marketing roi

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Published By: Teradata     Published Date: Feb 04, 2015
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? This report aims to be a blueprint—a roadmap even—for CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier.
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terada, forbes, insights, marketing, silos, roi, customer, satisfaction, integration, brand, vision, experience, message, connected, cooperation, motivate, success, scaling, sales, groups
    
Teradata
Published By: Teradata     Published Date: Feb 04, 2015
Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the current state of data-driven marketing and how it affects the customer experience. To determine where you fall on the data-driven continuum – and to find out how to create more compelling customer interactions – download the Teradata 2015 Global Data-Driven Marketing Survey.
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teradata, global, trends, marketing, data, insights, campaign, segmentation, personalization, real-time, digital, integrated, 2015, omni-channel, cooperation, retention, acquire, roi, traditional marketing, mobile marketing
    
Teradata
Published By: Tapinfluence     Published Date: Jun 07, 2016
This study looks at the effects of influencer marketing on in store sales. The study uses point of sale data to compare purchases from consumers exposed to influencer content to a matched control group of consumers who did not see influencer content.
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marketing, content marketing, best practices, business optimization, business practices, advertising agencies
    
Tapinfluence
Published By: Sprinklr     Published Date: Sep 28, 2017
Jerry Nichols breaks down the five crucial steps marketing teams must take to digital transformation. As the Global Head of Marketing Performance Management at SAP, Jerry speaks from his experience in creating accountability within SAP’S marketing team and how that has benefited the business.
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marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Bronto     Published Date: Jul 19, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their businesses to keep shoppers coming back for more. Are you ready to add a few to your toolbox? In this e-book, we'll explore seven readily available commerce marketing tools and highlight the experiences of marketers using these tools to increase revenue and engagement.
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commerce marketing, commerce marketers, ecommerce, subsribers, manage coupons, consumer behavior, message integration, roi, customer satisfaction
    
Bronto
Published By: Epsilon     Published Date: Oct 19, 2012
Unlock the Mystery of Predictive Modeling -- Retailers that use customer transactional data to their advantage, coupled with other database elements, can learn how to build solid customer relationships and strengthen their ROI.
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modeling, epsilon, marketing, marketing research, roi, transactional data, crm & customer care
    
Epsilon
Published By: Marketo     Published Date: Mar 23, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
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marketo, enterprise marketing, customer engagement, customer engagement platform, conversion rate, marketing roi, lead qualification, lead nurture, crm & customer care, data management/analytics, lead generation & automation
    
Marketo
Published By: Marketo     Published Date: Mar 25, 2015
In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, Consumer Engagement Marketing enables marketers to respond to a wide variety of individual behaviors in real-time with personalized content, dramatically increasing click-through rates, engagement, revenue, and ROI.
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marketo enterprise, marketing campaigns, consumer engagement marketing, roi, click-through rates, personalized content, emerging marketing, customer experience/engagement, business intelligence, market research, usability
    
Marketo
Published By: Adobe     Published Date: Apr 30, 2015
Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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email marketing, real world insights, roi, customer lifecycle, customer relationships, mobile devices, content management systems, interactive marketing, web analytics, crm solutions/software, customer experience/engagement, usability, mobile marketing, lead generation & automation
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Download the new eBook from Adobe, “Unleash Your Power: Accelerate Your Agency with a Data Management Platform,” to help your clients realize the full power of the data around them, create personalized customer experiences, and increase marketing ROI.
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adobe, marketing, data, dmp, agency, marketing roi, marketing research
    
Adobe
Published By: CEB     Published Date: Nov 03, 2015
Advertising costs are soaring, while reach is plummeting. As a result, concerned marketers are reviewing their advertising spend. In fact, more spend is being questioned now than in the last three years combined. We analyzed over 250 marcomm initiatives from around the world to see what sets the best campaigns apart. Download “Replicating High-Performing Marcomms”, to learn the key components to build a winning campaign.
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marketing, communications, advertising, spend, media costs, advertising channels, agency spend, roi, b2c, campaigns, high-performing, marcomm performance, disruptive campaigns, marketing tools
    
CEB
Published By: Sprinklr     Published Date: Apr 02, 2018
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : 
customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy, interactive marketing, customer experience/engagement, business intelligence, market research
    
Aprimo
Published By: Return Path     Published Date: Jan 29, 2013
Email marketing is always changing. Download the “Email Intelligence Report” to tap into the latest data trends and analytics to optimize your email campaigns and ROI.
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email reader trends, viewing email trends, best practices for mobile, viewing email mobile, viewing email ipad, viewing email desktop, viewing email webmail, email marketing trends, email marketing best practices, mobile best practices, customer experience/engagement, e-commerce solutions
    
Return Path
Published By: Epicor     Published Date: Aug 03, 2012
Do you cringe at the thought of having to replace your enterprise software solution? Does it seem like a monumental undertaking, with a high risk of failure?
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cloud computing, software solutions, distributors, marketing groups, rfp, planning, decision-making, buyers, return on investment, roi
    
Epicor
Published By: Marketo     Published Date: Jun 26, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
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enterprise management, marketing roi, best practices, integration, lead generation, email marketing
    
Marketo
Published By: Balihoo     Published Date: Dec 15, 2011
Effective local marketing is the single largest opportunity for national brands. Learn how to best utilize "The Local Web" -- the integrated, growing ecosystem of online media channels.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, marketing case studies, local advertising, ad builder software, co-op marketing software, local store marketing, channel marketing software, marketing software
    
Balihoo
Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, local advertising, ad builder software, co-op advertising, local marketing software, co-op marketing software, local store marketing, channel marketing software
    
Balihoo
Published By: Balihoo     Published Date: Feb 03, 2012
This paper shares tips for ensuring local websites allow your brand and its local resellers to be "found" at the local search level, deliver the right content to the right audience, and provide measurable marketing ROI.
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balihoo, marketing, local websites, marketing roi, local search, internet marketing, branding, interactive marketing, web analytics, market research, data management/analytics
    
Balihoo
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