ibm digital

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Published By: IBM     Published Date: Oct 12, 2016
Read this IDC analyst report to see how you can meet your digital business requirements with IBM Digital Experience on Cloud.
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ibm, commerce, digital experience, idc, business value, ibm digital experience on the cloud
    
IBM
Published By: IBM     Published Date: Oct 12, 2016
Read this online report that can aid your horizontal portal selection decisions and help you identify key differentiators among products.
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ibm, commerce, digital experience, digital, horizontal portals
    
IBM
Published By: IBM     Published Date: Oct 12, 2016
IBM commissioned Forrester Consulting to evaluate what consumers want from a mobile app (and its authoring brand) and focused on the following questions: - What elevates a good, serviceable, and even profitable app into the realm of great? - And if a mobile app achieves greatness, what is the impact?
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ibm, commerce, digital experience, digital, applications, apps, mobile app
    
IBM
Published By: Adobe     Published Date: May 25, 2017
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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Adobe
Published By: IBM     Published Date: May 25, 2017
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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marketing, ibm, digital experience, collaboration, customer experience
    
IBM
Published By: Group M_IBM Q119     Published Date: Mar 05, 2019
IBM commissioned Forrester Consulting to examine the potential ROI enterprises may realize by implementing the IBM Automation Platform for Digital Business. The purpose of this Total Economic Impact (TEI) study is to provide readers with a framework to evaluate the potential financial impact of the IBM Automation Platform for Digital Business on their organizations.
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Group M_IBM Q119
Published By: Group M_IBM Q1'18     Published Date: Mar 19, 2018
This report examines how CIOs are changing themselves and their organizations to ready themselves for the future.
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cio, technology, ibm, digital transformation
    
Group M_IBM Q1'18
Published By: IBM     Published Date: Oct 10, 2013
"The implications from the 2013 IBM Global Reputational Risk and IT Study are clear. The question is no longer whether IT risks can damage your corporate reputation, but what you can do to effectively prevent and mitigate these risks. Find out what you can do to protect your reputation from IT risks. Read “Six keys to effective reputational and IT risk management” to learn about: · Practical advice and recommendations to help prevent and mitigate the IT risks that most affect reputation · The emerging role of the Chief Digital Officer · How to use social media as a tool for minimizing reputational damage · How your supply chain can put you at increased reputational risk"
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reputational management, risk management, it risk management, ibm, ibm global, it risks, protection, branding, social media, supply chain, supply chain management, chief digital officer, mitigation, corporate reputation
    
IBM
Published By: IBM     Published Date: Feb 04, 2014
With higher mobile use comes more opportunities to reach consumers in different ways. How are you reaching your customers and making them consistent consumers?
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
    
IBM
Published By: IBM     Published Date: Feb 14, 2014
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
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ibm, social media, marketing, crm, customer interaction, digital marketing, digital strategy, customer experience, analytics, rich media, mobile marketing, emerging marketing, interactive marketing, crm & customer care
    
IBM
Published By: IBM     Published Date: Jun 20, 2014
Read this report from the Compliance, Governance and Oversight Council (CGOC) to learn how to reduce costs and increase performance by disposing digital debris.
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ibm, information management, compliance, governance, cgoc, digital debris, cost reduction, information governance
    
IBM
Published By: IBM     Published Date: Jan 05, 2015
Today’s customers have more opportunities than ever to connect with a brand, and often research products and make purchases through a variety of different channels. However, it’s important to remember that employees are also customers in their personal lives, meaning that they also have high expectations for digital experiences in the workplace.
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digital experience solutions, roi, business productivity
    
IBM
Published By: IBM     Published Date: Jun 20, 2014
In this video, see how IBM ExperienceOne helps you attract, delight, and maximize the lifetime value of your customers by enriching the ways you engage with each of them.
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ibm, ibm digital experience, customer engagement, marketing, brand ambassador, customer experience/engagement
    
IBM
Published By: IBM     Published Date: Jun 20, 2014
In this video, see how Greenwell Financial marketers use IBM's Digital Experience platform to make customers the center of attention to drive business value. This demo highlights IBM's latest capabilities including Site Wizard, Digital Data Connector, Marketing Center, Media Analytics and more.
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ibm, digital experience, digital strategy, marketing, digital experience platform, social media analytics, customer engagement, social media, interactive marketing, web analytics, customer experience/engagement
    
IBM
Published By: IBM     Published Date: Jun 11, 2014
Read the report to find out how companies in the study enjoyed an average ROI of over 500% and payback within 7 months.
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ibm, ibm digital experience, customer engagement, digital experience platform, cross channel, mobile, social media, marketing, interactive marketing, customer experience/engagement, mobile marketing, social media marketing
    
IBM
Published By: IBM     Published Date: Jun 11, 2014
Read this paper to discover how engaging in exceptional digital experiences redefines the ways we live, work and play.
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ibm, ibm customer experience suite, ivm employee experience suite, digital experience, social business, social media, customer engagement, interactive marketing, customer experience/engagement, mobile marketing, social media marketing
    
IBM
Published By: IBM     Published Date: Jun 11, 2014
Read this paper to learn how to automate rich media workflows from collaborating with creative agencies and designers to automating the distribution of digital assets.
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ibm, internet marketing, website development, rich media, digital media, online video marketing, customer engagement, digital experience, asset optimization, social media, customer experience/engagement
    
IBM
Published By: IBM     Published Date: Sep 10, 2013
There is no fail-safe in today's digital world. Incidents will occur, both unintentional and malicious. To mitigate damage and organizational impact, the agile organization will respond quickly. To mitigate risks before damage occurs, an organization can maintain a continuous high state of security, ensure that all computing endpoints are in compliance, automate actions to shorten response time and enact measures to control infections with quarantine and until remediation is complete. Read this whitepaper to learn how IBM Endpoint Manager helps organizations respond quickly to today's threats.
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proactive response, ibm, advanced persistent threats, agile organization, compliance, computing endpoints, digital world, endpoint management, endpoint software, mitigate risks
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
If insurers want to succeed in today's digital world, they need to create experiences and business models that are orchestrated, symbiotic, contextual and cognitive.
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ibm, insurance, digital, business model, technology, transparency
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
With IBM analytics for big data with a smart mobile strategy, banks can increase wallet share and assets under management while lowering the organization’s operating ratio by using more efficient channels.
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ibm, banking, digital, data, big data, analytics, mobile
    
IBM
Published By: IBM     Published Date: Nov 20, 2015
A survey based digital tool that gives a score on level of maturity
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ibm, media, entertainment, analytics, digital
    
IBM
Published By: IBM     Published Date: Nov 20, 2015
A survey based digital tool that gives a score on level of maturity
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ibm, telecom, analytics, digital
    
IBM
Published By: IBM     Published Date: Oct 11, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
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ibm, commerce, customer analytics, digital intelligence, customer experience
    
IBM
Published By: IBM     Published Date: Oct 21, 2016
According to an IBM Center for Applied Insights survey of developers, while two-thirds of mobile apps fail to achieve budget, schedule and project objectives, the successful one-third rely heavily on cloud-based platforms such as the IBM MobileFirst Platform. Cloud-based platforms have been proven to reduce provisioning and development time by more than 90%. This on-demand webcast will demonstrate how you can leverage IBM’s Cloud offerings to accelerate your mobile transformation in a hybrid cloud.
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ibm, mobile, ibm mobile cloud, cloud, digital business
    
IBM
Published By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
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technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM
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