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Published By: Adobe     Published Date: Oct 18, 2012
The web content management market is growing based on customer experience management needs, including multichannel delivery, content targeting, analytics, and integration with other technologies. Read on to learn about the best in class CXM products.
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adobe, web content management, customer experience, commerce platforms, analytics, on-site search, advertising agencies, crm & customer care
    
Adobe
Published By: KANA®, A Verint® Company     Published Date: Aug 13, 2014
Kana Enterprise is a product built via acquisition, and it delivers a solution that combines the strength of its two parents — the multichannel and knowledge capabilities of the historical Kana Software products and the business process management engine from Sword Ciboodle.
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kana, customer service solutions vendors, case management, customer service, reporting capabilities, process management, sword ciboodle
    
KANA®, A Verint® Company
Published By: Marketo     Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity
    
Marketo
Published By: Marketo     Published Date: Mar 13, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity
    
Marketo
Published By: Adobe     Published Date: Mar 11, 2013
In Forrester's 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers in the category and researched, analysed, and scored them.
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online testing platforms, multichannel marketing, customer experience management, customer experience, digital marketing
    
Adobe
Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
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acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research
    
Acxiom Corporation
Published By: Invoca     Published Date: Jan 21, 2014
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind? In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
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b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers, inbound calls, crm solutions/software, customer experience/engagement
    
Invoca
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Marketing technology is the fuel on which modern marketing organizations run. As the marketing technology landscape rapidly expands, CMOs are desperately trying to keep up with an evolving stack. Technology is taking over marketing. Rather than detailing an exhaustive list of available technologies, this will present an overview of the current marketing technology landscape. It will include trends, challenges, and advice to marketing leaders navigating the turbulent and dynamic space.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
    
Radius Intelligence
Published By: Oracle     Published Date: Mar 04, 2014
This report looks at customers’ and businesses’ attitudes toward usage of multichannel interactions, and identifies the issues and potential pitfalls that businesses will face when trying to improve the customer communications across channels.
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oracle, multichannel, oracle service cloud, cross chanel, mobile service, telephony
    
Oracle
Published By: CrowdTwist     Published Date: Jun 06, 2016
Loyalty is in the midst of positive momentum. Brands are increasingly realizing the value loyalty programs offer to boost their bottom line and strengthen customer relationships. While many are successful, there is still work to be done to achieve sophistication. This report provides a deep dive look into the loyalty landscape, the role of multichannel loyalty programs in driving success, and a glimpse at what the future holds for the industry.
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crowdtwist, multichannel loyalty pograms, customer relationships, loyalty programs, emerging marketing, crm & customer care, branding
    
CrowdTwist
Published By: Swrve     Published Date: Mar 07, 2016
This guide shows how to build effective omni-channel campaigns.
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build effective campaigns, multi-channel campaigns, omni-channel campaigns, data, customer experience, omni-channel marketing, mobility, how to build an effective campaign
    
Swrve
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
    
Radius Intelligence
Published By: Monetate     Published Date: Aug 19, 2014
Everyone is talking about multichannel marketing as a way to reach today’s empowered customer, but what’s that mean for the email marketer? Simple: email marketers need to stop thinking about their role as a single channel focused solely on retention. This white paper will walk you through how to increase customer acquisition and retention rates by working with other members of your organization’s digital marketing team.
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multichannel marketing, geo-targeting, customer retention, acquiring customers, email marketing, customer experience/engagement, market research
    
Monetate
Published By: Monetate     Published Date: Aug 19, 2014
Everyone is talking about multichannel marketing as a way to reach today’s empowered customer, but what’s that mean for the email marketer? Simple: email marketers need to stop thinking about their role as a single channel focused solely on retention. This white paper will walk you through how to increase customer acquisition and retention rates by working with other members of your organization’s digital marketing team.
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multichannel marketing, geo-targeting, customer retention, acquiring customers, email marketing, customer experience/engagement, market research
    
Monetate
Published By: Adobe     Published Date: Jun 03, 2015
The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to consider for 2015 and beyond.
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adobe, mobile, strategy, devices, engagement, measurement, apps, optimization
    
Adobe
Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
    
Mindfire
Published By: Stitch Labs     Published Date: Sep 05, 2014
From gathering data to building customer loyalty to closing a sale, more and more retailers are turning to free shipping. Find out what this attention-getting offer can do for your e-commerce site.
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stitch labs, stitch labs guide, platform, tips, retail, warehouse, management, optimize
    
Stitch Labs
Published By: Zendesk Ltd     Published Date: Sep 11, 2018
As companies increasingly look to provide a better experience for customers, offering support across multiple channels is becoming more popular than ever. According to the Aberdeen Group, companies doubled the number of channels they use to interact with customers between 2012 and 2017. But there’s a difference between providing support on a few channels and delivering a truly integrated omnichannel solution. Using the Zendesk Benchmark, our crowd-sourced index of customer service interactions from 45,000 participating organizations across 140 countries, we examined why companies are going omnichannel and what sets the companies using Zendesk for omnichannel support apart from everyone else.
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Zendesk Ltd
Published By: Oracle     Published Date: Jan 28, 2015
Traditional brick-and-mortar multi-channel retailers have online competitors ruled by data scientists who define retail as a data mining and optimization problem. John Bible, Senior Director of Retail Data Science and Insight at Oracle Retail discusses the science of pricing, and predictions for the role of science in retail over the next five years.
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Oracle
Published By: MuleSoft     Published Date: Oct 13, 2015
It’s in a retail business’ best interest to develop an omnichannel strategy; customers who engage in multiple channels spend up to 30% more than single channel customers and tend to be powerful advocates for the business. Building these strategies is a process that businesses embark upon, and that process can be made easier through MuleSoft's approach to enterprise integration, API-led connectivity. In this whitepaper, we’ll discuss the omnichannel journey and how integrating and exposing valuable data can put retailers in a competitive position to win over the tech savvy customer.
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retail business, omnichannel retailing, multiple channels, connectivity, integration, single channel customers
    
MuleSoft
Published By: Netezza IBM US     Published Date: Mar 27, 2012
Forrester's interviews with Epsilon, a multichannel marketing services provider, and subsequent financial analysis based on assumptions that Forrester used illustrate the potential ROI from the use of IBM Netezza appliances and concluded that IBM Netezza Data Warehouse Appliances provide competitive differentiation through faster analytics while reducing capital and operational costs.
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ibm, technology, netezza, data warehouse, analytics, roi, enterprise
    
Netezza IBM US
Published By: IBM     Published Date: Oct 03, 2012
Discover the total economic impact and potential ROI that can be realized by deploying IBM Exceptional Web Experience solutions
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web experience, roi, user experience, multichannel experiences, customer engagement, social business, ibm, interactive marketing
    
IBM
Published By: QuickPivot     Published Date: Oct 20, 2015
Email effectiveness remains strong but the connected marketing organization fuels growth
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customer interaction, channel attribution, email effectiveness, marketing, email marketing, emerging marketing, social media, advertising agencies
    
QuickPivot
Published By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
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programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement
    
Turn
Published By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
Tags : 
programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement
    
Turn
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