A Chief Marketing Officer's Roadmap.
In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
Tags : | acxiom, optimization, media mix, mmo, halo effects, cmo, chief marketing officer, mobile marketing, online video marketing, social media marketing, search engine optimization (seo) | |
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Published By: Marketo
Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
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Published By: SAS
Published Date: Jan 17, 2018
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions.
This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
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Published By: Adobe
Published Date: Mar 26, 2018
Marketing leaders rely on analytics teams to deliver better measurement,
insights and optimization. Use this research to evaluate your organization's
current analytics tools and identify new solutions aligned to your goals.
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This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
Tags : | adobe, cmo, digital marketing, organization transformation, chief marketing officer, customer experience management, wcm, multichannel pipeline growth, cmis, interactive marketing, marketing software, web analytics, webinars & web conferencing, customer experience/engagement, social media marketing, search engine optimization (seo) | |
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Published By: Adobe
Published Date: Nov 07, 2013
Key findings and strategic opportunities for the year ahead
Tags : | adobe, digital marketing, marketing optimization, optimization budget, marketing budget, incentivized business, adopting testing processes, improving testing processes, unique audiences, unique content, customer personalization, target and deliver, attraction techniques, marketing communication, promotional content, marketing content, untapped opportunity, testing site search, social media marketing, search engine optimization (seo) | |
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Published By: Reevoo
Published Date: Mar 29, 2012
Download our free SEO ebook for best practice advice to ensure your reviews drive traffic to your site.
Tags : | marketing, social content, online marketing, seo, search engine optimization, web analytics, online business, customer experience/engagement, business intelligence, market research, usability, e-commerce solutions, search engine optimization (seo) | |
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Published By: Adobe
Published Date: Nov 06, 2012
Adobe has released the 2012 Digital Marketing Optimisation Survey Results, which focuses on the key areas where digital marketers need to excel in order to ensure success: personalisation, social media, mobile, and customer experience.
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Published By: Neustar
Published Date: Aug 20, 2012
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
Tags : | web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, email marketing, social media, internet marketing, e-commerce | |
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Published By: Neustar
Published Date: Aug 20, 2012
TARGUSinfo introduces you to the buying behaviors and patterns of today's insurance consumer and explores the recent shifts impacting the acquisition and retention of policyholders.
Tags : | web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, consumer identification, consumer verification, consumer qualification, score leads, score consumers, verify leads, verify consumers, search marketing, email marketing | |
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Published By: Neustar
Published Date: Aug 20, 2012
Lead Scoring remains a hot topic in the lead generation industry. Now, online marketers can gain even more insight into their lead scores with Lead Optimization. What's the difference between Scoring and Optimizing?
Tags : | lead scoring, lead optimization, marketing analytics, lead qualification, lead routing, lead quality score, consumer score, consumer analytics, online lead generation, campaign optimization, score leads, score consumers, search marketing, email marketing, social media, internet marketing, e-commerce | |
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Published By: Neustar
Published Date: Feb 27, 2013
Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
Tags : | web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, consumer identification, consumer verification, consumer qualification, score leads, score consumers, verify leads, verify consumers, b2c, business to consumer | |
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Published By: Neustar
Published Date: Feb 27, 2013
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
Tags : | web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, b2c, business to consumer, interactive marketing, web analytics, crm solutions/software, customer experience/engagement, business intelligence, market research, usability, branding | |
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Published By: Eloqua
Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
Tags : | digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation, business to business advertising, social media optimization, b2b lead generation, lead scoring, customer experience/engagement, social media marketing, data management/analytics, lead generation & automation | |
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Published By: Adobe
Published Date: May 03, 2016
Read the white paper to learn:
- Strategies and best practice approaches to online testing
- Incremental steps to improving your online testing
- The benefits of different test types including A/B, A/Bn, multivariate, and multichannel
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Published By: Adobe
Published Date: Sep 20, 2016
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience.
Read the white paper to learn:
• The four major circles of trust as a fresh approach to successful customer experience
• The seven steps to effective optimization
• The 3 C’s of mobile marketing
• The steps for developing a mobile optimization plan across your organization
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Published By: Adobe
Published Date: Jun 22, 2017
The ability to create high-volume, high-relevance, and high-velocity content is very important for B2B marketers. The Adobe and Econsultancy B2B Digital Trends 2016-2017 report dives into all the latest digital trends and opportunities that are impacting B2B. So that you can set the new standards.
Read the report to learn:
• The many priorities within CX and the push to improve CX
• The importance of data driven marketing within CX
• Why integration across all touchpoints is essential
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