marketing strategy

Results 326 - 350 of 447Sort Results By: Published Date | Title | Company Name
Published By: Evergage, Inc.     Published Date: Jun 01, 2015
Every e-commerce website is different in terms of content, offerings, layout and navigation. And every shopper is unique with diverse intentions, tastes and purchase patterns. That’s why personalization is critical to help you meet your business and website goals.
Tags : 
evergage, web personalization, web personalization planning, real time web personalization, marketing strategy, personalization program, website marketing, website development
    
Evergage, Inc.
Published By: Scripted     Published Date: Jun 03, 2014
We’ve put together a round-up of inspirational quotes from experts we’ve interviewed across multiple industries about how they’ve used quality content to better their business. Enjoy!
Tags : 
scripted, marketing, content marketing, content syndication, lead generation, content strategy, branding, lead generation & automation
    
Scripted
Published By: Scripted     Published Date: Jun 03, 2014
Many businesses outsource content because they’re stretched for time. In fact, according to the Content Marketing Institute’s 2014 benchmark report, 69 percent of B2B marketers said a “lack of time” was the biggest challenge they face to date. But time isn’t the only reason why nearly 47 percent of marketers have turned to outsourcing. Here’s why the savvy ones in the business are outsourcing their content right now (and why you should be, too).
Tags : 
scripted, content marketing, content creation, lead generation, content strategy, external writing teams, marketing, branding
    
Scripted
Published By: Sailthru     Published Date: Jul 01, 2015
Every marketer uses discounts for a very simple reason: they work extremely well. But discounts can be highly destructive to profit margins and your business goals. The most sophisticated marketers are looking at how to deploy discounts strategically for long-term success, rather than simply for short-term gains. That’s why we created the Ultimate Discount Strategy Guide.
Tags : 
marketing, ecommerce, retail, discount, strategy, optimization, emerging marketing, crm & customer care
    
Sailthru
Published By: Sailthru     Published Date: Jul 01, 2015
The Future of Marketing Technology guide is your go-to resource for what’s to come in the next three years, and it’s a must-have for any brand marketer evaluating or planning to implement new technologies. In this guide you’ll see how this may be the most pivotal time for data-driven customer experiences ever.
Tags : 
marketing, technology, martech, strategy, data-driven, personalization, cloud technology, marketing platforms
    
Sailthru
Published By: Sailthru     Published Date: Jul 01, 2015
While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly-executed content approach can increase purchase conversion, purchase frequency and brand loyalty.
Tags : 
content, commerce, retail, ecommerce, publishing, media, customer experience, marketing
    
Sailthru
Published By: Sailthru     Published Date: Jul 01, 2015
The ability to know the next action of an individual customer is gold, quite literally, as this knowledge translates directly into revenue. True predictive intelligence has arrived, and it’s one of the most incredibly exciting advancements in modern marketing. With good reason given that for many brands as much as 95% of future revenue comes from a mere 5% of customers! But with any major advancement, messaging landmines threaten a marketer’s ability to identify the technologies that can actually deliver on the predictive promise.
Tags : 
ecommerce, publishing, data science, predictive marketing, customer experience, personalization, marketing, strategy
    
Sailthru
Published By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Don’t do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
Tags : 
mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships
    
SmartFocus
Published By: SmartFocus     Published Date: May 27, 2015
Your customer wants a personalized and relevant experience, with every interaction, tailored around THEIR location, activity and device. Are you delivering that? In a recent webinar hosted by Forrester Research Inc and SmartFocus they discuss taking personalization to the next level with context-aware marketing - the emerging theme of 2015 that is changing the way we do marketing.
Tags : 
forrester, mobile, marketing, personalization, contextualization, customer journey, customer behavior, customer experience
    
SmartFocus
Published By: SmartFocus     Published Date: Jun 17, 2015
With a massive growth in online sales, there has been a noticeable decline in revenue for many European retailers from in-store sales. So how do retailers with brick and mortar stores remain relevant in an increasingly digital world? A staggering 97% of European Retailers surveyed stated that development in in-store digital technology is a huge priority for retailers over the next two years to close the gap between online and offline. Learn how some of Europe’s leading retailers are embracing this change.
Tags : 
mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships
    
SmartFocus
Published By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
Tags : 
b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context, customer experience/engagement, sales
    
InsideView
Published By: Wayin     Published Date: Jun 08, 2015
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
Tags : 
contextual marketing, marketing strategy, brand monitoring, real-time marketing, social intelligence, social media marketing strategy, real-time marketing strategy, social media marketing
    
Wayin
Published By: FollowAnalytics     Published Date: Jun 26, 2015
Download this whitepaper to understand the importance of creating relevant push messaging that engages rather than alienates your users.
Tags : 
followanalytics, push marketing, push messaging, messaging, mobile marketing, marketing strategy, social media marketing, social media
    
FollowAnalytics
Published By: TheMarketingScope     Published Date: Sep 29, 2015
In this eBook, we’re going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. We’re going to tell you why, and how, you can put more than a bandaid solution in place.
Tags : 
content marketing, lead generation, market research, market strategy, social media, content management systems, social media marketing, lead generation & automation
    
TheMarketingScope
Published By: TheMarketingScope     Published Date: Oct 14, 2014
In this comprehensive guide we cover topics from getting your content marketing program started to writing, publishing and promoting.
Tags : 
marketo, content marketing, marketing strategy, customer engagement, customer interaction, social media, content management systems, interactive marketing
    
TheMarketingScope
Published By: TheMarketingScope     Published Date: Oct 28, 2015
You have to think holistically with a full funnel solution that can deliver content, drive real results and offer mutual value to your business and to customers at the same time.
Tags : 
linkedin, marketing funnel, content management, content strategy, customer engagement, social media, content management systems, customer experience/engagement
    
TheMarketingScope
Published By: TheMarketingScope     Published Date: Oct 28, 2015
Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.
Tags : 
linkedin, lead generation, brand awareness, marketing strategy, sales pipeline, prospecting, lead nurturing, social media
    
TheMarketingScope
Published By: Falcon Social     Published Date: Oct 30, 2015
Effectively measure the ROI of your social media marketing so you can optimize it. • Strategies for effective social ROI measurement • How to adapt measurement to your social strategy • Tools to optimize the ROI of your social marketing
Tags : 
social media roi, measure social media roi, social media measuring, social media measuring platform, social media measuring software, social media measuring tool, social media marketing, social media campaigns
    
Falcon Social
Published By: Wayin     Published Date: Dec 11, 2015
This report aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands
Tags : 
wayin, social media marketing, real time marketing, branding, consumers, interactive, social media, interactive marketing
    
Wayin
Published By: Marketo     Published Date: Jul 13, 2015
This ebook goes through tried and true strategies for lean content marketing—so you can extend the value of all your thought leadership.
Tags : 
content marketing, content strategy, collaboration, content creation, content contribution incentives, content planning, content mapping, emerging marketing
    
Marketo
Published By: Marketo     Published Date: Jul 13, 2015
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks like. To learn how you can use engagement marketing techniques in your own marketing, download our ebook: The 5 Principles of Engagement Marketing.
Tags : 
engagement marketing, data, interactions, targeting, marketing, communications, content, email marketing
    
Marketo
Published By: Marketo     Published Date: Feb 07, 2017
Marketers are making leaps and bounds in their marketing maturity—from how they think about strategy to how they execute campaigns—and they are using technology to make it possible. This report, based on the responses from over 1,300 marketers, covers how marketers are practicing marketing today and highlights a few opportunities for them to act upon. Download the report to get the full results of our survey, including how marketers: Structure their global automation strategy Plan their MarTech stack strategy Use and scale their marketing channels Measure their impact
Tags : 
martech, marketing, global automation, marketing benchmark
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
Tags : 
continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders
Tags : 
access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
Published By: Marketo     Published Date: Mar 20, 2018
Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you don’t know which elements of your campaigns are contributing to these efforts and which are working against them. But there’s a way to easily figure this all out, moving away from guessing and towards confidence. The answer is A/B testing. With A/B testing, any company can learn how to optimize their marketing campaigns, better understand their customer base, develop more relevant content, and improve return on investment. A/B testing is an efficient and cost-effective marketing strategy that companies cannot, and should not, live without. Download this ebook to learn all the essentials of A/B testing, including: The definition of A/B testing Why A/B testing is important The A/B testing process A/B testing and marketin
Tags : 
    
Marketo
Start   Previous    4 5 6 7 8 9 10 11 12 13 14 15 16 17 18    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.