marketing team

Results 176 - 200 of 201Sort Results By: Published Date | Title | Company Name
Published By: Marketo     Published Date: Jun 03, 2014
In this whitepaper, you'll learn how to demonstrate the case for marketing automation to your executive team. We'll help you build a solid business case with detailed explanations, metrics, and examples.
Tags : 
marketo, marketing automation, map, roi, lead scoring, lead nurturing, marketing programs, funnel optimization, conversion rate, crm solutions/software, lead generation & automation
    
Marketo
Published By: Meltwater     Published Date: Apr 13, 2016
Everyone needs something to strive for to keep them on track. When you (or your boss) is wondering if youíre doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights.
Tags : 
marketing, data, best practices, business optimization, public relations, communications, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing
    
Meltwater
Published By: Meltwater     Published Date: Apr 13, 2016
Picture a world where everyone on your marketing team has the information they need to be successful. Each team member uses KPIs to set ambitious but achievable goalsóand everyone knows exactly where their programs stand.
Tags : 
data management, business practices, marketing, public relations, communications, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, e-commerce
    
Meltwater
Published By: Arial Software     Published Date: Aug 22, 2007
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
Tags : 
staffing, hiring, marketing, marketing manager, email marketing, email marketing manager, marketing director, staff, hire, leader, arial, arial software, graphic designer, deliverability, newsletter, enewsletter, e-newsletter, email design, email marketing services/software
    
Arial Software
Published By: IBM     Published Date: Mar 11, 2008
Regardless of what department you work in, it is business critical to ensure that your team members have easy and ready access to the latest information and project team members. Whether you work in sales, marketing, human resources, research and development, or any other functional area, you need a centralized virtual place where all of your team members can collaborate in realtime, share ideas and documents and be more productive online.
Tags : 
ibm, corporate portal, portal, portals, ep campaign
    
IBM
Published By: TriTuns Innovation     Published Date: Nov 21, 2008
Discover the tangible benefit of creating and delivering Customer Engagement Campaign emails that integrate corporate marketing with their sales team profiles (From address, their picture, a message from them - along with all the relevant corporate content), for a true 'connected' solution.
Tags : 
tailored mail, email marketing program, customer engagement campaign, email service provider, email campaigns
    
TriTuns Innovation
Published By: SchemaLogic     Published Date: Jun 11, 2008
In the Life Sciences industry, information is the source of innovation. Vast varieties of content and information sources feed the development pipeline. The ability to create, share, navigate, find and protect essential information is critical to research and development groups, clinicians, regulatory agencies, marketing teams, and those who benefit the most - customers.
Tags : 
pharm, pharmaceutical, pharmaceuticals, medicine, life science, chemistry, chemical, biological, metadata, mdm, metadata management, schemalogic
    
SchemaLogic
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
BearingPoint wanted a “one-stop-shop” for its growing marketing organization that was easy to setup and didn’t require a lot of resources. A tool was needed to help with the wide-range of marketing activities that satisfied the needs of the entire marketing team. This system needed to easily handle financial and legal requests, capture campaign and event data, support creative development and reduce manual processes that contributed to the lagging of concrete knowledge of their marketing budgets and spending at any given point in time.
Tags : 
aprimo, marketing operations, financial visibility, marketing resource management
    
Aprimo, Inc.
Published By: CollabNet     Published Date: Jan 07, 2011
Join Victoria Griggs, Sr. Director of Marketing, and Chris Clarke, VP of Product Management and Strategy at CollabNet, to review Agile ALM adoption trends, challenges, and real world success stories from teams who have combined Agile methods with application lifecycle management for real business results.
Tags : 
collabnet, agile alm, product management, application lifecycle management, collaboration
    
CollabNet
Published By: Kaon     Published Date: Jul 07, 2011
In this complimentary white paper, discover how new interactive technologies allow companies to obtain quick ROIs - in the hundreds of thousands - while creating emotional customer connections at events. Learn how your 2011 marketing programs will generate greater ROI with new interactive marketing technologies.
Tags : 
kaon interactive, roi, marketing technologies, virtual product demonstrations, trade show trends, sales team, virtual technology, interactive marketing, marketing software, customer experience/engagement, usability, trade shows/events
    
Kaon
Published By: Eloqua     Published Date: Jan 19, 2012
Marketing has long worked to support their sales teams by providing them with a steady flow of qualified leads. The use of agreed upon criteria for defining a qualified lead has resulted in a reduction of historical challenges in lead follow-up, but has yielded high volumes of unqualified leads.
Tags : 
eloqua, marketing, marketing automation, sales, sales support, lead volume, market research, data management/analytics, lead generation & automation
    
Eloqua
Published By: Jive     Published Date: Jun 28, 2013
Marketingís new imperative: bring social to your team Itís time to revolutionize marketing team productivity with social business technology.
Tags : 
jive, marketing, social marketing, social business, traditional marketing
    
Jive
Published By: Jive     Published Date: Jun 28, 2013
Marketing Transformed. More than ever, marketing revolves around teamwork. Itís time that marketing tools did, too.
Tags : 
jive, jive software, marketing, marketing collaboration, social business solution, traditional marketing
    
Jive
Published By: Marketo     Published Date: Jun 08, 2017
Are you running into limitations with your current marketing automation solution? Perhaps your solution is missing core functionality for cross-channel marketing or reporting. Maybe youíve found that even basic workflows are inflexible and cumbersome for your team to create or replicate. Itís also possible that youíre facing reliability or support issues that hinder your success. The fact is, if you donít have key functionality, system reliability, or support resources, you simply wonít achieve the best results. Worse, you may be slowing down your entire business. If you donít make the move to a robust, scalable platform, youíre in real danger of falling behind your industry peers and top competitors.
Tags : 
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. Thereís a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer thatís in tune with the right metrics, you can demonstrate marketingís contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, itís nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, thereís no way to determine your return on investment (ROI).
Tags : 
    
Marketo
Published By: Adobe     Published Date: Feb 12, 2016
IT and marketing teams must work together to use, manage and maximize customer data to deliver meaningful interactions that build loyalty and propel their company ahead of the competition.
Tags : 
adobe, information technology, marketing, digital, customer data, crm & customer care
    
Adobe
Published By: Monetate     Published Date: Aug 19, 2014
Everyone is talking about multichannel marketing as a way to reach todayís empowered customer, but whatís that mean for the email marketer? Simple: email marketers need to stop thinking about their role as a single channel focused solely on retention. This white paper will walk you through how to increase customer acquisition and retention rates by working with other members of your organizationís digital marketing team.
Tags : 
multichannel marketing, geo-targeting, customer retention, acquiring customers, email marketing, customer experience/engagement, market research
    
Monetate
Published By: Monetate     Published Date: Aug 19, 2014
Everyone is talking about multichannel marketing as a way to reach todayís empowered customer, but whatís that mean for the email marketer? Simple: email marketers need to stop thinking about their role as a single channel focused solely on retention. This white paper will walk you through how to increase customer acquisition and retention rates by working with other members of your organizationís digital marketing team.
Tags : 
multichannel marketing, geo-targeting, customer retention, acquiring customers, email marketing, customer experience/engagement, market research
    
Monetate
Published By: Adecco     Published Date: Oct 02, 2017
Great creative and marketing teams are made up of smart, agile and motivated people who are tech savvy and innovative. People who never stop learning, take risks and deliver incredible work. Our 2018 Salary Guide provides the most accurate data you need to recruit, retain and pay these talented professionals. We hope this yearís Salary Guide will give you an edge as you align your business with the right creative and marketing talent.
Tags : 
    
Adecco
Published By: Mitel     Published Date: Dec 15, 2016
Step behind the scenes in this exclusive one on one interview as Daryl Reva, Mitel VP Cloud Marketing discusses mobility, contact center and cloud with Ray Chan, Director of Information Technology for the San Diego Padres. Hear how changing customer expectations, employee mobility and the rigors of hosting the 87th annual MLB All-Star Game inspired a major technology overhaul, including: A move to the Cloud Technology integrations in the contact center UCC and team collaboration applications
Tags : 
    
Mitel
Published By: IBM     Published Date: Apr 18, 2017
There are myriad software products, from complete CRM platforms that offer analytics to standalone or add-on software products that focus solely on analytics. There are analytics apps that can be added to your existing CRM platform. Or thereís the option to outsource analytics to a growing number of service providers. ďThe technologies are changing rapidly. There are a zillion startups offering either new tools or technologies, so it is kind of hard to navigate,ĒMike Gualtieri, an analystfor Forrester Research Inc. in Cambridge, Mass., said in a recent webcast on analytics. ďThere isnít just one platform that youíre going to need. Thereís a whole ecosystem of platforms.Ē Having the right people on staff who know how to use the technology is equally important, analysts say. Analytics arenít just for statisticians anymoreótheyíre used by sales, marketing and customer service teams in daily decision making.
Tags : 
data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
IBM
Published By: Magento     Published Date: Feb 13, 2018
Omnichannel isnít about making a quicker, cheaper sale with fewer human touchpoints: itís about creating a system which lets you to nurture your customers at every step of their buyerís journey. This white paper from Magento and Premier Technology Partner dotmailer describes how well connected ecommerce and marketing teams and systems are crucial for a true omnichannel approach. Download the paper to discover: Why automated marketing messages, sent in real time, are the most effective way to communicate throughout the purchase journey Web and email personalization tips for omnichannel merchants Why an email address is your unique identifier Three tried and tested marketing methods to drive customers to your site and stores Note that by downloading this paper, you consent to receive future emails from dotmailer. You may opt-out at any time.
Tags : 
    
Magento
Published By: Bluecore     Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money ó a lot of money ó on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customersí behaviors and changes to their product data in order to send more customized and timely messages. To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a
Tags : 
    
Bluecore
Published By: Bluecore     Published Date: Oct 26, 2018
In an effort to grow its eCommerce business, the Pendleton marketing team began looking for new ways to innovate and immediately saw an opportunity to drive sales by bringing personalization to email by workimg with Bluecore.
Tags : 
    
Bluecore
Published By: Bluecore     Published Date: Dec 10, 2018
Bluecore helped evo: Move from batch and blast to 1:1 email marketing Replace one-size-fits-all promotional emails with automated emails that feature targeted content and send based on customers taking certain actions or changes to products. Scale the email program and results without scaling the team Introduce 15 high performing email campaigns and expand the email program reach to support a growing business without adding new headcount. Add new value for shoppers and the marketing team Launch a series of emails that proactively notify customers about changes to products with which theyíve engaged, including price and stock changes, while simultaneously adding a new opportunity to capture email addresses.
Tags : 
    
Bluecore
Start   Previous    1 2 3 4 5 6 7 8 9    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.