ibm digital

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Published By: IBM     Published Date: Oct 12, 2016
Read this IDC analyst report to see how you can meet your digital business requirements with IBM Digital Experience on Cloud.
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ibm, commerce, digital experience, idc, business value, ibm digital experience on the cloud
    
IBM
Published By: IBM     Published Date: Nov 10, 2016
Today’s Digital Business needs a strategy for business content – one that spans the creation, capture, activation and analysis of it – which assures security, compliance with regulations, and minimizes risk. This session will confront content chaos and its impact on business agility. We will share stories from IBM customers who are using business content solutions to deliver on the promise of the Digital Business today. Many are using ECM Centers of Competency to bring together all stakeholders in the business to create a unified vision for information management across all departments and all forms of data and content, whether on-premises, mobile, or in the cloud.
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ibm, analytics, ecm, digital business
    
IBM
Published By: IBM     Published Date: Aug 14, 2014
IBM Marketing Center breaks new ground with an unmatched combination of simplicity and power to give digital marketers hands-on control over all phases of the marketing lifecycle. IBM Marketing Center lets you create customer segments, design communications, manage campaigns, and more.
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personalized digital marketing, marketing center, hands-on control, customer segments, design communications, manage campaigns, internet marketing, traditional marketing
    
IBM
Published By: IBM     Published Date: Apr 15, 2015
IBM WebSphere Portal software helps bank offer a clearly differentiated digital experience.
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ibm, portal, customer experience, web experience, sales
    
IBM
Published By: IBM     Published Date: Jan 17, 2017
Forrester Research discusses shifts in creating customer-centric, content-rich digital experiences. IBM introduces the Watson Content Hub.
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ibm, commerce, digital experience, customer experience, forrester, customer-centric content
    
IBM
Published By: IBM     Published Date: Nov 20, 2015
A survey based digital tool that gives a score on level of maturity
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ibm, media, entertainment, analytics, digital
    
IBM
Published By: IBM     Published Date: Jan 07, 2016
Digital business requires organizations to improve customer, employee, and partner engagement and satisfaction in the midst of an explosion of information, devices and apps.
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ibm, gartner, horizontal portals, magic quadrant, digital, website development, internet marketing
    
IBM
Published By: IBM     Published Date: May 17, 2016
Digital business requires organizations to improve customer, employee, and partner engagement and satisfaction in the midst of an explosion of information, devices and apps. Portal offerings must step up to meet escalating demands.
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ibm, horizontal portals, magic quadrant, digital business, engagement, portal
    
IBM
Published By: IBM     Published Date: Jul 20, 2016
Web conferencing is emblematic of the dynamic blend of content and collaboration in the digital workplace. Conferencing markets converge as audio, video and Web mix with persistent spaces to enable faster decisions and remote teamwork. Read this Gartner review to see how IBM is recognized as a leader in the web conferencing market.
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ibm, enterprise social solutions, enterprise applications, web conferencing, collaboration, digital workplace, gartner, magic quadrant
    
IBM
Published By: IBM     Published Date: Jan 07, 2016
Web content management remains a vibrant and growing market, fueled by the aspirations of digital strategists on the demand side and continuous innovation on the supply side. IT application leaders, marketers, digital experience specialists and merchandizers all now view WCM as mission-critical.
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ibm, gartner, web, content management, digital strategy, wcm, website development, internet marketing
    
IBM
Published By: IBM     Published Date: May 31, 2012
The topic of security is now unquestionably a C-suite priority. An enterprise that delegates security matters solely to the CIO is compounding its risk factors. Organizations need to move toward a more systematic and proactive approach to addressing security threats and managing compliance requirements. Download the white paper to learn more.
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ibm, cyber terrorism, digital age, c suite, security, technology, business technology, business
    
IBM
Published By: IBM     Published Date: Apr 17, 2012
IBM social content management provides content in context -- to share ideas, locate expertise, and access relevant knowledge via professional social networks.
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ibm, social content, social media, technology, digital content
    
IBM
Published By: IBM     Published Date: Apr 22, 2014
CMOs and their marketing teams are squarely in the spotlight as organizations look to them to chart a course across today’s turbulent landscape. The pressure is intense, the scope of the challenge unprecedented.
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ibm, marketing, marketing strategy, marketing performance, digital marketing, smarter commerce, profitability, customer, customer engagement, emerging marketing, customer experience/engagement, business intelligence, market research, e-commerce
    
IBM
Published By: IBM     Published Date: Oct 20, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
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ibm, business analytics, marketing, cmo, digital strategy, marketing research, traditional marketing
    
IBM
Published By: IBM     Published Date: Feb 04, 2014
With higher mobile use comes more opportunities to reach consumers in different ways. How are you reaching your customers and making them consistent consumers?
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
    
IBM
Published By: IBM     Published Date: Apr 22, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
    
IBM
Published By: IBM     Published Date: Jul 22, 2016
"Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure what’s working and what you need to improve. IBM host a webinar presenting tips on how to measure the customer experience for your brand and how to use that data to build better journeys. Please join IBM and guest speaker Andrew Hogan from Forrester Research as we share tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys. The webinar will provide attendees with: • Best practices to measure the quality of digital customer experiences • Guidance on the kinds of tools to use to capture the right CX metrics • Tips for integrating metrics, including the role of customer journeys • Techniques to drive action and improve digital experiences"
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ibm, commerce, customer analytics, marketing, customer experience, customer insight, forrester, digital experience, crm & customer care, marketing research, traditional marketing
    
IBM
Published By: IBM     Published Date: Aug 17, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
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ibm, customer experience, commerce, customer experience analytics, data insights, digital intelligence, digital interaction, engagement, customer insights, crm & customer care
    
IBM
Published By: IBM     Published Date: Oct 11, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
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ibm, commerce, customer analytics, digital intelligence, customer experience
    
IBM
Published By: IBM     Published Date: Oct 12, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
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ibm, commerce, customer analytics, digital intelligence, customer experience
    
IBM
Published By: IBM     Published Date: Jun 25, 2012
Explore the four stages to transforming an organization from a traditional marketing communicator to a customer-centric communicator.
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retail, ibm, marketing, pinpoint, customer service, offer, online, digital, e-commerce, customer experience/engagement, market research
    
IBM
Published By: IBM     Published Date: Sep 10, 2013
There is no fail-safe in today's digital world. Incidents will occur, both unintentional and malicious. To mitigate damage and organizational impact, the agile organization will respond quickly. To mitigate risks before damage occurs, an organization can maintain a continuous high state of security, ensure that all computing endpoints are in compliance, automate actions to shorten response time and enact measures to control infections with quarantine and until remediation is complete. Read this whitepaper to learn how IBM Endpoint Manager helps organizations respond quickly to today's threats.
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proactive response, ibm, advanced persistent threats, agile organization, compliance, computing endpoints, digital world, endpoint management, endpoint software, mitigate risks
    
IBM
Published By: IBM     Published Date: Feb 04, 2016
Sargam Singh, senior product manager of cloud integration at IBM, discusses the digital transformation in cloud integration.
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cloud, ibm, integration, digital, analytics, data, applications
    
IBM
Published By: IBM     Published Date: Apr 04, 2014
In the face of runaway innovation, there are leaders in every industry and region who are determined to push ahead and be the source of innovations that change our world. They've opened up their organizations to new ways of working, and they're leading from a position of trust.
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ibm, c suite, global study, technology, customer engagement, digital experience, innovation, business technology, emerging marketing, customer experience/engagement
    
IBM
Published By: IBM     Published Date: Apr 26, 2016
Restoring connections: How telecommunications providers can reboot the customer experience IBM has more than 22,000 experts working in the Telecommunications industry, delivering solutions to more than 200 major communications service providers globally. IBM’s telecommunications capabilities are backed by a global network of telecom solution labs, research labs and innovation centers to support its offerings in the area of analytics, cloud, mobility, network optimization, digital transformation and global integration. IBM continues to invest significantly in key acquisitions to add expertise and capabilities that enable its clients in the telecommunications space.
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ibm, ibm institute for business values, telecommunications, customer experience, communications service providers, csp, customer relationship, customer experience/engagement
    
IBM
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