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Published By: Ipswitch     Published Date: Dec 01, 2014
It’s easy to understand why many organizations are confused about the need for a Managed File Transfer (MFT) system. There are a lot of different products in the market, file transfer product functionality is not clearly defined and often overlaps with other solutions, “MFT” is not fully understood, and there are a lot of mixed messages in the marketplace.
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ipswitch, lendingtools, streamlines, file trasnfer, flexibility, moveit, transfer scripts, streamlined solution, audit trail, transfer security, automation
    
Ipswitch
Published By: CA Technologies     Published Date: Feb 13, 2015
For internal support centers, the message coming from the overall business is clear: You need to demonstrate your business value. Outsourcing, managed services and cloud-based solutions that didn’t exist just a few years ago are piling on the pressure.
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cloud monitoring, cloud metrics, business analytics, performance monitoring, data, cloud data, metrics, cloud-based solutions, outsourcing
    
CA Technologies
Published By: Teradata     Published Date: Feb 04, 2015
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? This report aims to be a blueprint—a roadmap even—for CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier.
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terada, forbes, insights, marketing, silos, roi, customer, satisfaction, integration, brand, vision, experience, message, connected, cooperation, motivate, success, scaling, sales, groups
    
Teradata
Published By: Dotmailer     Published Date: Nov 06, 2018
The current digital marketing environment is being steered, not by the brand, but by the hyper-consumer. In today’s fast-paced, ‘always-on’ world, companies must challenge their status quo to remain competitive. To keep up with on-the-go consumers, marketers need to utilize powerful technology and leverage the right data to compose brilliant, meaningful messages that compel customers to act fast. But as this study reveals, a surprising number of brands are failing to captivate audiences and adopt practices that are proven to beat the clutter of the inbox.
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Dotmailer
Published By: Dotmailer     Published Date: Nov 06, 2018
Consumers have witnessed unprecedented socioeconomic, political and technological change in the past 30 years. Shifts in behavior and demand have opened up new markets, while existing ones have expanded their offerings, triggering an avalanche of products and services. Ecommerce has emerged as a by-product of consumerism; the digital marketplace has freed both consumers and merchants from the restraints of proximity. This has resulted in spiraling growth. Marketing in 2018 is unrecognizable to the marketing of the 1980s. Back then there were only a few communication channels available, whereas now there are a myriad of options. Thanks to the digital revolution, the shopfront now sits on the consumer’s coffee table. Brands now cater for empowered customers, and as such, it’s become tougher for marketers to know where to allocate their budget and how to keep their message consistent. This whitepaper will discuss how marketing channels have evolved to fit the needs of omnichannel consu
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Dotmailer
Published By: Staples     Published Date: Oct 13, 2016
You go to your office every day. But have you ever looked at your office through your customer’s eyes? What impression do you think it makes? Watch this short video to learn how you can make some basic changes in your office.
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office space, furniture, designers, installers, workplace studio
    
Staples
Published By: Genesys     Published Date: Jun 13, 2018
In today’s digital world, the messaging and texting that have become a prominent part of most people’s lives are a form of asynchronous messaging. These are a simple, convenient method of communication for people on the go, with varied time in response based upon intrigue and urgency. Asynchronous messaging has become so ingrained in consumers’ lives, an expectation has evolved that businesses should be able resolve issues just as quickly and easily, and on the customer’s timetable. To keep up with consumer expectations and offer differentiated customer experiences, there is a strong case for implementing capabilities where messages can be fielded by bots using artificial intelligence, with a human touch through skilled representatives, or a combination of both within the same conversation, without losing context. Download this white paper to learn about: • 6 benefits to asynchronous messaging in B2C customer experience and operations • Incorporating asynchronous messaging into your u
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customer service, operations, asynchronous, messaging, customer expectations
    
Genesys
Published By: Bazaarvoice     Published Date: Sep 21, 2016
The challenge for brands and retailers is clear. To win during the holiday shopping season, they must: • Plan holiday campaigns leveraging the very best data resources you can to inform messaging and targeting • Use the fragmented holiday shopping journey to their advantage – meeting shoppers in the moments that matter • Cut through the noise on Black Friday – and throughout holiday – to reach consumers with relevant, authentic messages that resonate
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black friday, holiday shopping, holiday campaigns, customer messaging, customer targeting, holiday messaging strategy
    
Bazaarvoice
Published By: Zebra Technologies     Published Date: May 03, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
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retail, mandate, shopper, vision, zebra, consumers
    
Zebra Technologies
Published By: LogMeIn     Published Date: Feb 27, 2018
The North Face rigorously tested several providers and quickly realized that Bold360 hit all the marks. After the initial implementation, The North Face entered into a 3-month professional services engagement to take their chat strategy to the next level. The Bold360 professional services team helped The North Face implement strategic new chat features and tactics, including adaptive canned messages, proactive chat, dual monitors and layered chat, and provided additional development support as needed. To maximize the impact of its chat strategy, The North Face also created an 11-person core chat team, with reps chosen for their skills and product knowledge. Empowered with the capabilities of Bold360, these dedicated agents can now provide truly in-depth product support.
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north face, online, customer, products, engagement, professional
    
LogMeIn
Published By: Qualtrics     Published Date: Oct 04, 2018
Advertising is a high-risk game. Done well, ads break through the noise, spark conversations about your brand, drive demand, and boost sales. Done poorly, ads bury your messages, damage your brand image, fail to generate revenue, and waste budget on expensive campaigns that fail to deliver. With so much on the line, getting your ads right is crucial. How do you ensure success? Ad testing. As the name implies, ad testing is validating your ad with your target audience prior to launch. You can test individual portions of your ad, like messaging, headlines, visuals or calls to action, or even initial reactions to early ad concepts. Ad testing gives you the following benefits: • Predict the effect on purchase intent • Make informed go or no-go decisions on a specific ad launch • Understand how your brand is perceived • Get the highest ROI from your ad spend Ad testing is one of the best ways to protect your advertising budget and maximize the chances of landing the right messaging with you
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Qualtrics
Published By: Silverpop     Published Date: Sep 19, 2011
The most successful marketers will be those who stand out by infusing their content with a more human feel. Here are five tips and tactics guaranteed to strengthen your messages and delight your subscribers.
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silverpop, humanizing content, personal attention, social media, web analytics, customer experience/engagement, social media marketing
    
Silverpop
Published By: Silverpop     Published Date: Sep 19, 2011
With more people trying to squeeze more activities into a finite amount of time, it's no wonder that people say "time is money." And for marketers with less margin for error than ever, timing is literally money. So how do you deliver the right message at the right time and ensure your revenues don't melt away faster than a clock in a Dali painting?
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silverpop, email, marketing, web analytics, customer experience/engagement, email marketing services/software
    
Silverpop
Published By: Silverpop     Published Date: Sep 19, 2011
"From" names and subject lines help determine whether recipients ignore, delete or open your messages. Learn what makes an effective "From" name, key factors that affect subject lines, and how mobile and social are changing the game.
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silverpop, email, marketing, mobile, social media, email marketing services/software, mobile marketing, online video marketing, social media marketing
    
Silverpop
Published By: Silverpop     Published Date: Sep 19, 2011
10 tips for expanding your behavioral knowledge base, shaping your content and leveraging timing so you deliver the ideal message at the perfect moment, plus real-life examples of how companies have made it happen.
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silverpop, marketing, right message, email, social media, web analytics, customer experience/engagement, email marketing services/software, social media marketing
    
Silverpop
Published By: Message Systems     Published Date: Mar 07, 2013
A hundred a day? A thousand a day? More? Believe it or not, many organizations send several million emails a day, and enterprises, large online retailers, social networks and gaming sites often send as much as a billion a month.
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high volume email, email marketing, sending reputation, email authentication, email infrastructure, email software
    
Message Systems
Published By: Message Systems     Published Date: Apr 29, 2013
The CRM has been a spectacularly successful technology application, especially in providing large organizations with a detailed.
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message systems, customer engagement, mobile, crm, crm, crm implementations, crm-based customer insight, cloud computing, sms, mms, social messaging, smartphones
    
Message Systems
Published By: Message Systems     Published Date: Apr 29, 2013
Technology Principles for Architecting a Secure Messaging Environment
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message systems, secure messaging environment, esps, solution engineering, mike hillyer, safe messaging environment
    
Message Systems
Published By: Bronto     Published Date: Jul 19, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their businesses to keep shoppers coming back for more. Are you ready to add a few to your toolbox? In this e-book, we'll explore seven readily available commerce marketing tools and highlight the experiences of marketers using these tools to increase revenue and engagement.
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commerce marketing, commerce marketers, ecommerce, subsribers, manage coupons, consumer behavior, message integration, roi, customer satisfaction
    
Bronto
Published By: Bronto     Published Date: Jul 19, 2017
In the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage. Create relevant marketing messages to connect with your consumer in meaningful ways via highly personalized campaigns. This info gram discusses different ways to influence and build positive consumer behaviors and relationships.
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brand loyalty, ecommerce, consumer behaviors, loyalty programs, mobile engagement, customer loyalty, building brands, competitive advantage
    
Bronto
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost.
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sdl tridion, a/b, multi-channel marketing, branding, crm, ecm, rss, xml, wcm, dam, wcm, web content management, multisite functionality, content management systems
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Jul 06, 2010
In today's connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion's BluePrinting technology allows you to create this balance.
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sdl tridion, blueprinting, communication, localization, multidimensional communication, content management systems
    
SDL Web Content Management Solutions
Published By: Epsilon     Published Date: Sep 18, 2012
To be successful in the current landscape, retail marketers must adapt their marketing messages to match the specific format, time and methods of consumers. Download this whitepaper to learn how retailers are boosting their CEM strategies.
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customer experience marketing, real-time messaging, rtm, cem, customers' needs, competitive advantage, customer identification, customer segmentation, customer engagement, customer experience/engagement
    
Epsilon
Published By: Adobe     Published Date: Feb 08, 2016
Your customers are constantly overwhelmed with marketing messages, advertisements, and offers. To stand out, you need to deliver relevant content that increases conversion and engages your customers.
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adobe, email, marketing, contextual, conversion, engagement, email marketing, crm & customer care, mobile marketing
    
Adobe
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