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Published By: Oracle     Published Date: Sep 26, 2019
As marketers chase after the same people with the same tactics, traditional marketing has become less worth the time—and the money. Email outreach worked until spam clogged up inboxes. Content marketing worked until everybody started to put out sub-standard material. And search engine marketing worked until it became inundated with new players clamoring for attention. Even inbound tactics aren’t delivering the results they once did. And as the need for performance continues to climb, so does the status of account-based marketing (ABM). In the B2B sphere it’s on the tip of everyone’s tongue. Download this whitepaper to learn more about ABM, a potent approach that puts sales and marketing together.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
It’s not uncommon to find slick-looking user interfaces, well-run product demos, and exciting sales narratives when evaluating a data management platform (DMP), but don’t let those features distract from the elements needed for day-to-day and long-term strategic success of a DMP. Whether you’re looking to invest in a DMP for the first time or want to switch to a new provider, there are a few crucial factors to consider before signing on the dotted line. Key functionality, architecture, and partnership dynamics are all important factors, but they rarely surface until your team is hands-on and using the platform. Once you dig in, it can quickly become apparent that a shiny interface and smart storytelling are a distraction from what really matters—at this point, it’s often too late. Avoid buyer’s remorse by considering these seven facets of all DMP providers before making your decision.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the deal. Today, however, B2B stakeholders perform much of their product and service research online. In fact, 93 percent of B2B buying starts with online searching, according to a Pinpoint Market Research study. This research occurs long before a customer engages with sales. As your prospects research and evaluate your offerings, they leave behind valuable clues to their intent. Understanding these clues – cracking the code – can help you tailor your messages to them, thereby providing them a more tailored, relevant experience. As a result, business-savvy marketing and sales departments have embraced marketing automation platforms, so their respective teams can work together on one common platform, reach B2B customers online, and drive revenue. Marketing automation platforms automate repetitive
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
Let’s just get to the core of the issue: The customer experience (CX) is broken. Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesn’t link important data silos together to deliver the bold multichannel experience always-on customers want. How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making? Simple. They can’t. In order to course correct the customer experience, marketers need: • The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels • A way to manage B2B and B2C CX at every touchpoint Can your technology do all this? Let’s look into that.
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
Today’s consumers are demanding: They have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy-to-use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers.
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Oracle
Published By: Dell EMC     Published Date: Oct 30, 2019
Digital transformation is a strategic imperative to modernize technology in response to new business realities. Businesses increasingly view hybrid cloud as a critical component of this transformation to enable greater agility, efficiency, and productivity. IT organizations need the right technology approaches and partnerships to make their cloud transition as effective and successful as possible. Download this white paper sponsored by Dell Technologies and Intel® to learn more.
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Dell EMC
Published By: Dell EMC     Published Date: Oct 30, 2019
As data volumes grow larger every year, businesses that adopt more sophisticated approaches to storing and deriving value from that data benefit in terms of performance, scalability, and cost. How do you migrate effectively to the latest storage and infrastructure technologies, while also mitigating the associated disruption and risk? Download this overview from Dell EMC and Intel® to learn more.
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Dell EMC
Published By: Dell EMC     Published Date: Oct 30, 2019
This white paper from Dell Technologies and Intel® takes a deep dive into overall security preparedness, exploring the top concerns IT pros have about infrastructure security and how they are addressing those concerns. It also takes a closer look at infrastructure security solutions and how partnering with Dell Technologies can help organizations turn comprehensive security into a competitive advantage.
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Dell EMC
Published By: Dell EMC     Published Date: Oct 30, 2019
Midmarket firms face many of the same data center security risks as their enterprise counterparts with far fewer resources at their disposal to mitigate them. Downtime, data theft, and regulatory non-compliance all pose existential threats to these organizations and as they drive for continuous innovation and advantage in an increasingly competitive landscape, they must ensure valuable data and IT assets are secure, protected, and available at all times. How can midmarket organizations succeed in the face of these challenging market dynamics? This Research Insights report shows that the success organizations have enjoyed varies greatly, and further that organizations enjoying the greatest success demonstrate a clear organizational commitment to prioritizing security and operate fundamentally more secure data center environments. Download this report from Dell EMC and Intel® to learn more.
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Dell EMC
Published By: CloudHealth by VMware     Published Date: Aug 22, 2019
Regardless of whether your data resides on-premises, in the cloud, or a combination of both, you are vulnerable to security threats, data breaches, data loss, and more. Security is often cited as a concern for organizations who are migrating to the public cloud, but the belief that the public cloud is not secure is a myth. In fact, the leading public cloud service providers have built rigorous security capabilities to ensure that your applications, assets, and services are protected. Security in the public cloud is now becoming a driver for many organizations, but in a rapidly evolving multicloud environment, you must keep up with changes that might impact your security posture. This eBook outlines the three core recommendations for cloud security across Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform.
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CloudHealth by VMware
Published By: CloudHealth by VMware     Published Date: Aug 22, 2019
Public clouds have fundamentally changed the way organizations build, operate, and manage applications. Security for applications in the cloud is composed of hundreds of configuration parameters and is vastly different from security in traditional data centers. According to Gartner, “Through 2020, at least 95% of cloud breaches will be due to customer misconfiguration, mismanaged credentials or insider theft, not cloud provider vulnerabilities”1. The uniqueness of cloud requires that security teams rethink classic security concepts and adopt approaches that address serverless, dynamic, and distributed cloud infrastructure. This includes rethinking security practices across asset management, compliance, change management, issue investigation, and incident response, as well as training and education. We interviewed several security experts and asked them how public cloud transformation has changed their cloud security and compliance responsibilities. In this e-book, we will share the top
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CloudHealth by VMware
Published By: CloudHealth by VMware     Published Date: Aug 22, 2019
In today’s fast-moving, competitive environment, companies are migrating to Microsoft Azure to increase their agility and decrease their time to market. While the payoff for adopting Azure can be great, many are finding it difficult to reach the cloud and business success they originally hoped for. It’s common for organizations investing in Azure to encounter numerous roadblocks early in their cloud journey, including monthly bills exponentially higher than anticipated and underutilized resources. For organizations looking to reach cloud maturity—where cost and performance are optimized, security and compliance best practices are established, and one’s environment is governed by policy-driven automation—gaining control of their Azure infrastructure is crucial. The goal of this eBook is to help with just that. For those of considering Azure or who are currently in the migration phase of your Azure cloud journey, we offer insight and expert best practices to make the early stages of your
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CloudHealth by VMware
Published By: CloudHealth by VMware     Published Date: Sep 05, 2019
Regardless of whether your data resides on-premises, in the cloud, or a combination of both, you are vulnerable to security threats, data breaches, data loss, and more. Security is often cited as a concern for organizations who are migrating to the public cloud, but the belief that the public cloud is not secure is a myth. In fact, the leading public cloud service providers have built rigorous security capabilities to ensure that your applications, assets, and services are protected. Security in the public cloud is now becoming a driver for many organizations, but in a rapidly evolving multicloud environment, you must keep up with changes that might impact your security posture. This eBook outlines the three core recommendations for cloud security across Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform.
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CloudHealth by VMware
Published By: CloudHealth by VMware     Published Date: Sep 05, 2019
Public clouds have fundamentally changed the way organizations build, operate, and manage applications. Security for applications in the cloud is composed of hundreds of configuration parameters and is vastly different from security in traditional data centers. According to Gartner, “Through 2020, at least 95% of cloud breaches will be due to customer misconfiguration, mismanaged credentials or insider theft, not cloud provider vulnerabilities”1. The uniqueness of cloud requires that security teams rethink classic security concepts and adopt approaches that address serverless, dynamic, and distributed cloud infrastructure. This includes rethinking security practices across asset management, compliance, change management, issue investigation, and incident response, as well as training and education. We interviewed several security experts and asked them how public cloud transformation has changed their cloud security and compliance responsibilities. In this e-book, we will share the top
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CloudHealth by VMware
Published By: Cisco and NVIDIA Corporation     Published Date: Oct 25, 2019
IT organizations are no longer just a business support function and cost center—they are expected to drive business as part of the core corporate strategy. Adding to this, IT landscapes continue to increase in complexity, complicating management and innovation. Digital transformation helps IT adapt to these changes. Building a hybrid or multi-cloud IT environment can help you transform successfully. An effective cloud environment can provide: • Improved infrastructure management and flexibility • More time for IT to focus on strategic projects rather than manage data centers. • Better IT cost management In fact, 49% of companies cite “modernized IT infrastructure and technologies with increased agility, flexibility, manageability, and security” as a digital initiative on their long-term roadmap. To learn more, download this eBook!
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Cisco and NVIDIA Corporation
Published By: Cisco and NVIDIA Corporation     Published Date: Oct 31, 2019
Grazie alle soluzioni di workspace digitale sicuro di Citrix e Google Cloud, non ci sono limiti allo sviluppo della vostra organizzazione.
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Cisco and NVIDIA Corporation
Published By: Cisco and NVIDIA Corporation     Published Date: Nov 05, 2019
Grazie alle soluzioni di workspace digitale sicuro di Citrix e Google Cloud, non ci sono limiti allo sviluppo della vostra organizzazione.
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Cisco and NVIDIA Corporation
Published By: Sage     Published Date: Oct 16, 2019
Across every industry, C-level executives are focusing on innovation and technology to improve the efficiency and performance of their businesses. Now more than ever they need to develop strategies that make their organizations relevant, memorable and competitive in an era where digital business transformation is not just a goal, it’s a continuous, speeding journey. Why must your C-level executives choose to invest so much time and effort in digital business transformation?
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Sage
Published By: Sage     Published Date: Oct 17, 2019
Manufacturing is constantly evolving It’s an industry driven by customer demand and technology. And as manufacturing businesses grow to a certain size, globalization becomes a factor. Interacting with the world offers lucrative opportunities and creates a higher demand for products and sources of cheaper raw materials that often impact the entire supply chain.
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Sage
Published By: TIBCO Software     Published Date: Aug 02, 2019
A perfect storm of legislation, market dynamics, and increasingly sophisticated fraud strategies requires you to be proactive in detecting fraud quicker and more effectively. TIBCO’s Fraud Management Platform allows you to meet ever-increasing requirements faster than traditional in-house development, easier than off-the-shelf systems, and with more control because you’re in charge of priorities, not a vendor. All this is achieved using a single engine that can combine traditional rules with newer predictive analytics models. In this webinar you will learn: Why a fraud management platform is necessary How to gain an understanding of the components of a fraud management platform The benefits of implementing a fraud management platform How the TIBCO platform has helped other companies Unable to attend live? We got you. Register anyway and receive the recording after the event.
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TIBCO Software
Published By: TIBCO Software     Published Date: Jul 22, 2019
What if you could use just one platform to detect all types of major financial crimes? One platform to handle the analytical tasks of fraud detection, including: Data processing and aggregation Data visualization Statistical/mathematical/machine learning modeling Batch/real-time scoring One platform that could successfully reduce complex and time-consuming fraud investigations by combining extremely different domains of knowledge including Business, Economics, Finance, and Law. A platform that can cover payments, credit card transactions, and know your customer (KYC) processes, as well as similar use cases like anti-money laundering (AML), trade surveillance, and crimes such as insurance claims fraud. Learn more about TIBCO's comprehensive software capabilities behind tackling all these types of fraud in this in depth whitepaper.
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TIBCO Software
Published By: TIBCO Software     Published Date: Jul 22, 2019
The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product waste—and the need to rework faulty products. To satisfy the customer demand behind this trend, manufacturers must move quickly to new production models. Quality assurance is the key area that IT must support. At the same time, the traceability of products becomes central to compliance as well as quality. Traceability can be achieved by interconnecting data sources across the factory, analyzing historical and streaming data for insights, and taking immediate action to control the entire end-to-end process. Doing so can lead to noticeable cost reductions, and gains in efficiency, process reliability, and speed of new product delivery. Additionally, analytics helps manufacturers find the best setups for machinery.
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TIBCO Software
Published By: TIBCO Software     Published Date: Jul 22, 2019
TIBCO® Connected Intelligence for Smart Factory Insights By processing real-time data from machine sensors using artificial intelligence and machine learning, it's possible to predict critical events and take preventive action to avoid problems. TIBCO helps manufacturers around the world predict issues with greater accuracy, reduce downtime, increase quality, and improve yield.
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TIBCO Software
Published By: TIBCO Software     Published Date: Jul 22, 2019
Over the past decade there has been a major transformation in the manufacturing industry. Data has enabled a paradigm shift, with real-time IoT sensor data and machine learning algorithms delivering new insights for process and product optimization. Smart Manufacturing, also known as Industry 4.0, has laid the groundwork for the next industrial revolution. Using a smart factory system, all relevant data is aggregated, analyzed, and acted upon. We call this Manufacturing Intelligence, which gives decision-makers a competitive edge to: Digitize the business Optimize costs Accelerate innovation Survive digital disruption Watch this webinar to understand use cases and their underlying technology that helped our customers become smart manufacturers.
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TIBCO Software
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