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Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
In a new study by Forbes Insights and sponsored by Oracle Marketing Cloud, 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. At the same time, the research found that technology is ingrained in marketing operations and, perhaps most significantly of all, agency and brand stakeholders are challenging themselves to analyze and apply consumer data in more sophisticated ways. Some are even hiring data scientists and others outside of the traditional marketing discipline to help in these efforts.
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Oracle Marketing Cloud
Published By: ChannelAdvisor     Published Date: Jan 17, 2019
"With millions of sellers and billions of products to compete with on marketplaces, it’s easy to get buried in data every day — and still feel behind. And this is now true across almost all product verticals, as more and more niche categories become intense competitive battlegrounds. Shoppers know they have multiple options for purchasing the same item, and it’s no longer your product descriptions and images alone that capture attention. If you want to consistently rise to the top of results, a structured pricing strategy is a must. In this eBook, you’ll learn: - Complications of marketplace pricing - Benefits of strategic pricing - Pricing best practices - And more"
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ChannelAdvisor
Published By: Oracle OMC     Published Date: Nov 30, 2017
In a new study by Forbes Insights and sponsored by Oracle Marketing Cloud, 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. At the same time, the research found that technology is ingrained in marketing operations and, perhaps most significantly of all, agency and brand stakeholders are challenging themselves to analyze and apply consumer data in more sophisticated ways. Some are even hiring data scientists and others outside of the traditional marketing discipline to help in these efforts.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
The face of retail – both online and instore – is rapidly evolving. In addition to margin pressures, resource constraints, and competitive challenges retailers face on an ongoing basis, many are struggling to keep up with the evolving demands of vocal consumers. As new channels and buying habits emerge and evolve, many retail marketers have struggled to keep up. Although many have adopted new technologies to address new channels and challenges, the rapid pace of technological change has created new challenges including: Data silos E-mail marketing overload Channel coordination and conflict These challenges, coupled with the rising cost of acquiring and managing customer data, are compounded by increasing scrutiny on marketing budgets and an expectation of being able to prove the value of every campaign in terms of increased revenues.
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Oracle OMC
Published By: Group M_IBM Q1'18     Published Date: Jan 08, 2018
For increasing numbers of organizations, the new reality for development, deployment and delivery of applications and services is hybrid cloud. Few, if any, organizations are going to move all their strategic workloads to the cloud, but virtually every enterprise is embracing cloud for a wide variety of requirements. To accelerate innovation, improve the IT delivery economic model and reduce risk, organizations need to combine data and experience in a cognitive model that yields deeper and more meaningful insights for smarter decisionmaking. Whether the user needs a data set maintained in house for customer analytics or access to a cloud-based data store for assessing marketing program results — or any other business need — a high-performance, highly available, mixed-load database platform is required.
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cloud, database, hybrid cloud, database platform
    
Group M_IBM Q1'18
Published By: Empyr     Published Date: Jan 09, 2018
Like many brands with a large footprint of physical store locations, this automotive retailer was having trouble connecting its online ad spend to actual in-store revenue. In order to reach online consumers, their digital marketing strategy had been buying clicks (CPC) and impressions (CPM). They realized these methods were lacking because: - They had no true gauge of what ads were working - Their ROI was often inflated by making assumptions instead of using data - It required a heavy upfront investment
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Empyr
Published By: Bluecore     Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages. To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a
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Bluecore
Published By: Sage Software     Published Date: Oct 23, 2018
Modernise Your Enterprise Management Legacy Enterprise Resource Planning (ERP) solutions are no longer capable of keeping up with today’s fast-moving world – Enterprise Management is the new business reality. Whether you’re a manufacturer, distributor, service provider or mid-market enterprise, we’ll reveal to you a world beyond ERP. • Download our new ‘Move Beyond ERP’ eBook to understand the business challenges you have, and how to meet them. • Understand why businesses are outgrowing traditional ERP and are burdened by its inefficiencies. • Look at the benefits of Enterprise Management, which provides real-time data intelligence, improved forecasting, and accelerated business processes.
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bms, erp, bom, enterprise accounting, enterprise intelligence, drp, enterprise, mrp
    
Sage Software
Published By: Box     Published Date: Jun 22, 2018
There’s more to your content than you might think. Beyond the differences of enterprise vs. web vs. cloud content management, new changes in intelligent machine-to-machine apps are reinventing the content management market. In this expert e-guide, we explore a flexible, API-led approach to cloud-based content management and collaboration. Learn about a platform designed to enable you to: • Power content with machine learning and metadata • Drive intelligent capabilities like smart search • Modernize content-based processes • And more
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Box
Published By: TIBCO Software     Published Date: Feb 28, 2019
“Convergex takes a great deal of pride in making its clients’ interests and service needs of top priority,” says CIO Ann Neidenbach. “We like to tackle the industry’s toughest challenges—from complex trades to complex business solutions. Since regulation changes in 2008, there’s been a proliferation of places to trade. In the US alone, there are over 50 light pool (LIT) and dark markets. This makes it incredibly expensive, complicated, and very difficult for our customers to find best execution. They’re seeking liquidity and trying to figure out the best place to fill their orders. We’re trying to simplify that for them. “Convergex historically had consisted of several different affiliated companies, which meant that we had silos of trading systems, technology solutions and data. As a result, it was difficult to understand the revenue and profitability for each client across our businesses.” “My number one objective is to help us improve operational efficiencies, and I’m doing that in
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TIBCO Software
Published By: Lenovo - APAC     Published Date: Jan 28, 2019
Asian ICT infrastructure investment is exploding as businesses review and modernise their data-centre architectures to keep up with the service demands of a growing and increasingly sophisticated population. Demand for cloud services, particularly to support big-data analytics initiatives, is driving this trend. Frost & Sullivan, for example, believes the Asia-Pacific cloud computing market will grow at 28.4 percent annually through 2022. Despite this growth, many businesses are also rapidly realising that public cloud is not the best solution for every need as they do not always offer the same level of visibility, performance, and control as on-premises infrastructure.This reality is pushing many companies towards the middle ground of hybrid IT, in which applications and infrastructure are distributed across public cloud and self-managed data centre infrastructure. Read about Medical company Mutoh and how it took advantage of the latest technology.
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lenovodcg, nutanix, hyperconvergedinfrastructure, hci
    
Lenovo - APAC
Published By: Engage2Excel     Published Date: Apr 29, 2019
The war for talent is a term that was coined by Steven Hankin of McKinsey & Company in 1997 to refer to an increasingly competitive landscape for recruiting and retaining talent. Today, this “war” has escalated to new heights, commanding the attention of CEOs across all industries. According to research recently published by McKinsey, more than three-quarters of Fortune 500 CEOs do not believe their companies are effective at attracting highly talented people. Of those CEOs who do consider their companies successful at attracting top talent, only 7% believe they are effective in retaining them. In today’s hyperconnected labor market, recruitment and retention are not separate problems; they are two sides of the same coin. Companies that have adopted integrated strategies for recruitment and retention have a significant competitive advantage. But according to McKinsey’s data, this group represents only a small fraction of the Fortune 500. The rest of the HR universe is under tremendous
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Engage2Excel
Published By: Intel     Published Date: Apr 09, 2019
The retail market is evolving with the incorporation of computer vision, advanced RFID solutions, and the ability to collect and analyze data at the edge.
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Intel
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