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Published By: SundaySky     Published Date: Mar 06, 2018
Cox Communications has been a SundaySky customer for five years, running personalized video ad programs through traditional video publisher channels. At the end of 2016, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform. The program targets recent Cox website visitors on Facebook and delivers them a relevant video ad with offers related to products and services they had viewed on Cox.com. The program leverages SundaySky’s SmartVideo platform to achieve Cox’s online revenue goals of maximizing the number of revenue-generating orders on its website while also lowering the cost per acquisition (CPA) as the program optimizes.
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SundaySky
Published By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
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ave, trendkite, marketing
    
TrendKite
Published By: gyro     Published Date: Apr 17, 2018
Influencing the five-plus decision-makers responsible for a major business-to-business purchase decision can feel like an impossibility. B2B Marketing, in conjunction with leading full-service global B2B agency gyro, set out to find the truths about today’s group dynamics.
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gyro
Published By: TIBCO Software     Published Date: Aug 13, 2018
The combination of legislation, market dynamics, and increasingly sophisticated risk management strategies requires you to be proactive in detecting risks like fraud quicker and more effectively. Dynamic detection systems need to adapt to evolving compliance regulations, scale to deal with growing transaction volumes, detect sophisticated risk specific patterns, and reduce false-positives. TIBCO's Risk Management Accelerator uses a combination of predictive analytics, streaming analytics, and business process management to deliver a powerful and cost-effective system for detecting anomalies. Download this solution brief to learn more.
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TIBCO Software
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: ABB     Published Date: Mar 21, 2019
European energy markets are undergoing many changes in order to adapt themselves to dynamically-evolving market conditions. Renewable generation capacity continues to rise in the Western European market, bringing more intermittency to the power system. Meanwhile, conventional power plants, fuelled by coal, lignite or uranium, are being decommissioned more often among western countries, affecting the security of supply and reserve margin levels. These changes need to be introduced and maintained by system operators, and each country has a slightly different approach to the challenges.
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ABB
Published By: Group M_IBM Q3'19     Published Date: Jun 27, 2019
Organizations continue to rush down the digital transformation path. Whether by modernizing their IT infrastructures, leveraging the cloud, or becoming data-centric and data-driven, organizations must become more agile in their business practices and within their IT infrastructure stack to effectively compete in today’s dynamic business environment. Between the speed and distributed nature of modern businesses, as well as the expectation of instantaneous access to data from everyday users, it’s not surprising that nearly one in three organizations are looking into ways to improve data analytics for real-time business intelligence and customer insight.
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Group M_IBM Q3'19
Published By: Building Engines     Published Date: Mar 18, 2019
On behalf of the Building Engines team, welcome to the inaugural State of CRE Operations Report. All businesses, including Commercial Real Estate, are in a state of transformation, led by a digital and customer revolution. In these dynamic times, best-in-class operations can provide a sustained and measurable advantage.
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Building Engines
Published By: ConnectWise     Published Date: Aug 22, 2019
There is a better way to master your client’s network, and it all begins with better network management strategies and tools that go beyond endpoint management alone. With these new solutions, you can drive down wait times through dynamic self-help options, see all of the device connections to take action before something goes wrong, and script out solutions for common problems—all from information in one easy and convenient place.
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ConnectWise
Published By: TeamQuest     Published Date: Sep 04, 2014
You don’t have to be a superhero to be a CFO, but it would help. The rapidly changing pace and dynamics of today’s business environment is placing fresh pressures on all director-level executives, but none more than the CFO who now has virtually equal responsibility for then success of the company as the CEO but without quite the same glory.
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risk management, corporate management, operational partnerships
    
TeamQuest
Published By: Monotype     Published Date: Aug 24, 2016
The world of digital advertising is changing—HTML5 has replaced Flash as the industry standard for digital ads. Find out how this change benefits your workflow, branding, and—most importantly—your customers. In this eBook, you’ll learn what HTML5 is and how it differs from Flash, how you can use HTML5 to make better ads, and why you need to get on board with HTML5 now.
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digital advertising, html5, flash, monotype, web fonts, internet marketing, targeting, branding
    
Monotype
Published By: Palo Alto Networks     Published Date: Nov 15, 2017
In today’s complex network environments, applications, infrastructure and threats are dynamic. As such, relying upon various, single-purpose security devices that don’t integrate with each other results in dangerous security gaps. These devices are poorly coordinated and unable to provide comprehensive security and threat prevention. To protect against today’s advanced attacks requires a natively integrated, next-generation approach to security – an approach that can keep up with the latest application and infrastructure trends and recognize and stop today’s most advanced threats.
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firewall, optimization, network, environments, applications, infrastructure, security, palo alto
    
Palo Alto Networks
Published By: AppSense     Published Date: Oct 06, 2011
Research carried out with readers of The Register tells us that virtualisation has permeated into the consciousness of the mainstream IT user and buyer community. However, as we move from x86 server to desktop virtualisation we find varying levels of understanding. 'Desktop virtualisation' can be taken to mean client partitioning, 'traditional' Windows Terminal or Citrix-based thin client activity or virtual desktop infrastructure (VDI).
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freeform dynamics, technology, user virtualization, devic-centric computing, data
    
AppSense
Published By: AdRoll     Published Date: Dec 01, 2017
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: • Why 57% of marketers are changing their attribution model this year • Why almost 40% of marketers spend a majority of their budgets on measurement alone • Why 69% of marketers are using dynamic email based on user behaviour • And more! See how you compare!
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performance, marketing, professionals, channels, industry, advertising
    
AdRoll
Published By: Dynatrace     Published Date: Apr 16, 2018
Internet-of-things (IoT) is increasing in excitement across all industries as they look to provide innovation in their product and services, and monitor risks and costs in their business operations. But IoT is not a single technology. It is an ecosystem of human and non-human touchpoints that span across multiple technologies. This creates a dynamic and complex environment that is difficult to see and manage in scope. The traditional monitoring approach of watching dashboards, responding to alerts, and manually analyzing doesn’t work anymore. Today’s hyper-dynamic, highly distributed IoT application environments have become way too complex and move too quickly. The volume, velocity, and variety of information is simply more than humans can keep up with using traditional tools.
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Dynatrace
Published By: Oracle OMC     Published Date: Nov 30, 2017
Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy to use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers. Oftentimes, however, when it comes to marketing to consumers there are two dynamics. On one hand you have what consumers say they want out of a customer experience. On the other hand, there is what they actually receive. What they want are experiences that are personalized, contextually relevant, and consistent— regardless of online or offline channel or lifecycle stage. What they too often get, however, are experiences that are disconnected, not contextually relevant, and inconsistent across channels and lifecycle stages.
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Oracle OMC
Published By: BMC ESM     Published Date: Aug 20, 2009
There is a natural progression from reactive to proactive, and ultimately predictive technology, and this progression corresponds to the maturity level of your IT organization and the tools you leverage.
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bmc, predictive technology, tools, it tools, itil, predictive intelligence, dynamic thresholding
    
BMC ESM
Published By: MicroStrategy     Published Date: Aug 28, 2019
The Constellation AstroChartTM supplies a visual guide of the trends impacting Data to Decisions. After assessing boardroom priorities, organizations should employ AstroCharts to inform portfolio management. This report contains two AstroCharts: one identifying Business Trends and one identifying Technology Trends. The AstroCharts’ vertical axes plot “Organizational Adoption” rates from Mainstream to Early Adopter to Bleeding Edge. Horizontal axes plot “Business Impact,” the impact of the trend on an organization’s business model, from Incremental to Transformational to Exponential. The Constellation AstroChart moves beyond both the hype and constraints of the standard 2 x 2 grid to identify the dynamics impacting the entire market. This report applies Constellation’s AstroChart to the Constellation’s business theme of Data to Decisions. This research domain examines the enablement of data-driven decisions across organizations. Holistic, data-informed decisions require a multidisciplin
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MicroStrategy
Published By: Skillsoft     Published Date: Mar 13, 2015
Most companies are well aware of the risks bribery and corruption pose when operating in the global marketplace. However, what companies may be overlooking is how quickly the landscape is changing—and how this dynamic shift can affect corporate compliance initiatives. With the recent up-tick in enforcement of the Foreign Corrupt Practices Act (FCPA) and the tightening of anti-corruption legislation in other areas of the globe, including upcoming legislation in Ireland, knowledge of bribery rules and regulations has never been more critical.
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skillsoft, corruption, bribery, foreign corrupt practices act, fcpa, compliance, compliance initiatives
    
Skillsoft
Published By: Infoblox     Published Date: Aug 08, 2013
10 compelling reasons for taking another look at the way you manage DNS, DHCP, and IP addresses.
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infoblox _dns_dhcp_ipam, infoblox_ddi, infoblox_dns, infoblox_ipam, infoblox_dhcp, infoblox_ip_address_management, dhs_dhcp_ipam, dns
    
Infoblox
Published By: Infoblox     Published Date: Nov 07, 2013
Attacks on the computing infrastructure directly impact network management teams. Security is also a network management issue. This paper explains how your network management team is key to securing your business against cyber-attacks.
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infoblox_dns_dhcp_ipam, infoblox_ddi, infoblox_dns, infoblox_ipam, infoblox_dhcp, infoblox_ip_address_management, dhs_dhcp_ipam, dns
    
Infoblox
Published By: AMD     Published Date: Oct 01, 2012
Transcendent Technology for the Dynamic Data Center
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amd, windows server 2012, server, windows, operating system, virtualization
    
AMD
Published By: AMD     Published Date: Oct 08, 2012
Transcendent Technology for the Dynamic Data Center
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amd, cloud computing, cloud, data, data management, infrastructure
    
AMD
Published By: Plex Systems     Published Date: Jun 06, 2014
A more comprehensive tracking of products as they are manufactured was one of the reason Spring Dynamics turned to the Plex ERP Cloud. Spring Dynamics has improved inventory management, traceability, resource forecasting and employee productivity.
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plex systems, champion, plastics, erp, cloud, production, manufacturing
    
Plex Systems
Published By: Marketo     Published Date: Dec 14, 2015
The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital, advertising, guide, strategy, internet marketing, crm & customer care, marketing research
    
Marketo
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