marketing team

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Published By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
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b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting, target revenue goals, outbound sales, outbound marketing, demand generation, buying process, marketing productivity, sales productivity, b2b marketing, demand generation, outbound marketing, outbound sales, sales development team
    
LeadGenius
Published By: EverString     Published Date: Jun 27, 2018
Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done. Your numbers need to head in the right direction, so your team must match its resources and spending with your most critical priorities. This ebook will walk you through the 4 must-dos of marketing budget planning so that your team can be more tactical with spending.
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EverString
Published By: EverString     Published Date: Jun 27, 2018
B2B marketing team needs to be agile. Many aspects of marketing are constantly in motion: your competitors, your customers, your product, even your own sales team and MarTech stack. You need to be actively exploring tools and technologies that help you spot new opportunities, and help you define and act on those changes to your customer base.
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EverString
Published By: EverString     Published Date: Jun 27, 2018
AI is having a growing impact on strategic go-to-market tasks, but you might be curious about how to find the right B2B sales and marketing AI platform for your organization. In this cheatsheet, we will walk through 4 things your team should look for in an AI platform to align and coordinate all of your sales and marketing activities more effectively.
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EverString
Published By: EverString     Published Date: Jul 10, 2018
Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business. In this ebook we will take you through: - The foundation of Account-Based Marketing - Why ABM has become so popular - How to select your target accounts - How to build a data-backed ABM strategy - How to implement an ABM strategy
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EverString
Published By: Balihoo     Published Date: May 28, 2010
One of the major challenges facing manufacturers' marketing teams in their efforts to make reseller co-op marketing more effective is at the very heart of what defines the century-old co-op marketing concept -- the coordination and execution of programs and financial transactions across two separate organizations. Today, when the manufacturer is working with hundreds if not thousands of different resellers, the scale and breadth of the effort can be overwhelming. However breakthroughs are not only possible today,but quite achievable by applying specialized and fully integrated technology solutions, bringing co-op marketing management into the modern age.
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co-op marketing, co-op advertising, reseller marketing, other
    
Balihoo
Published By: Microsoft Dynamics     Published Date: Jul 03, 2008
Microsoft Dynamics CRM is a powerful tool for your sales and marketing teams, but it is more than just a contact management solution. In this webcast, we explore how Microsoft CRM is a flexible, integral part of your enterprise, supporting sales, marketing, customer service, manufacturing, and professional services. We describe how you can configure Microsoft CRM to work the way your business does, and we illustrate its many benefits.
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contact management, crm tool, crm, sales tool, business integration, microsoft dynamics, microsoft, dynamics crm, microsoft crm
    
Microsoft Dynamics
Published By: Intuit, Inc     Published Date: Mar 19, 2009
No matter what role you have within an organization – be it engineer, salesperson, consultant, marketer, or business owner – you’ve acquired a second responsibility: project manager. But managing marketing projects has become more challenging than ever. Why? The work environment has expanded across departments, across job roles – and even across continents. To achieve organizational objectives, cross-functional teams form, collaborate, dissolve and re-form to tackle precisely defined projects and fulfill specific deliverables within carefully controlled deadlines and budget demands. Learn more today!
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intuit, project management, project team productivity, collaboration, communication, spreadsheet shuffle, centralizing project information, packaged vs. custom software, software as a service, saas, scalability, cost efficiency, minimize it dependence, automate recurring processes, customizable dashboards, other
    
Intuit, Inc
Published By: Jive Software     Published Date: Aug 29, 2012
Today’s marketing teams have to work smarter and faster across a growing range of activities and an increasingly diverse array of participants. Improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales and cut operational costs. Learn how marketers are achieving success with social business technology.
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marketing productivity, marketing teams, social business technology, team collaboration
    
Jive Software
Published By: Workfront     Published Date: Jul 10, 2014
There’s a long list of clichés often used in the marketing creative services and graphic design environments. Among those is a group of phrases we’ve deemed harmless because we hear them so often. Phrases that, like an optical illusion, seem like one thing when you’re up close, but when you look at the whole picture, turn out to be something else entirely. This ebook takes a step back and exposes five common sayings among creative services teams that sound innocent, but actually signify some serious underlying productivity problems.
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marketing, productivity, creative services, productivity problems, solution, sales
    
Workfront
Published By: Percussion     Published Date: Jun 11, 2013
Many leading organizations that have invested substantial time and money building a web content management (WCM) system to run their web site often face a crossroads. Do they continue to support their own custom-built application and extend it to address the needs of the business today, or do they look to purchase a commercial software product to address these requirements. This leads to a delicate stand-off between the web site business owners (usually marketing), the development team (usually in IT) and the Finance office.
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cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms, wcms software, web based cms, website cms, content management systems
    
Percussion
Published By: Microsoft Azure     Published Date: Apr 10, 2018
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer. You’ll also learn how to: Create a unified view and deliver personalized experiences to your customers across all touchpoints and channels. Provide actionable insights to your sales and marketing team so they can work together more effectively. Bring intelligence to your data and connect it with content and processes, so you can make better, faster decisions. Transform your business by connecting sales and marketing with a shared set of successful business practices.
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Microsoft Azure
Published By: LogicNow     Published Date: Mar 10, 2016
This highly popular ebook introduces the MSP to the business of positioning, marketing, selling and operating Managed Services. In it, you'll find a ton of really useful information that's designed to help you successfully integrate a Managed Services offering into your business. Not only for managers, but for the whole team. Read it and share!
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logicnow, ebook, msp, managed services, best practices, business technology
    
LogicNow
Published By: Engagio     Published Date: Jun 26, 2018
This is an inside look at the state of Account Based Marketing. More specifically, our research examined: ?How companies are utilizing ABM as a strategy ?How organizations are structuring their teams to support ABM ?How ABM can be measured at different stages ?The challenges most organizations are facing regarding ABM Along with showing the results, we’ve included our interpretation of the data to help you draw insights and apply them as you continue down your ABM journey. The research underscores where companies are at with their ABM programs and the key challenges they are facing. Regardless of your company size or maturity, there is always a need to grow your business and drive efficiency. The data from this survey illustrates how ABM can help.
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Engagio
Published By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Marketo     Published Date: Mar 11, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
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marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration, middle of the funnel, bottom of the funnel, service level agreements, demographics, search marketing, email marketing, emerging marketing, marketing research, traditional marketing
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, emerging marketing, advertising agencies, marketing research, traditional marketing, pay per click (ppc)
    
Marketo
Published By: Marketo, INC.     Published Date: Sep 25, 2008
This free white paper reveals that more than half of all inside salespeople have less than 2 years of experience—with annual turnover close to 50%. You can’t change that, but you can back your team with superior planning. Learn 3 critical factors that can make or break your inside sales effort; the 6 building blocks of an effective sales team; and how formulating a strategic plan can help ensure your team’s success. Download now—and start building a world-class inside sales team.
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sales, inside sales, marketing, sales reps, sales executives, sales team, sales motivation, prospects, sales training, sales tracking, sales coaching, crm, sales productivity, lead nurturing, lead scoring, lead qualification, lead fulfillment, act, salesforce.com, telemarketing
    
Marketo, INC.
Published By: Workfront     Published Date: Jan 22, 2015
Does your team have enough time in the day? Is productivity difficult to define? Download this ebook to learn how to be more efficient as a team. In today’s fast-paced marketing environment, you are constantly being asked to increase productivity, report on what you’re working on, when it’ll be done and what’s next. At the same time there are frequent interruptions and new work requests while you’re juggling multiple tasks for multiple campaigns in various stages of completion. Sound familiar? Check out this ebook to learn about the top 10 productivity problems marketing teams face and strategies for how to solve them. Learn how to: • Manage interruptions effectively • Streamline approval processes • Efficiently juggle multiple work requests • Know resource availability to plan future work without overcommitting • Provide work measurement and accountability without breaking a sweat Get the ebook today!
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productivity issues, marketing environment, increase productivity, team efficiency
    
Workfront
Published By: Workfront     Published Date: Jan 22, 2015
Use this guide to make your transition to Agile marketing as smooth and as simple as possible Agile is a big transition. Before you dive in, it’s important to take some initial steps to increase the likelihood of a smooth and successful transition. This guide helps marketing teams take the right steps needed to adopt an Agile marketing process. Read this guide and: • Get familiar with Agile terminology • Learn 6 steps to transition to Agile • Learn how to determine team member’s availability Stop living in the past and start living in Agile. Download the guide today! ________________________________________ Sneak Peek We would focus on a project at a time, and that did not allow us to be adaptable or flexible to handle new initiatives. When an urgent project came along, the team would either stop what it was doing to do the new project or try to work on both simultaneously with the same resources. These shifts were stressful and sapped productivity. But the short, iterative work
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agile marketing, agile terminology, steps to transition, team member's availability, successful transition, internet marketing
    
Workfront
Published By: Workfront     Published Date: Jan 22, 2015
Real tweets from creatives reveal common frustrations we all share. If you work on a creative team, you’ve been plagued with late-nights, emergency requests, and revision after revision after revision. And after everything you do, you still don’t seem to get the respect you deserve. Download this ebook and get rid of your #CreativeProbs. Learn how to: • Get a handle on your workload • Automate approvals • Communicate more, email less • Build relationships on a foundation of trust Get the ebook now and start proving the value of your creative team. ________________________________________ Sneak Peek Tweet #2: By naming a file “final” you automatically doom it to six more revisions. #CreativeProbs
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creative marketing team, workload, automate approvals, communication, build relationships
    
Workfront
Published By: Workfront     Published Date: May 01, 2015
This ebook compiles 12 easy-to-read articles filled with insights marketers can implement today to help them be more productive.
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process and creativity, agile marketing, increasing transparency, increased visibility, business strategies
    
Workfront
Published By: Workfront     Published Date: May 01, 2015
This ebook will help you turn the illusion of productivity into your marketing team’s reality.
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illusion of productivity, creative services, productivity problems, conquer productivity issues
    
Workfront
Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : 
marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, internet marketing, lead generation & automation
    
Marketo
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