market data

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Published By: Adobe     Published Date: Mar 03, 2017
Applying for and opening financial services accounts online is on the rise. And FSI marketers are feeling the pressure to make these new accounts higher quality. The Adobe guide, Acquisition Evolved, will give you three actionable ways to improve your ability to identify and convert high-value customers. Read the guide to learn: • The DNA of customer digital behavior • How to create unified customer segments with existing data • How to adopt onsite messaging to match offsite ads
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fsi, adobe, customer behavior, customer segments, data
    
Adobe
Published By: IBM     Published Date: Jul 26, 2017
With the advent of big data, organizations worldwide are attempting to use data and analytics to solve problems previously out of their reach. Many are applying big data and analytics to create competitive advantage within their markets, often focusing on building a thorough understanding of their customer base. High-priority big data and analytics projects often target customer-centric outcomes such as improving customer loyalty or improving up-selling. In fact, an IBM Institute for Business Value study found that nearly half of all organizations with active big data pilots or implementations identified customer-centric outcomes as a top objective (see Figure 1).1 However, big data and analytics can also help companies understand how changes to products or services will impact customers, as well as address aspects of security and intelligence, risk and financial management, and operational optimization.
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customer analytics, data matching, big data, competitive advantage, customer loyalty
    
IBM
Published By: HP and Intel ®     Published Date: May 06, 2013
This paper summarizes and evaluates the prevalence and efficacy of data center virtualization deployments, as well as the hardware that supports them. The conclusions drawn from this report are based on analysis of both quantitative market research and two qualitative interviews with a CIO and CTO in healthcare and finance, respectively. Each customer, referred to ESG by Hewlett-Packard (HP), had extensive experience deploying both server and desktop virtualization. The goal of the study was to determine the IT and business drivers to adoption of virtual technologies, the expected and realized benefits, ensuing infrastructure decisions,future outlook of the data center, and best practices for deployment.
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data center, virtualization, data center management, automation, agile, storage, van, virtual application network, infrastructure, desktop virtualization
    
HP and Intel ®
Published By: HP and Intel ®     Published Date: May 02, 2013
This paper summarizes and evaluates the prevalence and efficacy of data center virtualization deployments, as well as the hardware that supports them. The conclusions drawn from this report are based on analysis of both quantitative market research and two qualitative interviews with a CIO and CTO in healthcare and finance, respectively. Each customer, referred to ESG by Hewlett-Packard (HP), had extensive experience deploying both server and desktop virtualization. The goal of the study was to determine the IT and business drivers to adoption of virtualization technologies, the expected and realized benefits, ensuing infrastructure decisions, future outlook of the data center, and best practices for deployment.
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HP and Intel ®
Published By: Howse Jackson Marketing     Published Date: Feb 15, 2011
This whitepaper outlines the do's and don'ts of affinity and partnership marketing
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affinity marketing, partnership marketing, how to guide, direct mail/marketing
    
Howse Jackson Marketing
Published By: ESV Digital     Published Date: Feb 10, 2015
The multiplication of marketing channels and devices concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. This white paper aims to explain the issues, the principal attribution models used and the related challenges.
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esv digital, algorithms, interactions, point of contact, nurturing, marketing data, marketing analytics, interactive marketing, customer experience/engagement, market research, other
    
ESV Digital
Published By: CenturyLink Technology Solutions     Published Date: May 22, 2014
Read “Linedata Launches SaaS-Based Offering and Expands Global Reach with Markets Infrastructure” now, and learn how Linedata partnered with CenturyLink to expand its product offerings and achieve a global presence.
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centurylink, agile it, it infrastructure, network infrastructure, data center, networking
    
CenturyLink Technology Solutions
Published By: SmartFocus     Published Date: Aug 25, 2015
Combining, streamlining and analyzing data is still the biggest single struggle for marketers. Most marketers can’t use data for simple offer based marketing, let alone sophisticated contextual marketing. Part 1 of our ‘Overcoming Marketing Challenges’ White Paper series discusses how data has become a barrier for many marketers and four data steps you can take to engage more successfully with your customers.
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data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement, campaigns, contextual marketing, marketing challenges
    
SmartFocus
Published By: Dell EMC     Published Date: Nov 03, 2016
IT managers are struggling to keep up with the “always available” demands of the business. Data growth and the nearly ubiquitous adoption of server virtualization among mid-market and enterprise organizations are increasing the cost and complexity of storage and data availability needs. This report documents ESG Lab testing of Dell EMC Storage SC Series with a focus on the value of enhanced Live Volume support that provides always-available access with great ease of use and economics.
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storage, data, sql, architecture
    
Dell EMC
Published By: Splunk     Published Date: Nov 29, 2018
Gartner Market Share Analysis: ITOM, Performance Analysis Software, Worldwide, 2017 Splunk Jumps From #5 in 2016 to #2 in Top 10 Named ITOM Performance Analysis Software Vendors, Worldwide, 2017 Splunk is ranked #2 of overall ITOM Performance Analysis Software Vendors, according to Gartner’s report, Market Share Analysis: ITOM, Performance Analysis Software, Worldwide, 2017. This Gartner report also lists Splunk as one of several disruptors in the table “Market Share of Incumbents vs. Disruptors - ITOM Performance Analysis Software.” As a Splunk customer, are you utilizing your machine data platform to its fullest potential? Learn about newest trends in ITOM software tools across AIOps, APM, infrastructure monitoring and Network performance monitoring and diagnostics. Download this report to learn: 2017 rankings of performance analysis software vendors, overall and subsegments How digital business is driving demand for modern, agile monitoring tools via DevOps toolchains Shifts in
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application performance monitoring, network tools, network monitoring tools, network monitoring software, network monitoring, it monitoring
    
Splunk
Published By: IBM     Published Date: Jul 07, 2014
With so much emphasis in the business world being placed on big data and analytics, it can be easy for midsize businesses to feel like they’re being left behind. These organizations often recognize the benefits offered by big data and analytics, but have a hard time pursuing those benefits with the limited resources available to them.
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ibm, analytics, big data, midmarket, midsize businesses, data-driven insights, business insights, business value, data analysis
    
IBM
Published By: Adobe     Published Date: Jun 29, 2012
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
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adobe, cmo, analytics, marketing, aberdeen, optimize, campaign, optimization, interactive marketing, web analytics, market research, usability
    
Adobe
Published By: IBM     Published Date: Mar 04, 2016
This analyst piece shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics
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marketing analytics, data, ibm, best practices, effective planning
    
IBM
Published By: IBM     Published Date: Sep 27, 2013
Analytics: The Real-World Use of Big Data - How innovative enterprises in the midmarket extract value from uncertain data This study highlights the phases of the big data journey, the objectives and challenges of midsize organizations taking the journey, and the current state of the technology that they are using to drive results. It also offers a pragmatic course of action for midsize companies to take as they dive into this new era of computing.
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ibm, big data, big data solutions, midmarket businesses, analytics
    
IBM
Published By: Tealium     Published Date: Jun 15, 2015
Marketing nirvana is all about driving consistent, real-time customer interactions across all digital touch points. See how Ancestry.com is using Tealium to make this long-held goal a reality.
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tealium, marketing, technology, cloud, tag management, stack, data, advertising, digital, fragmented data, unification, search marketing
    
Tealium
Published By: Adobe     Published Date: Aug 02, 2017
Marketers can personalize interactions using information that spans complete anonymity to full authentication, with a middle range in which identified data may be used intermittently. The distinction between anonymous and authenticated hinges on personally identifiable information (PII)—information that can be used alone, in combination, or in context to contact an individual. This information includes unique and partial identifiers such as name, address, phone number, and email address, as well as financial, employment, or other data associated with an individual.
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financial services, financial security, data security, cloud security, network security, business protection, adobe
    
Adobe
Published By: CA Technologies EMEA     Published Date: May 23, 2018
Growing your enterprise is an ongoing priority. And, as the application economy continues to expand, it’s likely that you’re looking at digital business initiatives to fuel a significant portion of that growth. Among the most promising objectives of such a strategy are: • Providing superior digital experiences for consumers though mobile • Expanding markets and revenue streams through multiple channels • Connecting employees and partners to enterprise data anywhere, anytime • Launching innovative new services for the Internet of Things (IoT) Successfully executing a digital strategy requires the ability to launch new apps and coordinate your digital presence with partners. Application Programming Interfaces (APIs) create the connectivity required to share enterprise data and digital content with those apps and partners over the Internet. APIs are a critical component of digital business—empowering developers to build apps across any channel and enabling partners to incorporate your dat
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CA Technologies EMEA
Published By: CA Technologies     Published Date: Aug 24, 2017
The “connected car” market is forecasted to reach $98.42 billion by 20181. The convergence of the app economy, increased connectivity, the Internet of Things (IoT), growth of in-car screen displays and open enterprise data models is giving automotive manufacturers and their partners a wealth of opportunities to improve service delivery and backend supply-chain management.
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CA Technologies
Published By: Google Apigee APAC     Published Date: Jun 10, 2019
Five things every CMO should know about APIs. APIs power the digital marketing channels and the applications we use today. They are a window to your company’s digital assets, exposing them so that developers and partners can build mobile apps and become an extension of your innovation engine. APIs are the technology that brings the CIO and the CMO together. In this ebook, see how a strong partnership between the CIO and CMO, centered around the customer, is essential to the success of today’s API-powered digital businesses. What’s inside? APIs open opportunities for new distribution channels APIs connect businesses and enable growth with partners and developers APIs are the foundation for data exchange in digital ecosystems APIs create more customer value with existing business assets Fill out the form to get the ebook and receive a copy via email.
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Google Apigee APAC
Published By: SurveyMonkey     Published Date: Aug 25, 2015
Learn how to use surveys to test marketing claims by taking the guesswork out of your big decisions.
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apple watch, key metrics, data research, marketing claims, testing surveys, framework testing, data insights, brand management, purchase intent, advertising, crm, market research, surveymonkey, emerging marketing, interactive marketing, web analytics, crm & customer care, marketing research
    
SurveyMonkey
Published By: Dun & Bradstreet     Published Date: Mar 03, 2017
Creating predictive analytics from alternative data has become the current focus of the biggest quant trading firms in the industry The democratization of financial services data and technology, together with more intense competition, makes the needs of today’s market participants vastly different from those of previous generations. Firms must locate untapped sources of data for both public and non-public companies. This alternative data, such as payment data and other non-public information, from sources beyond the common channels, can be a predictive indicator of market performance; a difference maker in assisting firms as they develop models to evaluate their investments. By combining our unique data sets with advanced analytics, traders, analysts and managers can seek predictive signals and actionable information utilizing their own models. View our research report to learn how alternative data, our 'Information Alpha,' can help you earn differentiated investment returns.
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Dun & Bradstreet
Published By: NetProspex     Published Date: May 12, 2014
Only 8% of marketers classified their lead gen efforts as "very successful". Check ot the latest research on what successful lead generation will look like in 2014. See how you compare by taking the survey and then downloading the report!
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technology data, global contact list, marketo data quality, eloqua data quality, marketo database cleaning, eloqua database cleaning, marketing data enrichment
    
NetProspex
Published By: Basho     Published Date: Apr 07, 2015
Did you know that the total amount of data will reach 44 zettabytes by 2020 and that 80% of that data will be unstructured data? Are you ready for all of this unstructured data? More importantly, do you know how to turn it into a competitive advantage? Learn about the challenges that come with unstructured data and how to deal with those challenges in our latest publication “Meeting the Challenges of Unstructured Data” In this Whitepaper you’ll learn: What is driving the growth in unstructured data The challenges associated with managing unstructured data How companies are capitalizing on the opportunities that unstructured data presents to save money, time, and create new market opportunities
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basho, unstructured data, competitive advantage, new market opportunities, managing unstructured data
    
Basho
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