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Published By: Adobe     Published Date: Oct 10, 2019
For decades, economists believed people made rational choices, psychologists thought they could categorise us into clearly defined personality types and marketers were sure that customers followed linear funnels toward purchase. Not so anymore. That’s because the world has come to realise that we humans are multidimensional. We have many sides to our lives and our personalities. We don’t follow logical, linear paths. And what we like one minute, we don’t like the next. As businesses increasingly focus on customers, they see that they’re not simple and static personas. Instead they’re complex and dynamic individuals.
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Adobe
Published By: Adobe     Published Date: Oct 10, 2019
Jahrzehntelange sind Wirtschaftsexperten der Überzeugung gewesen, dass Menschen rationale Entscheidungen treffen. Psychologen dachten, sie könnten uns in klar definierte Persönlichkeitstypen einordnen. Und Marketer waren sich sicher, dass Kunden durch lineare Trichter zum Kauf gelangen.
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Adobe
Published By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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SAS
Published By: Dell     Published Date: Jul 08, 2016
Organizations looking to implement desktop and app virtualization traditionally play a guessing game where storage is concerned. When considering local and physical storage, determining what would be necessary for the virtualized world is difficult and can be overwhelming. This is especially true when determining how virtualizing desktops will impact the storage architecture. Organizations risk over sizing their environment thereby wasting CapEx, or under-sizing and potentially ruining the user experience. Software-defined storage solutions, such as VMware Virtual SAN, provide simplified solutions with high performance data stores that offer fine-grained scalability with linearly-predictable performance as demand grows. Dell’s validated and certified desktop virtualization solutions incorporate vSphere and Virtual SAN, and provide a complete end-to-end solution that allows companies to grow and expand without large capital investments in SAN hardware.
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technology, best practices, data, virtualization, storage, data
    
Dell
Published By: SAP     Published Date: Oct 11, 2018
The chemicals industry is undergoing a major transformation brought about by mergers and divestitures, shifting market dynamics, and nonlinear supply chains. Industry leaders are responding by harmonizing their supplier management, sourcing, and supply chain processes using a digital strategy that enables them to extend business processes beyond the four walls of the enterprise. Along the way, they are realizing new efficiencies and cost savings needed to compete in today’s complex marketplace.
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SAP
Published By: SAP Ariba     Published Date: Oct 11, 2018
The chemicals industry is undergoing a major transformation brought about by mergers and divestitures, shifting market dynamics, and nonlinear supply chains. Industry leaders are responding by harmonizing their supplier management, sourcing, and supply chain processes using a digital strategy that enables them to extend business processes beyond the four walls of the enterprise. Along the way, they are realizing new efficiencies and cost savings needed to compete in today’s complex marketplace.
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SAP Ariba
Published By: SAP Ariba     Published Date: Oct 11, 2018
For years, high-tech companies have relied on manual, linear, design-to-deliver processes when selecting, managing, and collaborating with suppliers of components and raw materials. But the digital marketplace has transformed the nature of how business gets done. Digital networks are disrupting business and changing the nature of direct spend management – and just in time to deliver new efficiencies and cost savings needed to compete in today’s complex marketplace.
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SAP Ariba
Published By: Dell EMC EMEA     Published Date: Nov 26, 2018
In December 2017, Dell commissioned Forrester Consulting to conduct a study to determine how enterprise organizations are structured from an IT departmental perspective. The study explored two types of IT: digital controllers and digital transformers; and the trends and challenges seen in PC provisioning. Digital controllers are often associated with top-down approach, linear structure, and emphasize security and accuracy. In contrast, digital transformers focus on innovation, employee-and customer-centricity, and prioritize speed and flexibility. By understanding the two groups, enterprises can overcome challenges that arise from PC life-cycle management. By investing in existing PC management tools and partnering with a company that specializes in PC deployment and management, firms can empower employees to better serve customers Learn more about Dell solutions powered by Intel®.
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Dell EMC EMEA
Published By: Dell EMC EMEA     Published Date: Nov 26, 2018
Im Dezember 2017 beauftragte Dell Forrester Consulting mit der Durchführung einer Fortsetzungsstudie, in der ermittelt werdensollte, wie die IT-Abteilungen von Unternehmen strukturiert sind. In der Studie wurden zwei Arten von IT-Konzepten untersucht: Digital Controller und Digital Transformer. Außerdem beleuchtete die Studie Trends und Herausforderungen, die die Vertreter beider Konzepte bei der PC-Bereitstellung sehen. Mit Digital Controllern assoziiert man häufig einen Top-down-Ansatz und eine lineare Struktur. Sie messen Sicherheit und Genauigkeit hohe Bedeutung bei. Digital Transformer hingegen legen den Schwerpunkt auf Innovationen sowie Mitarbeiter-und Kundenorientierung; für sie stehen Geschwindigkeit und Flexibilität an erster Stelle. Wenn Unternehmen mehr Verständnis für die Vertreter beider Ansätze entwickeln, können sie mit Problemen im Zusammenhang mit dem PC-Lifecycle-Management besser umgehen. Durch Investitionen in bestehende PC-Management-Tools und die Zusammenarbeit m
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Dell EMC EMEA
Published By: Dell EMC EMEA     Published Date: May 08, 2019
Im Dezember 2017 beauftragte Dell Forrester Consulting mit der Durchführung einer Fortsetzungsstudie, in der ermittelt werdensollte, wie die IT-Abteilungen von Unternehmen strukturiert sind. In der Studie wurden zwei Arten von IT-Konzepten untersucht: Digital Controller und Digital Transformer. Außerdem beleuchtete die Studie Trends und Herausforderungen, die die Vertreter beider Konzepte bei der PC-Bereitstellung sehen. Mit Digital Controllern assoziiert man häufig einen Top-down-Ansatz und eine lineare Struktur. Sie messen Sicherheit und Genauigkeit hohe Bedeutung bei. Digital Transformer hingegen legen den Schwerpunkt auf Innovationen sowie Mitarbeiter-und Kundenorientierung; für sie stehen Geschwindigkeit und Flexibilität an erster Stelle. Wenn Unternehmen mehr Verständnis für die Vertreter beider Ansätze entwickeln, können sie mit Problemen im Zusammenhang mit dem PC-Lifecycle-Management besser umgehen. Durch Investitionen in bestehende PC-Management-Tools und die Zusammenarbeit m
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Dell EMC EMEA
Published By: TIBCO Software GmbH     Published Date: Jan 15, 2019
Gradient Boosting Machine (GBM) modeling is a powerful machine learning technique for advanced root cause analysis in manufacturing. It will uncover problems that would be missed by regression-based statistical modelling techniques and single tree methods, but can easily be used by analysts with no expertise in statistics and modelling to solve complex problems. It is an excellent choice for advanced equipment commonality analysis and will detect interactions between process factors (for example, machines, recipes, process dates) that are responsible for bad product. It can also be used to identify complex nonlinear relationships and interactions between product quality measurements (for example, yield, defects, field returns) and upstream measurements from the product, process, equipment, component, material, or environment.
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TIBCO Software GmbH
Published By: Dell     Published Date: Nov 12, 2018
In December 2017, Dell commissioned Forrester Consulting to conduct a study refresh to determine how enterprise organizations are structured from an IT departmental perspective. The study explored two types of IT: digital controllers and digital transformers; and the trends and challenges seen in PC provisioning. Digital controllers are often associated with top-down approach, linear structure, and emphasize security and accuracy. In contrast, digital transformers focus on innovation, employee-and customer-centricity, and prioritize speed and flexibility. By understanding the two groups, enterprises can overcome challenges that arise from PC life-cycle management. By investing in existing PC management tools and partnering with a company that specializes in PC deployment and management, firms can empower employees to better serve customers. Download this Forrester report to learn more about the approach and strategy differences in how these two groups address the dynamic digital demand
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Dell
Published By: VMWare - vFabric     Published Date: May 10, 2012
Learn how SQLFire's speed and scale make it perfect for app development while its simple linear scalability makes it the perfect database to run in virtualized environments.
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vfabric, vmware virtualization, server virtualization, desktop virtualization, public cloud, private cloud, virtual machine, vmware
    
VMWare - vFabric
Published By: Pega     Published Date: May 24, 2016
Governments have long found it challenging to modernize legacy IT systems. Now comes pressure to offer digital government services. However, which takes priority? The answer is both. But rather than thinking linearly, the smart way is to execute simultaneously by standing a traditional IT approach on its head. Government agencies need to use technology to develop proactive and digital government services, from the outside in, from the perspective of the constituent, while making modernizing adjustments. To be successful, it is critical for government agencies to move beyond traditional development methodologies by adopting an agile development approach. But what are the challenges? How can they modernize massive projects already in the works? In short, how to get there? Download this E-bookand find out where government agencies are falling short and where they can improve regarding digitization.
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Pega
Published By: Rohde & Schwarz Cybersecurity     Published Date: Nov 28, 2017
DPI software is made to inspect packets at high wire speeds and a critical factor is the throughput and resources required. Keeping the amount of resources that integrated DPI and application classification technology requires low is critical. The fewer cores (on a multi-core processor) and the less on-board memory an engine needs, the better. Multi-threading provides almost linear scalability on multi-core systems. In addition, highly-optimized flow tracking is required for handling millions of concurrent subscribers.
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detection, rate, performance, efficiency, accuracy, encrypted apps, integration, metadata
    
Rohde & Schwarz Cybersecurity
Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
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marketing, marketing strategies, marketing trends, customer experience, data, customer relationships, interactive marketing, customer experience/engagement
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
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marketing, marketing strategies, marketing trends, customer experience, data, customer relationships, interactive marketing, mobile marketing
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
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marketing, marketing strategies, marketing trends, customer experience, data, customer relationships, interactive marketing, mobile marketing
    
Adobe
Published By: Cohesity     Published Date: Oct 02, 2018
Until recently, Manhattan Associates had used a traditional secondary storage solution to manage its large and rapidly expanding data footprint of ~1PB. Designed for traditional workflows, the company’s IT team realized it had become cost prohibitive to add features to their existing environment to support their VM level backups. Like most traditional storage options, the existing solution did not scale-out linearly, and complicated the environment by creating silos. With Cohesity’s scale-out architecture, the team was able to start small and grow their Cohesity environment on the go, yet keep it unified and simple. See how Manhanttan Associates achieved operational efficiency and lowered their TCO by supporting VM data protection, supporting native integration with the public cloud and providing simple converged solution for data protection, target storage and files. Get the case study.
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case, study, manhattan, associates, consolidates, data, protection
    
Cohesity
Published By: pepperjam     Published Date: Jun 18, 2019
It’s no secret: Traditional affiliate marketing metrics simply don’t work. And that’s because the customer journey isn’t linear—and your metrics shouldn’t be either. Reaching, engaging, converting: these are the actions that matter most. Let us show you how to determine key goals and objectives to ensure your affiliate strategy is poised to reach, engage and convert throughout the entire customer journey. You’re almost there! Just complete the form to download Traditional Affiliate Marketing Metrics Don’t Work today!
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pepperjam
Published By: Datastax     Published Date: May 14, 2018
" For any business that wants to successfully compete in today’s digital economy, it is not a question of if but rather how much of their business will be done with cloud applications. A cloud application is one with many endpoints including browsers, mobile devices, and/or machines that are geographically distributed. The application is intensely transactional (high velocity reads and/or writes), always available, and instantaneously responsive no matter the number of users or machines using the application. Download this free white paper and explore how DataStax customers are delivering real-time value at epic scale with their cloud applications. Explore the core database requirements that make businesses successful with cloud applications, which include continuous availability, linear scale, and geographic distribution."
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Datastax
Published By: Datastax     Published Date: Aug 27, 2018
" For any business that wants to successfully compete in today’s digital economy, it is not a question of if but rather how much of their business will be done with cloud applications. A cloud application is one with many endpoints including browsers, mobile devices, and/or machines that are geographically distributed. The application is intensely transactional (high velocity reads and/or writes), always available, and instantaneously responsive no matter the number of users or machines using the application. Download this free white paper and explore how DataStax customers are delivering real-time value at epic scale with their cloud applications. Explore the core database requirements that make businesses successful with cloud applications, which include continuous availability, linear scale, and geographic distribution."
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Datastax
Published By: Singularity University     Published Date: Oct 20, 2017
Technologies are accelerating at an exponential rate, yet most organizational structures and processes remain stubbornly linear. Yesterday’s best practices are no longer sufficient to succeed in today's fast-paced, tech-driven, disruptive world. Instead, new mindsets and skill sets are required for leaders to envision the future and stay ahead of competitors.
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Singularity University
Published By: Anaplan     Published Date: Sep 07, 2018
A new way to collaborate As the digital revolution continues, a linear approach to supply chain planning is gradually giving way to ecosystem thinking. Consumers buy in an entirely new way. Goodbye Sears catalog, hello one-click checkout. To keep up, companies need the ability to plan accurately in real-time. Introducing digital demand management with the Anaplan platform: a collaborative approach that can keep up with omnichannel demand. What’s inside this paper from Supply Chain Brain: What digital demand management means in today’s market The benefits of a connected approach to demand management
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Anaplan
Published By: Anaplan     Published Date: Apr 02, 2019
A new way to collaborate As the digital revolution continues, a linear approach to supply chain planning is gradually giving way to ecosystem thinking. Consumers buy in an entirely new way. Goodbye Sears catalog, hello one-click checkout. To keep up, companies need the ability to plan accurately in real-time. Introducing digital demand management with the Anaplan platform: a collaborative approach that can keep up with omnichannel demand. What’s inside this paper from Supply Chain Brain: · What digital demand management means in today’s market · The benefits of a connected approach to demand management
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Anaplan
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