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Published By: Point It     Published Date: Mar 02, 2009
Many business-to-business (B2B) marketers fail at search without even knowing it. The very basic performance reports available through Google™ and other search providers can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the actual truth could be precisely the opposite.
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point it, keywords, tracking, b2b marketers, cost per click, ctr, impressions, cost-per-click, cost per acquisition, program architecture, custom microsites, google broad matching, search engine optimization (seo)
    
Point It
Published By: Mentor Graphics     Published Date: Aug 20, 2009
Interest in DO-254 first occurred in Europe and has since spread to the US commercial aircraft industry. If you are being asked about your company's DO-254 direction and compliance, but have been overwhelmed with information on the subject, then this article is for you.
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demystifying do-254, mentor graphics, airborne electronic hardware, hardware design assurance strategy, configuration management process, eda tools
    
Mentor Graphics
Published By: Cornerstone OnDemand     Published Date: Oct 13, 2017
Are you experiencing disengaged employees? What about poor communication between teams? Lack of development opportunities? Incomplete performance reviews? If you said yes to any of these problems, you have a talent management problem. The only way to build a better team is to invest in a talent management solution. Learn how to: • Identify top performers • Set performance goals • Retain employees Interested in learning how to Build a Better Team? Download it today.
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Cornerstone OnDemand
Published By: IBM     Published Date: Oct 15, 2013
Discover the four key dimensions to personalized web marketing, and learn from the real life successes of enterprises that have made the personalized web a core part of their growth strategies.As you can see, web marketing can achieve comparable success when you make the four personalization steps your own.
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ibm unica, click-throughs, personalizing web experience, customer needs, data sources, specific site analyses, across channels, sales and marketing opportunities, online and offline, customer interests, website traffic, referring sites, referring keywords, ibm smarter commerce
    
IBM
Published By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow, internet marketing, traditional marketing
    
Kapost
Published By: Cisco     Published Date: Apr 10, 2015
Interest in cloud computing over the last several years has been phenomenal. For cloud providers, public or private, it will transform business and operational processes, streamlining customer on-ramping and time to market, facilitating innovation, providing cost efficiencies, and enabling the ability to scale resources on demand. Cisco's Virtualized Multi-tenant Data Center (VMDC) system defines an end-to-end architecture, which an organization may reference for the migration or build out of virtualized, multi-tenant data centers for new cloud-based service models such as Infrastructure as a Service (IaaS).
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cisco, design, network architecture, mobile devices, best practices, vmdc, data center, cloud computing, iaas
    
Cisco
Published By: Cisco     Published Date: Jul 09, 2015
This white paper looks at the power of mobility as part of the midmarket enterprise’s unified communications (UC) platform and the seemingly competing interests of IT departments and other functional areas that often place stress on an organization.
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mobility, mobile workers, byod, productivity
    
Cisco
Published By: Cisco     Published Date: Nov 30, 2016
Every sales professional has experienced the frustration of the follow-up to a meeting — the unanswered voice messages, wasted emails, or the “not interested” replies. Traditional follow-up techniques often fail because they don’t feel personal enough to the customer. Meanwhile, reaching out to prospects in-person isn’t always practical because on-site meeting invites may be costly or inefficient.
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Cisco
Published By: Polycom     Published Date: Aug 16, 2017
"WR believes that huddle rooms should be an integral part of every organization’s meeting room and collaboration strategy for several reasons including: - the addition of millennials to the work environment - the enhanced interest (and in some cases use) of open work spaces and telecommuting - the increased need to support large numbers of collaborative and distributed work teams But most companies remain stymied about how to deal with these spaces. This study, sponsored by Polycom, is intended to raise awareness of the value and importance of these misunderstood, mismanaged, and often under-appreciated meeting spaces."
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polycom, huddle room, wainhouse report, work environment, video collaboration
    
Polycom
Published By: RF Code     Published Date: Sep 03, 2014
A conversation in 2011 between Joel Stone, Vice President of CenturyLink’s Global Data Center Operations and John Alaimo, CenturyLink Data Center Systems Engineer, raised an interesting question: ‘How can we lower the amount we are spending on powering and cooling our data centers?’ Click here to find out how.
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rf code, power and cooling, data center, it spending, energy, energy spending
    
RF Code
Published By: CrowdTwist     Published Date: Jan 19, 2016
Three out of four consumers belong to up to 10 loyalty programs, so it’s more important than ever to stand out. To capture interest and drive repeat purchases, brands must interact with consumers beyond transactions and reward them for their behaviors across channels.
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crowdtwist, marketing loyalty programs, acquisition rates, consumer interactions, content marketing, consumer data, emerging marketing, crm & customer care, marketing research
    
CrowdTwist
Published By: DocuSign     Published Date: Aug 09, 2016
Emails would go unanswered, social posts unseen, movie times and tickets unpurchased, our favorite sports teams ignored, pictures untaken you get the idea. Now add tablets and the growing interest in wearable. All have become vital and pervasive appendages to helping us live our lives to the fullest.
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docusign, secure cloud storage, mobile device management, smartphones, internet
    
DocuSign
Published By: Net Atlantic     Published Date: Nov 30, 2009
Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
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net atlantic, email compliance, email marketing, unsubscribers, bounces, roi spam, can-spam, healthcare, members, hmtl messages, email marketing, email marketing services/software
    
Net Atlantic
Published By: Net Atlantic     Published Date: May 28, 2010
During our live demo, you'll get an overview of Net Atlantic's Email Marketing Suite, tips to help make your email marketing campaigns more successful, mistakes to avoid, and a review of tools for effective email marketing. This one-hour session is perfect if you are new to Net Atlantic or interested in learning about our advanced capabilities, including segmentation, triggered and sequential mailings, and much more. Marketers focus on four basic elements in their campaigns; the list, the message, delivery, and measurement. We'll discuss the important factors of each. Our overview covers: •Logging into your list •Managing your members •Creating content •Sending mailings •Checking the results of your campaigns •And much more. This webinar will take around 30-45 minutes with time left over for Q&A. Register now using the form to the right. Webinar Details: "Email Marketing with Net Atlantic" presented by Gregg Hanson Date: Every Wednesday Time: 1:00PM EDT; 10:00AM PDT (1 Hour)
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net atlantic, webinar, live event, email marketing
    
Net Atlantic
Published By: Cisco     Published Date: Apr 18, 2016
If you’re like most people, the reason you’re looking at OpenStack for a private cloud is because your developers fell in love with public cloud, and you want to give them the same experience, but with better economics, control, and performance of a private cloud. The reality is that instead of looking to replicate the public cloud experience, privately, we often run in to people that want to fiddle with every aspect of the infrastructure and OpenStack® itself. Companies start off looking for a public cloud experience, but quickly become more interested in the choice of hypervisor, network models and storage architecture -- none of which are even up for discussion in a public cloud. These questions aren’t wrong to ask, they just shouldn’t matter to you. What should matter is the experience your developers will have in your private cloud, how your apps will run, and how your private cloud will integrate with your existing systems and apps.
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Cisco
Published By: SAS     Published Date: Jun 05, 2017
Analytics is now an expected part of the bottom line. The irony is that as more companies become adept at analytics, it becomes less of a competitive advantage. Enter machine learning. Recent advances have led to increased interest in adopting this technology as part of a larger, more comprehensive analytics strategy. But incorporating modern machine learning techniques into production data infrastructures is not easy.Businesses are now being forced to look deeper into their data to increase efficiency and competitiveness. Read this report to learn more about modern applications for machine learning, including recommendation systems, streaming analytics, deep learning and cognitive computing. And learn from the experiences of two companies that have successfully navigated both organizational and technological challenges to adopt machine learning and embark on their own analytics evolution.
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SAS
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. Still need proof social is the way to go? We’ll give you 1,700 reasons. That’s the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually – and struggle to recall any. It’s not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
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spredfast, social media, sponsorship, banner ads, earned media, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: Quantcast     Published Date: Feb 13, 2015
New ad targeting capabilities from Twitter give brands a way to use their own data to create more niche targeting and deliver even more tailored advertising across Twitter's platform. Known as tailored audiences, this new targeting capability presents an opportunity for marketers to create a custom audience of new prospects and customers and reach them on Twitter. Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
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twitter, real-time advertiser, custom audience, quantcast, ad targeting, emerging marketing, social media, business intelligence, market research
    
Quantcast
Published By: Business Software     Published Date: May 28, 2013
Professional Services Automation Software: What’s the Value for Your Business? Why Professional Services Automation Software? Your service business is highly competitive,regulated, and fast. Your project teams operate in multiple time zones and currencies. You have to deal with complex revenue recognition and cost accounting rules while at the same time meeting lofty utilization targets. You need dependable utilization and demand forecasts so you can staff and train your teams accordingly. At the same time, you have to deal with multiple billing scenarios since your projects range from fixed bid, milestone driven, or time and material. Not to mention keeping a good handle on your resource pool, both full time staff, part timers, and your consultants, the skills they have acquired, their experience, general interests and preferences, and availability.
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professional services, psa, top 10 psa vendors, business software.com
    
Business Software
Published By: Oracle     Published Date: Jan 07, 2014
Most enterprises understand the importance of listening to customer comments and conversations through social channels, and engaging and developing relationships with influencers and customer communities. But as the variety, volume, and velocity of social data continues to grow, many organizations are looking for cost-effective ways to use this data to get a better understanding and more holistic view of their customer. Social provides a unique channel to learn about your customer, and offers real-time insights like interests, actions, likes and dislikes that can provide invaluable behavioral and predictive data patterns. This social data (when aggregated with enterprise CRM data) reveals a more complete picture and understanding of customers.
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social crm social roi, social media analytics, cmo and cio collaboration, socially enabled enterprise, social business, social data, social marketing, social media management, social relationship management, marketing and technology collaboration, cmo and cio relationship, customer insight, customer experience
    
Oracle
Published By: Cisco     Published Date: Jan 05, 2015
Interest in cloud computing over the last several years has been phenomenal. For cloud providers, public or private, it will transform business and operational processes, streamlining customer on-ramping and time to market, facilitating innovation, providing cost efficiencies, and enabling the ability to scale resources on demand.
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data center, consolidation, server virtualization, new applications
    
Cisco
Published By: Silk Road Technology     Published Date: Jul 30, 2014
Five years ago, many HR representatives put their hands over their ears and pretended they’d never heard the words “social media.” However, social media – which encompasses any internal or external online outlet that allows for two-way dialogue and includes websites such as blogs, Facebook, Instagram, LinkedIn, Pinterest, Twitter, Yelp, and YouTube – has only become more pervasive. In fact, according to Laura Friedel, a partner in Levenfeld Pearlstein’s Labor and Employment Practice Group, 75 percent of employees currently access social media on their mobile devices while at work and 67 percent do so more than twice a day.
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silkroad, social media, legal risks, facebook, instagram, linkedin, pinterest, twitter, yelp, employees
    
Silk Road Technology
Published By: Curalate     Published Date: Jul 17, 2014
Its time! You're finally ready to harness the power of the visual web to increase engagement with your brand. But before you attract users to your Pinterest page, you want to have content for them to interact with, right? This guide will take you through the process of building your first boards.
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instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business, user generated content, social media management tools, visual social marketing, social media marketing tools, instagram tool, pinterest tool, curalate, emerging marketing, social media
    
Curalate
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