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Published By: Thawte     Published Date: Jan 19, 2016
‘Cybercrime’ has entered the lexicon in a big way and has become a significant threat to businesses wherever they are located and whatever their size. But how bad is the threat? And why does it cause such high levels of alarm and concern? Download this whitepaper to learn why SSL is now a must-have for any organisation interested in protecting its customers and its online reputation.
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Thawte
Published By: Bronto     Published Date: May 18, 2017
Convenience is absolutely critical to succeeding in e-commerce. Any glitches along the path to purchase potentially result in a lost sale. That's one reason we think Apple Pay's new mobile payment feature that uses a fingerprint is going to be a game changer. Its another step in reducing hurdles to online buying. You see it, you select it, you pay with your finger. What could be more convenient? Not interested in Apple Pay? Or unable to use it? At the very least, make sure customers that shop on multiple devices are recognized, no matter which device they log into. Giving them access to their stored information will make for a much smoother checkout.
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bronto, digital marketers, program management, customer support, critical data source, email management, world wide business research, mobile devices, visual commerce, virtual reality, overseas market
    
Bronto
Published By: Bronto     Published Date: Jul 10, 2017
Canadian consumers have made shopping online an established behavior—80% did it last year—and many online retailers are interested in selling to them. That’s because they see opportunity. The product selection and retailer options Canadians ?nd online with merchants based in Canada trail their expectations, and that leads many to look at international shopping options. 67% of Canadian online shoppers purchased from a foreign e-retailer last year, according to PayPal Inc., making Canada the seventh-highest nation for cross-border online shopping among 29 surveyed.
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e-commerce, canada, consumers, e-retailer, customer expectations
    
Bronto
Published By: Marketo     Published Date: Oct 17, 2016
A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. As consumers become increasingly savvy about all types of communications—from mobile to social to email—email, for example think about Gmail’s tabbed inbox where users can filter and organize their inboxes. It is becoming even more difficult to stay front and center. Download now to learn more!
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email marketing, email blasts. electronic marketing, emerging marketing, internet marketing, e-commerce
    
Marketo
Published By: Quantcast     Published Date: May 09, 2014
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
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quantcast, twitter, tweeting, social media, real time advertiser, branding, customer engagement, reach, mobile marketing, twitter advertising, online advertising, tailored audience, emerging marketing, customer experience/engagement
    
Quantcast
Published By: NAVEX Global     Published Date: Dec 22, 2017
An effective third-party risk management programme is in your best interest. Not only can you more confidently engage with a growing network of vendors, suppliers, resellers and distributors; but when done effectively, you can have a positive impact on the effectiveness and efficiency of your broad ethics and compliance programme. NAVEX Global research has shown that organisations pursue strong ethics and compliance programmes for myriad reasons, but at the top is a desire to cultivate and maintain a culture of ethics and respect. A strong third-party risk management solution helps organisations realise that objective through engaging with third parties that abide by codes of conduct, that are transparent and communicative and that you can be proud to do business with.
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third party risk management, third party risk, managing third parties, risk management, anti-bribery programme, compliance programme
    
NAVEX Global
Published By: ForeSee Results     Published Date: Feb 05, 2007
Free shipping, undoubtedly, is necessary to compete in the critical holiday season. But, is it really a competitive advantage? Does it drive short-term sales and long-term loyalty? And, are free shipping offers equally effective for repeat customers as for those that buy from a retail site for the first time?  ForeSee Results found some interesting answers to these questions.
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e-commerce software, loyalty and retention, free shipping, e-tailers, e-commerce, foresee, foresee results, market research, usability
    
ForeSee Results
Published By: Cymfony     Published Date: Sep 13, 2007
The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.
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health, healthcare, pharmaceuticals, pharmaceutical, social media, fda, compliance, cymfony, market research, data management/analytics
    
Cymfony
Published By: TopLayer     Published Date: Aug 21, 2009
This white paper is intended for Information Security and Information Technology professionals interested in understanding Zero-day Attacks, the various protection schemes available today and how Top Layer Network's Intrusion Prevention System (IPS) solutions provide the best mechanisms for protection from these types of attacks.
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network security, intrusion prevention, ips, cso, server protection, toplayer, top layer
    
TopLayer
Published By: Quocirca     Published Date: Dec 02, 2008
The internet offers any business the opportunity to present a commercial image independent of the organization's size and location. Small and medium sized businesses (SMBs) across the UK have exploited the internet as it has evolved from an interesting medium for the technology-aware to an essential commercial platform. With this increasing importance, and the internet’s ability to extend the reach of a business, it is valuable to realize precisely what different internet service providers (ISPs) offer before buying. This includes evaluating service level and support capabilities and understanding how these vary throughout the UK.
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quocirca, smbs, internet service providers, information technology, security
    
Quocirca
Published By: Campaigner     Published Date: Jan 08, 2007
Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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email marketing, opting in, opt in, opt-in, email lists, list rentals, ebusiness, return on investment, conversion rate, conversion, got corp, got corporation
    
Campaigner
Published By: Business Assyst     Published Date: Mar 26, 2007
Interest in customer loyalty programs has never been more avid. After a number of years when such programs always seemed to be on the brink of taking off - but never quite managed to reach expectations - recent years have seen a real and dramatic increase in their uptake. This paper explores the issues which need to be addressed in order to cost justify the implementation of a customer loyalty system.
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crm, customer relationship management, customer experience management, loyalty, retention, business metrics, affinity, business assyst
    
Business Assyst
Published By: Blue Lane     Published Date: Aug 31, 2007
Virtualization has become all the rage for companies interested in optimizing their servers and storage systems. This shift in data center architecture allows IT organizations to reduce operational costs and increase flexibility and responsiveness to changing business demands. But in this rush to virtualize, security can fall by the wayside.
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virtualshield, virtual shield, virtualization, security, network security, vmware, vm ware, bluelane, blue lane, virtual security, virtual, storage virtualization, virtual machine
    
Blue Lane
Published By: Blue Lane     Published Date: Nov 15, 2007
Virtualization has become all the rage for companies interested in optimizing their servers and storage systems. This shift in data center architecture allows IT organizations to reduce operational costs and increase flexibility and responsiveness to changing business demands.
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data center security, datacenter security, data centre, network security, virtual server, virtual data center, server virtualization, blue lane
    
Blue Lane
Published By: Torry Harris Business Solutions     Published Date: Jul 05, 2007
This whitepaper is written as a guide to an alternative mechanism for project implementation for business owners holding responsibility to deliver IT solutions in the SOA space. It could also be of interest to those who would like to know more about how the phenomenon of offshore/onsite coordination, that emerged in the nineties, can be effectively applied towards realizing the promise of SOA.
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service oriented, service-oriented, governance, service management, outsource, outsourcing, offshoring, offshore, architecture, software architecture, it spending, xml, torry harris, thbs
    
Torry Harris Business Solutions
Published By: Perimeter     Published Date: Jul 17, 2007
Read this interesting comparison about designing an intrusion defense strategy that identifies the value of business processes, and implements appropriate strategies to protect these systems using a layered defense approach is not only a good security practice, but also a regulation in many cases.
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ids, intrusion defense, intrusion prevention, firewall, security, compliance, layered security, ips, perimeter, perimeter esecurity, security software, malware, trojan
    
Perimeter
Published By: Catalyst SF     Published Date: Feb 29, 2008
This white paper has been written for executives at media publishing and content companies interested in learning about the exploding “non-streamed” or portable video market and finding out about best practices for driving revenue through advertising in this medium.
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downloadable video, downloadable media, video, catalyst, catalyst sf, interactive/pr agencies
    
Catalyst SF
Published By: Concentra     Published Date: Mar 31, 2008
There is a lot of interest at the moment in Web 2.0, a catch-all term for ways of making websites much more dynamic and socially interactive. What is a pity is that all the jargon about mash-ups and social media might suggest opening up your online presence this way will require lots of investment in arcane or unproven technology.
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concentra, sharepoint, intranet, 2.0, collaboration
    
Concentra
Published By: Diligent Technologies     Published Date: Apr 11, 2008
This document is intended for the use of Enterprise1 Storage Professionals, focused on Data Protection — Backup, Restore,DR and Archive operations — who are interested in evaluating the potential impact of de-duplication technologies to their business. There is much hyperbole associated with de-duplication. The purpose of this document is to help readers distill the essence from the hype, as the basis for sound decision-making.
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diligent, diligent technologies, deduplication, de-duplication, data center, datacenter, data protection
    
Diligent Technologies
Published By: RisingMedia     Published Date: Oct 14, 2008
Starting in 2002, the first few years of the eMetrics Marketing Optimization Summit were formative for an those interested in measuring the ROI of online marketing. Technologies were revealed, processes suggested, partnerships formed and an industry found its voice.
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emetrics, risingmedia, roi, online marketing, marketing optimization, wasp, web analytics
    
RisingMedia
Published By: MediaVantage     Published Date: Jan 06, 2011
An informative new whitepaper on the 5 essential changes to the PR Cycle offers important insight into how you can accurately monitor your brand in the marketplace and respond effectively to consumer and media needs and interests.
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mediavantage, social media, monitoring, reputation, pr tips, public relations, investors, bloggers, communications, interactive/pr agencies, interactive marketing, web analytics, reputation monitoring, social media marketing, branding
    
MediaVantage
Published By: Lionbridge     Published Date: Nov 19, 2009
This paper will interest ISV product managers and engineers of educational software products, chief learning officers and chief technology officers of corporate universities, along with information technology personnel at the community and state college level, including developers of custom applications & application services.
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learning management systems, srcom 2004, saas, cms, ldap-based sso, isv product managers, educational software products, custom applications, student information systems, section 508, ims qti, lionbridge lms solution
    
Lionbridge
Published By: Project Perfect     Published Date: Jan 28, 2010
This paper highlights and consolidates interesting risk management topics for enterprise information systems from enterprise architect and system integration perspectives.
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dynamics, role dyanmics, project dymanics, eric tse, project management
    
Project Perfect
Published By: Gomez IT     Published Date: May 24, 2011
Interest in cloud technology and cloud economics abounds. While the technology delivers immediate reductions in capital costs, Forrester believes that cloud computing's greatest benefits will come from changes to the IT technology and organizational model.
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gomez, compuware, it infrastructure, it operations, jean-pierre garbani, marc cecere, forrester, cloud economics, cloud technology, cloud computing, mass production
    
Gomez IT
Published By: GoToMeeting     Published Date: Jul 08, 2011
"At the end of five minutes, you want your prospect to say, 'Oh. That's interesting. I'd like to learn more."
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citrix, 5 minute sales meeting, prospect, strategic pre-meeting prep, five-minute meeting, snap selling, prospect challenges, interactive marketing, webinars & web conferencing, customer experience/engagement, lead generation & automation
    
GoToMeeting
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