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Published By: IBM     Published Date: Oct 31, 2013
Business analytics can help customer service departments acquire the information and capabilities to transform themselves.
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analytics, customer service, business analytics, customer relationship management, business intelligence, social media, customer retention, customer loyalty
    
IBM
Published By: IBM     Published Date: Jun 20, 2014
In this video, see how IBM ExperienceOne helps you attract, delight, and maximize the lifetime value of your customers by enriching the ways you engage with each of them.
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ibm, ibm digital experience, customer engagement, marketing, brand ambassador, customer experience/engagement
    
IBM
Published By: Localytics     Published Date: Jul 18, 2014
This 28-page ebook gives app developers & marketers the best practices, use cases and how-to steps required to boost user engagement and personalize app experience.
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in-app messaging, push messaging, messaging best practices, in-app marketing, push marketing, user analysis, app personalization, personalize app
    
Localytics
Published By: Localytics     Published Date: Jul 18, 2014
Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking engagement and are the most actionable can be tricky.
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app metrics, app measurement, app users, app screenflow, track users, user segmentation, segment user, user retention
    
Localytics
Published By: Localytics     Published Date: Jul 18, 2014
In this 29-page eBook, written for people new to app marketing, you'll learn how to run app marketing campaigns that increase engagement, ROI and lifetime value.
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app marketing, mobile marketing, app marketing guide, mobile marketing guide, market an app, push messaging, push marketing, in-app messaging
    
Localytics
Published By: Sailthru     Published Date: Jul 01, 2015
Every marketer uses discounts for a very simple reason: they work extremely well. But discounts can be highly destructive to profit margins and your business goals. The most sophisticated marketers are looking at how to deploy discounts strategically for long-term success, rather than simply for short-term gains. That’s why we created the Ultimate Discount Strategy Guide.
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marketing, ecommerce, retail, discount, strategy, optimization, emerging marketing, crm & customer care
    
Sailthru
Published By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
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b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context, customer experience/engagement, sales
    
InsideView
Published By: Falcon Social     Published Date: Oct 30, 2015
Stronger, more consistent experiences along the customer journey will build loyalty and customer lifetime value. A strategic look at improving across touchpoints—Download the Whitepaper. • Key touchpoints along the customer journey • Strategies for driving integration between departments • Examples and insights from leading companies
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cross-channel marketing, customer lifetime value, customer journey, customer loyalty, social media marketing, social media campaigns, social media management software, social media tool
    
Falcon Social
Published By: CrowdTwist     Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them. Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning. With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
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customers, predictive, branding, consumers, competition, lifecycle
    
CrowdTwist
Published By: Trapit     Published Date: Apr 06, 2015
Every sales organization strives to acquire new customers, shorten its sales cycle, and grow lifetime value. Social selling can help you achieve those goals. But being successful with social selling takes planning. This workbook outlines what you need for a successful launch of a social selling program.
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social selling, customer aquisition, trapit, social selling programs, content strategies, emerging marketing, business intelligence, market research
    
Trapit
Published By: Influitive     Published Date: Nov 04, 2015
Create B2B customer relationships that last a lifetime -- and deliver topline value
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advocate marketing, influitive, b2b, strategy, crm, forrester research, internet marketing, crm & customer care
    
Influitive
Published By: CMO.com     Published Date: May 10, 2016
Marketers should make it their goal to build brand affiliation with individual Millennials on their own term because brand loyalty has the potential to generate an optimal lifetime value with your business.
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marketing, content marketing, best practices, business optimization, business practices, social media, internet marketing, business intelligence
    
CMO.com
Published By: IBM     Published Date: Feb 08, 2008
Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult  This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.
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marketing roi, customer satisfaction, return on marketing investment (romi), chief marketing officer or cmo, customer centricity, customer behavior, multi-channel marketing, marketing strategy
    
IBM
Published By: Customer Chemistry     Published Date: Nov 14, 2006
As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”
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marketing, customer lifetime, customer research, customer intelligence, customer relationship management, crm, customer value, customer chemistry
    
Customer Chemistry
Published By: SPSS     Published Date: Jun 29, 2009
This paper will focus on how a company might identify its best customers, but the same process could be used for other customer segments.
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spss, customer management, consumer behavior, customer retention, crm, customer service, cost-effective strategies, customer database
    
SPSS
Published By: SAS     Published Date: Jul 25, 2011
Major provider of online hotel, plane and car reservations uses SAS Business Analytics to optimize online customer experiences, as well increase the lifetime value of each customer.
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sas business analytics, sas, optimize, optimization, research, development, new product, services
    
SAS
Published By: HP and Intel® Xeon® processors     Published Date: May 08, 2012
This case study discusses Lifetime Products' strategy to connect globally distributed manufacturing, sales and product development into a cohesive, effective unit while controlling costs. Read on to find out more!
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smb, networking, hp networking, lifetime products, strategy, global, manufacturing, product development
    
HP and Intel® Xeon® processors
Published By: IBM     Published Date: Aug 06, 2014
Customer Profitability Analytics enables banks to analyze customer, account, product, and transaction data and apply costing models to determine a bank-wide view of profitability. Applying predictive analytics, they can model future behavior and derive a lifetime value for each customer.
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ibm, banking, customer, profit, analytics, costing models
    
IBM
Published By: Sitecore     Published Date: Sep 10, 2015
Web CMS is only one type of technology that you need to deliver this excellent customer experience. This white paper explains how to: - Produce greater ROI - Increase conversions - Produce higher revenues - Give greater lifetime customer value
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digital, cms, customer service, conversions, sitecore, email marketing, emerging marketing, social media
    
Sitecore
Published By: IBM     Published Date: Jul 20, 2016
A successful business case is one that enables your organisation’s business leaders to make the right decisionabout a Talent Analytics investment. In this report we highlight the key aspects you need to think about as you create your own business case for Talent Analytics, starting with getting a clear handle on why it is a worthwhile investment for your organisation, but also addressing considerations such as budget and resourcing concerns, how you can measure the success of your initiative and demonstrate ROI, and the major risks you need to bear in mind over the lifetime of the initiative.
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ibm, mwd advisors, talent analytics
    
IBM
Published By: Evariant     Published Date: Apr 09, 2018
Every consumer or patient call into a health system’s call center is an opportunity to create a highly-personalized experience that ensures patient loyalty and extends patient lifetime value. Healthcare providers have a tremendous opportunity to invest in solutions and processes that can transform their call center into a profit center by driving smarter patient engagement. Yet, the majority of call centers today do not deliver the robust, personalized support capabilities today’s patients and consumers expect, and the current healthcare marketing environment demands. Download your free copy of this eBook to learn how to make the transformation from traditional call center to strategic patient engagement engine that drives growth in patient acquisition and lifetime patient value.
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patient experience, call center, improved care continuum, access center, customer experience, patient journey
    
Evariant
Published By: Evariant     Published Date: Apr 09, 2018
If you're going to commit to providing the highest quality care to patients, improving the customer experience and providing proactive service that builds lifetime relationships with patients is a requirement. By creating a comprehensive 360 view of the caller, agents are armed with the right context and talking points to provide a highly personalized, more informed experiences on-the-fly. Watch this presentation to capitalize on every customer interaction to build deeper, more personalized relationships with their prospects and existing patients, effectively transforming the call center into a profit center. Watch the presentation now.
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patient experience, call center, improved care continuum, access center, customer experience, patient journey
    
Evariant
Published By: Evariant     Published Date: Jul 02, 2018
Every consumer or patient call into a health system’s call center is an opportunity to create a highly-personalized experience that ensures patient loyalty and extends patient lifetime value. Healthcare providers have a tremendous opportunity to invest in solutions and processes that can transform their call center into a profit center by driving smarter patient engagement. Yet, the majority of call centers today do not deliver the robust, personalized support capabilities today’s patients and consumers expect, and the current healthcare marketing environment demands. Download your free copy of this eBook to learn how to make the transformation from traditional call center to strategic patient engagement engine that drives growth in patient acquisition and lifetime patient value.
Tags : 
patient experience, call center, improved care continuum, access center, customer experience, patient journey
    
Evariant
Published By: Juniper Networks     Published Date: Aug 10, 2017
As networks scale, they become difficult to manage. A different command line interface (CLI) or operating system (OS) is required for every device type in your network, such as routers, switches, and firewalls. Learning a new OS for every device is a complex task for your operations team and can slow them down—not a very efficient way to run a network.
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r&d, drive innovation, automation delivery, critical networks, solutions, lifetime warranty, juniper networks
    
Juniper Networks
Published By: DocuSign UK     Published Date: Aug 08, 2018
HR is all about serving your people, whether they are shiny new recruits or lifetime employees. But all too often, outdated and cumbersome paper-based processes get in the way of those goals. Discover how HR departments are using electronic signatures to streamline the on-boarding experience, increase employee satisfaction, and focus staff away from mundane tasks. Watch this webinar and discover how eSignatures can help you: - Simplify the new hire process: NDAs, offer letters, background checks and on-boarding - Streamline compensation and benefits: comp plans, stock option grants, and benefit plan notices - Reduce admin overheads: holiday requests, contractor agreements, and internal approvals - Ensure compliance: ISO compliance, new hire check-offs and audit support
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DocuSign UK
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