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Published By: Oath     Published Date: May 31, 2017
Searching for auto-related terms signals that a consumer is interested in a vehicle. And, 96% of people who search for auto-related terms can be found on a Yahoo site within a week of searching. Learn how to leverage these search signals to re-target consumers with native advertising by reading our infographic.
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search advertising, native advertising, search ads, native ads
    
Oath
Published By: Oath     Published Date: May 31, 2017
Understanding smartphone users’ behavior in the physical world is fueling the rise of location-based retargeting. Digital consumption on mobile devices surpassed desktop in 2015 and continues to grow. Using location as a signal of consumer activity and interest, advertisers can drive relevance and increase user engagement with their ads. Learn more in our infographic.
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native advertising, native ads, search ads
    
Oath
Published By: Oath     Published Date: Nov 29, 2017
Target, reach and engage your audience to drive measurable action and conversions with Yahoo Gemini native advertising solutions. Get more customers Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo native ads e?ectively enhance your search campaigns. Drive better results Achieve results with targeted reach and up to 4x the performance of traditional banners. Engage a mobile audience 650M of our 1B global users are on mobile. Consumers spend nearly 3 hrs. on their mobile devices each day. Cost e?ective ads Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo Gemini native ads on Oath owned and operated sites and apps can be purchased on a CPC or CPM basis. Native ads will be served to your customers based on their geo, demo and interest targets.
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Oath
Published By: Valerie Schlitt Associates     Published Date: Jul 31, 2017
This Executive Summary is the first part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Account Based Marketing (ABM) strategies include this component as do solo efforts to convert interest. Does it really work? If it does, how to discern what strategies are best? Read this two-part series and understand today's B2B buy cycle challenges and how your peers are optimizing the phone as a channel.
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Valerie Schlitt Associates
Published By: Red Hat     Published Date: Mar 26, 2019
The rise of digital platforms and their rapid adoption by customers has created significant opportunities for financial service organizations. Industry leaders are capturing additional revenue streams and creating new value chains by investing in this distribution channel. Regulators are also encouraging participation in open banking through either guidance or mandate, aiming to improve competition in the financial services marketplace. Lastly, the pace of technical innovation is reducing the barrier to market entry, driving interest in open banking by incumbents and challengers alike. However, the full value of open banking might be not always be so clear. Below are five benefits for organizations that embrace open banking.
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Red Hat
Published By: Red Hat     Published Date: Mar 28, 2019
Linux containers are an industry phenomenon that is top of mind in development shops around the globe. Containers have quickly moved from “science project” to production status in just a few years, for many good reasons. The meteoric uptick in interest in containers is driven primarily by developers and DevOps staff looking for a way to push more code out the door, with more stable and usable code from the get-go.
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Red Hat
Published By: Cisco and NVIDIA Corporation     Published Date: Feb 26, 2018
These are interesting and challenging times to be in business. Digital forces, such as the cloud, big data, mobility, and mobile apps are disrupting tried-and-true business models, as well as entire industries. These transformational advances are producing complexity, while workers are demanding simplicity. They require centralized infrastructures to keep information safe, even as agility and flexibility rule the day. Read this eBook to learn more about powerful forces of digital business transformation!
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Cisco and NVIDIA Corporation
Published By: iShares by BlackRock     Published Date: Apr 19, 2018
We update our three 2018 investment themes against a backdrop of synchronized global growth, rising inflation and interest rates, higher equity market volatility and more economic uncertainty. By submitting this form you agree to share your contact information with BlackRock and to follow-up communication. Investing involves risk, including possible loss of principal. Prepared by BlackRock Investments, LLC. iSHARES and BLACKROCK are registered trademarks of BlackRock, Inc., or its subsidiaries. All other marks are the property of their respective owners. BlackRock, Inc. is not affiliated with The Economist. 483635
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ishares, institutional investors, global growth, trade wars
    
iShares by BlackRock
Published By: Infosys BPM Ltd     Published Date: Feb 12, 2019
A global infrastructure management company entered into a factoring agreement with a leading US financial institution in Australia. However, it realized that it was paying unreasonably high interest payments to the financial institution and wanted to trace the reason for the same. Infosys BPM took the initiative to analyze interest payments to the banker, and the customer payments pattern to provide insights on cost saving opportunities. Read on to know more on how did Infosys BPM help the client lead to a cash flow of $138M and also save $562,000 in factoring fees.
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Infosys BPM Ltd
Published By: Recorded Future     Published Date: Feb 13, 2019
What actually is Threat Intelligence? How are other organisations benefiting from it? How can threat intelligence strengthen all the teams in a cybersecurity organization? Find these answers in this book! Offering practical advices that you can dip into as and when you need, so you should feel free to jump straight into the chapter that interests you most. Our hope is that you will begin to see more of the ways that threat intelligence can solve real-world security problems. In this handbook uncover: - The kinds of threat intelligence that are useful to security teams and how each team can use that intelligence to solve problems and address challenges - How security analysts in the real world use threat intelligence to decide what alerts to investigate, what incidents to escalate and what vulnerabilities to patch - How information collected outside of the enterprise can help model risks more accurately and prevent fraud And more.
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Recorded Future
Published By: Recorded Future     Published Date: Feb 13, 2019
What actually is Threat Intelligence? How are other organisations benefiting from it? How can threat intelligence strengthen all the teams in a cybersecurity organization? Find these answers in this book! Offering practical advices that you can dip into as and when you need, so you should feel free to jump straight into the chapter that interests you most. Our hope is that you will begin to see more of the ways that threat intelligence can solve real-world security problems. In this handbook uncover: - The kinds of threat intelligence that are useful to security teams and how each team can use that intelligence to solve problems and address challenges - How security analysts in the real world use threat intelligence to decide what alerts to investigate, what incidents to escalate and what vulnerabilities to patch - How information collected outside of the enterprise can help model risks more accurately and prevent fraud And more
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Recorded Future
Published By: Recorded Future     Published Date: Apr 18, 2019
What actually is Threat Intelligence? How are other organisations benefiting from it? How can threat intelligence strengthen all the teams in a cybersecurity organization? Find these answers in this book! Offering practical advices that you can dip into as and when you need, so you should feel free to jump straight into the chapter that interests you most. Our hope is that you will begin to see more of the ways that threat intelligence can solve real-world security problems. In this handbook uncover: - The kinds of threat intelligence that are useful to security teams and how each team can use that intelligence to solve problems and address challenges - How security analysts in the real world use threat intelligence to decide what alerts to investigate, what incidents to escalate and what vulnerabilities to patch - How information collected outside of the enterprise can help model risks more accurately and prevent fraud And more
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Recorded Future
Published By: Zoovu Limited     Published Date: Apr 12, 2019
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about. One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on: Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time. Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base. Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion, sales, growth, brands, customer experience, customer journey, conversion, engagement, machine learning, personalization, recommendation, conversational marketing, retail.
    
Zoovu Limited
Published By: Oracle     Published Date: Nov 16, 2017
Two trends are pushing all lines of business—across all industries—toward cloud IT. First, IT is being stretched more than ever. IT organizations are expected to expand services and meet tighter SLAs while having fewer resources, personnel, and skills to work with. With the IT queue growing longer than ever, both IT and LOB leaders are interested in using the cloud to quickly deploy the services users need. For most IT organizations, the current way of doing business does not map to growth or enable the flexibility to compete in the digital age. Rigid and periodic hardware-refresh cycles cannot adequately scale, and applications built for on-premises resources using traditional development and management tools are no longer flexible enough to deliver the agility businesses need to grow or compete.
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Oracle
Published By: Demandbase     Published Date: Nov 16, 2012
As a B2B marketer, you spend a lot of time creating content to attract interest from prospects, but many of those prospects never actually see your content because of lengthy web forms. Download now for six steps to shorten your forms today.
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demandbase, b2b web forms, business to business web forms, b2b marketer, internet marketing, traditional marketing
    
Demandbase
Published By: Aerohive     Published Date: Feb 06, 2008
Craig Mathias, Principal of the Farpoint Group, explores the advent of cooperative control, an innovative new class of wireless infrastructure from Aerohive Networks. Aerohive’s cooperative control architecture gives you all of the benefits of autonomous access points and controller-based infrastructures, without the high OPEX or CAPEX associated with either approach. Cooperative control architecture represents an innovative approach to wireless LAN systems, one that incorporates a number of interesting features and corresponding benefits.
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wireless lan, wlan, wireless architecture, wireless infrastructure, aerohive, wifi, wi-fi
    
Aerohive
Published By: Skillsoft     Published Date: Jun 23, 2016
It is not only essential to have the right product in the market at the right time, but you need to have the right people behind that product. However, in this ever changing market, it is necessary to create a vast talent pool with incredibly divergent skills and talents. Do not focus on which current team members can be groomed to become executives. Instead, focus on what executive goals need to be met and focus on the skills people will need to achieve them. Take the time to really look for the type of people you want within your company, not just their skill sets. You can always train someone to perform a specific task, but it is impossible to instill in someone the drive to succeed, the interest in learning new things, and commitment to the company. The right talent management program will be able to not only hire the best and brightest, but also keep them motivated, energized, and willing to move forward.
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best practices, business optimization, business management, organization, talent management
    
Skillsoft
Published By: Hubspot     Published Date: Apr 23, 2013
What appears to be the fastest-growing social media site ever has become a huge traffic referral for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It's working.
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pinterest, social media, hubspot, driving traffic, inbound marketing, social media marketing
    
Hubspot
Published By: XO Communications     Published Date: Apr 13, 2015
Use this step-by-step guide from enterprise technology expert David Linthicum to help improve your network to handle services delivered from multiple clouds. With the right network infrastructure, it is much easier to connect, secure and speed up delivery of all of the cloud applications and services consumed by your organized. No matter where you are in your cloud implementations, learn best practices and strategies in this eBook series focused on Building the Network that Empowers Digital Business. Part 2 of the series, this guide focuses on best practices and creating a master implementation plan. Interested in crafting your strategy and business case for using multiple clouds, watch for Part 1 in the series "The Evolution from Network to Multi-Clouds."
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XO Communications
Published By: SumTotal, a Skillsoft Company     Published Date: Jun 24, 2016
It is not only essential to have the right product in the market at the right time, but you need to have the right people behind that product. However, in this ever changing market, it is necessary to create a vast talent pool with incredibly divergent skills and talents. Do not focus on which current team members can be groomed to become executives. Instead, focus on what executive goals need to be met and focus on the skills people will need to achieve them. Take the time to really look for the type of people you want within your company, not just their skill sets. You can always train someone to perform a specific task, but it is impossible to instill in someone the drive to succeed, the interest in learning new things, and commitment to the company. The right talent management program will be able to not only hire the best and brightest, but also keep them motivated, energized, and willing to move forward.
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best practices, business optimization, business management, organization, talent management, technology
    
SumTotal, a Skillsoft Company
Published By: MuleSoft     Published Date: Oct 13, 2015
It’s in a retail business’ best interest to develop an omnichannel strategy; customers who engage in multiple channels spend up to 30% more than single channel customers and tend to be powerful advocates for the business. Building these strategies is a process that businesses embark upon, and that process can be made easier through MuleSoft's approach to enterprise integration, API-led connectivity. In this whitepaper, we’ll discuss the omnichannel journey and how integrating and exposing valuable data can put retailers in a competitive position to win over the tech savvy customer.
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retail business, omnichannel retailing, multiple channels, connectivity, integration, single channel customers
    
MuleSoft
Published By: Tracx     Published Date: Mar 08, 2017
"The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there. So, we've done the research for you. (You're welcome.) Join us for this on-demand webinar to learn why a ""listen-first"" philosophy sets your team up to discover game-changing opportunities before your competitors do. In this on-demand webinar, you'll learn: *How to create your ideal social media mix *The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, Pinterest, Reddit, and more *Top performing networks based on industry demographics *When to adopt new networks (and when to ignore) *Where companies like yours spend time on social media (and where the missed opportunities are)."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
Published By: Synnex     Published Date: Oct 31, 2017
The Modern Microsoft Partner Series is a collection of five eBooks designed to help IT solution providers on their journey to success in the cloud. The series is full of insights and best practices that cover a variety of critical business topics. The first eBook sets up the series and focuses mainly on revealing the compelling evidence around the cloud opportunity. If you are interested in learning about the size or pace of the cloud opportunity, this first eBook is meant for you.
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Synnex
Published By: Magento     Published Date: Feb 22, 2018
In the last ten years, the retail industry has seen an incredibly interesting shift. Shopper expectations have evolved and now dictate the way organizations adapt to deliver more personalized, targeted experiences that revolve around speed and efficiency. Dubbed the “Amazonification of Digital Commerce,” this transformation is influencing the way that shoppers and buyers engage with brands. These expectations have transcended B2C transactions: B2B buyers too now demand an easy purchase experience
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Magento
Published By: Microsoft     Published Date: Jul 20, 2018
If you’re like most developers, you spend about two-thirds of your time building and the rest of your time learning. Sometimes your research is proactive, based on personal interest or a desire to maintain your skills, but more likely it’s out of necessity—learning what you need to tackle your next big project. Not long ago, new projects assumed an on-premises or hosted approach, forcing you to spend considerable time on essential requirements like scalability, availability, and security. Today, you still must deliver on those essentials, but the apps you’re building need to do a lot more: support millions of users, span the globe, make sense of petabytes of data, and delight users in new ways. Cloud services not only deliver “built-in” scalability and availability, but also provide an unprecedented range of prebuilt functionality for driving innovation into your apps—ready to evaluate for your next project, without your having to worry about physical infrastructure and the related ove
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Microsoft
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