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Published By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
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location data, mapping, here technologies
    
HERE Technologies
Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer, including bridging the journeys between digital and physical worlds, you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Aventri     Published Date: Apr 11, 2019
"Quite a lot has happened since the first edition of The Future of Event Marketing. The second edition of The Future of Event Marketing will help you navigate through the overarching trends in our industry today. We are introducing a new wealth of quantitative and qualitative research as well as an update on our tools section, looking back at what is still relevant in 2019 and what will be relevant going forward. Download the latest guide today!"
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Aventri
Published By: Location3     Published Date: Feb 07, 2019
Each Location3 partner receives this customized approach as we work through the Local Search Roadmap, resulting in hyper-local optimizations targeting local consumers and queries. These efforts combine to increase online customer conversions and on-offline customer visits to your business.
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marketing, local marketing, franchise, franchisor, digital marketing, local seo, local organic search, online visibility
    
Location3
Published By: Location3     Published Date: Feb 07, 2019
In our experience as franchise marketers, Local Ad Fund dollars provide a solid foundation for paid search campaigns that drive consistent, high quality-low cost, leads. However many franchisees and local business owners could be doing more to support established corporate search marketing campaigns, ultimately capturing the maximum search interest for their services within their markets, driving increased local revenue.
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marketing, local marketing, franchise, franchisor, digital marketing, local store revenue, franchise paid search
    
Location3
Published By: Location3     Published Date: Feb 07, 2019
Roughly five years ago, an industry shift occurred in franchising that saw many franchisers and their respective marketing teams hire multiple agencies, partners and vendors to conduct various marketing programs on their behalf.
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, franchise marketing, in-store revenue
    
Location3
Published By: Location3     Published Date: Feb 07, 2019
Your Local Business Listings are part of the foundation of your online presence. Ensuring that all of your brick-and-mortar business locations are accurately represented on directories like Google My Business, Facebook Places, Bing Places, Apple Maps and more requires a hands-on, managed approach to local data optimization.
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, local business listings, listing management, store visits
    
Location3
Published By: Partnerize     Published Date: Apr 16, 2019
An easy-to-use checklist for travel marketing leaders Looking to find a better partner or affiliate management solution for your travel business? Making the right choice can be a lot simpler if you know what questions to ask. Learn what to look for in a software tool, service options, platform features, technology flexibility, insights, payment systems, and more with this fast-reading e-guide.
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Partnerize
Published By: Bluecore     Published Date: Apr 03, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most email marketers use technologies that do the exact opposite? It’s time to break out of the Email Death Spiral and advance your marketing program with the next generation of email marketing technology. This guide explores exactly what your team needs to know to prepare for a successful change and how to best evaluate this next generation of email marketing technology, including: Understanding the next generation of email marketing technology Determining when it’s time for a change Prioritizing value with a proof of concept Approaching the ESP selection process Securing buy-in for the change Building a successful retail marketing program around your new ESP Creating a foundation for long term success
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Bluecore
Published By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
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Gameffective
Published By: Silverline     Published Date: Mar 18, 2019
From resource woes and adopting new releases, to meandering marketing automation paths and understanding standard features — staying afloat in all things Salesforce can make any team a little seasick. We created Navigator, an end-to-end solution to help companies get maximum value out of Salesforce long after go-live. Let our agile approach to your specific needs be the North Star that keeps you from being lost at CRM.
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salesforce, crm, salesforce crm, implementation, salesforce go live checklist, salesforce implementation, successful salesforce implementation, salesforce managed services, salesforce best practices
    
Silverline
Published By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
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acxiom, optimization, media mix, mmo, halo effects, cmo, chief marketing officer, mobile marketing, online video marketing, social media marketing, search engine optimization (seo)
    
Acxiom Corporation
Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters, social media marketing
    
Context Optional
Published By: Adlib Software     Published Date: Jan 13, 2014
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
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content marketing, content management, enterprise content management, publishing, data, content transformation, document transformation, document conversion, sharepoint, filenet, documentum, ecm, opentext, archive, assets, digital assets, website development, crm & customer care, marketing research, traditional marketing
    
Adlib Software
Published By: StrongMail     Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking, twitter, youtube, rich media, email marketing services/software
    
StrongMail
Published By: StrongMail     Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
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strongmail, social media, email marketing, on-premise advantage, transactional email, insourcing, bounce management, spam trappers, emarketing, roi, networks, social networking, email marketing services/software
    
StrongMail
Published By: Extensis     Published Date: May 04, 2008
Integrated marketing communications agency, CMD, has an easy way of tracking the payoff from implementing Portfolio Server and Suitcase Server to manage their digital assets and fonts. It's called more billable hours.
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cmd, extensis, font, website design, server, communications, digital asset management', other
    
Extensis
Published By: OneUpWeb     Published Date: Nov 23, 2010
Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics, design, website design, social media, marketing plans, growth, customer experience/engagement, social media marketing
    
OneUpWeb
Published By: Tagman     Published Date: Mar 21, 2011
This white paper examines the true costs associated with the Tagging of websites to implement and track the performance of online marketing technologies such as web analytics, display ad serving and search marketing. This research was conducted by TagMan, a smart container tag with real-time attribution and web-page acceleration.
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web analytics, tagging, real time attribution, web page acceleration, tagman, e-commerce solutions
    
Tagman
Published By: Ability Commerce     Published Date: May 18, 2009
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
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ability commerce, seo, roi, pci, emarketing, email marketing, email acquisition, ecommerce, e-commerce, order management, load time, e-commerce solutions, email marketing services/software, list management
    
Ability Commerce
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty, email marketing services/software, list management
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Nov 17, 2010
Marketing is evolving and B2B Marketers that fail to embrace this change will become irrelevant. While shocking to some, this perspective is not new; it's simply becoming increasingly apparent to the B2B marketing community.
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neolane, b2b, marketing, sirius, analytics, sales 2.1, tlbm, respondents, qualified, data management/analytics
    
Neolane, Inc.
Published By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
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lifecycle, email marketing, whatcounts, emarketing, roi, segmentation, nurturing, lead generation, compliance, email marketing services/software
    
WhatCounts
Published By: Pitney Bowes     Published Date: Apr 20, 2009
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
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pitney bowes, automated portals, marketing solutions, web-based marketing, competitive advantage, portal, channel marketing, sustainable, enterprise marketing, crm systems, crm, roi, partner, secure online marketing, marketing funds management, dashboard, list management applications, urls, seo, turnkey
    
Pitney Bowes
Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm, customer experience/engagement
    
Mcorp Consulting
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