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Published By: IBM     Published Date: Oct 23, 2012
Analytics is the key to understanding your Generation C customers-the "C" for connected-and marketing to their interests. Read on to understand customer behavior fuel interactive marketing.
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ibm, interactive marketing, customer behavior, consumer behavior, analyze, marketing effectiveness, emerging marketing, marketing research
    
IBM
Published By: IBM     Published Date: Jul 11, 2012
With the many widely discussed advantages to cloud computing, including elastic scaling, faster service provisioning, greater IT efficiencies and usage based accounting, businesses are increasingly interested in adopting a cloud computing environment.
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public clouds, private clouds, cloud computing, exploratory cloud, departmental cloud, enterprise cloud, exclusive cloud, open cloud, platform cloud, infrastructure cloud service, platform cloud services, application cloud services, business process cloud services, consumer, subscribers, providers, integrators, cloud adoption, it efficiency, saas
    
IBM
Published By: IBM     Published Date: Oct 15, 2013
Discover the four key dimensions to personalized web marketing, and learn from the real life successes of enterprises that have made the personalized web a core part of their growth strategies.As you can see, web marketing can achieve comparable success when you make the four personalization steps your own.
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ibm unica, click-throughs, personalizing web experience, customer needs, data sources, specific site analyses, across channels, sales and marketing opportunities, online and offline, customer interests, website traffic, referring sites, referring keywords, ibm smarter commerce
    
IBM
Published By: IBM     Published Date: Jan 06, 2015
The basis of innovation and competing aggressively depends deeply on a company's individual ability to unlock and access its wells of expertise and knowledge, and applying it quickly to today's business challenges in front of and with their customers. Watch this webcast to learn how companies are turning to social capabilities with renewed interest to improve their market positioning and attract and retain the best talent available.
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social capabilities, social technologies, market positioning, customer satisfaction
    
IBM
Published By: IBM     Published Date: Apr 23, 2015
Banks face many challenges as they strive to return to pre-2008 profit margins including reduced interest rates, unstable financial markets, tighter regulations and lower performing assets. Fortunately, banks taking advantage of big data and analytics can generate new revenue streams. Watch this real-life example of how big data and analytics can improve the overall customer experience.
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ibm, big data, profit margins, regulations, analytics, customer experience, banking, bank
    
IBM
Published By: IBM     Published Date: Feb 02, 2016
Read this editorial to learn about the challenges and opportunities ahead for energy companies, and find out how utilities can use analytics to improve satisfaction by gaining insight into consumption and billing patterns—as well as the products and services that interest customers most.
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ibm, analytics, energy, utilities, customer experience, social media, data, customer management, interactive/pr agencies, interactive marketing, web analytics, crm & customer care, business intelligence, reputation monitoring, market research, social media marketing
    
IBM
Published By: IBM     Published Date: Mar 28, 2016
Five years ago in a Harvard Business Review article on how companies leveraged HR analytics for competitive advantage, my co-authors and I found only a small handful of companies to interview. Today, life is very different. Interest in analytics and storytelling through data in HR is booming. But, HR as a whole is still learning how to set up an effective analytics function. That is why I welcome this report. The first 100 days of any effort is critical to success. Analytics is no different. Lead authors of this report and the people they have interviewed have sat in analytics roles in HR. They’ve learned a lot about what works and what doesn’t. Here’s an opportunity to learn from those who have already undertaken this particular journey. They know that to succeed in analytics one needs to: • Focus on business priorities • Leverage your analytics through storytelling • Use analytics to help inform decision making, not as a substitute • Understand that perfect data isn’t required for a
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ibm, workforce analytics, ibm smarter workforce institute
    
IBM
Published By: IBM     Published Date: Apr 19, 2016
Big Data has generated much interest and attention in the media of late. Indeed, several authors have recently raised the question of whether Big Data approaches, such as Hadoop, will pronounce the death sentence on the conventional data warehouse. In this survey we investigate the current state of the data warehouse and examine its recent challenger in the form of Big Data solutions as an alternative. Is the new technology really complementary or is the reign of the data warehouse nearing an end?
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ibm, ibm pure data system, big data, data analytics, analytics architecture, data warehouse
    
IBM
Published By: IBM     Published Date: Apr 21, 2016
Read this editorial to learn about the challenges and opportunities ahead for energy companies, and find out how utilities can use analytics to improve satisfaction by gaining insight into consumption and billing patterns—as well as the products and services that interest customers most.
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ibm, customer experience, energy, utilities, customer relations, crm & customer care
    
IBM
Published By: IBM     Published Date: May 16, 2016
Across industries, customers today wield more power and greater choice than ever before – a power that they exercise by shifting their attention and spending (across multiple channels/devices in near-real time) from provider to provider. In this environment of hyper-connectedness and diminishing customer loyalty and fleeting human attention spans, the battle for holding customer interest and engaging him/her meaningfully requires, first and foremost, an everlasting commitment to "relevance. "Being relevant and demand-driven is of paramount importance to the media industry, but it is no less important to any industry that operates in a B2C world. However, adapting to the ever-rising expectations and changing buying behaviors of customers is becoming a Herculean task, requiring both business and technology transformation.
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ibm, ovum, customer veiwership, customer behavior, cross-plaform, cloud, analytic architecture
    
IBM
Published By: IBM     Published Date: Jul 05, 2016
Big Data has generated much interest and attention in the media of late. Indeed, several authors have recently raised the question of whether Big Data approaches, such as Hadoop, will pronounce the death sentence on the conventional data warehouse. In this survey we investigate the current state of the data warehouse and examine its recent challenger in the form of Big Data solutions as an alternative. Is the new technology really complementary or is the reign of the data warehouse nearing an end?
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ibm, ibm pure data system, big data, data analytics, analytics architecture, data warehouse
    
IBM
Published By: IBM     Published Date: Oct 13, 2016
Big Data has generated much interest and attention in the media of late. Indeed, several authors have recently raised the question of whether Big Data approaches, such as Hadoop, will pronounce the death sentence on the conventional data warehouse. In this survey we investigate the current state of the data warehouse and examine its recent challenger in the form of Big Data solutions as an alternative. Is the new technology really complementary or is the reign of the data warehouse nearing an end?
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ibm, ibm pure data system, big data, data analytics, analytics architecture, data warehouse
    
IBM
Published By: IBM     Published Date: Oct 28, 2016
Interest in analytics and storytelling through data in HR is booming. But, much of HR is just beginning its journey to create an effective analytics function.
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ibm, kenexa, talent insights, talent analytics, workforce analytics
    
IBM
Published By: IBM     Published Date: Oct 28, 2016
Download the report and learn: - What is driving interest in employee listening - How to build a program that employees will want to participate in - How organizations can build their listening capabilities - Recommendations for building an employee listening program
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ibm, engagement social, employee engagement, kenexa, employee voice
    
IBM
Published By: IBM     Published Date: Aug 30, 2017
We wrote this book to serve as a relatively simple introduction to what can be a very complex topic. Use it as a reference, not as a manual. If you’re interested in certain topics but not in others, feel free to read only certain chapters. Also feel free to skip around. You don’t have to read the chapters in order
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application release, deployment, ibm, delivery
    
IBM
Published By: IBM APAC     Published Date: Mar 19, 2018
Plenty of Fish, one of the largest online dating companies, accelerate the delivery of fresh information to its four million daily users so that they can connect and interact almost in real time. Read how they use IBM Flash Storage to load webpages in just four milliseconds, connecting its 100 million users faster providing a seamless experience for users looking for love.
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IBM APAC
Published By: IBM APAC     Published Date: May 14, 2019
Clients can realize the full potential of artificial intelligence (AI) and analytics with IBM’s deep industry expertise, technology solutions and capabilities and start to infuse intelligence into virtually every business decision and process. IBM’s AI & Analytics Services organization is helping enterprises get their data ready for AI and ultimately achieve stronger data-driven decisions; access deeper insights to provide improved customer care; and develop trust and confidence with AI-powered technologies focused on security, risk and compliance. Artificial intelligence (AI) is moving beyond the hype cycle, as more and more organizations seek to adopt AI-related technologies. These organizations are focusing on prioritizing functional areas and use cases, placing a stronger emphasis on topline growth, taking up a renewed interest in their data infrastructure and articulating greater unease about the skills of their knowledge workers. This report explores how they are approaching str
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IBM APAC
Published By: IBM APAC     Published Date: Jun 21, 2019
Companies with multicloud services are outperforming their peers on a number of metrics — and achieving the key objectives that led them to the cloud services model. Take a look at the IT ecosystem of any company today and there’s a good chance you’ll find it includes offerings from several cloud services providers. That’s certainly the case at mid- to large-sized companies with at least 500 employees, according to a recent survey conducted by IDG Research. The survey of 100 senior IT professionals found that 59% are already multi-cloud adopters — that is, using computing and storage services from two or more cloud providers. Another 31% of respondents say they plan to become multi-cloud organizations in the coming 12-24 months, with only 10% still in the “consideration” phase. The survey results also reveal interesting insights into the drivers behind multicloud adoption. The perennial desire to reduce IT costs remains important, but the respondents rate two other factors.
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IBM APAC
Published By: IBM Corp     Published Date: Jun 20, 2011
Find out more about how the x3400 M3 makes a strong foundation can solve a number of interesting business challenges for small and medium businesses.
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flexibility, scalability, ibm, x3400 m3 server, small business, medium business, smb, expansion, growing, express seller
    
IBM Corp
Published By: IBM Corp     Published Date: Sep 23, 2011
Networked storage is being deployed in combination with server virtualization by an increasing amount of organizations interested in - consolidation, reduced costs, improved flexibility and availability of mission-critical applications. This ESG Lab report presents the results of a mixed workload performance benchmark test designed to assess the real world performance capabilities of an IBM Storwize V7000 storage system and IBM x3850 X5 servers in a VMware-enabled virtual server environment. Download now to find out the results.
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ibm, technology, esg, storage system, vmware, storwize v7000
    
IBM Corp
Published By: IBM ILOG.     Published Date: Jul 14, 2009
Has your organization run into difficulties adapting to evolving business conditions? Is there interest in being able to increase the efficiency of your operational processes? Are your business experts looking to more easily control the decisions within mission-critical systems? If you have answered 'yes' to any of the above, you may benefit from integrating a Business Rules Management System (BRMS) into your organization's overall enterprise architecture.  Learn more today!
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ibm, organization, brms, business conditions, business rules management system, enterprise, improvement, profitabilty, decrease cost
    
IBM ILOG.
Published By: IBM ILOG.     Published Date: Dec 11, 2009
Businesses today need a Business Rule Management Systems (BRMS) solution that supports business changes and cycles far more effectively than traditional methods and takes direct advantage of business expertise. This IBM RedpaperT publication is intended for anyone who is interested in learning more about IBM WebSphere ILOG Rules for COBOL.
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ibm redpaper, websphere ilog rules, cobol, code, cics channels and containers, business rule management systems, brms
    
IBM ILOG.
Published By: IBM Unica     Published Date: Sep 08, 2011
The survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile's marketing power, and a desire for more integrated technology solutions.
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ibm, unica, marketing, data-into-action, contact management, technology infractructure, roi, interactive marketing, web analytics, mobile marketing, social media marketing, data management/analytics
    
IBM Unica
Published By: iCims     Published Date: Jan 17, 2013
Are you interested in growing your passive talent pools? Bring potential candidates in through a fully branded Social Connect Portal.
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recruiting, recruiting solutions, social recruiting, human resources, talent management
    
iCims
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