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Published By: Applause Israel     Published Date: Sep 25, 2018
Consumers expect a seamless, high-quality experience in today’s mature app economy. They want brands to keep up with new technologies like geo-fencing and personalization, as well as the latest ecosystems like voice assistants and connected cars. With this high bar for quality, QA organizations often struggle to keep up with: 1. Rapid Release Schedules 2. Personalization 3. New Technologies (Voice, AI) 4. Geo-Awareness and Localization 5. Device Fragmentation 6. Unexpected Customer Use Cases The cost of failure is high in QA. Time, money, and customer loyalty are all at risk when digital experiences don’t meet users’ high expectations.
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Applause Israel
    
Spredfast
Published By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
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marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits, cross channel analytics
    
Location3
Published By: Location3     Published Date: Aug 31, 2018
About $3.7 trillion is spent annually in consumer purchases in the United States, according to Deloitte. But it’s often forgotten that only 8% of that is spent on e-commerce. This means that offline brick-and-mortar spending is where the true scale occurs. In order to support consistent franchise growth for your business, digital strategies must be designed to impact every stage of the franchising life cycle.
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marketing, local marketing, franchise, franchisor, digital marketing
    
Location3
Published By: Location3     Published Date: Sep 04, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google, which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others. Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders while simultaneously ensuring that ad spen
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, mountain mike's pizza, paid search, us search awards, adwords, doubleclick
    
Location3
Published By: Location3     Published Date: Feb 07, 2019
Each Location3 partner receives this customized approach as we work through the Local Search Roadmap, resulting in hyper-local optimizations targeting local consumers and queries. These efforts combine to increase online customer conversions and on-offline customer visits to your business.
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marketing, local marketing, franchise, franchisor, digital marketing, local seo, local organic search, online visibility
    
Location3
Published By: Location3     Published Date: Feb 07, 2019
In our experience as franchise marketers, Local Ad Fund dollars provide a solid foundation for paid search campaigns that drive consistent, high quality-low cost, leads. However many franchisees and local business owners could be doing more to support established corporate search marketing campaigns, ultimately capturing the maximum search interest for their services within their markets, driving increased local revenue.
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marketing, local marketing, franchise, franchisor, digital marketing, local store revenue, franchise paid search
    
Location3
Published By: Location3     Published Date: Feb 07, 2019
Roughly five years ago, an industry shift occurred in franchising that saw many franchisers and their respective marketing teams hire multiple agencies, partners and vendors to conduct various marketing programs on their behalf.
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, franchise marketing, in-store revenue
    
Location3
Published By: Location3     Published Date: Feb 07, 2019
Your Local Business Listings are part of the foundation of your online presence. Ensuring that all of your brick-and-mortar business locations are accurately represented on directories like Google My Business, Facebook Places, Bing Places, Apple Maps and more requires a hands-on, managed approach to local data optimization.
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, local business listings, listing management, store visits
    
Location3
Published By: Location3     Published Date: May 29, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV. In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangements’ items and higher priced items as a result. In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.
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connected tv, traditional tv, programmatic, positive roi, digital advertising, digital marketing, local marketing, marketing, franchise, franchisor, multi-location business, paid media
    
Location3
Published By: Location3     Published Date: May 29, 2019
LOCALACT was created by Location3 to scale local digital marketing programs to drive positive business results for franchisees and local businesses, while providing complete transparency into local marketing performance for all users. LOCALACT helps business owners promote their locations with targeted paid advertising, manage their online presence, respond to reviews and clearly understand how their marketing dollars are driving actual business results. Franchisees and business owners enrolled with LOCALACT can access a variety of performance metrics by logging into their online dashboard at any time, including: • Paid Search & Paid Social Advertising • Listing Insights & Health • Customer Reviews & Responding • Site Traffic & Search Visibility
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digital advertising, digital marketing, local marketing, marketing, franchise, frachisor, multi-location business, marketing platform, paid media, marketing dashboard, digital marketing dashboard
    
Location3
Published By: Intel     Published Date: May 21, 2019
Please note that this piece of content is in local language. A Forrester Consulting Thought Leadership Spotlight Commissioned By Intel.
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Intel
Published By: Intel     Published Date: May 21, 2019
Please note that this piece of content is in local language This paper examines centralized and distributed network architecture intelligence splits and identifies areas where Intel® Silicon Photonics can meet demanding bandwidth requirements.
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Intel
Published By: Intel     Published Date: May 22, 2019
Please note that this piece of content is in local language. A Forrester Consulting Thought Leadership Spotlight Commissioned By Intel.
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Intel
Published By: Intel     Published Date: May 22, 2019
Please note that this piece of content is in local language. This paper examines centralized and distributed network architecture intelligence splits and identifies areas where Intel® Silicon Photonics can meet demanding bandwidth requirements.
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Intel
Published By: Here Technologies     Published Date: Mar 29, 2019
This is an at-a-glance guide to the ways location data can help you increase the efficiency of your fleet, optimizing delivery routes and ETAs. Presented to you by HERE, one of the world’s leading location platforms in 2018.
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location data, transport & logistics, location services
    
Here Technologies
Published By: Here Technologies     Published Date: Apr 02, 2019
In this report, VSI applies HERE’s HD map data to a lane keeping application and examines performance of lane keeping with a map-based approach compared to a camera and computer vision-based approach. VSI tested the lane keeping system with and without map data on a local road in 3 scenarios: Lane lines expanding into a turn or exit lane An intersection without lane lines A widening in the lane The results show that in all scenarios, the computer-vision-only lane keeping systems got confused and made errors in a vehicle’s trajectory when lane markings were out of the ordinary or invisible. Faced with the same road conditions, the map-based lane keeping system stayed within the desired trajectory outperforming the compute- vision-only systems. This report proves that using a lane model from an HD map can solve common issues involved in computer-vision-only lane keeping.
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over the air technologies, location data, auto, mapping
    
Here Technologies
Published By: Drillinginfo     Published Date: Nov 18, 2015
The Permian basin, a long time oil and gas producing region nestled in west Texas and southeastern New Mexico was once believe to have reached “Peak Oil” extraction levels. A significantly larger play than the booming Eagle Ford Shale, the Permian Basin has reemerged as a production pillar for the US, thanks to advancements in horizontal drilling and hydraulic fracturing. Although still in early stages of new production, the Permian has already transformed the local economies surrounding the play, adding to the energy security of the U.S. In this issue of the DI Expert eBook, by Drillinginfo, the premier provider of data and insights for oil and gas exploration decisions, our expert analysts have delved into the complexities of the geology in the Permian, highlighted the successes of operators in the region and provided in-depth analyses on the play’s re-emergence.
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basin, permian, peak oil, extraction, energy security, geologists, downspacing, innovations, oil, gas exploration, drilling
    
Drillinginfo
Published By: Gelato     Published Date: Jul 02, 2018
Operating across multiple countries is complex, as is shipping printed material. When our customers shared their stories with us, we knew we needed to act. In April 2017, Gelato entered each BRIC country. By establishing legal entities and print partners within Brazil, Russia, India, and China, Gelato gives customers an easy way to get printed material to colleagues and customers within those borders. The specific considerations in each BRIC country are numerous and often cumbersome. And who better to share insights on the state of local printing than the Gelato country managers on the ground? This ebook is for global enterprises than need to get prints in the BRIC countries, for those that are considering starting up sales and marketing operations in the regions for the first time, and also for domestic businesses that simply want to improve their local print processes.
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Gelato
Published By: IBM     Published Date: Jan 27, 2017
As with most innovations in business information technology, the ultimate truth about cloud lies somewhere in between. There is little doubt that cloud-based infrastructures offer an immediate opportunity for smaller organizations to avoid the costly investment needed for a robust on-premises computing environment. Data can be found, processed and managed on the cloud without investing in any local hardware. Large organizations with mature on-premises computing infrastructures are looking to Hadoop platforms to help them benefit from the vast array of structured and unstructured data from cloud-based sources. Organizations have feet in both cloud and on-premises worlds. In fact, one could easily argue that we already live in a “hybrid” world.
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IBM
Published By: Limelight     Published Date: Aug 22, 2012
While the globalization of business and the myriad of challenges it poses are nothing new, the explosive growth of global online commerce and the demanding worldwide competitive landscape present a variety of new obstacles for companies of all sizes.
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web presence, website globalization, saas, mobile publishing, digital presence, limelight, global commerce
    
Limelight
Published By: HP     Published Date: Feb 02, 2015
Diversified Agency Services serves a global network of marketing services and specialty communication companies. To provide its internal customers and their clients with safe, secure access to applications and services, DAS worked with HP on a multi-year project to consolidate its IT networks and implement HP SDN cloud-enabled networking. These steps have vastly simplified DAS IT operations, enabling it to deliver a faster, more agile, and more secure network. Read this case study to learn more.
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HP
Published By: SAP     Published Date: Jul 18, 2016
State and local governments have always had to recruit, train and retain the next generation of skilled employees. But today, successful talent acquisition and management are more crucial than ever. Read the issue brief to learn how the cloud can deliver modern recruiting and talent management solutions.
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SAP
Published By: IBM     Published Date: Nov 30, 2016
You’ve taken the first step and already know that a document- oriented database is the right database for your application. From here, you still have to decide where and how you’ll deploy the software and its associated infrastructure. These decisions lead to additional considerations around administrative overhead, technical support, open-source options, data sovereignty and security, and more. This paper aims to outline the deployment options available when you select IBM® Cloudant® as your JSON store.
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ibm, cloud, cloudant managed service, cloudant local, apache couchdb
    
IBM
Published By: Monotype     Published Date: Feb 15, 2018
Technology is blurring geographic boundaries, bringing cultures together and connecting brands with consumers across the globe. But for brands trying to serve a global customer base, that can pose a real challenge. Fortunately, something as (seemingly) simple as fonts can help. This eBook highlights a few ways type can transform your global brand, as well as a few guidelines to help you get the conversation started.
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branding, marketing best practices, branding best practices, customer experience, global brand, monotype, marketing, design, digital advertising, web fonts, global marketing, emerging marketing, user experience, display advertising, creative, responsive advertising, dynamic advertising, mobile advertising, creative professionals, customer marketing
    
Monotype
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