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Published By: IGLOO Software     Published Date: Dec 29, 2009
Networked business models are the wave of the future as we extend collaboration, knowledge sharing and networking beyond the corporate firewall to customers, partners and suppliers. Focusing resources on optimizing your relationships with these stakeholders can make you more resilient and adaptive to shifts in the market.
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social marketplace, igloo, collaboration, facebook, linkedin, twitter, web 2.0, loyalty, erp, crm, google analytics, social media marketing
    
IGLOO Software
Published By: InMage     Published Date: Feb 24, 2009
Utah State University is nationally and internationally recognized for its intellectual and technological leadership in land, water, space and life enhancement. Providing education for more than 23,000 undergraduate and graduate students, Utah State relies on technology to support its innovative initiatives including campus-wide wireless networking, a recent partnership with Google, and a unified email system.
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inmage, data recovery, disaster recovery, business continuity, dr scout
    
InMage
Published By: Insight Software     Published Date: Oct 19, 2018
There’s no denying that the world has been rocked on its side by some incredible technological advances that have drastically altered how we live and work. Cellular phones have evolved from bulky handsets in carry bags to sleek devices that do practically everything. In 2017, 46 percent of surveyed Americans said they use digital voice assistants such as Google Home or Amazon Echo, with 56.3 million more smart speakers predicted to ship in 2018. In manufacturing and business, we’re at a point of unprecedented automation. Machines have taken over a vast number of tasks, including those once thought undoable by machine.
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Insight Software
Published By: Intel     Published Date: Apr 16, 2019
Gartner predicts that the public cloud market will surpass USD 300 billion by 2021 . With the big players (Amazon, Google, Microsoft and IBM) taking home 63 percent of the market share , how will next wave CSPs stand out from the crowd? Download Intel's latest whitepaper, Differentiating for Success: A Guide for Cloud Service Providers' to discover how to offer unique services, including: - Providing workload-specific optimizations, for example machine learning or high-performance computing - Targeting a particular geographical area - Focusing on an industry, such as financial services - Delivering emerging technology, such as virtual reality, in-memory databases, and containerization
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Intel
Published By: iProspect     Published Date: May 20, 2008
Learn how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.
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iprospect, blended search results, search marketing, search engine optimization, seo, search marketing agencies
    
iProspect
Published By: Jigsaw     Published Date: May 12, 2010
In sales and marketing - only two things matter: Getting people's attention, and what you tell them when you have it
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jigsaw, value proposition, messages, sales, marketing, seo, google, adwords, lead generation & automation
    
Jigsaw
Published By: Junta42     Published Date: Aug 20, 2009
How do you create trust and meaningful marketing content that doesn't read like a sales pitch? In an age of digital noise and an abundance of information, how do you reach your target audience and become a trusted brand? This eBook will show you how.
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trust, junta 42, marketing content, ebook, target audience, digital noise, branding, loyalty, self-serving promotion, social networking, google, twitter, technorati, boardreader, mastercard, trusted, interactive marketing
    
Junta42
Published By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow, internet marketing, traditional marketing
    
Kapost
Published By: Kenshoo     Published Date: Oct 30, 2012
Kenshoo Global Search Advertising Trends is the first in a new series of reports reflecting aggregate campaign data across search engines like Google, Yahoo!, Bing, and Baidu. Read on to learn about paid search trends by search engines and more.
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kenshoo, global search trends, search engines, search, enterprise search, emerging marketing, internet marketing, marketing research
    
Kenshoo
Published By: Lengow     Published Date: Jun 06, 2016
This white paper illustrates Google Shopping’s role in the changing eCommerce landscape; from price comparison engines to CPC.
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increase your sales, google shopping, google shopping campaigns, ecommerce, online shopping, customer experience/engagement, e-commerce
    
Lengow
Published By: Liaison Technologies     Published Date: Aug 15, 2011
This Case Study provides useful lessons for combining e-commerce with cloud computing. See what Liaison Technologies can do for your business...
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gartner, liaison, cloud, cloud computing, fine appers, csb, brokerage, technology, hardware, software, business technology, virtualisation, microsoft, google, apple, iphone, ipad, information technology, ict, open source
    
Liaison Technologies
Published By: Liaison Technologies     Published Date: Aug 22, 2011
This Case Study provides useful lessons for combining e-commerce with cloud computing. See what Liaison Technologies can do for your business...
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gartner, liaison, cloud, cloud computing, fine appers, csb, brokerage, technology, hardware, software, business technology, virtualisation, microsoft, google, apple, iphone, ipad, information technology, ict, open source
    
Liaison Technologies
Published By: Limelight Network     Published Date: Aug 12, 2019
Cyber-criminals are increasingly sophisticated and targeted in their attacks. If you are in charge of ensuring the security of your company’s website, it has not been easy going as these notable security incidents reveal: • Sabre Systems—The reservation software company had data from Hard Rock Hotels, Google, Loews, and others, stolen as a result of the breach1. • CIA—WikiLeaks obtained and published documents detailing the intelligence agency’s hacking efforts1. • Virgin America—Thousands of employees and contractors had their login information compromised1. • Equifax—The credit rating agency had a breach into highly sensitive personal information of 143 million U.S. consumers1. • Universities and Federal Agencies—More than 60 universities and US federal organizations were compromised with SQL injections1. There are numerous lessons to be learned from these breaches. Despite the growing stream of news stories about highly damaging attacks that compromise customer info
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Limelight Network
Published By: Location3     Published Date: Aug 31, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google,which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others. Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders whilesimultaneously ensuring that ad spend c
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Location3
Published By: Location3     Published Date: Sep 04, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google, which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others. Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders while simultaneously ensuring that ad spen
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, mountain mike's pizza, paid search, us search awards, adwords, doubleclick
    
Location3
Published By: Location3     Published Date: Feb 07, 2019
Your Local Business Listings are part of the foundation of your online presence. Ensuring that all of your brick-and-mortar business locations are accurately represented on directories like Google My Business, Facebook Places, Bing Places, Apple Maps and more requires a hands-on, managed approach to local data optimization.
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, local business listings, listing management, store visits
    
Location3
Published By: LogMeIn     Published Date: Feb 27, 2018
When Facebook released their bot feature, M, the virtual assistant living inside their Messenger platform, it was billed as the next generation of how people connect and interact with the internet. Since then, over 18,000 companies have created their own branded chatbots with the help of Facebook’s platform. Never ones to miss out on a trend, Microsoft, Google and Apple have all been hard at work developing their own integrated chatbot features. Brands of all shapes and sizes, from American Express to 1800-Flowers to Domino’s Pizza, all have their own chatbots, proving the versatility of the concept. As Microsoft CEO Satya Nadella said at the 2016 Build conference, “As an industry, we are on the cusp of a new frontier that pairs the power of natural human language with advanced machine intelligence.”
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LogMeIn
Published By: Main Street Hub     Published Date: May 06, 2016
This guide will help improve your social media presence by learning how to attract more customers on websites like Facebook, Twitter, Yelp, Google+, and more.
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local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing, internet marketing
    
Main Street Hub
Published By: Main Street Hub     Published Date: May 06, 2016
Check out our definitive guide for engaging with current customers, bringing new customers your way, and making sure your online reputation shows your business in the best light.
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local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing, customer service, reputation management, online reputation, yelp, google+, internet marketing
    
Main Street Hub
Published By: Mediative     Published Date: Jan 14, 2008
More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
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search marketing, organic search, buying behavior, buying behaviors, ctr, search, branding, google, eyetracking, heatmapping, heatmap, enquiro, enquiro research, market research, usability
    
Mediative
Published By: Mediative     Published Date: Jan 14, 2008
Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?
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china, asia, international, baldu, chinese, chinese government, culture, cultural influence, google.cn, google, search engine, search marketing, enquiro, enquiro research, market research, usability
    
Mediative
Published By: Microsoft     Published Date: Jul 20, 2018
At its Build conference in May, Microsoft took the wraps off Cosmos DB, the new incarnation of its existing cloud-based Azure DocumentDB NoSQL database. With a nod to the dramatic, Microsoft terms Cosmos DB as its biggest database bet since SQL Server; it is positioning it as its flagship cloud database, suited for use cases ranging from security and fraud detection, to IoT (consumer and industrial), personalization, e-commerce, gaming, social networks, chats, messaging, bots, oil and gas recovery and refining, and smart utility grids. Cosmos DB is a good example of how cloud platform providers are rethinking databases for scalable, elastic environments and commodity infrastructure. The platform that is most comparable is Google Cloud Spanner, but each of these databases is engineered for different purposes: Cosmos DB as a globally distributed operational database and Spanner as a globally distributed SQL-supporting OLTP database. The highlights of Cosmos DB include its flexibility in
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Microsoft
Published By: Microsoft Corporation     Published Date: Nov 23, 2010
The company replaced Google Apps with the Microsoft Business Productivity Online Standard Suite, which gives employees access to a range of enterprise-class services from email to unified instant messaging.
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microsoft exchange, google apps, business productivity online, unified instant messaging, email, enterprise-class services
    
Microsoft Corporation
Published By: Microsoft Corporation     Published Date: Nov 23, 2010
After evaluating Google Apps, SBFI found more value in Microsoft Exchange Online. Now, SBFI employees have the reliable, familiar messaging tools they need to maintain high levels of customer service.
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microsoft exchange online, messaging tool, server e-mail messaging, collaboration software, google apps
    
Microsoft Corporation
Published By: MindTouch     Published Date: Oct 02, 2019
Understanding the important role that your support content plays (i.e. help docs, user guides, FAQs, troubleshooting steps, product information, etc.) can help organizations avoid creating frustrating journeys for their customers who simply need help. Undervaluing how customers seek answers is a critical oversight. To understand why, it helps to examine the place they’re most likely to start: Google.
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content strategy, customer engagement, customer journey, customer success, digital transformation, knowledge base, online help, product documentation, search engine optimization (seo)
    
MindTouch
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