marketing strategy

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Published By: Telligent June 2013     Published Date: Jun 13, 2013
Social Marketing encompasses a slew of activity that takes place in social networks and online communities. The mashup of all this activity is a way for your brand to build better customer relationships, increase awareness of your brand and ultimately drive sales.
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social engagement, social marketing, community marketing, social media marketing, online customer experience, social media strategy
    
Telligent June 2013
Published By: Telligent June 2013     Published Date: Jun 13, 2013
Online communities help customers connect with their peers and your brand in a more meaningful and measurable way than is possible with social networks like Facebook, Twitter and Pinterest.
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social engagement, social marketing, community marketing, social media marketing, online customer experience, social media strategy
    
Telligent June 2013
Published By: Constant Contact     Published Date: Apr 02, 2015
With over 600,000 customers, Constant Contact has seen what works for small businesses. In this guide, we’ll show you 10 proven ways email marketing can help you do more business. We’ll show you why smart small businesses use email marketing to drive repeat business and word-of-mouth referrals. We also have the tools you need to do email marketing effectively and stay compliant with legislations like the Canadian Anti-Spam Legislation (CASL). Whether you plan on doing email marketing yourself or having someone do it for you, you’ll be set up for success.
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constant contact, email marketing, email marketing strategy, customer retention, customer engagement, emerging marketing, marketing research
    
Constant Contact
Published By: Mindtree     Published Date: Feb 10, 2016
Digital transformation requires a strong digital foundation for offering personalization. Consider how you want to engage and retain customers, generate more revenue or transform operations.
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personalized marketing, personalization strategy, personalization trends, personalization solutions, personalization best practices, digital marketing strategy, digital marketing solutions, digital marketing trends, online/internet marketing strategy, online/internet marketing solutions, online/internet marketing trends, digital marketing news, online/internet marketing news, personalization news, customer experience strategy, customer experience management, customer experience solutions, buyer journey, search marketing, email marketing
    
Mindtree
Published By: HPE Intel     Published Date: Feb 17, 2016
Strategies for State, Local, and Education IT Management View this webinar to learn about how the explosive growth of data calls for new approaches from IT management. You'll hear from a panel of state, local, and education IT decision makers how increasing scale and complexity of data collection and storage are challenging their departments to adapt. Participants: Mark Meyers is the CTO and DIS Director of the state of Arkansas Dr. Paul Kim is the CTO and Assistant Dean of the Graduate School Education at Stanford University Leo Leung is the VP of Corporate Marketing at Scality Bob Schaar is the Segment Solutions Leader for SLED and SMB at Hewlett Parckard Enterprise Wyatt Kash is the VP of Content Strategy at Fedscoop
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HPE Intel
Published By: Adobe     Published Date: Sep 28, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn: • The four components of the mobile maturity lifecycle • Why mobile apps are crucial to a successful mobile strategy • The role analytics plays in reaching mobile maturity
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adobe, mobile, mobile strategy, marketing, mobile maturity, mobile apps, analytics, emerging marketing, marketing research, traditional marketing
    
Adobe
Published By: Emarsys     Published Date: Feb 14, 2018
Omnichannel is not just another buzzword to ignore. It’s a marketing objective, and if you don’t have a strategy in place, you’re already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step by-step, and for many companies it all starts with email. Omnichannel excellence can be achieved through an email-first (not an email-only) approach, and for many companies, there is no better place than the email channel to begin building unified customer profiles and constructing your omnichannel empire.
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omnichannel, marketing, experience, optimization, customer
    
Emarsys
Published By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Engagio     Published Date: Jan 10, 2018
Account-based strategy is the coordination of highly valuable, personalized experiences across all functions that impact the customer to drive engagement and conversion at a targeted set of accounts. The adoption of account-based strategy has accelerated in the last few years, with a dramatic increase in the number of companies looking to implement this approach. This growth is driving demand to “start now,” particularly in marketing organizations, but account-based cannot be developed by the marketing department alone. The best account-based leaders begin by securing organization-wide commitment to the account-based strategy.
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Engagio
Published By: Engagio     Published Date: Jun 26, 2018
This is an inside look at the state of Account Based Marketing. More specifically, our research examined: ?How companies are utilizing ABM as a strategy ?How organizations are structuring their teams to support ABM ?How ABM can be measured at different stages ?The challenges most organizations are facing regarding ABM Along with showing the results, we’ve included our interpretation of the data to help you draw insights and apply them as you continue down your ABM journey. The research underscores where companies are at with their ABM programs and the key challenges they are facing. Regardless of your company size or maturity, there is always a need to grow your business and drive efficiency. The data from this survey illustrates how ABM can help.
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Engagio
Published By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Unica     Published Date: Sep 23, 2010
If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? Download Three Key Integrations for Interactive Marketing Success and learn how to integrate online data into your interactive marketing strategy.
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unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, aberdeen, content management systems, web analytics, email marketing services/software
    
Unica
Published By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
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google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics, analytics implementation, google analytics consulting, measurement strategy, analytics program, key performance indicators, campaign reporting, analytics best practices, website optimization, kpis, website optimization, advanced google analytics, dashboards, scorecards, social analytics, analytics training
    
SwellPath
Published By: Jobvite     Published Date: Aug 25, 2016
This explosion in the amount of information is similar to the boom the marketing world saw in the early 2000’s with the introduction of customer data. Now that recruiters finally have access to the same types of information as marketers, it’s becoming more clear that recruiting is marketing. Whereas the marketing world immediately saw the value in this data and latched onto technologies that could leverage the information, the recruiting world is just catching up. The proliferation of CRMs has revolutionized marketing and business development. Creating and maintaining relationships has always been part of a sound business strategy, but that nebulous process has now been operationalized through software like Salesforce. There is a reason the CRM software market has boomed to over $20 billion...it works. Personalizing the process to maintain constant contact and build relationships has been shown to be extremely effective in converting leads to sales.
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Jobvite
Published By: Saepio     Published Date: Feb 18, 2010
Marketing process optimization technologies are emerging everywhere. Yet none fully address a corporate marketer's needs and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today.
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saepio, emm, roi, marketing process optimization, var, distribution, crm, mrm, distributed marketing, enterprise marketing management, campaign planning, interactive marketing
    
Saepio
Published By: Infogroup Targeting Solutions     Published Date: May 28, 2013
This paper is designed to help marketers learn how to identify patterns in data and use the data to effectively communicate with their customers.
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multi-channel marketing, database marketing, retail marketing, data, analytics, strategy, consumer marketing, intelligence, loyalty, business operations, omnichannel, real-time, engage, solutions, web analytics, data management/analytics
    
Infogroup Targeting Solutions
Published By: Infogroup Targeting Solutions     Published Date: Jul 09, 2013
In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Excellent merchandising, product sourcing, branding and marketing play a large part in success; however one area that can make you stand out but is often overlooked is Smart Analytics.
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marketing analytics, business analytics, marketing strategy, retail marketing, data management/analytics
    
Infogroup Targeting Solutions
Published By: FORA.tv     Published Date: Jun 11, 2012
The conference and event industry is booming. An online video strategy can help conference and event organizers benefit from various trends. Download your complimentary white paper now and find out more!
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conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
Published By: FORA.tv     Published Date: Aug 09, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
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conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
Published By: FORA.tv     Published Date: Aug 20, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
Published By: FORA.tv     Published Date: Aug 30, 2012
The conference and event industry is booming. An online video strategy can help conference and event organizers benefit from various trends. Download your complimentary white paper now and find out more!
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
Published By: FORA.tv     Published Date: Aug 30, 2012
The conference and event industry is booming. An online video strategy can help conference and event organizers benefit from various trends. Download your complimentary white paper now and find out more!
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
Published By: FORA.tv     Published Date: Sep 24, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
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