email strategy

Results 26 - 50 of 69Sort Results By: Published Date | Title | Company Name
Published By: Constant Contact     Published Date: Apr 02, 2015
With over 600,000 customers, Constant Contact has seen what works for small businesses. In this guide, we’ll show you 10 proven ways email marketing can help you do more business. We’ll show you why smart small businesses use email marketing to drive repeat business and word-of-mouth referrals. Whether you plan on doing email marketing yourself or having someone do it for you, you’ll be set up for success.
Tags : 
constant contact, email marketing, email marketing strategy, customer retention, customer engagement, emerging marketing, marketing research
    
Constant Contact
Published By: Constant Contact     Published Date: Apr 02, 2015
With over 600,000 customers, Constant Contact has seen what works for small businesses. In this guide, we’ll show you 10 proven ways email marketing can help you do more business. We’ll show you why smart small businesses use email marketing to drive repeat business and word-of-mouth referrals. We also have the tools you need to do email marketing effectively and stay compliant with legislations like the Canadian Anti-Spam Legislation (CASL). Whether you plan on doing email marketing yourself or having someone do it for you, you’ll be set up for success.
Tags : 
constant contact, email marketing, email marketing strategy, customer retention, customer engagement, emerging marketing, marketing research
    
Constant Contact
Published By: Constant Contact     Published Date: Jun 18, 2015
Email marketing is a proven and cost-effective way to drive revenue and stay top-of-mind with prospects and customers. But many small business owners struggle to find the time to get started with email marketing or see real results. In this paper, find out how an email marketing consultant can solve this problem, see how one small business quadrupled its return on investment by working with an email marketing consultant, and how to find a local and vetted email marketing consultant within 72 hours.
Tags : 
constant contact, email marketing, email marketing strategy, marketing email, emerging marketing, internet marketing, crm & customer care
    
Constant Contact
Published By: Cornerstone OnDemand     Published Date: Jun 29, 2018
When you’re tasked with filling numerous open requisitions, you’ll typically source and engage candidates using the same traditional methods you’ve always used: you’ll post a job requisition online, wait for the flood of resumes to come in, then over-rely on tracking candidates via spreadsheets and emails. This isn't a winning strategy and it actually makes the recruiting process longer, more expensive, and less effective for building a powerhouse workforce.
Tags : 
talent, acquisition, strategy, workforce
    
Cornerstone OnDemand
Published By: DATAbuddy     Published Date: Apr 27, 2009
Thousands of companies already leveraged the power of email marketing to promote their business to a wide range of customers. For those businesses that haven't yet introduced email marketing into their advertising efforts - and even for some of those who have - the strategy does reveal some challenges. Companies struggling to get the most out of their email marketing efforts should consider using a managed email marketing service. Let's take a look at the challenges of email marketing and how an outside firm can tackle those issues.
Tags : 
databuddy, email marketing, e-mail, email, email campaign, outside agency, smb, small business
    
DATAbuddy
Published By: Dotmailer     Published Date: Feb 23, 2016
This guide examines how brands are employing technology to engage buyers and strengthen the customer relationship.
Tags : 
ecommerce marketing, email marketing, marketing automation, magento best practices, marketing technology for ecommerce, martech for ecommerce, magento enterprise best practices, magento community best practices
    
Dotmailer
Published By: EdgeWave     Published Date: Oct 15, 2011
This newly updated handbook is an invaluable tool for IT and HR professionals who need to establish rules for e-communications at their organizations.
Tags : 
e-policy best practices, web filter for enterprise, web security, email security, messaging security, best practices, handbook, edgewave
    
EdgeWave
Published By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
Tags : 
oracle, eloqua, marketing automation simplified, email marketing, demand generation, emerging marketing, marketing research, traditional marketing
    
Eloqua
Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements. In this white paper, you’ll learn: • How email can serve as the foundation of your omnichannel strategy • How Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale it • How to apply a step-by-step roadmap to your brand’s pursuit of omnichannel excellence
Tags : 
    
Emarsys - APAC
Published By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
Tags : 
    
Engagio
Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
Tags : 
    
Engagio
Published By: Genesys     Published Date: Feb 27, 2018
Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices). What they lack is the ability to link interactions in a step-by-step journey to provide a personal, contextual experience for each customer. Download this eBook. Learn how you can: • Design a successful digital customer engagement strategy • Provide agents with a 360-degree view of the customer across all digital channels and voice • Deliver omnichannel experiences that are personalized, context-based, and low-effort
Tags : 
digital customer service, contact center, digital channel, ebook
    
Genesys
Published By: HP     Published Date: May 14, 2014
Email has been a mission-critical application for years and at the heart of organizations' communications and business practices. From an architecture perspective, email has frequently been walled off, sitting on separate servers and using separate back-end storage systems. With advances in server hardware and the rise of virtualization, this appears to be changing. Read this Forrester Consulting paper to learn the key considerations for what will work best within your email environment to improve storage management and/or lower storage costs in your firm.
Tags : 
3par storeserv, new style of it, storage architecture, itaas, cloud, hybrid cloud, private cloud
    
HP
Published By: iGoDigital     Published Date: Feb 26, 2013
Play “pin the tail” without the blindfold. Leverage the power of 1:1 communication. Five steps to make your email more relevant, engaging and effective.
Tags : 
ecommerce personalization, ecommerce personalization software, ecommerce personalization solutions, ecommerce recommendations engine, online shopping personalization, personalized ecommerce, personalized product recommendations, personalized online shopping
    
iGoDigital
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
Tags : 
    
Iterable
Published By: Iterable     Published Date: Sep 07, 2018
Whether they want tickets for the next Lady Gaga concert, the World Series, the Indianapolis 500, or Hamilton, people are quickly discovering that SeatGeekis the place to find the best selection and great bargains. This relative newcomer to the online ticket business has quickly grown to offer the largest inventory of live event tickets on the web, in addition offering differentiating services like best-bargain ratings and notifications when a fan’s favorite team or entertainer will be performing nearby. Email and push have been the primary channels for interacting with customers. However, according to Ben Clark, Vice President of Customer Retention, the marketing team previously struggled to deliver consistent, relevant messaging across channels because their email and push tools ran on separate platforms. The old tools were also cumbersome to use and offered limited functionality. Worse yet, they didn’t support the team’s AI driven, omni-channel marketing strategy, which includes rea
Tags : 
    
Iterable
Published By: LiveHive     Published Date: May 26, 2016
Using a multi-touchpoint strategy with automated email and call scheduling, sales organizations can quickly reach more prospects to maximize outreach efforts and improve connection rates. Download LiveHive's latest eBook to learn the five essential elements needed to implement and manage an effective multi-touchpoint sales strategy.
Tags : 
sales strategy, b2b sales, sales tools, multi-touch strategy, multi-touchpoint strategy, sales acceleration, email personalization, automated emails
    
LiveHive
Published By: Marketo     Published Date: Jun 08, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
Tags : 
continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
Tags : 
continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Published By: Mimecast     Published Date: Nov 10, 2010
Continuity and archiving services may prove more cost effective for email than high availability clustering, especially when considered in the light of continued governance, risk mitigation and compliance.
Tags : 
mimecast, software as a service, saas, email, business continuity, risk mitigation, compliance, clustering
    
Mimecast
Published By: Mimecast     Published Date: Aug 30, 2016
Download Resetting Your Email Security Strategy to learn: - How employees are your first and last line of defense in attacks and why proper education is key. - How you can fix your processes against modern threats like whaling - The critical role of today’s cyber security technologies - Why your security strategy is doomed to failure without strong leadership"
Tags : 
mimecast, email, email security, cyber security, whaling, email security strategy
    
Mimecast
Published By: Mimecast     Published Date: Apr 18, 2017
"With over 112 billion emails sent and received on a daily basis, email continues to be the dominant form of business communication. Organizations must formulate a strategy for not just storing email but meeting compliance requirements, responding to litigation requests and providing instant access to these important conservations. While this has traditionally been accomplished with on-premises technology, the cloud has transformed archiving by delivering new capabilities at lower costs. Read the whitepaper for key takeaways: - The emergence of email archiving as a business requirement - The challenges associated with traditional on-premises solutions - How the cloud has changed email archiving - How organizations can benefit from it"
Tags : 
email archiving, cloud, cloud based infrastructure, cyber security, cloud security
    
Mimecast
Published By: Mimecast     Published Date: Apr 18, 2017
"It’s no secret that organizations find themselves the target of increasingly sinister and highly sophisticated phishing, spear-phishing, whaling and ransomware attacks. While risks are clearly mounting, many organizations still aren’t keeping up with the challenge. Download Resetting Your Email Security Strategy to learn: - How employees are your first and last line of defense in attacks and why proper education is key. - How you can fix your processes against modern threats like whaling - The critical role of today’s cyber security technologies - Why your security strategy is doomed to failure without strong leadership"
Tags : 
email security, ransomware, phishing, whaling, security strategy
    
Mimecast
Published By: Mimecast     Published Date: Apr 13, 2018
On the 13th February 2017, the Privacy Amendment (Notifiable Data Breaches) Act was passed in the Australian Parliament, introducing a mandatory notification regime. This bill commences on the 23rd February 2018 and will require organisations to notify data subjects and regulators in the event of an “eligible” data breach. Mimecast’s proven portfolio of cloud-based, security and cyber resilience services for email can be a vital component of any organisation’s Notifiable Data Breaches compliance strategy
Tags : 
    
Mimecast
Published By: Mimecast     Published Date: Mar 19, 2019
The Latest Threats, Confidence Killers And Bad Behaviors – And How To Fix Them Email. You use it constantly. And it’s the number-one application to keep your organization functioning. Organizations need email to stay up-and-running all the time. After all, it’s supposed to just work, right? But if email isn’t part of an organization’s core security strategy, it can become a major vulnerability. Get this report to learn: -How employees are your first and last line of defense in attacks -Ways to adjust your approach to prioritize educating the riskiest employees -The magnitude of growth around impersonation attacks and phishing
Tags : 
    
Mimecast
Start   Previous    1 2 3    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.