market intelligence

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Published By: Radius Intelligence     Published Date: Jun 15, 2015
Marketing technology is the fuel on which modern marketing organizations run. As the marketing technology landscape rapidly expands, CMOs are desperately trying to keep up with an evolving stack. Technology is taking over marketing. Rather than detailing an exhaustive list of available technologies, this will present an overview of the current marketing technology landscape. It will include trends, challenges, and advice to marketing leaders navigating the turbulent and dynamic space.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence, emerging marketing
    
Radius Intelligence
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence, emerging marketing
    
Radius Intelligence
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence, emerging marketing
    
Radius Intelligence
Published By: Act-On     Published Date: Apr 20, 2015
Our eBook provides five concise recommendations for improving customer engagement and re-defining marketing’s role in the customer lifecycle.
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marketing, crm, automation, business intelligence, customer lifecycle, customer experience, content management systems, marketing software, crm & customer care, trust and security
    
Act-On
Published By: AdRoll     Published Date: Jul 11, 2017
The worlds of advertising and marketing technology are merging. This brings huge implications for marketers and the industry as a whole. In this report, you’ll learn: ? What’s the difference between ad tech and martech, really? ? Why are they merging? ? What difficulties does the merger present? ? How do brands stand to benefit? ? . . . and much more.
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advertising, marketing, artificial intelligence, automation, technology
    
AdRoll
Published By: Connectus     Published Date: Aug 21, 2009
This paper discusses both the benefits and the pitfalls of the increased focus on marketing measurement, and describes how a comprehensive Marketing Intelligence strategy can be used to report on the full spectrum of marketing activities.
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marketing, email marketing, business intelligence, business analytics, analytics, analytical applications, marketing intelligence, direct response, connectus
    
Connectus
Published By: PTC     Published Date: Aug 21, 2009
Download this white paper to see the results of a study conducted by IDC, the premier global provider of market intelligence, in which 600 companies were surveyed to identify common information tasks and their costs.
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business intelligence, information management, cost control, total cost of ownership, tco, productivity, efficiency, ptc, intelligence
    
PTC
Published By: PTC     Published Date: Aug 21, 2009
When launching products, creating manuals, providing customer service and doing other tasks that involve documentation, you cannot afford inefficiencies. IDC, the premier global provider of market intelligence, surveyed hundreds of companies to uncover common content-related inefficiencies and their costs. See the results in this white paper.
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product lifecycle, product lifecycle management, plm, product development, productivity, efficiency, ptc
    
PTC
Published By: RuleStream     Published Date: Aug 21, 2009
The ability to harness intellectual property and product know-how is a key to competitive advantage. RuleStream appears to have broken through past technological barriers in rules-driven knowledge capture and reuse.
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product development, market intelligence, business intelligence, competitive, business process automation, business process management, bpm, bpa, rulestream
    
RuleStream
Published By: SBE     Published Date: Nov 21, 2008
In today’s business environment, marketing practitioners must attempt to align their marketing efforts with management’s strategic vision. After all, a greater return on investment (ROI) translates into improved marketing effectiveness and increased revenue, profi t, and market share for the same amount of marketing spend.
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archway, roi, archanalytics, marketing operations management, business intelligence
    
SBE
Published By: Customer Chemistry     Published Date: Nov 14, 2006
As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”
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marketing, customer lifetime, customer research, customer intelligence, customer relationship management, crm, customer value, customer chemistry
    
Customer Chemistry
Published By: Customer Chemistry     Published Date: Nov 14, 2006
Read this white paper to learn about the six keys to a structured approach to planning and implementation of a predictive analytics infrastructure.  Find out how you can turn customer intelligence data into actionable information for improving the accuracy, efficiency and success of your targeting efforts.
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customer intelligence, business intelligence, marketing intelligence, customer research, predictive analytics, analytics, infrastructure, customer data, data mining, customer chemistry
    
Customer Chemistry
Published By: WorldTelemetry, Inc.     Published Date: Mar 26, 2007
To be successful in today's safety-conscious and efficiency-minded marketplace, companies must combine compelling new technologies to offer the most convenient and effective business services and solutions. For monitoring remote tank sites, that means combining the intelligence of General Packet Radio Service (GPRS) communication with the risk mitigation properties of intrinsic safety.
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business analytics, business management, business metrics, business intelligence, bi software, enterprise software, world telemetry, worldtelemetry
    
WorldTelemetry, Inc.
Published By: Interactive Intelligence     Published Date: Feb 28, 2013
Why industry best call analysis matters -- Case studies highlighting the latest disruptive technology for the collections and telemarketing industries from Interactive Intelligence.
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business as usual, how much is it costing you, telemarketing industries, interactive intelligence, case studies
    
Interactive Intelligence
Published By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
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webtrends, digital marketing, web analytics, business intelligence, customer intelligence, social media, data overload, mobile analytics, business culture, direct marketing, process improvement, measurement, measure, insights, dashboards, online advertising, digital optimization, mobile marketing, social media marketing
    
Webtrends
Published By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
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webtrends, cmo, international, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing, optimization, data-driven marketing, web analytics, business intelligence, customer intelligence, crm, facebook, social media, mobile apps, lead generation, advertising
    
Webtrends
Published By: IBM Software     Published Date: Jul 28, 2010
How forward thinking marketing organizations deliver competitive differentiators.
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ibm software, cognos, demand and sales funnel analytics, marketing operation, performance, business intelligence tool
    
IBM Software
Published By: IBM Software     Published Date: Feb 07, 2011
Learn about the challenges faced by organizations as they progress through the "midsize" stage. See how to use BI and BPM to meet those challenges in this paper from Technology Evaluation Center.
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ibm cognos, mid market, business intelligence, midsize companies, bpm, business process management, it infratructure
    
IBM Software
Published By: SAS     Published Date: Mar 20, 2013
How Vail Resorts Is Redefining Targeted Marketing with the Help of SAS®
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customer experience, crm, relationship management, marketing, customer intelligence, customer data, analytics, emerging marketing, social media, internet marketing, crm & customer care, marketing research
    
SAS
Published By: Lixto Inc.     Published Date: Dec 20, 2010
Timely market price intelligence enables informed price decisions and provides pricing managers the ability to identify assortment gaps.
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price management, market price intelligence, pricing managers, price decisions, competitor pricing, market intelligence data
    
Lixto Inc.
Published By: Adobe     Published Date: Jan 21, 2014
Discover this year’s biggest social marketing trends in our Social Intelligence Report. You’ll learn where the greatest opportunities are in paid, earned, and owned social—and you’ll discover new tools and strategies for building stronger engagement and better results.
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social marketing, social technology, social listening, social reach, social relationship, social media marketing, adobe, social media, internet marketing, customer experience/engagement, mobile marketing
    
Adobe
Published By: Epicor     Published Date: Apr 11, 2019
As a manufacturer, your ability to grow in this digital marketplace depends on how you leverage the latest best-practice technology. Is your enterprise resource planning (ERP) system keeping pace? This Forrester Research report—presented by Epicor Software—details the latest insight on software as a service (SaaS) business solutions. SaaS applications will evolve in the cloud to new levels of value in: • Intelligence • Flexibility • Connectivity • User experience Read the report for predictions and recommendations to help guide your strategic growth initiatives.
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Epicor
Published By: Acrolinx     Published Date: Apr 01, 2015
Content marketing is one of the highest priorities for today’s marketers, with growth rates for content development and distribution skyrocketing. According to the Content Marketing Institute, for example, 70 percent of marketers are investing more in content marketing than ever before. A recent research report from global market intelligence firm IDC further underscores the point, noting that “building out content marketing as an organizational competency” is one of CMOs’ most important initiatives, second only to measuring ROI. Read this white paper to learn more about the Global Content Impact Index.
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global content impact index, brands, web pages, analysis, content marketing, roi, search marketing, email marketing, website development, emerging marketing, internet marketing, e-commerce
    
Acrolinx
Published By: IBM     Published Date: Apr 07, 2015
This 2H-2014 Value Matrix by Nucleus Research evaluates all major BI vendors and their ability to deliver value based on usability, functionality and projects 6-month trends for each vendor to identify best-of-breed capabilities in various dimensions that have evolved in the marketplace.
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ibm, nucleus research, market analysis, business intelligence, anallytics market
    
IBM
Published By: IBM     Published Date: May 19, 2015
Traditionally, business intelligence (BI) has looked backward at what has happened. In today’s marketplace, enterprises need to look ahead. From predictive to prescriptive intelligence, TDWI and IBM look at what businesses need most.
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business intelligence, prescriptive intelligence, predictive analytics, immersive user experience, analytic technology, informative visualization
    
IBM
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