market effect

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Published By: Larsen & Toubro Infotech(LTI)     Published Date: Apr 10, 2019
This LTI Point of View explores how ‘Digital’ is a key enabler for enterprise transformation, and the change in thinking and culture, is it’s real driver. To compete in today's tough marketplace, organizations need a strong digital core. It highlights the fact that an effective digital transformation is built on people, processes, hardware, and software. And true transformation occurs when these elements can be intelligently harnessed in real-time.
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Larsen & Toubro Infotech(LTI)
Published By: Salsify     Published Date: Mar 15, 2019
Read this case study to learn how the makers of Duck® Tape leverage product experience management to increase efficiency and grow market share. “You need to both be able to create, generate, and optimize great content, and then deliver it to your customers in an efficient and effective way. And that's what I feel like Salsify has done for us - it’s given us that simple point of truth, the ability to manage and measure it, optimize it, and iterate.” - Scott Sommers, Director of Ecommerce Strategy With a wide range of globally recognized brands like Duck®, FrogTape® and Shurtape® brands, ShurTech needed to develop a more streamlined approach to the ecommerce presence that empowered his team to continually optimize and deliver impactful content to key retail channels like Amazon, Walmart and Essendant. Learn more about the step-by-step approach the ShurTech team took to: Build and maintain a centralized, consistent and accessible source of production information to arm all divisions
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Salsify
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As you likely know, mobile testing is the art and science of building, running, and analyzing optimization tests for mobile customer experiences. What you may not know, like many marketers, is how to do mobile testing really well. It starts with a solid mobile marketing strategy and ends with an effective mobile experience. Download this guide for the best advice from analysts, engineers, and thought leaders on how to help mobile-minded businesses master the non-desktop landscape.
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Oracle Marketing Cloud
Published By: Netsuite     Published Date: Jul 24, 2017
As fast-growing companies achieve greater market penetration, gain more customers and their organization grows, they often run in to a wall where internal processes struggle to keep up with continued demand. The key challenge to supporting that growth is laying the groundwork to scale the business effectively and efficiently while maintaining customer service and support.
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Netsuite
Published By: RSM US     Published Date: Dec 18, 2017
Finance and accounting outsourcing is a growing trend among middle market and high-growth companies, providing a cost-effective way for organizations to improve the finance and accounting function. The key benefits of outsourcing include fractional use of finance and accounting professionals, enhanced processes and technologies, and stronger compliance measures. Outsourcing enables organizations to scale resources up and down as needed with no obligation to pay salaries or benefit costs. Additionally, it alleviates the burden of hiring, training and maintaining accounting staff.
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finance outsourcing, accounting outsourcing, enhanced processes
    
RSM US
Published By: Bulldog Solutions     Published Date: May 20, 2013
The pressure on marketers is mounting. What's standing between you and your revenue goals? The Revenue Performance Methodlogy is framework that identifies, defines, and relates the core 15 competencies to your world, allowing you to begin making incremental and simultaneous improvement to your sales and marketing plan.
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balanced budget, marketing budget, revenue goals, campaign, campaign effectiveness
    
Bulldog Solutions
Published By: Bulldog Solutions     Published Date: May 20, 2013
The key to a balanced budget is finding the right mix of growth and efficiency. The challenge is that often this budget is spent on activities that are skewed toward the top of the funnel or that are not necessarily aligned to revenue. So how can they possibly balance this budget and prove it is aligned to their assigned revenue contribution? The key is finding the right mix of "muscle" (volume) and "brains" (improved conversion).
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marketing budget, balanced budget, improving revenue, revenue goals, revenue impact, campaign, campaign effectiveness
    
Bulldog Solutions
Published By: VMware AirWatch     Published Date: Feb 21, 2017
"IDC's recently published report “IDC MarketScape: Worldwide Virtual Client Computing Software 2016 Vendor Assessment” (doc #256606, November 2016) named VMware as a leader. According to the IDC MarketScape report, “It would appear that the commitment made in 2013 (by VMware) is resulting in solid gains and the strategies that were employed have been effective. These elements, along with reference interviews, provide VMware with a solid rating in the IDC MarketScape. As a result, IDC has placed VMware in the Leaders category in this IDC MarketScape. VMware's position reflects the company's market position and commitment to providing resources to expand its VCC product portfolio as well as supporting software and hardware solutions.” Be the first to receive an excerpt of the IDC MarketScape: Worldwide Client Computing Software 2016 Vendor Assessment, available from VMware. Register now to access your copy.
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VMware AirWatch
Published By: Spredfast     Published Date: Aug 24, 2018
Uncover the 8 essential elements for a successful social campaign with our Social Campaign Planning Checklist. This list will help your next campaign run smoothly and successfully.
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social campaign strategy, social media campaign, best social media campaigns, social media marketing campaign, marketing campaign ideas, successful social media campaigns, social marketing campaigns, social media campaign ideas, social marketing examples, social campaign, social media marketing ideas, digital marketing campaign, media campaign, best digital marketing campaigns, social marketing strategy, social media marketing examples, effective social media campaigns, social media ad campaigns, online marketing campaign, social media campaign examples
    
Spredfast
Published By: Dassault Systèmes     Published Date: Jul 25, 2017
Jim Brown, President of Tech-Clarity, explores how fast growing, midsized, High-Tech manufacturing companies can accelerate their time-to-market by streamlining their engineering and business processes on a unified platform. Watch the 20-min webinar and learn: • How a unified platform accelerates collaboration between all stakeholders of product development • How the principle of ‘invisible governance’ helps engineering teams save time on unnecessary reporting and administration • How online collaboration helps build customer intimacy and validate product ideas early and effectively • How modern, secure social collaboration platforms can smoothly transition to structured product development
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project management, company optimization, execution, product development, research report, web based, business impacts
    
Dassault Systèmes
Published By: iKnowtion     Published Date: Aug 11, 2010
Marketing executives seek ways to generate incremental revenue from marketing programs. A major retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
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crm strategies, customer marketing, crm, marketing effectiveness, marketing analytics, lift modeling, incremental revenue, greater profits, crm solutions/software, customer experience/engagement, business intelligence, data management/analytics, direct mail/marketing
    
iKnowtion
Published By: iKnowtion     Published Date: Sep 14, 2010
The terms "customer segmentation" and "customer predictive modeling" are often used interchangeably, however, they're very different and support different business objectives. This paper explains why both are required to effectively compete in today's customer-centric marketing landscape.
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crm strategies, customer intelligence, marketing analytics, customer development, marketing effectiveness, iknowtion, segmentation, modeling, predictive modeling, customer centric, targeted, roi, web analytics, crm solutions/software, customer experience/engagement, data management/analytics
    
iKnowtion
Published By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
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digital marketing, video content, online video presence, custom video portal, emerging marketing, interactive marketing, marketing software
    
Brightcove
Published By: Riverbed     Published Date: Apr 14, 2017
Whether you’re new to the Amazon Web Services (AWS) Cloud or a long-time user, it is safe to assume what you’re hoping to benefit from - elasticity, reduced time-to-market, and cost effectiveness. Like the many networking folk before you however, you’ll soon discover that the complexity of legacy network management solutions can hold you and the cloud back from delivering what was expected. Rather than leverage router-based systems that can take days to be con?gured and deployed, you want utilize modern solutions that match or enhance the bene?ts ts that the cloud can deliver.
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Riverbed
Published By: Brainshark     Published Date: Apr 24, 2015
This exclusive report takes an in-depth look at the sales productivity problem, with a focus on the role content plays in enabling more effective and efficient sales conversations.
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sales marketing alignment, sales content, sales enablement, content marketing, product marketing, sales productivity, sales effectiveness, sales management, sales training, sales meetings, sales coaching, sales performance, business intelligence, sales
    
Brainshark
Published By: IBM     Published Date: Mar 04, 2016
This analyst piece shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics
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marketing analytics, data, ibm, best practices, effective planning
    
IBM
Published By: IBM     Published Date: Jan 19, 2017
Meet Liz, a Director of Marketing, and journey with her as she looks for innovative ways to brainstorm and share content with both her internal teams and external agency partners. Liz discovers Box, a simple cloud-based content and file sharing solution that improves collaborative control.
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ibm, analytics, ecm, box, marketing, effective marketing, content, ibm box, traditional marketing
    
IBM
Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM
Published By: Oracle     Published Date: Feb 20, 2019
6 Reasons Supply Chain Leaders Move to the Cloud To meet market needs and effectively compete, organizations demand visibility, agility, and integration from their supply chains. Traditional SCM platforms simply can’t keep up—and leaders are leveraging the cloud to build more adaptable models.
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Oracle
Published By: Group M_IBM Q418     Published Date: Dec 18, 2018
A technology-enabled business strategy such as digital transformation (DX) makes it possible for firms to expand their competitive differentiation in the market. Although disruptive, DX requires firms to effectively and efficiently combine (technology) platforms, (business) processes, (data) governance, and (people) talent to gather deep and timely insights from data and actuate these insights to optimize business operations, develop new and innovative products and services, and transform customer engagement.
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Group M_IBM Q418
Published By: SundaySky     Published Date: Mar 06, 2018
Brands no longer hold all the cards in their relationships with consumers. This is the age of empowered customers. They are in control, and they will quickly disengage at the first sign of irrelevance. Regaining their attention once that has happened is difficult. That is why so many CMOs and marketers are searching for new ways to engage and transform consumer relationships. Providing value-rich video ad experiences can mean the difference between being remembered for all the right reasons, and getting lost in the cacophony of advertising chatter. These kinds of ads motivate consumers to take the next-best actions that drive customer behavior change and help brands achieve their business goals far more effectively than traditional formats.
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SundaySky
Published By: TIBCO Software     Published Date: Aug 13, 2018
The combination of legislation, market dynamics, and increasingly sophisticated risk management strategies requires you to be proactive in detecting risks like fraud quicker and more effectively. Dynamic detection systems need to adapt to evolving compliance regulations, scale to deal with growing transaction volumes, detect sophisticated risk specific patterns, and reduce false-positives. TIBCO's Risk Management Accelerator uses a combination of predictive analytics, streaming analytics, and business process management to deliver a powerful and cost-effective system for detecting anomalies. Download this solution brief to learn more.
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TIBCO Software
Published By: ABB     Published Date: Mar 21, 2019
Many in the United States’ power generation industry no doubt long for the relative market tranquility of the late 20th century. The generation plants built and operated then were carbon-fueled or nuclear-powered, with a few hydro-electric plants sprinkled in. The economics were largely stable and predictable, often thanks to regulation that shielded utilities from market fluctuations. But even in those simpler times, when the market was far less volatile, there was still much due diligence required when investors and developers were considering multi-milliondollar commitments in new generation projects. Today’s market is more volatile, due in large part to the disruptive effect of low-cost natural gas and the subsequent, rapid growth of affordable renewable energy. As more uneconomical and inefficient generation plants go offline, there is, for the most part, sufficient carbon-free or carbon-reduced generation to meet the growing demand for electric energy. There are pockets of growth
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ABB
Published By: Group M_IBM Q119     Published Date: Dec 18, 2018
A technology-enabled business strategy such as digital transformation (DX) makes it possible for firms to expand their competitive differentiation in the market. Although disruptive, DX requires firms to effectively and efficiently combine (technology) platforms, (business) processes, (data) governance, and (people) talent to gather deep and timely insights from data and actuate these insights to optimize business operations, develop new and innovative products and services, and transform customer engagement.
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Group M_IBM Q119
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