market intelligence

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Published By: Brandwatch     Published Date: Aug 23, 2016
As the consumer technology industry continues to grow and innovate, it becomes difficult for brands to stay at pace with expectations of their customers. Social media intelligence offers brands the ability to acquire important insights about both consumers and the market. This report summarizes key benchmarks and provides important insights regarding the state of social among the consumer technology industry.
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social media, consumer technology, social listening, b2b marketing, social data, social insights, consumer insights, social intelligence, social intelligence platforms, social listening platforms, internet marketing, marketing research, traditional marketing
    
Brandwatch
Published By: Brandwatch     Published Date: Nov 03, 2016
Learn how social media intelligence can fill gaps in your research mix. We provide six unique benefits of social media research, four key layers of the social intelligence stack and eight core applications of social media data for modern businesses.
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social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening, social intelligence, business intelligence, voice of the customer, social intelligence platforms, social listening platforms
    
Brandwatch
Published By: Brandwatch     Published Date: Nov 03, 2016
This report analyzes the social activity of 450 organizations and their consumers, in 15 industries. Download for access to The Social Industries Index, social engagement benchmarks, consumer & audience insights, and industry-specific research
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social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening, social intelligence, business intelligence, voice of the customer, social intelligence platforms, social listening platforms
    
Brandwatch
Published By: Dun & Bradstreet     Published Date: Oct 24, 2016
Anyone who attempts personalized B2B marketing is pestered by a niggling problem. It requires us to get everything “right,” but what’s “right” is relative to the individual business buyer in question.
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digital marketing, b2b marketing, programmatic, customer data, marketing intelligence, social media, interactive marketing, customer experience/engagement, market research, mobile marketing, social media marketing
    
Dun & Bradstreet
Published By: Mintigo     Published Date: Nov 20, 2017
What is ABM and why is it so cool? Rarely do new trends catch the attention of marketers with the velocity and intensity of Account Based Marketing (ABM). So what is ABM and how should marketing and sales executives strategically evaluate an ABM program for their organization? The definition of ABM is: The systematic process to use data and intelligence to discover, identify, segment, target, engage and win business.
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Mintigo
Published By: SAP     Published Date: Apr 07, 2011
Organizations of all sizes across nearly every industry sector are facing unprecedented macro-market forces that are driving them to seek new business intelligence (BI) tools to achieve their corporate objectives. Traditional BI systems generally require dedicated staff to generate meaningful analysis, but the analysis is still difficult to share. As a result, many departmental managers and end users have relied on simple spreadsheets, which require significant manual effort and provide limited insight.
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bi on demand, saas analytics, sap, businessobjects, business data
    
SAP
Published By: Impact Radius     Published Date: Oct 08, 2014
If you are relying on affiliate networks you have no access to vital data to manage affiliate processes such as tracking, reporting, and contracting. The affiliate networks own the data and control what brands you are able to see. You receive an incomplete view of conversion and performance data, and you are unable to track the true source of every lead across multiple channels. So how could you manage your affiliate programs with the benefits of Big Data intelligence? Read this MarketingProfs whitepaper and get the Big Data intelligence you need to manage a successful affiliate program.
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Impact Radius
Published By: Mintigo     Published Date: Sep 05, 2018
Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers can no longer live by “I think, I feel” and sales can no longer manage by “gut instinct.” Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. Begin with the end in mind, use data and predictive intelligence to discover and target accounts and decision makers, create targeted content, select channels, deliver an omni-channel experience and measure results. This ebook will cover seven steps that every account-based marketer and seller should follow to create a successful process for ABM.
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Mintigo
Published By: SAS     Published Date: Mar 06, 2018
There is a lot of excitement in the market about artificial intelligence (AI), machine learning (ML), and natural language processing (NLP). Although many of these technologies have been available for decades, new advancements in compute power along with new algorithmic developments are making these technologies more attractive to early adopter companies. These organizations are embracing advanced analytics technologies for a number of reasons including improving operational efficiencies, better understanding behaviors, and gaining competitive advantage.
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SAS
Published By: SAS     Published Date: Jun 06, 2018
A multitude of “things” generate floods of big data – cars, wearables, machines and appliances. Wouldn’t you like to sift through that noise and become an organization that relies on data to make fact-based decisions? Learn about the three foundations of becoming data-driven – data management, analytics and visualization – and how they can increase profitability, boost performance, raise market share and improve operations. Read about hurdles to becoming a data-driven organization and learn best practices from others. Then get a glimpse of what the future holds with the Internet of Things (IoT), edge analytics, artificial intelligence (AI) and other technology innovations.
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SAS
Published By: Interactive Intelligence     Published Date: Nov 10, 2010
The demand for customer centricity is not only increasing it's becoming the driving principle behind any successful customer service strategy. Learn more about the recommended approach to customer centricity, from Marlon Machado, Product Manager, IBM and Brad Herrington, Sr. Manager, Solutions Marketing, Interactive Intelligence.
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interactive intelligence, ibm, customer service strategy, marketing segment, crm, cebp
    
Interactive Intelligence
Published By: SPSS Inc.     Published Date: Mar 31, 2009
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues.
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spss, american airlines, customer loyalty, maximize revenues, roi, specialized market intelligence, production of information, increased productivity, best practices, statistical analysis, analytical methods, statistics, crm, consumer research, data trends, program macros, research, data management, decision-making
    
SPSS Inc.
Published By: ClickSquared     Published Date: Jul 07, 2009
With interactive relationship marketing, businesses can build relationships that captivate and motivate prospects and customers across an entire buying lifecycle, while providing measurable results. The digital platform these programs run on should support a long-term vision for the role of IRM, encompassing a complete range of services and facilities in an integrated management and communication systems. Learn more today!
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clicksquared, digital marketing, interactive relationship marketing, irm, lifecycle, marketing intelligence, it foundation, web 2.0, api, dashboard, kpi, direct mail, sms, marketing mail, txt, real time results, marketing software
    
ClickSquared
Published By: Ifbyphone, Inc.     Published Date: Sep 24, 2013
Voice broadcasting is more than a simple recorded phone message; Download this white paper to learn how marketing and sales professionals are using intelligence voice broadcasting to cut costs, save time and generate leads and revenue.
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intelligent voice broadcasting, voice broadcasting, voice-based marketing automation, crm & customer care, sales
    
Ifbyphone, Inc.
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customer’s entire lifecycle than ever before.
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customer experience, chief digital officer, digital, social marketing, social intelligence, cmo, oracle, research, cio, marketing and it collaboration, crm, social business, socially enabled enterprise, cpg, travel, healthcare, financial services, marketing cloud, social media, internet marketing
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
The way companies listen and react to customers through social channels is crucial for businesses today. Social data is raw, real, uniquely insightful and the most authentic representative that marketers have seen in many years. Companies have the opportunity to take rich data and truly learn, understand and engage customers better than they ever have before. Hear how companies like General Motors are using Social Command Centers to improve their customer experience interactions and drive product innovations.
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command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business, social monitoring, customer service, social roi, cio, cpg, retail, marketing cloud, data, social media, internet marketing
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers don’t see social as a “marketing channel”. They just view it as part of their communications; it’s embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
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command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business; marketing cloud, emerging marketing, social media, interactive/pr agencies, search marketing agencies, internet marketing, crm & customer care, search engine optimization (seo), branding, data management/analytics
    
Oracle Social Cloud
Published By: Adobe     Published Date: Jan 12, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
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adobe, marketing, digital, multi, channel, personalization, experience, brands, strategies, solutions, conversation, revenue, intelligence, differentiation, content, cms, mobile, social, technology, loyalty
    
Adobe
Published By: IBM     Published Date: Aug 06, 2014
As a precursor to the IBM Global Chief Marketing Officer (CMO) Study to be published later in 2011, the Economist Intelligence Unit, in cooperation with the IBM Institute for Business Value, conducted an online survey of nearly 300 executives to assess which trends are impacting CMOs and how CMOs are responding to today's complex business environment.
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ibm, retail, cmo, trends, business environment, innovate
    
IBM
Published By: IBM     Published Date: Oct 02, 2015
Moving your company's security intelligence monitoring and management to the cloud can provide access to market leading capabilities and reduce capital expense. This paper outlines the advantages of the IBM security intelligence solution, delivered from the cloud, and monitored by service professionals.
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cloud, security intelligence, ibm security, ibm security intelligence solution
    
IBM
Published By: IBM     Published Date: Apr 04, 2016
Moving your company's security intelligence monitoring and management to the cloud can provide access to market leading capabilities and reduce capital expense. This paper outlines the advantages of the IBM security intelligence solution, delivered from the cloud, and monitored by service professionals.
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ibm, security intelligence services, ibm security intelligence solution, cloud
    
IBM
Published By: ConceptShare     Published Date: Jun 17, 2015
This white paper is written as an introduction to the idea of Creative Operations Business Intelligence. The marketing and creative production organizations that embrace this concept will maximize their work in progress performance.
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conceptshare, market intelligence, business intelligence, strategy, big data, web analytics, market research
    
ConceptShare
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