market data

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Published By: NetProspex     Published Date: May 12, 2014
NetProspex analyzed the success rate of hundreds of email open rates and thousands of phone calls. The statistics proved that trigger-based emails had significantly higher conversion rates, but email sent on optimized days also did well. Download this guide on the best days to send emails.
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technology data, global contact list, marketo data quality, eloqua data quality, marketo database cleaning, eloqua database cleaning, marketing data enrichment
    
NetProspex
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence, emerging marketing
    
Radius Intelligence
Published By: IBM     Published Date: Apr 15, 2015
Technology Adoption Analyst whitepaper by Forrester. This IBM-commissioned profile of IT operations decision-makers at enterprise companies in the US, UK and Germany evaluates IT operations analytics adoption, benefits, and challenges based on Forrester’s own market data and a custom study of the same audience.
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ibm, it operations, decision makers, analytics, market analysis
    
IBM
Published By: VMware SD-WAN by VeloCloud     Published Date: May 21, 2019
As organizations prioritize digital transformation initiatives, many are finding that legacy networks are holding them back. To support new business models, cloud adoption, and an explosion in connected devices, modern networks must support interoperability across data centers, multiple clouds, branch locations, and edge devices. Applications now run at every point on this spectrum, and they are critical to businesses’ ability to win in hypercompetitive marketplaces. Yet, even as business success has become more dependent on this new architecture, and the amount of data flowing across connections has increased, many organizations still lack a unified approach to management, automation, and security
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VMware SD-WAN by VeloCloud
Published By: IBM     Published Date: May 22, 2017
An investment firm is only as good as its data and its ability to leverage that data to make smart trades. A firm’s ability to differentiate itself in meeting market needs and bringing new products to market all hinge on its ability to squeeze maximum value out of all available data. But when it comes to implementing the right technology and processes to support a data-reliant business, those three factors present tremendous challenge
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cloud optimization, cloud efficiency, cloud management, cloud assurance, cloud visibility, enterprise management, data management
    
IBM
Published By: Group M_IBM Q1'18     Published Date: Dec 20, 2017
Hyper-complex production meets cognitive computing. Electronics manufacturing is surrounded by continuous complexity. Executives face rising resource costs in traditionally low-cost production markets. They must address increasing customization, shorter lead times, frequently changing requirements and shrinking order sizes – all while managing a sophisticated supply network. They need to examine automation potential and maintain critical institutional knowledge. Thinner margins and increased competition threaten consistent quality, risk greater downtime and reduce desired flexibility. Investments in new equipment and automation systems are increasing the amount of data available from the shop floor, but most is not used to its full potential. Now, cognitive manufacturing is transforming production to address such complexity.
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cognitive manufacuring, electronics manufacturing, production transformation, automation systems, manufacturing
    
Group M_IBM Q1'18
Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Customer retention marketing aims to create engaged customers that return to a store or a website again and again. It’s a major shift in focus that recognizes the value of marketing to your existing customer base rather than constantly trying to grow it. Retention and e-commerce marketing success go hand-in-hand; without a strategy to maintain lasting relationships with customers, brands risk losing valuable data, deals, and dollars.
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Emarsys - APAC
Published By: Carbonite     Published Date: Jul 18, 2018
With more and more employees spread around the globe, IT teams face a conundrum: how to secure an increasing amount of data traveling outside the network while preserving workforce productivity in an increasingly interconnected and global market. It’s up to IT decision-makers to protect and secure company data in a way that promotes user access without imposing overly restrictive or cumbersome device policies. When it comes to protecting data on laptops and mobile devices, several key factors are essential for today’s businesses:
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Carbonite
Published By: Adobe     Published Date: Apr 03, 2015
Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization as the number-one strategy for marketing success — and find out how you can seize new personalization opportunities for your business, too. Download the report now to discover all the findings, including: • 65% of companies use customer data to personalize the web experience • Personalization drives a 14% average uplift in sales • Integrated marketing technology enables personalization at scale
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personalization, marketing, web experience, sales, marketing technology, adobe, website development, emerging marketing, social media, internet marketing, marketing research
    
Adobe
Published By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
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oracle, forrester, brand management, digital marketing, marketing automation, technology, decision making, information, data, insights, marketing maturity, revenue, growth, leadership, emerging marketing, advertising agencies, crm & customer care, branding, data management/analytics, lead generation & automation
    
Oracle
Published By: SilverSky     Published Date: Mar 26, 2014
In this white paper, authored by technology market research firm The Radicati Group, the paper covers the ten reasons you should outsource your archiving solution, the seven unique benefits of archiving in the cloud and the how the SilverSky solution, powered by IBM compares.
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silversky, ibm, radicati group, technology market research, cloud mailbox, email archiving, cloud based email archiving, archiving solution, outsource, data center, cloud business email providers, email solutions, storage, deployment
    
SilverSky
Published By: Vision Solutions     Published Date: Aug 26, 2014
This paper explores the market leading solutions available for data protection and recoverability.
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data protection, data recovery, geocluster, data cluster. failover clustering, storage
    
Vision Solutions
Published By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Direct Mail Offer Test study on four direct mail pieces to demonstrate how to successfully test marketing offers.
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direct mail, surveymonkey, testing framework, test marketing, best practices, key performance metrics, testing surveys, crm, data insights, market research, interactive marketing, marketing software, web analytics, crm & customer care, marketing research
    
SurveyMonkey
Published By: Dun & Bradstreet     Published Date: Oct 21, 2016
Companies are looking to their CFOs for strong leadership in developing corporate strategies and achieving growth. CFOs can meet these rising expectations by leveraging their knowledge of corporate data to extract valuable insights about customers, suppliers, partners and other stakeholders. Supported by analytics, CFOs can help their companies create a global, unified and clear view of their many relationships with customers and others to guide intelligent risk-taking and thoughtful investment—both necessary catalysts for growth. This capability will also enable the company, particularly its sales and marketing functions, to move faster and adapt more quickly to changing conditions. The 21st-century CFO is not only concerned with controlling costs and minimizing risk, but also with maximizing opportunities and generating growth. The right foundational technologies and organizational processes for data-driven decision making can help them achieve all of these strategic goals.
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Dun & Bradstreet
Published By: Sage People     Published Date: Jan 26, 2018
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions.
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Sage People
Published By: HERE Technologies     Published Date: Sep 26, 2018
Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.
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HERE Technologies
Published By: Cisco     Published Date: Apr 10, 2015
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
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cisco, lbs, it technology, wifi, analytics, wireless networks
    
Cisco
Published By: Teradata     Published Date: Apr 30, 2014
In the past decade, banks have applied a vast array of strategies to attract new customers—free checking, high interest savings, low interest mortgage, cash deposits, and product give-a-ways. Many offers were bundles with credit, either in the form of a new credit line or in the form of low interest on transferred credit balances. The purpose is to attract new customers who bring new account balances. Although successful in attracting new customers, those customers usually brought small balances. It didn’t matter if each account’s balance was small. The sum of these small account balances would be a very large amount. This new amount could be leveraged into loans and hence profits. – Download our whitepaper today!
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teradata, marketing, data driven marketing, connecting to customers, higher revenue, customer experience, market research
    
Teradata
Published By: SAS     Published Date: Apr 25, 2017
Are you a marketing leader on the path to modernizing your marketing organization? Are you a marketing analyst championing analytical transformation in your campaigns? If you answered yes to either question, this e-book is for you. It offers a practical account of how to create a new marketing culture that adds value through data and analytics. You’ll meet marketing leaders from Comerica, Lenovo, RCI, SAS and Visa – and read how they’re implementing analytics, redefining marketing strategies and transforming their cultures. By sharing their perspectives, we hope to provide a new set of best practices to guide your analytical transformation – and to help you reinvent your marketing organization for the digital age.
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SAS
Published By: Cisco     Published Date: Apr 10, 2015
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
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cisco, idc, lbs, wireless, wifi, mobility, it solutions
    
Cisco
Published By: Cisco     Published Date: Jul 11, 2016
Digitization is reshaping the business landscape at an unprecedented rate. The disruption of established businesses used to take decades, but natively digital organizations such as Uber, Google and Amazon have disrupted their respective markets in fewer than 10 years. Digital transformation is creating new winners and losers faster than ever before. Exhibit 1 shows that in 1960, on average, businesses remained on the S&P 500 Index for 50 to 60 years; by 1980, the rate of change was cut in half. Based on these trends, by 2025, businesses are forecast to stay on the index for an average of only 12 years. Leveraging this economic data, ZK Research predicts that 75% of the index will turn over in the next 10 years. New market leaders will emerge, and established organizations will struggle to survive.
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Cisco
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