marketing optimization

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Published By: GlobalSpec     Published Date: Nov 21, 2008
This white paper offers suppliers and manufacturers in the industrial sector the information needed to develop a robust and effective online marketing strategy – beyond the company Web site.
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globalspec, business-to-business, online marketing, e-mail, search engine optimization, pay-per-click, other
    
GlobalSpec
Published By: GlobalSpec     Published Date: Nov 21, 2008
Discover marketing objectives, trends and expenditures in today's industrial marketplace including spending shifts in online advertising and the preferred media mix.
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globalspec, e-mail marketing, web development, roi, search engine optimization, banner ads, search ads, social media, other
    
GlobalSpec
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
80% of all leads produced by marketing are not followed up on by sales. A recent industry analyst report by CSO Insights reveals that many organizations could be at risk. Could your company be at serious risk of wasting valuable marketing dollars? Download the Lead Life Cycle Optimization: 2008 Analysis study today, and gain valuable insight on how you can more effectively optimize your organization's lead generation objectives specific to your business needs... Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}
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leadlife solutions, lead scoring, lead nurturing, lead generation, roi, crm, lead generation & automation
    
LeadLife Solutions
Published By: RisingMedia     Published Date: Oct 14, 2008
Starting in 2002, the first few years of the eMetrics Marketing Optimization Summit were formative for an those interested in measuring the ROI of online marketing. Technologies were revealed, processes suggested, partnerships formed and an industry found its voice.
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emetrics, risingmedia, roi, online marketing, marketing optimization, wasp, web analytics
    
RisingMedia
Published By: Oneupweb     Published Date: Jun 24, 2008
Learn how to predict your business' success through search marketing and secure the support of upper management with Oneupweb's white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.
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b2b, business-to-business, btob, search engine marketing, sem, search, oneupweb, marketer, natural search engine optimization, seo, paid search engine marketing, ppc, online advertising, lead opportunity calculator, search marketing, btob marketing, online marketing, pay per click (ppc), search engine optimization (seo)
    
Oneupweb
Published By: Oneupweb     Published Date: Jun 24, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
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oneupweb, paid search, paid, ppc, online marketing, lead generation, traffic, conversion rates, sales, cpa, brand recognition, online advertising, google, yahoo, marketing, natural search engine optimization, seo, search engine marketing, sem, keywords
    
Oneupweb
Published By: Oneupweb     Published Date: Jun 24, 2008
Uncover the social marketing secrets of the hottest holiday products with Oneupweb's white paper, Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online.
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oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing, sem, paid search engine marketing, ppc, social media tactics, blogs, podcasts, video, consumer-generated content, social networks, virtual worlds, social media, video podcasting
    
Oneupweb
Published By: Oneupweb     Published Date: Jun 24, 2008
Learn from the mistakes and successes of others in part 2 of Oneupweb's landmark social media marketing study, Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online.
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oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing, sem, paid search engine marketing, ppc, social media tactics, blogs, podcasts, video, consumer-generated content, social networks, virtual worlds, social media, video podcasting
    
Oneupweb
Published By: Oneupweb     Published Date: Jun 24, 2008
Talk the talk of search engine marketing with Oneupweb's Search Engine Optimization Survival Guide. Learn important terminology, discover interesting facts and put SEO to work for you.
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oneupweb, online marketing, online advertising, search engine marketing, sem, search engine optimization, seo, paid search engine marketing, ppc, search engine results pages, serps, pay per click (ppc), search engine optimization (seo)
    
Oneupweb
Published By: iProspect     Published Date: May 20, 2008
Learn how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.
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iprospect, blended search results, search marketing, search engine optimization, seo, search marketing agencies
    
iProspect
Published By: Listrak     Published Date: May 02, 2008
Even though there are many email marketing solutions that allow marketers to create, deploy, track, and manage their email marketing campaigns easily, there is still a significant percentage of companies that outsource this business process to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer.
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listrak, email marketing, best practices, html, html newsletter, roadmap, email marketing services/software
    
Listrak
Published By: ICG Commerce     Published Date: Jan 28, 2008
A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.
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seo, search engine, sem, search marketing, search engine marketing, ppc, pay per click, keywords, traffic generation, site traffic, web traffic, fathom, fathom seo, search engine optimization (seo)
    
ICG Commerce
Published By: Fathom SEO     Published Date: Jan 28, 2008
A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.
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seo, search engine, sem, search marketing, search engine marketing, ppc, pay per click, keywords, traffic generation, site traffic, web traffic, fathom, fathom seo
    
Fathom SEO
Published By: Medium Blue     Published Date: Jan 29, 2007
If you are looking to partner with a search engine optimization company, it’s important that you choose a firm you can trust. Many search engine optimization companies today use tactics that are questionable and that can lead to your site getting penalized by the major search engines. In this article, you will be given several important questions to ask any SEO firm that you are considering, and learn how to interpret the answers you are given.
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search marketing, search engine optimization, outsourcing, seo firms, seo firm, seo, search marketing agencies, search engine optimization (seo)
    
Medium Blue
Published By: Medium Blue     Published Date: Jan 29, 2007
Two of the most popular methods a company can use for online marketing are organic search engine optimization and pay-per-click advertising - and these are often used in tandem. Learn more about the pros and cons of each of these methods.
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search marketing, search engine optimization, pay per click marketing, search engine / directory submission, medium blue, search marketing agencies, search engine optimization (seo)
    
Medium Blue
Published By: Medium Blue     Published Date: Jan 29, 2007
Learn about the ways in which a quality SEO firm can protect your time and your brand, from providing in-house copywriting to managing implementation.
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search marketing, medium blue, search engine marketing, search engine optimization, seo firm, seo company, seo companies, branding, search marketing agencies, search engine optimization (seo)
    
Medium Blue
Published By: Medium Blue     Published Date: Jan 29, 2007
Learn how an organic SEO firm works with site content instead of manipulating technical loopholes, attracts links instead of utilizing linking schemes, strives to make a website a valuable resource, and learns from the search engines rather than learning how to exploit them.
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organic seo, search marketing, search engine optimization, medium blue, search marketing agencies, search engine optimization (seo)
    
Medium Blue
Published By: Medium Blue     Published Date: Jan 29, 2007
As the Internet becomes a valuable marketing tool, many organizations are hiring a search engine optimization company in order to help increase their online exposure. Unfortunately, there are many errors that those same organizations often make that sabotage the efforts of the search engine optimization firm that they have chosen to work with. 
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search engine optimization, search marketing, outsourcing, outsource, seo firm, seo firms, seo company, seo companies, medium blue, search marketing agencies, search engine optimization (seo)
    
Medium Blue
Published By: Medium Blue     Published Date: Jan 29, 2007
Search engine marketing services need to be able to stay on top of all of the latest industry developments and to be aware of the trends that are sure to shape the industry’s future. Learn more about the issues that search engine marketing firms will be contending with as the SEO industry continues to change on a regular basis.
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search marketing, search engine optimization, medium blue, outsource, outsourcing, seo firm, seo firms, seo company, seo companies
    
Medium Blue
Published By: iDirect     Published Date: Jan 29, 2007
In this article, the second of a three-part series, readers will learn key questions that can be asked to determine the competence of any search engine optimization company that they are considering. This article can serve as a valuable resource for those researching search engine optimization companies.
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search marketing, search engine optimization, seo, seo firm, seo firms, search marketing agencies, search engine optimization (seo)
    
iDirect
Published By: iDirect     Published Date: Jan 29, 2007
Many people may not be aware of SEO’s usefulness is in business to business marketing or what a valuable marketing tool SEO can be in general.  Learn more about why B2B companies can benefit from using SEO as a key marketing tool.
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search marketing, search engine marketing, search engine optimization, seo firms, seo firm, seo, outsource, outsourcing, search marketing agencies, search engine optimization (seo)
    
iDirect
Published By: iDirect     Published Date: Jan 29, 2007
With careful monitoring of competitors’ sites and reporting of any violations of search engine terms of service found, search engine results can in fact be directly affected. Learn how to identify your online competitors as well as common issues that can lead to reportable SEO violations.
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search marketing, search engine optimization, seo, competitive analysis, seo firms, seo firm, competitors, competitor marketing, search marketing agencies, search engine optimization (seo)
    
iDirect
Published By: iDirect     Published Date: Jan 29, 2007
Very often, the people who first recognize the potential benefits of professional SEO are not the key decision makers when it comes to a company’s marketing mix.  They are the people on the front lines of the organization - the ones who deal with prospects and customers every day.
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seo, search marketing, search engine optimization, seo firm, seo firms, search marketing agencies, search engine optimization (seo)
    
iDirect
Published By: iDirect     Published Date: Jan 29, 2007
There are a number of guaranteed SEO companies, but many of these guarantees are meaningless and about as useful as leprechaun repellent.  Learn what to look for to avoid being taken advantage of by unscrupulous SEO companies.
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medium blue, seo firms, seo companies, seo company, seo firm, seo, search marketing, search engine optimization, false promises, search marketing agencies, search engine optimization (seo)
    
iDirect
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