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Published By: Qualtrics     Published Date: Oct 04, 2018
Every product needs a target audience. Market segmentation identifies subsets of a market based on demographics, needs, priorities, common interests, or other psychographic or behavioral criteria to better understand and communicate with that audience. Segmentation can be as simple as splitting your potential market into age ranges or as complex as dividing your audience based on subtle behaviors, values, or beliefs. To be truly useful, segmentation should enable you to target core groups of your potential customers with precision. Practically speaking, segmentation enables you to: • Boost demand with messaging that resonates more with your market • Grow your customer base by understanding what drives purchase behavior • Increase revenue and profitability by discovering which customers will pay a premium for • your product
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Qualtrics
Published By: TIBCO Software     Published Date: Mar 12, 2019
Fraud affects more than just your customers, it fundamentally destroys your reputation and has significant impact on your bottom line. In the first half of 2018, financial fraud from payment cards, cheques and remote banking totaled £358m in the UK alone, resulting from over a million incidents, an increase of more that 50% over the last 4 years. Have a look at this interesting Infographic to find out more.
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fraud, fraud prevention, uk fraud, fraud detection, machine learning
    
TIBCO Software
Published By: Panduit     Published Date: Aug 28, 2018
Interested in learning how the right physical and network infrastructure approach in your colocation data center facility can help you stabilize costs, provide better security, and help promote growth for you and your tenants? Download the Panduit white paper Optimizing Colocation Infrastructure Strategies to learn how to overcome the challenges of aging colocation data center infrastructure and onboard new tenants quickly.
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panduit, colocation, data center, data center management, infrastructure, colocation provider
    
Panduit
Published By: Panduit     Published Date: Oct 09, 2018
Interested in learning how to stabilize costs and promote growth for you and your tenants? Download the Panduit white paper Colocation Provider Strategies for Success to learn how you can enable ongoing monitoring and maximize your colo data center’s efficiency.
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panduit, colocation, data center management, network monitoring
    
Panduit
Published By: Seismic     Published Date: May 24, 2019
There's no doubt that intelligence-driven marketing is on the rise. According to Forbes, reliance on marketing analytics to make business decisions has increased from 30% to 42% of the time over the past five years. But as marketing analytics become more prevalent, how do organizations know what matters most, and more importantly, what’s going to show Marketing’s contribution to revenue? In this on-demand webinar, MarketingProfs, Seismic and marketing analytics expert Christopher S. Penn explore the analytics trends that marketers should care about most in the year ahead. You’ll learn: ? The top 5 marketing analytics trends by projected search interest ? How to build the foundation of your 2019 metrics ? How to prepare for massive changes coming to marketing analytics (including AI)
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Seismic
Published By: Apptio     Published Date: Jul 16, 2019
Your business partners need IT to deliver innovation and agility, but traditional budgeting processes struggle to do either. Interested in adopting a zero-based budgeting approach to your organization? Download this eBook to learn: - The limitations of traditional budgeting vs. zero-based budgeting - How to benchmark your budgets against business outcomes - Five myths about zero-based budgeting and why they are wrong - How to confidently build zero-based budgets with the right tool
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Apptio
Published By: Oracle     Published Date: Oct 20, 2017
This paper provides guidance to organizations interested in researching Oracle’s SPARC M7 and Oracle Solaris 11 security features and capabilities. It will also provide a high level overview of some of the noteworthy features that these two product offerings bring to the market. We will review industry best practices in information security as it relates to these Oracle products in the context of a secure implementation. This paper is not meant to be an in depth technical paper, position paper, or security implementation guide. It will instead endeavor to deliver a foundational level of knowledge of the SPARC M7 processor and server technology and the function set within Oracle Solaris 11 that are primarily relevant to information security as it is currently understood. The information used to compose this paper was collected from a variety of open sources, interviews with Oracle subject matter experts, and reviews of OEM (Original Equipment Manufacturer) documentation and specificatio
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Oracle
Published By: Workday     Published Date: Feb 27, 2018
The benefits of cloud computing—a high return on investment, greater staff efficiencies, optimisation of IT resources, plus enhanced visibility and access to information—have piqued the interest of CFOs and finance leaders who are actively evaluating the risks versus the rewards of the cloud delivery model. Although a steady migration to the cloud is happening in many areas of the enterprise, finance professionals still have questions regarding the security, performance, privacy, risks and the actual cost and value of cloud computing. Download this whitepaper today and discover the benefits of moving finance operations to the cloud, and how it can drive sustainable ROI.
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cloud, computing, workday, migration, enterprise, security, privacy
    
Workday
Published By: Brainloop     Published Date: Nov 03, 2011
Online collaboration has allowed companies to leapfrog their competition. But how do they avoid risk? This paper explores options for high-productivity collaboration supporting security and compliance. Must reading for anyone interested in strategic IT and compliance!
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cloud collaboration, cloud security, collaboration application, collaboration environment, data protection, data room, digital rights management, document protection, document security, document sharing, electronic document management, file protection, governance, grc, information risk, it risk management, mergers acquisitions due diligence, mobile collaboration, online collaboration, online document sharing
    
Brainloop
Published By: Limeade     Published Date: Jun 02, 2016
Investing in employee well-being boosts engagement, improves productivity and even leads to better company performance. But there’s just one problem companies are running into over and over: participation. We surveyed close to 300 employers about the state of their wellness programs. They said their biggest challenges are: participation (52.6 percent), sustaining interest and active involvement (48.5 percent) and fostering employees’ long-term health habits (37.5 percent). How can you tackle participation and keep interest thriving? In this e-book, we cover: ? The challenge of increasing employee participation ? How to solve the participation issue ? What you can do to create long-term participation and engagement
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employee engagement, productivity, company performance, active involvement
    
Limeade
Published By: IBM APAC     Published Date: Mar 19, 2018
Plenty of Fish, one of the largest online dating companies, accelerate the delivery of fresh information to its four million daily users so that they can connect and interact almost in real time. Read how they use IBM Flash Storage to load webpages in just four milliseconds, connecting its 100 million users faster providing a seamless experience for users looking for love.
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IBM APAC
Published By: KPMG     Published Date: Jun 06, 2019
Rapidly changing business models are driving fresh interest in zero-based cost management. Read this insight to discover: • the potential benefits of zero-based budgeting • how to avoid key mistakes associated with this budgeting approach • five principles to apply to create the conditions for zero-based success.
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KPMG
Published By: NAVEX Global     Published Date: Apr 20, 2018
An effective third-party risk management programme is in the interest of all organisations—regardless of size, industry, and number of third party providers. This report will help you benchmark your third-party risk management programme and its performance against trends in the market and best practices. What you'll learn: The top issues and challenges organisations are facing with their third-party risk management programmes How organisations are using outside providers to help with third party due diligence The inconsistency of top concerns year over year and what this might indicate How to leverage the findings in this benchmark report to increase programme effectiveness in your own organisation
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NAVEX Global
Published By: LifeSize, a division of Logitech     Published Date: Feb 19, 2013
Interested in the medical uses for video conferencing? Watch this short video as we walk you through a scenario where LifeSize's powerful and flexible video conferencing software dramatically changes the circumstances.
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video, uvc, communication, presentation sharing, video conferencing, collaboration, redundancy, virtualization
    
LifeSize, a division of Logitech
Published By: Sponsored by HP and Intel® Xeon® processors     Published Date: May 07, 2012
The market for blade servers is becoming ever more complex and diverse due to the convergence of related modular form factors, a fast-growing interest in fabric-based infrastructure and the influence of cloud computing on buying behavior.
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power, cooling, space, lifecycle, operations, flexibility, serviceability, data center, redefine, expectations, productivity, experience, storage performance, servers, gen8, intel, proliant
    
Sponsored by HP and Intel® Xeon® processors
Published By: Jive Software     Published Date: Jun 26, 2013
Companies today are acutely interested in becoming more customer-centric and increasing customers’ lifetime value. One key way to deepen engagement with customers is by creating and cultivating a customer community, but many companies don’t know how to develop a compelling community—one that keeps customers engaged over time. Learn 6 ways to create a customer centric culture.
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customer value, customer engagement, customer community, customer service, customer experience/engagement
    
Jive Software
Published By: Enterprise Mobile     Published Date: Sep 30, 2013
: Interested in knowing what CIOs and other IT executives really think about the future of enterprise mobility? Enterprise Mobile uncovers the results of a survey conducted to assess the business impact of enterprise mobility based on input from technology leaders. The webinar provides tips to prepare for the future of enterprise mobility, secrets to removing barriers to mobile strategy implementation, and shares trends around how other companies are embracing mobile security.
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mobility-as-a service, managed mobility services, byod, bring-your-own-device, enterprise mobile, mobility, enterprise mobility, mobile strategy, mobile security, mobile management, device management, enterprise mobile devices
    
Enterprise Mobile
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. Still need proof social is the way to go? We’ll give you 1,700 reasons. That’s the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually – and struggle to recall any. It’s not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
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spredfast, social media, sponsorship, banner ads, earned media, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: AppDynamics     Published Date: Nov 02, 2017
See what keeps users interested — and what turns them off — in this must-read report.
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AppDynamics
Published By: CA Technologies     Published Date: Jun 03, 2015
"Three key market dynamics are currently driving the need for transformation in almost every industry: 1) The need to leverage digital technologies to drive the core business 2) Next generation online consumers and socially networked buyers 3) The financial crisis Companies are under tremendous pressure to bring digital technologies at the center of their business to remain competitive, innovate, create new revenue streams, and drive greater customer intimacy. As a result the need to leverage technology to significantly reduce the cost of going to market while driving growth has led to increasing interest in software-based business models. "
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CA Technologies
Published By: CA Technologies     Published Date: Jun 03, 2015
"Are dev and test constraints holding back your digital transformation? Today, just about all businesses are scrambling to add digital components to their products and services with the hopes of capturing—and maintaining—the interest of an increasingly demanding customer base. As you undergo this digital transformation, your IT teams face tremendous pressure to not only develop innovative new experiences, but do so at an accelerated rate—lest competitors beat you to market with the next big thing. Take a new approach to solving the familiar challenge of doing more with less—and doing it faster than ever before -- remove the constraints holding you back. At its core, Service Virtualization is all about removing constraints within the SDLC by simulating dependent systems, services and behaviors. In order to understand the true depth and breadth of this concept, however, it helps to see how Service Virtualization can be utilized in different development scenarios.
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CA Technologies
Published By: BlueData     Published Date: Aug 19, 2015
Over the past few years, “Big Data” has evolved from an interesting technology topic into a source of major competitive advantage, in which IDG conducted a survey and found out that 60% of enterprises are planning on spending an average of $8 million on Big Data initiatives. However, somewhere between intention/investment and executive/production, Big Data initiatives are falling into a gap. Download this white paper to find out how to change the equation on Big Data spending and learn what the successful companies are doing in order to achieve a success from your Big Data applications.
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bigdata, hadoop, big data spending, big data projects, it commitments
    
BlueData
Published By: Okta     Published Date: Nov 09, 2015
Today, 61% of North American and European enterprise information workers are choosing their smartphones for work either on their own or from a company-approved list. According to Forrester’s Business Technographics® Global Devices And Security Workforce Survey, 2014, 53% of employees are unwilling to make any kind of sacrifice to their user experience in the interest of heightened security. Read this report to learn more about the results.
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okta, user identity data, mobile security, forrester's business technographics
    
Okta
Published By: CA Technologies EMEA     Published Date: May 25, 2018
Software drives competitive advantage more than ever at an increasing velocity for releases along with higher, overwhelming levels of deployment complexity. Dramatic growth in mobile applications, analytics, systems of engagement, and cloud demands that organizations respond adaptively, even as resource constraints make it challenging to nearly impossible to do so. As a result of these combined factors, IDC sees increased interest in, demand for, and adoption of agile approaches to development and also for business initiatives driving adoption of agile approaches to overall project, program, and portfolio management.
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idc, marketscape, agile, ppm, vendor, assessment
    
CA Technologies EMEA
Published By: CyberSource     Published Date: Sep 26, 2017
Did you know that hackers aren’t just interested in large enterprise businesses? Or that you can operate your business without raw payment data? Learn the truth about the five most common payment security myths today in this informative e-book.
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CyberSource
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