lead sales

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Published By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
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crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services
    
CrownPeak
Published By: Marketo     Published Date: Sep 24, 2009
Get a complete market overview and discover the key capabilities of leading systems. With 18 vendor comparisons, this report also features recommendations for getting the most value out of a lead management automation solution.
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b2b, automation, forrester, marketo, lma, lead management, sales leads, demand generation
    
Marketo
Published By: Marketo     Published Date: Nov 11, 2010
Learn how CMOs are able to measure the efficiency of lead scoring, nurturing and management processes.
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b2b, automation, marketingsherpa, marketo, adaptive marketing, cmo, advertising, lma
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2010
This RFP will help choose the right Marketing Automation vendor and enable justification to your marketing team. Learn why ease-of-use contributes to greater efficiency and productivity, how to improve email marketing campaigns with customization and how constant synchronization helps keep marketing and sales activities coordinated.
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b2b, automation, marketo, adaptive marketing, cmo, rfp template, advertising, lma
    
Marketo
Published By: Marketo     Published Date: Feb 17, 2011
Use this PowerPoint as another tool to justify lead management and marketing automation. Customize the slides to your company's template, insert your own metrics and share with your peers however you see fit. Show how improved lead management will create more demand for your company's products or services with this custom presentation.
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marketo, marketing automation, lead management, nurturing, sales leads, demand generation, branding, data management/analytics
    
Marketo
Published By: Marketo     Published Date: Jan 10, 2011
Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing
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marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing
    
Marketo
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
80% of all leads produced by marketing are not followed up on by sales. A recent industry analyst report by CSO Insights reveals that many organizations could be at risk. Could your company be at serious risk of wasting valuable marketing dollars? Download the Lead Life Cycle Optimization: 2008 Analysis study today, and gain valuable insight on how you can more effectively optimize your organization's lead generation objectives specific to your business needs... Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}
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leadlife solutions, lead scoring, lead nurturing, lead generation, roi, crm, lead generation & automation
    
LeadLife Solutions
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It's also about nurturing your customer base. Being first in mind has a tremendous impact on business...
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leadlife solutions, demand generation, revenue retention, lead generation & automation
    
LeadLife Solutions
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...
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leadlife solutions, e-newsletter, blog, telemarketing, trade show, direct mail, webinar, lead generation & automation
    
LeadLife Solutions
Published By: Silverpop Engage B2B     Published Date: Mar 24, 2009
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
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silverpop b2b, lead management, engagement marketing solutions, emarketing tools, single-message, drip campaigns, engage b2b, b2b database
    
Silverpop Engage B2B
Published By: Pardot     Published Date: Apr 29, 2009
How much time is your sales team wasting on unqualified leads? With automated scoring and grading your best prospects rise to the top, making it easy for sales representatives to prioritize prospects and take action with targeted follow-up.   
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pardot, b2b lead generation, roi, lead gen, leads, unqualified leads, sales, sales team
    
Pardot
Published By: Pardot     Published Date: Apr 29, 2009
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing  an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.   
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pardot, b2b specific, b2b email solution, email marketing, lead generation, integrated campaign, crm syncing, nurturing emails
    
Pardot
Published By: Pardot     Published Date: Apr 29, 2009
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
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pardot, web marketing value, leads, streamline, pipeline, marketing automation, lead management, lead generation
    
Pardot
Published By: GoToWebinar     Published Date: Jul 08, 2011
A successful marketing Webinar series can educate your prospects on your company's uniqueness, create a competitive advantage, dramatically increase lead flow, and drive sales. This new eGuide outlines best practices for creating and delivering a successful Webinar series that gives your organization a solid competitive edge.
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citrix gotowebinar, live webinar, marketing webinar series development, eguide, competitve edge, key planning, content and distribution, interactive marketing
    
GoToWebinar
Published By: Oracle     Published Date: Nov 21, 2013
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.
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grande guide, lead scoring, lead generation, management, big data, marketing, digital marketing, oracle
    
Oracle
Published By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud ó a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
    
Oracle
Published By: Cisco     Published Date: Nov 30, 2016
With the overwhelming amount of content bombarding everyone daily, marketers need a way to break through the clutter. This best practices guide looks at three meeting formats that smash through the noise and can help your business find more and better quality leads With this modern marketerís online meeting primer, youíll have the best practices used by top marketers to turn leads into qualified sales opportunities and, ultimately, revenue.
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Cisco
Published By: Act-On     Published Date: May 10, 2012
Gleanster Principal Analyst Ian Michels discussed how to estimate the number of leads required to reach a desired number of sales, and how to estimate the marketing budget need to meet those goals.
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lead lifecycle, buying cycle, kpi, benchmark, benchmarketing, metrics, perpetual revenue growth, yoy growth
    
Act-On
Published By: Act-On     Published Date: Aug 28, 2012
Qualified leads are hard to get; you can't afford to lose or waste them. 70% of the qualified leads that make it to sales get disqualified or discarded, often because they just aren't ready to buy now.
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lead generation, lead nurturing, b2b marketing, lead scoring, lead generation & automation
    
Act-On
Published By: Jive     Published Date: Apr 10, 2014
It's time to revolutionize marketing team productivity with social business technology. Improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales, and cut operational costs. Learn how to drive real business results with social business technology.
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reachmail, enterprise social collaboration, customer service, connectivity, results, best practices, crm & customer care
    
Jive
Published By: HubSpot, Inc.     Published Date: May 19, 2010
MarketingSherpa has compiled 25 marketing lessons based on independent research featured in MarketingSherpa's Benchmark Reports. You have questions - get the answers.
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hubspot, search, sem, search engine marketing, marketing sherpa, email lists, lead generation, demand generation
    
HubSpot, Inc.
Published By: Tippit, CRM     Published Date: May 15, 2009
Today's Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local mom-and-pop shops of yore – except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view of a customer in real time. Armed with this insight, a company’s management, sales and service people can better generate leads, target top customers, manage marketing campaigns, drive sales and boost customer satisfaction.
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tippit, marketing, analytics, sales force automation, crm, onyx software, rightnow technologies
    
Tippit, CRM
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