ibm digital experience

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Published By: IBM     Published Date: Aug 16, 2016
In this executive report, based on cumulative research over the past five years by the IBM Institute for Business Value we will explore how the emergence of digital technology, and the increasing willingness of consumers to use it, has disrupted the retail industry at virtually every level – from shoppers, to megastores, to digital to social media, and more. Further, we will provide recommendations that can enable retailers to position themselves to slice through this disruption and provide seamless, omnichannel customer experiences and conversations that can help build customer loyalty, create value and positively impact the bottom line.
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ibm, commerce, retail, customer analytics, ibm institute for business value, digital technology
    
IBM
Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM
Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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digital experience, ibm digital, digital experience software
    
Group M_IBM Q1'18
Published By: IBM     Published Date: May 09, 2018
Does the future of digital trust lie in artificial intelligence (AI)? Join the conversation between Valerie Bradford, product marketing manager at IBM Security, and Andras Cser, vice president and principal analyst serving security and risk professionals at Forrester, to discover how AI is changing the landscape of digital identity. Key takeaways: Understand how AI is helping organizations respond to current changes in the threat landscape. Examine how companies are using AI to establish trust in digital identities. Hear how AI is changing the end-to-end customer journey by improving the digital experience.
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digital trust, security, digital identity
    
IBM
Published By: IBM     Published Date: Apr 04, 2014
In the face of runaway innovation, there are leaders in every industry and region who are determined to push ahead and be the source of innovations that change our world. They've opened up their organizations to new ways of working, and they're leading from a position of trust.
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ibm, c suite, global study, technology, customer engagement, digital experience, innovation, business technology, emerging marketing, customer experience/engagement
    
IBM
Published By: IBM     Published Date: Jan 07, 2016
As marketing, commerce, and customer service continue to shift to digital channels — and as an increasingly greater share of an organization's revenue comes from digital business — organizations have become acutely aware of the need for an integrated digital experience platform.
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ibm, cloud, digital, business value, experience platform, internet marketing
    
IBM
Published By: IBM     Published Date: May 17, 2016
Today as customers increasingly turn to digital channels to research products, shop and purchase--and as employees arrive in the workplace conditioned by engaging consumer Web mobile and social experiences-- organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news as our TCO study shows is that most organizations can justify the cost of IBM Exceptional Digital Experience solutions based on quantifiable savings within a short period of time.
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ibm, idc, business value, ibm digital experience, cloud
    
IBM
Published By: IBM     Published Date: Apr 18, 2018
How IBM can help As one of the world’s leading research organizations, and one of the world’s top contributors to open source projects, IBM is committed to fostering the collaborative effort required to transform how people, governments and businesses transact and interact. IBM provides clients the blockchain technology fabric, consulting and systems integration capabilities to design and rapidly adopt distributed ledgers, digital identity and blockchain solutions. IBM helps clients leverage the global scale, business domain expertise and deep cloud integration experience required for the application of these technologies. Learn more at ibm.com/blockchain. The IBM Global Electronics practice uniquely combines IBM and partner services, hardware, software and research into integrated solutions that can help you deliver innovation, create differentiated customer experiences and optimize your global operations. Please visit ibm.com/electronics
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ibm, blockchain, electronics
    
IBM
Published By: IBM     Published Date: Apr 15, 2015
IBM WebSphere Portal software helps bank offer a clearly differentiated digital experience.
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ibm, portal, customer experience, web experience, sales
    
IBM
Published By: IBM     Published Date: Apr 04, 2014
In the age of the interconnected world where the primary touchpoints are digital, the purpose of the digital experience as part of the digital strategy is clear: deliver an engaging, useful and ideally, differentiating experience to the user – and make every experience truly “exceptional”.
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ibm, digital strategy, digital marketing, customer experience, customer engagement, digital experience, marketing, mobile marketing, rich media, social networking, marketing management, ecommerce, analytics, integration, cloud, emerging marketing, social media, customer experience/engagement
    
IBM
Published By: IBM     Published Date: Apr 04, 2014
Today, as customers increasingly turn to digital channels to research products, shop, and purchase — and as employees arrive in the workplace conditioned by engaging consumer Web, mobile, and social experiences — organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news, as our TCO study shows, is that most organizations can justify the cost of IBM's Exceptional Digital Experience solutions based on quantifiable hard dollar savings within a relatively short period of time. Read this IDC Report to learn more about IBM's Exceptional Digital Experience Solutions
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ibm, idc, digital experience, digital marketing, customer engagement, web marketing, mobile marketing, social media, tco, customer engagement, emerging marketing, customer experience/engagement
    
IBM
Published By: Group M_IBM Q2'19     Published Date: Jun 10, 2019
In the era of individual-centered economy, customers are demanding faster, more personalized services. To deliver these services, successful organizations realize the benefits of accurate and trusted master data. And in today's always on society, companies can no longer afford to allow downtime for maintenance and scheduled upgrades for these services and the supporting applications. With low latency capabilities in IBM InfoSphere Master Data Management designed to easily connect to applications in a zero-downtime environment, the highest demands for user interactions can now be realized. As a result, businesses can therefore take the next step in their digital transformation initiatives to truly drive personalized differentiated customer experiences to separate themselves in today's crowded marketplace. View this webinar to discover how IBM MDM puts these capabilities within easy reach. The webinar will: Reveal how these capabilities are being delivered on-premise and on t
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Group M_IBM Q2'19
Published By: IBM     Published Date: Jul 07, 2014
Forrester states that businesses today struggle to understand and leverage the tools necessary to create and manage unified, multichannel Digital Customer Experiences across multiple touchpoints including, web and mobile experiences for customer transactions and mobile applications. Read this report to understand how IBM's Digital Experience software is delivering solutions for the emerging Digital Customer Experience platform and integrating best-of-breed components into software offerings that manage multiple facets of the Digital Customer Experience.
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ibm, forrester, digital, customer experience, platforms, integration
    
IBM
Published By: IBM     Published Date: Jul 07, 2014
"Organizations have always looked for better ways to reach, communicate and engage seamlessly with customers, vendors, suppliers and employees. More often than not, this entails jumping from device to device in the course of a single interaction and orgnaiztaions look for consistency in delivery of contents across touchpoints. Learn how IBM’s portfolio enables leading organizations to provide a framework to build and maintain multichannel digital experiences that put them ahead of the competition"
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ibm, omni-channel, digital, leading, digital experience, multichannel
    
IBM
Published By: IBM     Published Date: Jul 07, 2014
This demo is from the IBM Connect 2014 Opening General Session. It highlights how a fictional company, Greenwell Financial, used IBM's Digital Experience platform to create market-leading customer experiences. The demo highlights new features coming in the platform, such as renditions, plus new integrations, such as with Brightcove, IBM Interact, and IBM Tealeaf.
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ibm, connect, digital, customer lifecycle, management
    
IBM
Published By: IBM     Published Date: Apr 28, 2015
See how easy it is to create and manage digital store pages, and engage buyers with personalized offers in real time, using IBM Commerce on Cloud.
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ibm, commerce, cloud, b2b, real-time, digital, brand experience, customer experience/engagement, branding, data management/analytics
    
IBM
Published By: IBM     Published Date: Jul 22, 2016
"Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure what’s working and what you need to improve. IBM host a webinar presenting tips on how to measure the customer experience for your brand and how to use that data to build better journeys. Please join IBM and guest speaker Andrew Hogan from Forrester Research as we share tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys. The webinar will provide attendees with: • Best practices to measure the quality of digital customer experiences • Guidance on the kinds of tools to use to capture the right CX metrics • Tips for integrating metrics, including the role of customer journeys • Techniques to drive action and improve digital experiences"
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ibm, commerce, customer analytics, marketing, customer experience, customer insight, forrester, digital experience, crm & customer care, marketing research, traditional marketing
    
IBM
Published By: IBM     Published Date: Aug 17, 2016
The webinar will provide attendees with: - Best practices to measure the quality of digital customer experiences - Guidance on the kinds of tools to use to capture the right CX metrics - Tips for integrating metrics, including the role of customer journeys - Techniques to drive action and improve digital experiences"
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ibm, customer experience, commerce, digital, digital customer experiences, cx metrics, crm & customer care
    
IBM
Published By: IBM     Published Date: Oct 12, 2016
Please join IBM and guest speaker Andrew Hogan from Forrester Research as we share tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys. The webinar will provide attendees with: - Best practices to measure the quality of digital customer experiences - Guidance on the kinds of tools to use to capture the right CX metrics - Tips for integrating metrics, including the role of customer journeys - Techniques to drive action and improve digital experiences"
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ibm, commerce, customer analytics, customer experience, forrester research
    
IBM
Published By: IBM     Published Date: Oct 12, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
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ibm, commerce, customer analytics, digital intelligence, customer experience
    
IBM
Published By: IBM     Published Date: Nov 15, 2016
IBM Commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes and culture to create digital customer experience in real time.
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ibm, watson, commerce, watson content hub, digital experience, customer experience
    
IBM
Published By: IBM     Published Date: Jan 17, 2017
Watch to learn more about how cognitive content management from IBM will help you deliver just the right digital experience at just the right moment creating an iconic brand experience.
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ibm, commerce, cognitive content management, brand experience
    
IBM
Published By: IBM     Published Date: Jan 17, 2017
Forrester Research discusses shifts in creating customer-centric, content-rich digital experiences. IBM introduces the Watson Content Hub.
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ibm, commerce, digital experience, customer experience, forrester, customer-centric content
    
IBM
Published By: IBM     Published Date: Jan 17, 2017
IBM Commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly and seamlessly.
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ibm, commerce, forrester, digital experience
    
IBM
Published By: IBM     Published Date: Sep 15, 2016
This webcast session will discuss and demonstrate a new set of mobile capabilities within the IBM Digital Experience portfolio. These exciting new capabilities enable the line of business to work hand in hand with mobile app developers to deliver personal, adaptive, and relevant content to hybrid or native mobile applications. Come see how a new content authoring experience brings workflow, segmentation, and mobile notifications together to help drive the right mobile app experience for your users.
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ibm, commerce, mobile, apps, mobile app, ibm digital experience portfolio
    
IBM
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