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Published By: TIBCO Software     Published Date: Feb 14, 2019
Digital business initiatives have expanded in scope and complexity as companies have increased the rate of digital innovation to capture new market opportunities. As applications built using fine-grained microservices and functions become pervasive, many companies are seeing the need to go beyond traditional API management to execute new architectural patterns and use cases. APIs are evolving both in the way they are structured and in how they are used, to not only securely expose data to partners, but to create ecosystems of internal and/or third-party developers. In this datasheet, learn how you can use TIBCO Cloud™ Mashery® to: Create an internal and external developer ecosystem Secure your data and scale distribution Optimize and manage microservices Expand your partner network Run analytics on your API performance
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TIBCO Software
Published By: Sage Software     Published Date: Jun 20, 2018
Legacy Enterprise Resource Planning (ERP) solutions are no longer capable of keeping up with today’s fast-moving world – Enterprise Management is the new business reality. Whether you’re a manufacturer, distributor, service provider or mid-market enterprise, we’ll reveal to you a world beyond ERP. • Download our new ‘Move Beyond ERP’ eBook to understand the business challenges you have, and how to meet them. • Understand why businesses are outgrowing traditional ERP and are burdened by its inefficiencies. • Look at the benefits of Enterprise Management, which provides real-time data intelligence, improved forecasting, and accelerated business processes.
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sage enterprise management, bms, erp, bom, enterprise accounting, enterprise intelligence, drp, enterprise, mrp
    
Sage Software
Published By: SEMrush     Published Date: Nov 29, 2018
In highly competitive environments like the modern marketplace, obtaining accurate and timely data can make real the difference between keeping tabs on, getting ahead of, or being left behind the competition. Download now to learn more!
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seo, semrush, e-commerce, market analysis, strategy
    
SEMrush
Published By: Group M_IBM Q119     Published Date: Dec 18, 2018
A technology-enabled business strategy such as digital transformation (DX) makes it possible for firms to expand their competitive differentiation in the market. Although disruptive, DX requires firms to effectively and efficiently combine (technology) platforms, (business) processes, (data) governance, and (people) talent to gather deep and timely insights from data and actuate these insights to optimize business operations, develop new and innovative products and services, and transform customer engagement.
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Group M_IBM Q119
Published By: Group M_IBM Q119     Published Date: Dec 20, 2018
The security information and event management (SIEM) market is defined by the customer's need to analyze event data in real time for the early detection of targeted attacks and data breaches, and to collect, store, analyze, investigate and report on event data for incident response, forensics and regulatory compliance. The vendors included in our Magic Quadrant analysis have products designed for this purpose, and they actively market and sell these technologies to the security buying center.
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Group M_IBM Q119
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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Group M_IBM Q119
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
At IBM Watson Marketing, we believe deeply in this practice and have dedicated a large effort to provide some of this critical data to marketers. The newest IBM Watson Marketing annual report of marketing benchmarks is bigger and better than ever with mobile marketing metrics data in addition to email marketing metrics. This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and clickthrough rates for mobile push messages.
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Group M_IBM Q119
Published By: Claravine     Published Date: Jan 03, 2019
Marketers have long struggled with the simple task of knowing which marketing spend is truly effective, and how to optimize that spend. At the heart of the issue lies the challenge of ensuring the data quality and consistency exists to make decisions based on real intelligence. Why is this a problem? First, effective tracking is reliant on the consistent, complete application of campaign tracking codes and associated metadata, which has traditionally been a manual, ungoverned process. Adding to this complexity has been the dramatic expansion of digital marketing point solutions, and the disparate teams expected to execute across each of these channels and geographies. The result is what you would expect—highly inaccurate, incomplete, and inconsistent data that must be manually cleaned before reporting is possible. Fortunately a solution exists. Progressive marketing leaders are implementing Digital Experience Data Management (DXDM), ensuring the rich, consistent insights critical to ma
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Claravine
Published By: CyrusOne     Published Date: Jul 05, 2016
Many companies, especially those in the Oil and Gas Industry, need high-density deployments of high performance compute (HPC) environments to manage and analyze the extreme levels of computing involved with seismic processing. CyrusOne’s Houston West campus has the largest known concentration of HPC and high-density data center space in the colocation market today. The data center buildings at this campus are collectively known as the largest data center campus for seismic exploration computing in the oil and gas industry. By continuing to apply its Massively Modular design and build approach and high-density compute expertise, CyrusOne serves the growing number of oil and gas customers, as well as other customers, who are demanding best-in-class, mission-critical, HPC infrastructure. The company’s proven flexibility and scale of its HPC offering enables customers to deploy the ultra-high density compute infrastructure they need to be competitive in their respective business sectors.
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environment, cyrusone, best practices, productivity, flexibility
    
CyrusOne
Published By: IBM     Published Date: Jun 25, 2018
A collaboration between IBM and CLS, the largest provider of settlement and risk mitigation services for the global foreign exchange market, showed how financial institutions can reap blockchain’s benefits by managing and minimizing risks to the existing business. Instead of a wholesale approach of replacing existing systems, new functionalities were gradually embedded into current processes, moving data from legacy systems to the new blockchain solution operating in parallel. Read this report to learn more about the ongoing CLS-IBM blockchain initiative and what drives the success of its commercial implementation. Click here to find out more about how embedding IBM technologies can accelerate your solutions’ time to market.
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IBM
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
What does it take to be relevant today? In the era of hyper-connectivity, consumers have become entitled, demanding more control over their experiences and expecting that marketers use data and insights to create a seamless, relevant brand experience. Research shows that communications containing relevant information and offers are the best drivers of brand loyalty and conversions
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insight marketing, customer engagement, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: TeamQuest     Published Date: Sep 05, 2014
TeamQuest Director of Market Development Dave Wagner and Chris Lynn, Safeway's Capacity Manager and Performance Analyst, cover the application of automatic, exception-oriented analytics to a wide variety of IT and business metrics in order to simultaneously optimize service performance and IT cost. Multiple conceptual approaches are shared, including pros and cons. Most of the presentation includes real examples by which Safeway has integrated performance, capacity, business, and power data into an automated optimization process spanning 1000s of servers and virtual servers and their applications.
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automated analytics, automated optimization, it cost, power data
    
TeamQuest
Published By: Sage People     Published Date: May 04, 2018
How do you measure up as a business leader? As a business executive your time is incredibly valuable, right? And if you aren’t maximally time efficient or productive then you – and your business – will soon fall behind. It’s a fact of life in today’s highly-competitive digital marketplace. But how do you stem the flow of lost time? And how are other leaders making the most of this scarce resource so they can be as efficient, productive and valuable as possible? This report was produced specifically for the UK and Ireland (UK/I) region and is based on data gathered from real-world business leaders explaining how they perform tasks on a daily basis. In the report, we look at how business managers can step up from operational tasks and focus on work that will propel their business forward. We will: • Touch on the priorities of what could be termed ‘accelerated business leaders’: those
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Sage People
Published By: Oracle     Published Date: Jun 04, 2019
How confident are you and your peers about the data and security practices you’re working with? We asked 5,000 executives globally, across 24 markets and have some interesting results to share. For example, up to half of IT leaders consider their data is manageable but struggle to gain meaningful insights from it. Yet, while AI and autonomous technology could help relieve this situation, they aren’t high on the priority list. Read our report to find out more about executives’ views about data in connection with security, ethics, and visualisation. Read the report
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Oracle
Published By: Oracle     Published Date: Jun 04, 2019
Data is central to marketing function, yet research shows that 50% of CMOs struggle to manage data volumes, or gain insights. Read how to address data ethics and management in your organisation. Marketing’s top priority is to enforce technologies enabling real time data insights to drive instant, personalised CX. Meanwhile, only 30% of CMOs say they have data visualisation dashboards to analyse specific sets of data. Read the findings
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Oracle
Published By: Oracle     Published Date: Mar 22, 2019
Our research reports on the 2,000 executives from the marketing community, across 22 markets, who agreed that innovation drives growth. However, barriers to innovation remain significant, ranging from isolation within the business, to a lack of insight into the data, and absent support from leadership in 24% of cases, and data remains the second largest issue for marketing with a 10% gap. New technologies help harness data, demonstrate how innovation will benefit teams and businesses, and help CMOs create a successful innovation agenda. Read the report
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Oracle
Published By: Oracle OMC     Published Date: Nov 30, 2017
Executing a data-driven digital advertising campaign, with a clear understanding of your target, provides you with marketing that is accountable based on revenue. And this data-driven approach is better for your prospects and customers due to relevance. Relationships thrive when you’re communicating in context on a oneto- one basis. Marketing has the opportunity to reinvent itself as a core part of a company’s revenue engine.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Lead nurturing is about helping buyers along in their educational journey. Thus, it’s most effective when triggered by prospect activity or behaviors. Lead management technologies are often used to automate such real-time marketing. This type of software makes it possible to track leads and automate content delivery while simultaneously collecting behavioral data and triggering corresponding actions.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
In today's marketing environment, how are CMO's using data to be more effective? CMOs weigh in on their top challenges and opportunities surrounding data driven marketing, revealing a clear emphasis on the need to demonstrate ROI, use testing to optimize efforts, and increase personalization in marketing activities.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Since the theme of this brief is to keep things simple, let’s be as simple and plain as possible: The customer experience (CX) is broken because the marketer experience is broken. However, it’s not entirely marketing’s fault. Legacy technology provides only a distorted view of the customer. That’s what creates the broken experiences. It’s the same technology that—while providing rich behavioral, demographic, and preference data—does not allow for silos of data to be shared across channels.
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Oracle OMC
Published By: SAS     Published Date: May 24, 2018
Constant market shifts and changing customer preferences add to the challenge of outperforming your competitors and surpassing stakeholder expectations. But what can be done to steer your organization down the path to greater success? By now, we all know it’s not just historical reporting about the past that will provide the answers needed to drive a business forward. Everyone – from executives and analysts to frontline staff – must have access to insights about the future that will enable them to make the best decisions and take the actions needed to keep their organizations agile. This means the ability to peer into data, explore it, understand it, analyze it and produce insights that provide those aha moments and take actions on it. Such things cannot be done with multiple tools that are rigid, limiting and difficult to use. A new breed of business intelligence is required. Gone are the days when reports looked at singular issues, took possibly days or weeks to create, and required
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SAS
Published By: SAS     Published Date: May 24, 2018
Implementing omnichannel marketing is often difficult, especially when using digital channels. Most products designed for digital channels lack the ability to integrate with traditional channels that have on-site processes and data. SAS Customer Intelligence 360 enables businesses to use both cloud and on-site channels and data. This integration is possible because of SAS software’s hybrid cloud architecture.
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SAS
Published By: OpTier     Published Date: Oct 29, 2012
Big Data Not Delivering? Context is the key.
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optier, big data, contextual big data, analytics
    
OpTier
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