industry directions

Results 1 - 3 of 3Sort Results By: Published Date | Title | Company Name
Published By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
Tags : 
marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits, cross channel analytics
    
Location3
Published By: Microsoft Dynamics     Published Date: Jul 11, 2007
Until recently, many high-tech manufacturers – especially small and medium-sized businesses – have been able to survive by applying 80% of their operational focus to 20% or less of their critical customers and suppliers. That was then. The new mandate from channel masters is for more intense, collaborative relationships with fewer suppliers.
Tags : 
industry directions, oem, manufacturing, manufacturer, scm, supply chain, ems, electronics manufacturing, productivity, plm, product lifecycle management, cost control, r&d, r & d, enterprise resource, erm, erp, microsoft dynamics
    
Microsoft Dynamics
Published By: IBM     Published Date: Nov 12, 2013
Integrated Workplace Management System Systems (IWMS) is gaining industry momentum, in large part, because of the increasing focus on the importance of optimized, unified management of all assets across a complex enterprise. And that certainly includes real estate, facilities, and related assets that have historically been managed in isolated domains. In this study, leading technology analyst Gartner Inc. assesses the IWMS market to determine how the field is changing, who the leading software providers are, and how IWMS solutions have evolved in new directions to better fulfill emerging demand.
Tags : 
integrated workplace management system, fasb, capital project management, iasb, sustainability, cafm, roi, magic quadrant, vendors, market overview, consolidation
    
IBM
Search      

Add Research

Get your company's research in the hands of targeted business professionals.