mult channel

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Published By: ESV Digital     Published Date: Feb 10, 2015
The multiplication of marketing channels and devices concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. This white paper aims to explain the issues, the principal attribution models used and the related challenges.
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esv digital, algorithms, interactions, point of contact, nurturing, marketing data, marketing analytics, interactive marketing, customer experience/engagement, market research, other
    
ESV Digital
Published By: Oracle     Published Date: Feb 10, 2016
Today's online customer-connected era demands tight integration as well as collaborative systems and processes to orchestrate events and activities across the multi-party end-to-end supply chain. The omni-channel customer mandate implies "order from anywhere, fulfill from anywhere, and return to anywhere." To address this challenge, we present '5 Key Steps to Build a Cloud-ready Supply Chain for your Organization'.
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oracle, cloud based supply chain, execution, omnichannel. best practices
    
Oracle
Published By: Art Technology Group, Inc     Published Date: Jan 22, 2009
Forrester examined multiple Click to Call deployments in order to quantify ROI, determine conversion rates and understand the impact on customer experience across channels.  Read the analyst perspective and see how eStara Click to Call can change your business.
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estara, click to call, financial services, retail industries, roi, voip
    
Art Technology Group, Inc
Published By: Art Technology Group, Inc     Published Date: Feb 02, 2009
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
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art technology group, importance of customer service, necessity of customer service, customer retention, proactive chat, agent-customer co-browsing, online customer communities, unified communications, multichannel knowledge management, repurchase probability, long-term loyalty, empower sales, roi of self-service, e-commerce solutions
    
Art Technology Group, Inc
Published By: Infogroup Targeting Solutions     Published Date: May 28, 2013
This paper is designed to help marketers learn how to identify patterns in data and use the data to effectively communicate with their customers.
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multi-channel marketing, database marketing, retail marketing, data, analytics, strategy, consumer marketing, intelligence, loyalty, business operations, omnichannel, real-time, engage, solutions, web analytics, data management/analytics
    
Infogroup Targeting Solutions
Published By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing, data management/analytics
    
AcquireWeb
Published By: Marketo     Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity, small business, large business, vendor
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, emerging marketing, advertising agencies, marketing research, traditional marketing, pay per click (ppc)
    
Marketo
Published By: IBM ILOG.     Published Date: Jul 14, 2009
Much of the value of BRMS is achieved when it is combined with a larger SOA strategy and BPM. This video demonstrates clear requirements for reuse using the multichannel use case for retail banking.
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ibm, brms, soa, bpm, video, demonstration, multichannel, banking, retail, customers
    
IBM ILOG.
Published By: IBM ILOG.     Published Date: Jul 14, 2009
This paper presents service-oriented architecture (SOA) through the eyes of people with different roles within an organization. It will show their needs, challenges and tasks as they relate to SOA.
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soa, ibm, brms, multichannel, approach, business, application, maintence, solution, transparency, service, system, data
    
IBM ILOG.
Published By: Webtrends     Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
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webtrends, mobile strategy, digital marketing, process, customer experience, multi-channel marketing, business intelligence, customer intelligence, mobile analytics, mobile apps, sms, web analytics, customer experience/engagement, mobile marketing, lead generation & automation
    
Webtrends
Published By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
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webtrends, cmo, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing, optimization, data-driven marketing, web analytics, business intelligence, customer intelligence, crm, facebook, social media, mobile apps, lead generation, advertising, peer advice
    
Webtrends
Published By: Oracle     Published Date: May 22, 2012
With the growing number of channels for consumers to connect with your products from store kiosks to mobile devices and social networks, it is increasingly important that they are experiencing the the same consistent brand experience regardless of the channels they choose. This whitepaper describes 3 customer experience features to help guide your decisions about technology, organizational structure, and internal process.
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oracle, multichannel integration, marketing, customer experience, crm solutions/software, customer experience/engagement, business intelligence, market research
    
Oracle
Published By: Oracle     Published Date: Apr 22, 2014
Learn how different companies have integrated Cloud Web Self Service with the on-premise Siebel Contact Center to deliver a multichannel customer service experience.
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cloud, cloud integration, cloud web self service, integration, siebel contact center
    
Oracle
Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : 
marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, internet marketing, lead generation & automation
    
Marketo
Published By: Constant Contact     Published Date: Mar 10, 2016
The average consumer goes through 6 channels before they make a purchase decision. You and your small business clients know that a multi-channel approach is a must to reach them, but how do you make your campaign work smarter and harder? Find out!
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marketing, digital agency, campaigns, multi-channel approach, constant contact, internet marketing
    
Constant Contact
Published By: Curalate     Published Date: May 03, 2016
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power. The problem? This tech-savvy generation of consumers is also incredibly diverse. The key to effectively engaging millennials is recognizing that a “one-size-fits-all” strategy simply won’t cut it. In this guide, you’ll learn: - 14 influential millennial personas, from the “Brogrammer” to the “Millennial Mom”; - How to engage each of the 14 millennial personas through relevant imagery; - 5 proven ways to monetize your visual content across multiple marketing channels, from social to your website. Fill out the form to get your free guide, and start building lasting relationships with your millennial customers.
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curalate, visual buyers, millenials, millenial personas, imagery, social media, emerging marketing, internet marketing, e-commerce
    
Curalate
Published By: SAP     Published Date: Mar 24, 2011
Between May and June 2010 Aberdeen examined the experiences and intentations of more than 170 service and manufacturing enterprises in the use and selection of non-field based service delivery channels enterprises.
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multi-channel service delivery, service delivery, multi-channel framework
    
SAP
Published By: Impact Radius     Published Date: Oct 08, 2014
If you are relying on affiliate networks you have no access to vital data to manage affiliate processes such as tracking, reporting, and contracting. The affiliate networks own the data and control what brands you are able to see. You receive an incomplete view of conversion and performance data, and you are unable to track the true source of every lead across multiple channels. So how could you manage your affiliate programs with the benefits of Big Data intelligence? Read this MarketingProfs whitepaper and get the Big Data intelligence you need to manage a successful affiliate program.
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Impact Radius
Published By: Sitecore     Published Date: Nov 05, 2015
A CMS is complex to evaluate as it has a number of different functions but this white paper will help you to focus on five key things to consider when evaluating your CMS solution.
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sitecore, nfusion, cms, real-time, multichannel, enterprise
    
Sitecore
Published By: ATG, Inc.     Published Date: Mar 26, 2010
Consumers are using multiple channels to research and purchase, but merchants can do more to close sales online.
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atg, cross channel commerce, multi channel, consumers, catalogs
    
ATG, Inc.
Published By: ATG, Inc.     Published Date: Feb 19, 2010
As networks, devices and media converge, telecoms companies have increasingly complex catalogues of products and services on offer to customers who are, in turn, becoming more aware that they can easily switch to other providers.
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telecom, atg, web 2.0, customer service, clicks, quocirca, mcm, multi channel marketing
    
ATG, Inc.
Published By: ATG, Inc.     Published Date: Apr 27, 2010
ATG-powered CondisLine.com offers a personalized online experience across channels, from a single commerce platform.
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atg, condis, multi channel management, mcm, online shopping, commerce ondemand, automated merchandising, e-commerce, recommendations
    
ATG, Inc.
Published By: Gleanster     Published Date: Jan 23, 2012
This Deep Dive analyst report from Gleanster Research explores how the notion of synchronization not only allows companies to achieve their desired business objectives in multi-channel customer service, but also gives customers a reason to celebrate. It discusses the core technology enablers as well as the key business processes required to achieve cross-channel customer service.
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gleanster, marketing, cross-channel, customer service, customer satisfaction, crm solutions/software, customer experience/engagement, reputation monitoring, market research, usability
    
Gleanster
Published By: WebEx Communications     Published Date: Dec 14, 2007
The Internet is revolutionizing technical support. But, this efficiency often comes with a price in customer satisfaction. Customers expect to be able to solve their own problems or immediately communicate with a person who can make things right. But too often, these expectations aren't met. What's needed is a new class of software: web-based Automated Contact Distribution.
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remote support, contact management, customer, customer service, customer support, online support, online help desk, help desk, crm, webex
    
WebEx Communications
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