market effect

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Published By: Archway     Published Date: Nov 21, 2008
The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives.
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archway, roi, marketing operations management, outsourcing, business assessments, market planning, product procurement
    
Archway
Published By: Orbitform Group     Published Date: Jan 07, 2009
Today, resistance welding takes many forms across numerous applications in diverse market seg-ments. While each company must decide the most efficient welding technology for its various operations, the parameters that govern such decisions often change, sometimes rather quickly over short time intervals. This means decision makers must constantly monitor welding processes to ensure the right technology is applied to each application and done so in a cost effective manner.
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orbitform, welding process control, resistance welding, welding technology, wlan, wan
    
Orbitform Group
Published By: SAP     Published Date: Mar 29, 2011
Discover how you can use the right software to help your marketing organization support growth and demonstrate value. In doing so, you can learn how to develop customer, brand, and channel strategies that can support process efficiency and effectiveness activities and transform your marketing activities.
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marketing analytics, sap crm
    
SAP
Published By: MediaVantage     Published Date: Jan 06, 2011
An informative new whitepaper on the 5 essential changes to the PR Cycle offers important insight into how you can accurately monitor your brand in the marketplace and respond effectively to consumer and media needs and interests.
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mediavantage, social media, monitoring, reputation, pr tips, public relations, investors, bloggers, communications, interactive/pr agencies, interactive marketing, web analytics, reputation monitoring, social media marketing, branding
    
MediaVantage
Published By: Bazaarvoice     Published Date: Jan 29, 2013
Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
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social strategies, brand health, consumer engagement, consumer insights, bazaarvoice
    
Bazaarvoice
Published By: IBM Software     Published Date: Jul 28, 2010
See how BI provides the necessary insights to understand market opportunities, drive campaign effectiveness and deliver differentiated product offerings to key audiences.
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ibm software, cognos performance manager, business practice, performance management framework, roi, business intelligence
    
IBM Software
Published By: MarketEffect     Published Date: Sep 21, 2010
Compressing the Prospect-to-Customer Lifecycle in Business-to-Business Selling.
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prospects, lead generation, lead management, roi, marketeffect, efficient lead generation, channel partners, response management, data management/analytics, lead generation & automation
    
MarketEffect
Published By: Greenleaf Book Group     Published Date: Oct 26, 2010
Authority-based marketing is an easy, effective, and manageable way to market across all mediums.
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authority-based marketing, marketing startegies, expert positioning
    
Greenleaf Book Group
Published By: Zuberance     Published Date: May 20, 2011
In this webinar, you'll learn from leading industry experts and marketing leaders on how to effectively harness the power of both Earned and Paid Media.
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zuberance, forrester research, edelman digital, on demand webinar, earned media, paid media, brand awareness, reputation, social media, marketing software, social media marketing
    
Zuberance
Published By: ThinkMeida PARTNERS     Published Date: Feb 02, 2011
HCL Technologies has developed a white paper to bring attnetion to the prevailing SMEs and mid-market enterprises about cost effective Supply Chain solutions that help thme manage day to day operations efficiently.
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cloud; supply chain
    
ThinkMeida PARTNERS
Published By: Deliver     Published Date: Jul 25, 2011
How decoupling creative and production in digital marketing generates higher ROI, strengthens brands and produces competitive advantage through increased efficiency and effectiveness.
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creative, production, digital marketing, decoupling, increased efficiency and effectiveness, interactive marketing
    
Deliver
Published By: IBM     Published Date: Sep 30, 2013
IBM conducted more than 1,700 in-depth, face-to-face interviews with CEOs, general managers and senior public sector leaders from around the globe. Our newest CEO Study, the largest of its type ever undertaken, is the latest in the IBM C-suite Study Series. It explores how CEOs are responding to the complexity of increasingly interconnected organizations, markets, societies and governments – what we call the connected economy. Three themes emerged. Today's CEOs must: - Empower employees through values - Engage customers as individuals - Amplify innovation with partnerships Register now to access the insights that can help you lead more effectively through impactful connections with your employees, customers and partners.
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global chief executive officer, leadership, technology, connectedness, customer insights, connections, ceos, business strategy
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
Though the global economy is still shaking off the effects of the past and current financial crises, banks in both the emerging and developed economies have an opportunity to manage enormous capital growth and wealth creation. To regain customer confidence and earn their slice of the increasingly competitive market, banks must transform themselves by jettisoning old, product oriented operating models to become a client centric operation. Read this insightful paper from IBM Global Business Services to understand how banks can effectively use the information they have and become truly customer centric by re-organizing their operations around customer differentiation, pricing, product bundling, channel consistency and customer engagement.
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ibm, banking, customer, enterprise, financial, capital
    
IBM
Published By: Adobe     Published Date: Mar 03, 2017
Today, customer identity is the only constant in digital marketing. But as consumers switch from desktop to mobile, they are more and more difficult to recognize. But it’s not impossible. The Adobe white paper, Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle, explains best practices to identify your anonymous and authenticated customers while complying with regulations, contracts, and industry standards. Read the paper to learn: • The benefits of well executed personalization • How to navigate the landscape between anonymous and authenticated data • Safe and effective uses of consumer information • The technological building blocks to put these new methods to work
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personalization, authenticated data, anonymous data, consumer information, customer life cycle, customer experience
    
Adobe
Published By: IBM     Published Date: Mar 04, 2015
Medical Device companies have typically shied away from design reuse because of the fear of a single point of failure. However due to market pressures, more and more medical device companies must embrace reuse to increase time to market. Unlike common perception, strategic and effective reuse can actually benefit regulated industries like medical devices by expediting compliance. This webcast will discuss the benefits of reuse as well as concepts of continuous engineering that can improve quality for medical devices.
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design reuse, reuse, continuous engineering, medical device quality, compliance regulations
    
IBM
Published By: Uberflip     Published Date: Jan 09, 2017
A content marketer's job isn't done after hitting publish. Learn how the best B2B marketers effectively distribute their content.
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content marketing, content distribution, b2b content distribution, demand generation, b2b demand generation, inbound marketing, email marketing, b2b email marketing, b2b social media, content syndication, b2b seo, search engine optimization
    
Uberflip
Published By: Oracle_Hospitality Hotels     Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
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Oracle_Hospitality Hotels
Published By: JBoss Developer     Published Date: Oct 21, 2016
Rather than simply enhancing and supporting traditional methods, the use of digital technologies should enable brand new types of innovation and creativity. However, most of us have grown up with rigid, legacy technology-based business systems—process-oriented and mostly built around predictable, repeatable steps. If this sounds familiar, your business model may now be under threat from “digital Darwinism”—a tipping point caused by digital technologies and downstream market effects. Or perhaps nimbler, lower cost-base competitors are about to overtake you with a more innovative approach, better use of data or smarter use of technology. In this climate, “business as usual” is certainly no longer good enough.
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digital transformation, api, security, ebusiness, cloud
    
JBoss Developer
Published By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
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technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM
Published By: XpertHR     Published Date: Jun 13, 2018
It’s an employee job market these days. With the lowest unemployment rate in decades, HR professionals must be hyper-focused not just on attracting, but on retaining, top talent. The stakes are too high to risk losing key employees to competitors. Effective performance management and a strong culture are must haves to keep valuable talent from walking out the door. This whitepaper from XpertHR covers nine critical categories of best practices in retaining top talent. Download your copy today!
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employee retention, reduce turnover, talent management, performance management, talent acquisition, company culture, career development, employee communication, total rewards, employee management
    
XpertHR
Published By: Adobe     Published Date: Sep 21, 2017
"Email has proven itself as a revenue-driving workhorse of any marketing strategy. And yet, two-thirds of marketers are still less than satisfied with their email marketing efforts. We joined forces with Email on Acid to shed a light on the most effective email campaigns. Read The Art of the Click to learn helpful email insights, like: --The four critical qualities of all great email experiences --Subscriber open and read behaviors throughout the day --Why all clicks aren’t created equal"
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Adobe
Published By: RSM US     Published Date: Dec 20, 2017
There is an increasing demand for finance and accounting outsourcing (FAO) among middle market companies, as organizations become more comfortable with the solution. FAO helps companies enhance the efficiency and effectiveness of the finance and accounting function through process and technology improvements, enabling internal employees to focus on the core business. RSM US LLP’s FAO platform goes beyond out-of-the-box functionality within technology solutions, integrating additional intellectual property, including workflows, business processes and organizational frameworks. By leveraging this comprehensive platform, our FAO team can help middle market companies overcome a myriad of finance and accounting challenges. These include hiring, training and developing staff, and most importantly producing actionable finance and accounting information in a timely manner to make critical business decisions.
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RSM US
Published By: Magento     Published Date: Feb 13, 2018
Omnichannel isn’t about making a quicker, cheaper sale with fewer human touchpoints: it’s about creating a system which lets you to nurture your customers at every step of their buyer’s journey. This white paper from Magento and Premier Technology Partner dotmailer describes how well connected ecommerce and marketing teams and systems are crucial for a true omnichannel approach. Download the paper to discover: Why automated marketing messages, sent in real time, are the most effective way to communicate throughout the purchase journey Web and email personalization tips for omnichannel merchants Why an email address is your unique identifier Three tried and tested marketing methods to drive customers to your site and stores Note that by downloading this paper, you consent to receive future emails from dotmailer. You may opt-out at any time.
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Magento
Published By: Bluecore     Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages. To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a
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Bluecore
Published By: ForUsAll     Published Date: Jun 18, 2018
The 401(k) market has rapidly changed.Is your plan up to date? Since 2012, there have been significant changes in 401(k)s which have created new risks and opportunities for small and midsized business 401(k) plans. With this rapid pace of change, many business owners, and even some small advisors and recordkeepers have not been able to keep up. We’ll summarize both changes to the 401(k) industry and the opportunities that exist for you to improve your plan, specifically in the following 5 areas: 1. Staying compliant with increasingly complicated regulations – New government regulations have increased burdens on companies offering both health plans and 401(k)s. What used to be compliant may no longer work. Furthermore, software has improved, allowing many error prone, manual retirement plan administration tasks to be automated. 2. Increasing plan effectiveness by lowering fees – Since 2009, average 401(k) plan costs have dropped by almost 30%*. While average costs have come down, not al
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ForUsAll
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