location data

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Published By: HERE Technologies     Published Date: Mar 11, 2019
Increasingly sophisticated location technology makes it possible for data scientists to gain a deeper understanding of their target audiences – and how to reach them. Accurate and precise intelligence can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Feb 12, 2019
This is an at-a-glance guide to the ways location data can help you increase the efficiency of your fleet, optimizing delivery routes and ETAs. Presented to you by HERE, one of the world’s leading location platforms in 2018.
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Feb 12, 2019
This is an at-a-glance guide to the key innovation trends in fleet management that leverage location data to improve last-mile efficiency and road safety. Presented to you by HERE, one of the world’s leading location platforms in 2019.
Tags : 
location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Feb 12, 2019
By making use of the right technology, transportation and logistics (T&L) companies can reinvent their industry with superior customer service, increased revenues, and reduced costs. This whitepaper looks at the obstacles facing the T&L industry and examines how fleet planning and trip analysis software businesses can help by enabling faster and smarter data-driven decision-making. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE can help T&L companies improve fleet management.
Tags : 
location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Feb 13, 2019
Discover the four big trends in fleet management being powered by location services. Trends to help you differentiate your solutions and enable transportation companies to overcome their logistical challenges and increase asset utilization. Discover what’s making the biggest impact, together with how, by integrating some of these trends into your solutions, you can position yourself as the service provider of choice in fleet and transportation management solutions. And find out how HERE is delivering features, from comprehensive mapping capabilities and real-time location data, to truck-specific attributes, to help you do just that. Download the eBook now
Tags : 
location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 06, 2019
On-demand companies rely on fast, accurate and robust mapping and location technologies to provide their users with a superior experience. Find out how real-time, predictive and historical traffic data can be applied to traffic-enabled routing algorithms to influence route calculations and automatically plot multiple routes with waypoints sequencing. Discover how HERE can help you communicate updated ETAs and provide an optimized experience to your drivers and customers.
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location data, transport & logistics, location services
    
HERE Technologies
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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Group M_IBM Q119
Published By: SAP     Published Date: Feb 03, 2017
The spatial analytics features of the SAP HANA platform can help you supercharge your business with location-specific data. By analyzing geospatial information, much of which is already present in your enterprise data, SAP HANA helps you pinpoint events, resolve boundaries locate customers and visualize routing. Spatial processing functionality is standard with your full-use SAP HANA licenses.
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SAP
Published By: Cisco     Published Date: Dec 11, 2018
The most significant IT transformation of this century is the rapid adoption of cloud-based applications. Most organizations are now dependent on a number of SaaS and IaaS platforms to deliver customer satisfaction and empower employee productivity. IT teams are responsible for delivering a high quality user experience for cloud applications while they struggle to manage a secure environment with advanced persistent threats. The WAN is the fabric to connect and control access between remote users and cloud-based applications. The WAN fabric needs to identify application type, location, apply prioritization and route traffic across the appropriate (multiple) WAN links to deliver on user experience. Different types of users/devices connecting to the cloud (via the Internet) means security policies must be enforced at branch, data center and in the cloud.
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Cisco
Published By: HERE Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jan 24, 2019
This is an at-a-glance guide to the key innovation trends in fleet management that leverage location data to improve last-mile efficiency and road safety. Presented to you by HERE, one of the world’s leading location platforms in 2019.
Tags : 
location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 13, 2019
In today’s interconnected world you need to future-proof the integrity and reputation of your business. Your company’s network remains the Achilles heel of the whole enterprise because once compromised, your company’s reputation is compromised as well. Banks, credit card brands, payment processors, and e-commerce companies regularly launch new products and services that have new, unforeseen fraud risk factors. HERE can provide an additional layer of security and safeguard your company's reputation. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to preventing mobile payment fraud, credit card fraud and identity fraud.
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location data, location technology solutions, security
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and find out how governments can harness the benefits and apply them across regions to enhance mobility, experiences and safety. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich and always up-to-date, is a leader in the location data arena.
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public sector, urbanization, traffic management
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
The United Nations predicts that by 2050 an additional 2.5 billion people will live in towns and cities, with 90% of this increase happening in Africa and Asia. With congestion already a challenge on many city roads how will we keep our megacities moving and quality of life high for their populations? As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE shares location data, insights, tools and services which keep people and traffic flowing through cities and states around the world. This eBook explains how it can help megacities of today and the future.
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public sector, urbanization, traffic management
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
Get higher quality, more accurate location data – and a safer, more profitable fleet – by choosing the right location services provider. The true value of a location platform comes from bringing together multiple data sources and presenting them in a meaningful way. Using a platform approach, you can help customers differentiate their service, increase margins and increase safety. So, in this guide, we cover the four key considerations for choosing a mapping and location service platform to ensure a high quality, accurate mapping service for you and your customers. Download the eBook
Tags : 
location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
Discover the four big trends in fleet management being powered by location services. Trends to help you differentiate your solutions and enable transportation companies to overcome their logistical challenges and increase asset utilization. Discover what’s making the biggest impact, together with how, by integrating some of these trends into your solutions, you can position yourself as the service provider of choice in fleet and transportation management solutions. And find out how HERE is delivering features, from comprehensive mapping capabilities and real-time location data, to truck-specific attributes, to help you do just that. Download the eBook now
Tags : 
location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovum’s Index assesses and ranks the major vendors in the location platform market. According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’
Tags : 
location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 05, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of how fleet and logistics software providers can deliver more value in their solutions to enhance efficiency, productivity, and safety. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
Tags : 
location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
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