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Published By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
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google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics, analytics implementation, google analytics consulting, measurement strategy, analytics program, key performance indicators, campaign reporting, analytics best practices, website optimization, kpis, website optimization, advanced google analytics, dashboards, scorecards, social analytics, analytics training
    
SwellPath
Published By: Symantec     Published Date: Oct 02, 2012
Android is on the rise. In a 2011 study, Distimo found that the Android Market (now known as Google Play) eclipsed the Apple App Store in terms of free apps, with 134,342 apps compared to Apple's 121,845.
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android, applications, htc, apple, ios, samsung, secure, code, signing, certificates
    
Symantec
Published By: Symantec     Published Date: Oct 01, 2015
To help create a more secure web, Google now gives HTTPS-secured sites an SEO (Search Engine Optimization) boost to help safer sites become popular sites. Learn more about this and other ways to boost your ranking - Download our Raise your Google Ranking guide and view the infographic.
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https-secured sites, seo, google ranking
    
Symantec
Published By: Tealium     Published Date: Dec 15, 2011
Tags slow down web sites. Tag management systems provide a solution using a number of methodologies ranging from asynchronous tagging, conditional loading and tag killing to improve site performance.
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tag management, tag management system, universal tag, container tag, pixel management, site performance, web analytics, web analytics implementation, marketing attribution, integrated marketing, digital marketing, page tag, site tag, site speed, tagging, page code, tracking code, omniture, google analytics, webtrends
    
Tealium
Published By: Tealium     Published Date: Dec 15, 2011
In the market for tag management systems? The "Buyer's Guide to Tag Management Systems" reveals the challenges associated with tagging, benefits provided by tag management systems, and features to consider when looking for such solutions.
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tag management, tag management system, universal tag, container tag, pixel management, site performance, web analytics, web analytics implementation, marketing attribution, integrated marketing, digital marketing, page tag, site tag, site speed, tagging, page code, tracking code, omniture, google analytics, webtrends
    
Tealium
Published By: Thawte     Published Date: Dec 29, 2015
Promote safer websites and help create a more secure web.
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google ranking, secure web, ssl, seo, search engine optimization (seo)
    
Thawte
Published By: Trend Micro     Published Date: May 03, 2018
Hybrid cloud security is a hot topic, especially with the massive growth of public cloud providers like Amazon Web Services (AWS), Microsoft® Azure™ and Google Cloud. With the emergence of the hybrid cloud, where workloads are deployed across physical, virtual, and cloud, security professionals are constantly being challenged to evolve their security practices to adapt to this new architecture. Trend Micro Hybrid Cloud Security, powered by XGen™, takes a blended approach. It combines multiple cross-generational threat defense techniques for protecting hybrid environments. When one technique isn’t effective against a given threat, another will step in to eliminate the threat.
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Trend Micro
Published By: Uberall     Published Date: Oct 08, 2018
Did you know that for 88% of shoppers, the first step to a local purchase is often an online search? If you want customers to find you, you must have a consistent, rich and engaging online brand that is equally optimized for both desktop and mobile SEO, and that contains long tail keywords for voice search assistants like Siri, Alexa, Cortana, and Google Voice. Be sure to claim and regularly maintain your listings for every widely used portal and social site, and create a separate locator page for every single location—so that you show up at the top of all local searches.
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mobile, shoppers, customers, seo, uberall, local marketing, location marketing, near me searches
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
New data from Google¹ reveals that 5 out of every 10 consumers who search online locally for goods and services will visit a store within 24 hours. If your business does not have a strong online presence locally, a large portion of ‘good fit’ consumers who are motivated to buy products or services you supply are potentially visiting your competitors’ stores.
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guide, uberall, location marketing, mobile search, local seo
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
We started by analyzing the most common types of voice search queries/problems online and narrowed it down to five:
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voice, uberall, voice search, mobile search, google maps, industry insights
    
Uberall
Published By: Uberall     Published Date: Apr 12, 2019
Die wichtigsten kommerziellen Feiertage für Ihren Marketing-Kalender Location-Marketing-Taktiken für die Feiertage Expertentipps, mit denen Sie sich von Ihren Mitbewerbern abheben können Überblick über die neuesten Location-Marketing-Tools und -Technologien
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listings, engage, uberall, industry insights, google my business, location marketing, local seo, local search, seasonal marketing, location pages, local listings, holiday guide, saisonales marketing
    
Uberall
Published By: Uberflip     Published Date: Jan 03, 2019
No matter what industry you’re in or role you have, we all share a universal interest in trends. As marketers, we look to Google Trends to understand what keywords and search terms are most popular; we look for trending hashtags and conversations on social to inform the content we put out; and we put “Trends” sessions on our agendas at conferences because we know they’ll draw an audience. We’ve tapped into this almost universal desire to understand what the masses are doing.
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Uberflip
Published By: Unica     Published Date: Mar 29, 2010
Marketers have been limited to bland options for sending communications to consumers on their mobile phones. With the introduction of Apple's iPhone and operating systems like Google's Android and Palm's Pre/Pixi, now offering similarly rich user experiences, you have the opportunity to reach your customers, anywhere, any time, on their mobile devices.
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unica, email, emarketing, esp, email trends, social media, sms, spam, mobile email, templates, email marketing services/software, list management, mobile marketing, social media marketing
    
Unica
Published By: VIDEOHUB     Published Date: Mar 14, 2012
When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.
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acudeo, adwords, beet tv, bright cove, buy video ad, dealer marketing, google ad, hotel marketing, iab, jw player, local business marketing, local tv, local video marketing, long tail tv, online video ad, ova, pre roll, real estate marketing, restaurant marketing, spot tv
    
VIDEOHUB
Published By: VMware AirWatch     Published Date: May 18, 2016
A Google Trends search for “BYOD” reveals it is a fairly new term, appearing in news publications for the first time in late 2011. BYOD is one part of a much larger, deeper-rooted trend: The consumerization of IT, which can be traced back to the early 2000s. Around that time, most everyone had a personal computer, which enabled them to work from home after hours – and to realize the benefits of using the devices that they had carefully chosen and were comfortable using, rather than the corporate devices their IT departments had issued them. BYOD and the consumerization of IT continued to grow as devices became cheaper and more connected. Where IT leaders were once solely concerned with reining in all the unapproved devices accessing the corporate network, a recent Intel and readwrite report that shows 49 percent of U.S. IT managers “strongly agree that BYOD improves worker productivity.” The next era of BYOD has arrived, and IT departments are thinking about it as a strategic value-ad
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productivity, best practices, business intelligence, business management, information technology, device support, device management, content management
    
VMware AirWatch
Published By: Wasabi     Published Date: Oct 20, 2017
For the past several years cloud storage has been dominated by three main players, Amazon, Google and Microsoft, offering relatively comparable services and solutions. Armed with revolutionary technology and an egalitarian philosophy, Wasabi is transforming what cloud storage can be and do. In this white paper we focus on cloud storage pricing comparing the economics of Wasabi versus the leading cloud storage options. Free trial with no credit card required offer available as well.
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cloud storage, wasabi, cloud computing, storage, data protection
    
Wasabi
Published By: Wasabi     Published Date: Nov 13, 2018
For the past decade Amazon, Google and Microsoft offering comparable service have dominated cloud storage. Armed with revolutionary technology, Wasabi is transforming what technology can be and do. It is bringing low cost and high speed storage to everyone, eliminating vendor lock-in, and complicated tiers and pricing plans. In this white paper we focus on cloud storage pricing, comparing the economics of Wasabi versus the leading cloud storage options.
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Wasabi
Published By: Webmarketing123     Published Date: Oct 06, 2010
There are many ways to increase revenue for your business. One of them is to evaluate and improve the success of your company's website in search results. SEO (Search Engine Optimization) is the practice of optimizing a website so that it achieves higher organic rankings on search engine sites like Google, Yahoo and Bing. In fact, according to the 2009 Forbes Ad Effectiveness survey, SEO is the most effective marketing channel today.
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webmarketing123, seo, search engine optimization, google, yahoo, bing, search, keywords, analysis, traffic, pay per click (ppc), search engine optimization (seo)
    
Webmarketing123
Published By: WordStream     Published Date: May 23, 2013
PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate using either the automated budding option in Google AdWords or a third-party bid management solution. Both approaches have their upsides and downsides - download this paper for the top bidding tips from 10 PPC experts.
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wordstream, ppc, ppc bid management, bid management tools, ppc management, adwords bidding, ppc bidding tips, ppc bid management strategy, optimize keyword bid, bid management software, ppc advertising, search marketing, emerging marketing, internet marketing
    
WordStream
Published By: WordStream     Published Date: May 23, 2013
We've reviewed thousands of Google AdWords accounts with our free AdWords Performance Grader, and we've found some scary statistics in the process -- Did you know that over half of AdWord advertisers haven't checked their account in the past month? And another 25% haven't logged in once in over 90 days? Download this white paper to learn how to make the most of your PPC account in minimal time.
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wordstream, ppc, 20 minute ppc work week, adwords success, save time on ppc, improve adwords, improve ppc, raise quality score, weekly ppc checklist, search marketing, emerging marketing, internet marketing
    
WordStream
Published By: XpertHR     Published Date: Jun 13, 2018
A renewed focus on pay equity at the state and federal levels, coupled with the power of movements like #MeToo and #TimesUp, have companies and their HR/compliance representatives dusting taking a deep dive into pay practices to ensure equity for all. Recent lawsuits settled in favor of plaintiffs, and activist call-outs for companies to be more equitable and transparent about pay practices, add fuel to the fire: ? Seven female law professors at the University of Denver won a $2.6 million settlement in May ? Activist investor Arjuna Capital is pushing major tech firms to publish data to support equitable pay practices ? Google is facing a class action battle over equitable pay practices That’s just the tip of the iceberg. If you’re not on top of this critical issue, you could be next on the list of companies facing legal and public scrutiny. XpertHR can help you wade through the regulatory requirements and practical considerations to audit and revise, as necessary, your pay practices.
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pay equity, equal pay, gender equality, #metoo, #timesup, pay practices, compliance, fair pay
    
XpertHR
Published By: Yext     Published Date: Apr 15, 2013
The paper will show every small business owner the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
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advertising, marketing, location, listings, maps, directories, yext, business, local, smb, seo, google, yahoo, mapquest, bing, yelp, facebook, foursquare
    
Yext
Published By: Yext     Published Date: May 21, 2013
The paper will show every dealership the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
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advertising, marketing, location, listings, maps, directories, yext, business, local, smb, seo, google, yahoo, mapquest, bing, yelp, facebook, foursquare, search marketing, emerging marketing
    
Yext
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