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Published By: IBM     Published Date: Sep 10, 2009
This white paper outlines methods to help service providers improve overall operational efficiency within the service assurance operational environment. Learn how IBM Tivoli® Netcool® solutions can help service providers streamline their operations, improve responsiveness and reduce costs.
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netcool, ibm, idc, mobile service providers, fixed-line service providers, operational efficiencies, communications, media and entertainment
    
IBM
Published By: IBM     Published Date: Feb 03, 2010
Catch the latest analyst insights on what matters in the UC market - what is critical - the value of telephony integration - and the benefits of a sound call control strategy.
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ibm ep, empowering people, telephony integration, unified communications, collaboration cost
    
IBM
Published By: IBM     Published Date: Feb 03, 2010
This white paper is intended to provide service providers with IBM's point of view on the power of collaboration in a Web 2.0 environment and to introduce a new IBM solution that can help telecoms to use collaboration as a tool for enabling innovation.
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ibm ep, empowering people, service provider, collaboration, web 2.0 environment, innovation factory, telecommunication
    
IBM
Published By: IBM Software     Published Date: Nov 04, 2010
Read this white paper to leverage business intelligence, performance management and predictive analytics to increase revenue and improve operations.
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ibm cognos, business analytics, performance management, predictive analytic, customer service, call center operation, telecommunications service providers
    
IBM Software
Published By: IBM Corporation     Published Date: Jun 30, 2011
This menu interface provides a high-level overview, product demonstrations, expert interviews, and resource links for the IBM Data Center Automation solution.
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automation, launchpad, ibm, isms, ibm data center, data recovery, wireless internet, business intelligence
    
IBM Corporation
Published By: IBM Unica     Published Date: Sep 08, 2011
The survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile's marketing power, and a desire for more integrated technology solutions.
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ibm, unica, marketing, data-into-action, contact management, technology infractructure, roi, interactive marketing
    
IBM Unica
Published By: IBM Unica     Published Date: Sep 08, 2011
The proliferation of marketing channels, and the explosion of data, pose a wealth of challenges for marketers making crucial calls for 2011. The results of Unica's annual survey of marketers reveal 11 key trends in marketing for 2011.
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ibm, unica, marketing trends, annual survey, social media trends, cross-channel attribution, mobile application, social media
    
IBM Unica
Published By: IBM Unica     Published Date: Sep 08, 2011
Marketers are looking for cross-channel campaign management solutions that support highly personalized and relevant communications delivered across a variety of highly interactive channels and that enable optimization, channel integration, and institutional memory of the customer.
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ibm, unica, forrester wave, cross-channel, campaign management, cccm, siebel, communication strategy
    
IBM Unica
Published By: IBM Unica     Published Date: Sep 08, 2011
According to Unica team, this ebook teaches how the right Interactive Marketing solution can help marketers engage their customers.
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ibm, unica, marketing ebook, interactive, social media, cross-channel, integration, email deliverability
    
IBM Unica
Published By: IBM Unica     Published Date: Sep 08, 2011
See what CI professionals are saying about their technology strategies and challenges: focusing on improving the customer experience, data and measurement challenges, plans for outsourcing online technologies, and current technology use and plans for future adoption.
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ibm, unica, marketing, forrester, customer intelligence, ci professionals, data, mobile
    
IBM Unica
Published By: IBM Unica     Published Date: Sep 08, 2011
Quality organizations are under pressure to reduce costs and improve quality, while being hit with new technologies and practices. Agile practices, rich-client technology and cloud platforms are creating disruption in the testing tools market.
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ibm, unica, gartner, magic quadrant, crm multichannel, campaign management, mccm, marketing
    
IBM Unica
Published By: IBM Unica     Published Date: Sep 08, 2011
This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.
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ibm, unica, siriusdecisions, vendor profile, field marketing, automation platforms, integrated enterprise, demand creation provider grid
    
IBM Unica
Published By: IBM Unica     Published Date: Feb 09, 2012
With the explosion of social networks, mobile devices, and micro sites, marketing executives are challenged to gain a truly integrated view of customer behavior across the range of established and emerging channels.
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forbes, marketing, customer satisfaction, roi, cmo, marketing solutions, marketing budgets, online marketing
    
IBM Unica
Published By: IBM Unica     Published Date: Feb 09, 2012
Our CMO Study is the latest in IBM's series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times. It also illustrates how closely CMOs' perception of the marketplace mirrors previous assessments by CEOs.
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cmo, ibm, marketing, chief marketing officer study, c-suite, customers, customer satisfaction, consumers
    
IBM Unica
Published By: IBM Unica     Published Date: Feb 09, 2012
Conventionally, marketers use web analytics at an aggregate level. They seek to report on the performance of their web sites and online advertising, so they can adjust their efforts to improve the results. This is an extremely worthwhile application that can deliver excellent return on investment.
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ibm, web analytics, data analytics, customer engagement, data management, marketing, marketing research, interactive marketing
    
IBM Unica
Published By: IBM Unica     Published Date: Feb 09, 2012
Download this white paper to learn how forward-thinking organizations are deploying real-time marketing strategies to generate offers based on deep customer profiles, transaction histories, and other rich, real-time context.
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ibm, real-time, marketing, customer satisfaction, response rates, real-time content, marketing research, marketing solutions
    
IBM Unica
Published By: IBM Unica     Published Date: Apr 16, 2012
With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. Read to find out more.
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ibm, enterprise marketing management, enterprise, end-to-end, it solutions, it management, marketing software, web analytics
    
IBM Unica
Published By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
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paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
If you met a valued customer face to face, you'd probably greet the person with a smile and a "hello." You'd want the communication and ongoing discussion to be personal and specific to the individual. Deliver -- Learn to connect with your users.
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ibm, analytics, consumer behavior, consumer interaction, communication, email marketing, internet marketing
    
IBM
Published By: IBM     Published Date: Jan 09, 2013
TD Bank used IBM Social Collaboration tools to facilitate instant social communication and collaboration between its employees who are spread across North America. Learn how TD Bank improved social media with IBM connections.
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social, td bank, ibm social collaboration, ibm connections, social media, connection, emerging marketing
    
IBM
Published By: IBM     Published Date: Mar 10, 2015
This white paper reviews the finding of recent Heavy Reading research into wireless CSP attitudes to and plans for driving customer loyalty through control of network service quality
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ibm, customer data, customer service, customer loyalty, communications, service providers, big data, customer satisfaction
    
IBM
Published By: IBM     Published Date: Jul 09, 2009
This white paper explores requirements engineering and its groundbreaking role in product development and engineering for the industrial segment. It discusses the best practices and benefits of requirements engineering, and how automotive manufacturers can overcome today's quality and cost challenges using those best practices supported by IBM solutions. Learn more today!
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ibm, telelogic, doors, product development, engineering, automotive, rational, oem
    
IBM
Published By: IBM     Published Date: Aug 14, 2014
IBM Marketing Center breaks new ground with an unmatched combination of simplicity and power to give digital marketers hands-on control over all phases of the marketing lifecycle. IBM Marketing Center lets you create customer segments, design communications, manage campaigns, and more.
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personalized digital marketing, marketing center, hands-on control, customer segments, design communications, manage campaigns, internet marketing, traditional marketing
    
IBM
Published By: IBM     Published Date: Jul 27, 2015
Communications service providers have much to gain from deploying big data analytics capabilities that enable smarter campaigns.
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ibm advanced analytics platform, big data analytics, communications service providers, analytics software, predictive analytics, analytics visualization, historical analysis, content management systems
    
IBM
Published By: IBM     Published Date: Oct 13, 2015
Read this Stratecast white paper from Frost & Sullivan to learn about the challenges over-the-top (OTT) competitors such as Google, Hulu, Netflix, and Facebook are causing communications service providers (CSPs).
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ibm, behavior data, csp, frost and sullivan, communications service providers, emerging marketing, crm & customer care
    
IBM
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