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Published By: BI WORLDWIDE     Published Date: Nov 18, 2015
As we head into a new year, here are the latest trends to ensure your employees get recognized at the right time - and with the right message - in an impactful way.
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recruitment, retention, employee engagement, service anniversary experience, service award, service award investment, employee recognition
    
BI WORLDWIDE
Published By: SAP     Published Date: Nov 04, 2015
This report examines the challenges associated with the practice of contextual marketing. It is based on a series of interviews with experts and practitioners.
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sap, contextual marketing, personalization, marketing messages, creative challenges, emerging marketing, crm & customer care, marketing research
    
SAP
Published By: Mimecast     Published Date: Aug 14, 2017
Not all email security systems perform the same. Lots of false negatives get let through. That’s what Mimecast found in its new email security risk assessment (ESRA), an inspection of incumbent email security systems to uncover the number, type and severity of threats getting into organizations. Download our report of ESRA tests to see the threats that Mimecast catches and other email security systems miss. Download our report of ESRA tests to see the threats that Mimecast catches and other email security systems like Symantec miss.
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mimecast, symantec email security, esra, message labs
    
Mimecast
Published By: Aditi     Published Date: Jun 11, 2015
Your mobile device is speaking to your garage door. Your alarm is telling your coffee maker you are up and it’s time to get that caffeine kick going. Your car is dropping your thermostat a message, telling it to keep the house warm before you step in. This isn’t a quote from an Issac Asimov novel, it’s the reality of how the Internet of Things is making a difference to our lives. Most of us are consciously making the shift to a connected world, while at home or at work. While this has caught the public imagination, enterprises are chasing to fulfil their Internet-of-Things-ambitions and transform their customer experience. In this e-book we aim to address the 5 fundamental questions that one should not hesitate to ask about your foray into the world of Internet of Things, while telling you how it can reshape your business.
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aditi, rfids scada, c-suite, optimization, lot, hybrid cloud
    
Aditi
Published By: Forcepoint     Published Date: May 16, 2016
Les ramifications financières et juridiques des cyber-incidents hautement médiatisés de l’année dernière ont envoyé un message clair : le vol de données est trop important pour que le Conseil d’administration ne soit pas impliqué. Le rapport « Cybersécurité et prévention du vol de données » fournit une vue d'ensemble non technique que chaque Conseil d'administration peut utiliser pour évaluer les mesures de sécurité actuelles de sa société.
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cyber security, security, cybersecurity, security application, data theft prevention, data security, cyberttacks
    
Forcepoint
Published By: Forcepoint     Published Date: May 16, 2016
The financial and legal ramifications of the high-profile cyber-incidents that happened in the past year send an unmistakable message: data theft is too important for a board of directors not to be involved. The “Cybersecurity and Data Theft Prevention” report provides a non-technical overview every board of directors can use to assess their organization’s security posture.
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cyber security, security, cybersecurity, security application, data theft prevention, data security, cyberttacks
    
Forcepoint
Published By: Gelato     Published Date: Jul 02, 2018
How far does your marketing material travel before your it gets into your customers’ hands? Or even your colleagues’? What if it could have reached the moon first? That was the case for the annual posters sent by Hydro Extruded Solutions. With Gelato total shipping distances were easily cut 72%. Gelato presented a faster, greener, and smarter way to print and distribute their message — one more step confirming Hydro’s commitment to sustainability. Download this info-graphic to learn more.
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Gelato
Published By: Oracle     Published Date: Jan 15, 2014
Oracle focuses its Higher Education Message on Future Proofing
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oracle, education, higher education, campus solutions, oracle openworld 2013
    
Oracle
Published By: Smarsh     Published Date: Mar 13, 2017
According to the Pew Research Center, 97% of Americans who own a smartphone use them to send or receive text messages*, demonstrating that mobile messaging is one of the most widely used features. Download now to learn how texting exposes your company to massive risk.
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Smarsh
Published By: Smarsh     Published Date: Mar 13, 2017
Use text messaging more while reducing your organization’s compliance, legal and reputational risk. Download now to learn how.
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Smarsh
Published By: Nexmo     Published Date: Nov 26, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
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Nexmo
Published By: Cox Communications     Published Date: Nov 10, 2014
For any business that serves customers each day, a comfortable waiting room is essential. Service-oriented companies strive to provide all of the best amenities to guests, including coffee, bottled water, and free Wi-Fi. These amenities not only show a customer service-oriented attitude. They also serve to make the wait time more enjoyable by giving visitors something to do.
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wi-fi, portability, sponsored messages, cox
    
Cox Communications
Published By: SmartFocus     Published Date: Oct 13, 2015
Si votre marketing n’est pas en temps réel, c’est qu’il est dépassé. Le marketing de l’instant est devenu essentiel. Le Real-Time Interaction Management (RTIM) vous permet d’adapter en temps réel le contenu de vos messages marketing en fonction du moment de leurs ouvertures. Il s’agit de la toute dernière innovation en marketing digital. De nombreux rapports révèlent les principaux acteurs appelés « Strong Performers » du marché du RTIM.
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digital marketing, données en temps réel, marketing de l’instant, marketing en temps réel, interactions en temps réel, données, data marketing, personnalisation, marketing personnalisé, contextualisation, e-mail marketing, comportement client, segmentation, engagement client, campagnes, marketing contuel, search marketing, email marketing
    
SmartFocus
Published By: DrFirst     Published Date: Mar 13, 2015
Long-term care facilities are highly regulated institutions that are often reluctant to implement new health technology. Cedar Creek Nursing Center chose Akario Backline® secure chat to help improve care transition processes by minimizing phone calls and faxes.
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drfirst, hospital, solutions, medical records, communication, response, streamline, akario, backline, teams, groups, text, secure, patient experience, response, message, regulation, staff
    
DrFirst
Published By: SAP     Published Date: Jul 18, 2016
After Minnesota rolled out a cloud-based set of productivity tools that included instant messaging and video, growth among state agency users quadrupled and the number of cross-agency messages and videos increased by nearly 350,000 in just 2 years. There is a large-scale shift underway across the country where hardware infrastructure, platforms and software are being unbundled and moved out of government’s traditional area of operation. Download the thought leadership paper to learn more about what this shift entails, the benefits it will bring and how CIOs can prepare for its impact.
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SAP
Published By: TigerText     Published Date: Aug 24, 2016
This white paper exhibits 8 security tips for properly protecting text messages.
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TigerText
Published By: HotSchedules     Published Date: Mar 28, 2019
Let’s just say it — inefficient restaurant employee scheduling practices can be Hell for managers. Trying to manage schedules with spreadsheets, sticky notes, missed phone calls and text messages isn’t just source of pain for your employees — it can also do more damage to your business than you might expect, including unnecessary labor spend, increased employee turnover and decreased customer satisfaction. In this eBook, we’re going to take a journey through the 9 Circles of Restaurant Employee Scheduling Hell and outline tangible paths to scheduling and labor management salvation.
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HotSchedules
Published By: IBM     Published Date: Jun 04, 2018
"Today’s business users want to use all types of data to create compelling, shareable visualizations. But charts and graphs alone may not convey all the information, especially when they are part of a complex series. An audience can best understand analytic results when those results tell a story that connects all the pieces together. The right visuals can also reinforce the lessons buried in the data. Stories are powerful mechanism to communicate with people. Stories stick and make insights actionable, so it goes without saying that storytelling is a very powerful (soft) skill. In this webinar, you'll learn how to effectively apply storytelling best practices to get your message across. Especially in the world of BI, it is getting more and more important to effectively communicate business results. Watch this webinar to learn how to use IBM Cognos Analytics to: · Create the important elements of a good story · Put the data in context · Select the best type of ch
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data analytics, data storytelling, business intelligence
    
IBM
Published By: SundaySky     Published Date: Mar 06, 2018
Saks’ personalized video advertising program with SundaySky consists of 15- and 30-second SmartVideo pre-roll ads, featuring highly relevant information, such as previously viewed items, product categories, brand messages and seasonal promotions, that correlate to the viewer’s historical browsing data. Within 30 days of the shopper’s last visit to Saks’ website, SundaySky finds the individual on a publisher site through a programmatic ad network, and serves him or her a Saks video ad filled with relevant information according to their behavior. The goal of the program was to maintain a $25 ROAS with more than $10 million in attributed revenue, measured by the brand’s advanced attribution system of record MarketShare.
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SundaySky
Published By: TIBCO Software     Published Date: Aug 14, 2018
Increasing your non-interest revenues without increasing customer fees that ultimately drive customers away can be a challenge. The digital economy is opening up new ways to drive additional revenue from existing customers. The same technical innovations are also opening up new ways to communicate with customers about both digital and traditional offerings. But that results in customers becoming overwhelmed with advertising and marketing messages. They are forced to decide upfront who is providing relevant information and who to completely ignore. Ultimately, it comes down to trust. Customers consider generic messages to be spam and learn to filter them out, even if they come from a known vendor. Over the long run, these types of marketing campaigns not only see diminishing returns, they can even damage your long-term relationship with customers and decrease revenues. Micro-marketing overcomes the noise that traditional spam-marketing creates and establishes news levels of trust betwee
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TIBCO Software
Published By: Nexmo     Published Date: Nov 27, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
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Nexmo
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
At IBM Watson Marketing, we believe deeply in this practice and have dedicated a large effort to provide some of this critical data to marketers. The newest IBM Watson Marketing annual report of marketing benchmarks is bigger and better than ever with mobile marketing metrics data in addition to email marketing metrics. This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and clickthrough rates for mobile push messages.
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Group M_IBM Q119
Published By: Workplace by Facebook     Published Date: Jun 24, 2019
From Internal Communications to Internal Connections. It’s time to stop thinking about delivering internal communications and start thinking about creating internal connections. When people are connected, you can deliver a truly effective comms strategy that enables collaboration, builds culture and gets the right message to the right people at the right time. 77% of Comms leaders agree that their company is more efficient when people are more connected. 79% believe that building meaningful relationships at work is important. This guide will walk you through a 9-step strategy for creating connected communications in your organization with ease and speed. Download now to find out more.
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Workplace by Facebook
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Proofpoint     Published Date: May 30, 2018
Email fraud is rife – business email compromise (BEC) is costing companies billions, and consumer phishing is at an all-time high. The majority of these email attacks are also preventable. Utilising the power of email authentication, Email Fraud Defence protects your organisation from all phishing attacks that spoof trusted domains. Visibility of who is sending email across your email ecosystem allows you to authorise all legitimate senders and block fraudulent emails before they reach your employees, customers and business partners. Protect your email ecosystem from today’s advanced email threats including business email compromise (BEC) and consumer phishing. Proofpoint Email Fraud Defence gives you the visibility, toolset and services needed to authorise legitimate email senders and block fraudulent messages before they reach the inbox.
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Proofpoint
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