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Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: Silverpop     Published Date: Jan 20, 2007
In the early days of email, online marketers would happily shoot a thousand arrows in the hopes of hitting a lone bull’s eye. But in a channel long since overrun by spam and irrelevant marketing messages, marketers have turned to advanced techniques and technology to ensure their messages are delivered, anticipated and welcomed by recipients.
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email vendors, vendors, email marketing, email management, vendor selection
    
Silverpop
Published By: Message Systems     Published Date: Jan 23, 2007
"Because of Message Systems, today we can intimately and accurately monitor our email. The second an issue arises, we make adjustments to correct it." Find out why Bluestreak's CTO is so pleased in this case study.
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email marketing, deliverability, bluestreak, message systems, messagesystems, email deliverability, e-newsletters, newsletters, email marketing services/software
    
Message Systems
Published By: VisiStat     Published Date: Mar 22, 2007
Old Log File analytics data was good – today's hosted on-demand Web analytics reporting is much better. What once was only understandable by IT personnel now has a place on the desktops of sales, marketing and business professionals. Read about the differences, and improvements, in analytics.
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web analytics, hosted analytics, hosted solution, snippet, page snippets, snippet technology, code snippets, code tag, web logs, log files, server logs, server log files, log-file analysis, web metrics, on demand reporting, real time data, real-time reporting, data collection, statistics analysis, business metrics
    
VisiStat
Published By: Altova     Published Date: Aug 21, 2009
The ability to offer customers business content in multiple formats, such as Web pages, email messages, Word documents, PDF documents, etc., is vital for meeting customers' needs and expectations in today's hyper-competitive Internet economy.
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xml, search engine, multiple format, multiple formats, customer service, content delivery, altova
    
Altova
Published By: PKWARE     Published Date: Oct 22, 2007
Text-messaging, or SMS, usage is on the rise while email usage is falling. Meanwhile many more mobile phones than personal computers are sold around the world. Long story short: Marketers who want to reach consumers with targeted campaigns had better put an SMS strategy in place. mobileStorm's new white paper, "SMS Or Die," explains why mobile marketing, particularly SMS marketing, is the ideal platform to reach consumers.
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sms marketing, mobile marketing, email marketing, text messaging, text marketing, sms, sms, mobile, email, text, sms messaging, mobile messaging, mobilestorm, mobilestorm
    
PKWARE
Published By: Reactivity     Published Date: Aug 21, 2009
The vast majority of IT professionals and business people agree that security is the leading concern for SOA and XML messages and most quickly realize that SSL is limited by not providing content security, auditability or reliability. This paper will discuss how to extend SOA beyond the perimeter through high performance.
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soa, web services, xml, service oriented architecture, service-oriented architecture, soa security, xml security, security performance, reactivity
    
Reactivity
Published By: Secure Computing     Published Date: Nov 20, 2006
Spammers have now fired a new barrage of image spam using randomized images that appear identical to the human eye, yet appear to be entirely unique to most anti-spam software. Many of the changes to the images contained within spam messages are so subtle that they require a pixel-by-pixel examination of the image in order to detect the differences.  Read how Secure Computing effectively addresses this problem.
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security, anti spam, email security, image spam, malware, spyware, crimeware, intrusion prevention, it management, phishing, secure computing, securecomputing
    
Secure Computing
Published By: Symantec     Published Date: Nov 17, 2006
The latest release of Backup Exec allows you to eliminate backup windows and recover individual Exchange messages, folders, and mailboxes - without mailbox backups. Learn more about how Symantec Backup Exec™ 11d for Windows® Servers provides continuous, cost-effective, and high-performance disk-to-disk-to-tape backup and recovery for Windows server data.
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disaster recovery, backup and recovery, storage management, network management, network performance, network performance management, business continuity, windows server, servers, symantec
    
Symantec
Published By: Symantec     Published Date: Feb 09, 2007
Imagine being able to eliminate your backup windows and recovery individual Exchange messages, folders, and mailboxes - without mailbox backups. Read this document to find out how Backup Exec 11d for Windows Servers provides the gold standard in continuous, cost-effective, high-performance disk-to-disk-to-tape backup and recovery.
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storage, backup and recovery, email archiving, windows server, symantec, backup plan, backup, back-up, tape backup, disk backup
    
Symantec
Published By: Quocirca     Published Date: Jul 03, 2008
Businesses of all sizes adopt technology to make them more productive, cost effective or flexible and help them compete. Over the years the adoption of tools such as mobile phones, wireless laptops, the internet and email have all been driven by such expectations. Small and mid-sized businesses (SMBs) are often at the forefront as these technologies can give them a lead on their larger competitors. What starts as a useful extra tool or 'competitive edge' soon becomes the accepted norm and a search for improved quality and utility then ensues.
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convergence, mobile, wireless, communications, unified communications, quocirca
    
Quocirca
Published By: TriTuns Innovation     Published Date: Nov 21, 2008
Discover the tangible benefit of creating and delivering Customer Engagement Campaign emails that integrate corporate marketing with their sales team profiles (From address, their picture, a message from them - along with all the relevant corporate content), for a true 'connected' solution.
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tailored mail, email marketing program, customer engagement campaign, email service provider, email campaigns
    
TriTuns Innovation
Published By: GFI     Published Date: Jul 24, 2007
This white paper explains what makes spam such an unbearable problem and how spamming tactics are evolving daily to beat anti-spam software. The latest tactic is to use the common PDF file format to send image spam. By using PDF attachments to send images instead of embedding them in the body of the email message, spammers have taken the cat-and-mouse game with anti-spam software developers to a new level.
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adobe, adobe acrobat, acrobat, gfi, spam, image spam, pdf spam, anti-spam, anti spam, email security, zombie, zombies, botnet, botnets, hacker, vulnerability, filtering, blocking, mailessentials, mail essentials
    
GFI
Published By: Asentria Corporation     Published Date: Sep 04, 2007
The proliferation of remote and unmanned facilities is exposing many enterprises to devastating events. The need is to not only detect a threatening condition, but to also get a precise message to the person who is prepared to do something about it.
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telecom alarms, snmp traps, remote site managers, terminal servers, remote access, snmp monitoring, snmp, contact closures, fault management, network management, remote site monitoring, remote site alarms, environmental monitoring, network alarm monitoring, network alarm management, remote telemetry units, alarm management system, network management systems, network monitoring, protocol mediation
    
Asentria Corporation
Published By: Advantix Communications     Published Date: Oct 26, 2007
Today, most healthcare professionals carry mobile phones. These phones are capable of sending and receiving text messages; immediately, non-intrusively and cost effectively. Text messaging has opened up a revolutionary way for healthcare organizations to interact with their health care staff.  This document will help the reader to understand the costs associated with current staffing organizations' communications and identify a cost effective alternative.
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nurse communications, sms for healthcare, sms for health care, text messaging communications, cell phone messaging, cellphone messaging, mobile phone messaging, health care text message, healthcare text message, health care professionals, healthcare professionals, health care communications, healthcare communications, health care messaging, healthcare messaging, healthcare technology, health care technology, wireless healthcare, wireless health care, nurse communication
    
Advantix Communications
Published By: MessageLabs     Published Date: Jan 13, 2009
New spamming techniques are upon us -  419 spam, botnets, CAPTCHA cracking – what’s next from the 'bad guys'? Spam remains the biggest email-born threat to businesses. Learn how to protect your business.  FREE Whitepaper (PDF/40KB)
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messagelabs, secure network, block spam, spamming techniques, spam, business threat
    
MessageLabs
Published By: MessageLabs     Published Date: Jan 13, 2009
Spam, viruses and other malware pose a serious threat to your business.  Is your email security accurate enough to protect you?Re-evaluate your solution FREE Email Security Buyer’s Guide (PDF/40KB)
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messagelabs, email security, email security buyer’s guide, spam, viruses, malware
    
MessageLabs
Published By: MessageLabs     Published Date: Jan 13, 2009
Drawing the line between employee web usage and company policy is challenging for IT Managers. Download this whitepaper to help make informed decisions about your own web monitoring requirements FREE Whitepaper (PDF/40KB)
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messagelabs, employee web use, employee web misuse, employee web surfing, employee internet usage, web use monitoring, web use blocking
    
MessageLabs
Published By: MessageLabs     Published Date: Jan 13, 2009
Uncontrolled internet use brings web-malware, malicious links and Trojans to the corporate network.  Uncover the web security options available to your business.  Choosing the right solution can be complicated. FREE Web-filtering Buyer’s Guide (PDF/40KB)
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messagelabs, web-filtering, web-filtering buyer’s guide, web-malware, malicious links, trojans, web security solution
    
MessageLabs
Published By: ICC Decision Services     Published Date: Feb 18, 2008
In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.
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icc, decision services, event marketing, sales, marketing, branding, customer
    
ICC Decision Services
Published By: ICC/Decision Services     Published Date: Feb 18, 2008
In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.
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icc, decision services, event marketing, sales, marketing, branding, customer, trade shows/events
    
ICC/Decision Services
Published By: Diligent Technologies     Published Date: Apr 11, 2008
Data de-duplication has the power to revolutionize the data protection process by significantly reducing capacity requirements. Plagued by media hype and vendor FUD, this message can be easily lost. This paper serves as a primer on data de-duplication.
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deduplication, diligent, diligent technologies, storage
    
Diligent Technologies
Published By: Yesmail     Published Date: May 13, 2008
Using Web Analytics data to trigger email messages can produce amazing results.  Find out why marketers should be jumping on this opportunity.
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web analytics, yesmail, yes mail, a/b testing, email marketing services/software
    
Yesmail
Published By: BlueHornet     Published Date: Apr 12, 2010
Over the next few years, more and more people are expected to check their email on their smartphones, rather than their PCs. In this free whitepaper, you'll learn how the most common mobile operating systems render your HTML emails, and more importantly, what you can do now to optimize your email creative to keep your messages looking great, no matter where they're opened.
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bluehornet, email marketing, mobile rendering, smartphones, html email, email marketing services/software
    
BlueHornet
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