco ACI data Center. Featuring: Jeremy Rossbach, Sr. Product Marketing Manager, CA Technologies Jason Normandin, Sr Principal Manager, CA Technologies Jessica Lyons Hardcastle, Senior Editor, SDx Central
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CA Technologies EMEA
Published By: Oracle     Published Date: Oct 30, 2017
"Time is money. If you are not able to quickly make the right moves based on timely, accurate financial information, then you will lose your position in the marketplace to those companies who can. Download this guide to see how to simplify and streamline financial processes in order to identify underperforming lines of business, perform accurate cash flow projects, support expansion into new markets, and much more. "
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simplify, streamline, financial processes, cash flow, expansion
    
Oracle
Published By: Evariant     Published Date: Nov 08, 2018
Healthcare CRM allow marketers to implement precision marketing techniques to target patients most likely to need a service, align to and improve the patient journey, and engage patients to drive loyalty and retention. Every hospital and healthcare system benefits from a correctly implemented CRM solution as it helps organizations build engaged and loyal audiences. Download this guide to learn to improve your marketing engine through the use of a healthcare CRM.
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healthcare crm, patient acquisition, precision marketing, healthcare consumer data
    
Evariant
Published By: Evariant     Published Date: Nov 08, 2018
Gone are the days when your physician liaisons called on physicians to discuss referrals and recruit physicians armed with only the “word on the street.” In fact, if your institution is doing this, you can be sure that any competitor is winning the referrals with the help of market intelligence. Download this eBook to get the secrets to unlocking physician liaison ROI and grow market share in this hyper-competitive environment.
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physician relationship management, network utilization, market development
    
Evariant
Published By: Pure Storage     Published Date: Sep 13, 2019
Get the analysis you need to choose the best Solid-State Arrays for your business. Gartner names Pure Storage a leader in the 2018 Magic Quadrant Solid-State Arrays 5 years in a row. Description Download the report and gain insights into: The flash storage futures market overview Gartner’s evaluation of vision, strengths and cautions for each vendor Why Pure Storage was named a LEADER
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Pure Storage
Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
In a world of perpetual innovations in technology, brands are continually stuck between slowing down and reinventing the wheel of martech which keeps them going, and staying put with delays in data activation. But they don’t have to settle for either of these approaches. Now is the time for enterprises to reclaim their brand’s independence in agility, innovation and customer obsession, removing all traces of vendor lock-in, slow-down or strategic compromise with a comprehensive, centralized approach to marketing technology which goes beyond DMP: Intelligent Orchestration.
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data, brand, scaling, customer, marketing
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX
Published By: Splunk     Published Date: Aug 22, 2018
Gartner's “2017 Critical Capabilities for Security Information and Event Management” report assesses eight SIEM capabilities against the increasingly complex vendor landscape. The conclusion? Splunk had the highest score in the Security Monitoring use case. We believe customers rely on Splunk’s advanced security analytics capabilities to meet their SIEM and security intelligence needs — improving threat detection, investigation and time to remediation. It’s proven to help with compliance and incident reporting, automated alerting of common security events and historical analysis for detected incidents. CISOs, CIOs, and security and risk leaders should download Gartner’s annual report to make the best-informed buying decision for security and learn about Splunk’s leadership position in the market.
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Splunk
Published By: Google Apigee APAC     Published Date: Jun 10, 2019
Power your APIs with a three-time leader. We’re thrilled to share that Gartner has recognized Apigee as a Leader in the 2018 Magic Quadrant for Full Life Cycle API Management. This year, Apigee was not only positioned furthest on Gartner’s "completeness of vision" axis for the third time running, it was also positioned highest in "ability to execute." Download your complimentary copy of the 2018 Gartner Magic Quadrant for Full Life Cycle API Management. This must-read for IT professionals provides a comprehensive analysis of the API management marketplace and evaluates 22 vendors across 15 essential criteria. What’s inside? Apigee continues to be recognized as a leader in its category APIs are the de facto standard for building and connecting modern applications APIs and API management have become essential to how enterprises deliver applications in and across clouds Apigee’s API management platform can be a key ingredient in running a successful digital business
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Google Apigee APAC
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Marketing automation is quickly becoming a competitive necessity for most organizations. According to a recent Demand Gen Report, 42% of b2b marketers identified marketing automation as the tool they plan to test or deploy in 2016—beyond predictive analysis, account-based marketing, lead nurturing, and attribution modeling. Download this white paper to discover how to use marketing automation to attract, engage, and convert buyers across all marketing channels by streamlining workflow, monitoring social, and managing content.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
These days, everyone knows people use multiple channels for shopping, researching products, and communicating with friends and colleagues. Marketers have responded by using a variety of channels to communicate their message. In fact 55% of marketers use at least 10 channels within their marketing channel-mix according to the findings of recent Aberdeen research. The facts are: Utilizing multiple channels has become the ‘new normal.' Simply adding yet another channel within the channel-mix is not enough for marketers to differentiate their business. Instead, savvy marketers distinguish themselves by orchestrating campaigns across all channels to deliver truly personalized and consistent conversations. Download this guide to learn the business value marketers derive by mastering orchestration of omni-channel marketing campaigns. It’ll also reveal several building blocks marketers must use to achieve superior results.
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Oracle Marketing Cloud
Published By: VMware     Published Date: Apr 09, 2019
In an environment of digital disruption, IT is looking beyond productivity and cost savings. It’s time to become more strategic. Download this eBook to learn how to leverage technology for business growth and get your products to market faster.
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VMware
Published By: Aberdeen Group     Published Date: Aug 04, 2015
The practice of using predictive analytics for marketing is becoming much more commonplace, but, in many ways, this field is still immature. Marketers are using analytics to identify new prospects, qualify leads, predict close rates, and optimize pricing, but there are still many ways to refine these methods -- along with many pitfalls to avoid. Download this white paper to learn how to win the B2B marketing analytics poker game.
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predictive analytics, leads, pricing, close rates, public data, social media, data analysis, internet marketing
    
Aberdeen Group
Published By: Dun & Bradstreet     Published Date: Mar 08, 2016
Did you know that the average health of marketers’ data is only “questionable?” Dun & Bradstreet analyzed 695M customer contact records and surveyed more than 500 B2B marketers to provide the truth about the state of B2B marketing data. Download the fourth annual report to discover how you can turn improved data quality into a competitive advantage. • The trends and pitfalls every data-driven marketer needs to know • The true state of B2B marketing data quality • Benchmarks for assessing your own data quality • Dun & Bradstreet’s research of B2B marketers’ data-fueled priorities for 2016 Do you have the data strategy you need to deliver on your marketing goals? Download the B2B Marketing Data Report to find out!
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Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Apr 21, 2016
When the right approach is applied, analytics can drive more effective marketing strategies. While marketers understand the role analytics plays within the organization, most are not leveraging analytics to really drive enterprise performance. We surveyed 100+ business leaders to understand the state of analytics maturity across today’s leading organizations, uncovering common challenges teams are facing in their quest to use data and analytics to deliver a competitive advantage. What We Uncovered: - 73% of analytic professionals claim to work for an analytically-driven company - Only 42% of companies have a strategy for using analytics across the enterprise - Just 38% of companies share results of their analytic insights outside their department - 81% of organizations rely on 3rd parties for at least some portion of their analysis Download the report to learn how marketers, like yourself, view themselves in light of using analytics to drive their business.
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hoover's, marketing strategies, analytics, data, internet marketing, sales
    
Dun & Bradstreet
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