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Published By: Trend Micro, Inc.     Published Date: Apr 29, 2009
Companies rely on knowledge assets, such as product formulas and customer databases. VPNs and network monitors can protect proprietary information from outsiders; but, they won't do much to prevent access by internal users. With the popularity of wireless networks, USB drives and other portable devices, it's all too easy for insiders to leak key data. This white paper explains how Trend Micro LeakProof 3.0 protects sensitive data at rest, in use, and in motion.
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trend micro, data breach, breaches, data breaches, data loss prevention, dlp, hackers, data leak
    
Trend Micro, Inc.
Published By: Trend Micro, Inc.     Published Date: Apr 29, 2009
Encryption will help to protect data against unauthorized access by outsiders from lost or stolen devices such as laptops, thumb drives, and other removable media. But it does not protect against the insider threat-employees and contractors with authorized access to data who mistakenly or maliciously leak your most valuable assets.
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trend micro, encryption, laptop, ediscovery, e-discovery, data protection, threats, leaks
    
Trend Micro, Inc.
Published By: MoreVisibility     Published Date: Dec 19, 2017
The Internet has vastly changed the B2B sales process. Whereas potential buyers used to reach out to businesses early on in the process, many now come to a buying decision on their own – aided by the plethora of free content available online. Businesses that succeed in this new world will have a hand in creating the content that helps buyers make decisions. This requires strategy, resources and an ongoing commitment toward creating the content that anticipates and answers your buyers’ questions. Do that, and you have a greater chance of influencing their decisions, and inspiring their loyalty. In this report, we outline the steps for creating a holistic B2B web content strategy, from performing research to creating content that drives traffic and cultivates leads.
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MoreVisibility
Published By: BrightEdge     Published Date: Apr 15, 2013
Search Engine Optimization is a key component in most online marketing plans today. A huge amount of time is spent optimizing content and pages for better visibility on search engines. Download this study to learn how Yelp simplified local SEO management with BrightEdge.
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enterprise seo, content optimization, enterprise seo management, search engine optimization, seo, seo blog, seo careers, seo managment
    
BrightEdge
Published By: Acquia     Published Date: Feb 26, 2015
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described it, “If I go into a restoration hardware store, for instance, I understand they’re selling that product, but I’m not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. That’s what I’m craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior.” Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.
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content marketing, online consumers, commerce site, brand generated content, emerging marketing, marketing research, branding, data management/analytics
    
Acquia
Published By: Acquia     Published Date: Feb 26, 2015
The impact of commerce on modern business is undeniable. From changing the retail experience to the introduction of pure pricing transparency, online shopping is now the primary way that brands interact with loyal and prospective customers. In this ebook, we’ll look at the trends sweeping over the commerce landscape and show you how you can take advantage of the content and commerce combination to sell your story.
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audience segmentation, commerce-content connection, online shopping, acquia
    
Acquia
Published By: Acquia     Published Date: Feb 26, 2015
With Lush’s in-store sales far outweighing those online, the Managing Director of Lush Digital, Jack Constantine, set out to bring the brick-and-mortar commerce experience to its UK website, powered by dynamic displays, interactive design, and an unforgettable look and feel. Lush wanted to create a digital experience that would weave its stories throughout every page of its website and result in a spike in online sales. Download this case study today to discover what Lush Cosmetics did to transform their online business.
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commerce, content and commerce, integration, cosmetics, increasing conversions, site content, content integration, online sales
    
Acquia
Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform, internet marketing, marketing research
    
Acquia
Published By: WebEx Communications     Published Date: Dec 14, 2007
Health services organizations around the world are discovering that they can optimize business strategies while protecting patient records. These companies use WebEx online applications to reach and support a growing number of employees and customers. They also follow HIPAA mandates using WebEx secure connections that encrypt all content. This content is never uploaded to any WebEx server, ensuring the highest level of data security and confidentiality.
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online presentations, online training, staff training, interactive selling, system management, remote support, web meetings, online meetings
    
WebEx Communications
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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email marketing, neolane, axa bank, personalizing online marketing, list management, crm software, custom content, deliverability
    
Neolane, Inc.
Published By: Neustar Inc.     Published Date: Oct 14, 2013
As the digital universe evolves in both volume and scope, companies must be diligent about protecting their content. Fortunately, companies can easily leverage IP information to protect themselves. This paper explores the best practices of using IP intelligence for digital rights management to reduce risk to online content.
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digital rights management, ip intelligence, best practices, neutar, security, wireless security, online content, rights
    
Neustar Inc.
Published By: Instartlogic     Published Date: May 08, 2014
Learn how you can boost conversions and deliver high definition experiences with a new approach to web performance.
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higher conversions, web performance, ecommerce, mobile phone, tablet computer, superior web experiences, mobile, online retail
    
Instartlogic
Published By: Polycom     Published Date: Sep 07, 2016
"Seeing is believing. How we connect and collaborate is changing. It’s no longer about reviewing a PowerPoint deck or a document sent out in advance in the meeting invite over a voice bridge. It’s now about collaborating and working in real time with voice, video and content sharing—as a team. Together, Microsoft and Polycom make it simple. Watch now an interactive session covering the following hot topics: How the new Office 365 Services and Skype for Business Online change the collaboration experience and reduce conferencing/communications costs. How you can turn your conference rooms and huddles spaces into productive, collaborative workspaces. Polycom RealPresence Trio and how it accommodates our 3 collaboration needs: Voice, Content and Video. How easy it is to set up and how easy it is for users to connect. How flexible your workspace transition plan can be. Don’t miss this session featuring Polycom and Skype for Business solutions experts, Peter Huboi and Jovito Salonga, for a d
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business optimization, business strategy, network management, business applications, best practices, business process management, collaboration, productivity
    
Polycom
Published By: Brandwatch     Published Date: Dec 01, 2015
Download this Brandwatch report to learn how social media and streaming services are changing the landscape of television networks, and how social media not only provides a platform to directly link audiences to online content but it is also the preferred venue for generating conversation or public interest in entertainment.
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social media, social intelligence, social media monitoring, social listening, social insights, television, tv networks, television networks
    
Brandwatch
Published By: IBM     Published Date: Jul 20, 2016
New research from IBM found that one-third of employees surveyed at Fortune 1000 companies are sharing and uploading corporate data on third-party cloud apps. Why? They’re tired of workplace apps that don’t perform like their personal apps: intuitively, on the go, and with some intelligence. Saying “yes” might feel good to your teams, but it can also turn your infrastructure into a Beast. You don’t know all the different apps being used, like file sharing or online meetings. Or how much they cost. Or if your content is safe and manageable. Can you give your teams what they want without getting trampled by the Beast? Yes you can. You can transform the Beast into a Beauty. But you need to consider three critical ways to make that happen.
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ibm, enterprise social solutions, enterprise solutions, business operations, business technology, third-party cloud apps, workplace apps
    
IBM
Published By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
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crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services
    
CrownPeak
Published By: Breakout Solutions     Published Date: Sep 24, 2008
Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.
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breakout solutions, promotional contest, branded promotion, videos, photos, audio, myspace, facebook
    
Breakout Solutions
Published By: IGLOO Software     Published Date: Jan 07, 2010
Learn how the BlackBerry Partners Fund created a publicly accessible website to promote the fund to applicants around the world and a private online community for the investment committee to vet potential partner fund submissions.
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igloo software, online community, equity, security management, cloud-based computing, blackberry partners fund, social networking, mobile platform
    
IGLOO Software
Published By: GoToWebinar     Published Date: Aug 12, 2010
A recent study by Focus found that "Ninety percent of B2B buyers prefer to consume information online." Problem is, there's a TON of content online. How do you make yours stand out from the rest?
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citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
    
GoToWebinar
Published By: GoToWebinar     Published Date: Nov 20, 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
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citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
    
GoToWebinar
Published By: GoToWebinar     Published Date: Jul 16, 2010
Webinars are powerful tools - especially when you know how to create, promote and deliver them like a power user. Interactive online webinars have emerged as the gold standard in B2B marketing. This new eBook provides webinar tips, tactics and techniques from some of the sharpest minds in B2B marketing and includes helpful checklists for promoting a webinar, integrating social media, creating content and more. "
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webinar event, online conference, technology configuration, event scheduling, promotion, content creation, analytics, citrix
    
GoToWebinar
Published By: Cisco     Published Date: Nov 30, 2016
Nearly two-thirds of B2B marketers say online events are by far one of the most effective content marketing tactics.1 But carrying out a successful event requires some simple, yet important steps to ensure both marketers and attendees gain all of the benefits of online events, including real-time experience, engagement, and convenience. If you’re ready to produce your first online event, this 12-step checklist takes you through the entire process — from planning to post-event follow-up — to provide you with the information you need to get started. 1
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Cisco
Published By: TheMarketingScope     Published Date: Sep 29, 2015
Getting creative work reviewed and approved is an often overlooked business process that’s carried out every day in businesses of all sizes and in all industries across the globe. The good news is that review and approval is a process that can be greatly improved with online proofing, yielding tremendous benefits to both the individual worker and the organization.
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proofhq, online proofing, content review, online approval, document management, content management systems, managed hosting services, business intelligence
    
TheMarketingScope
Published By: Act-On     Published Date: Aug 28, 2012
You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns.
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customer engagement, segmentation, online marketing, segmenting prospects, dynamic content, dynamic segmentation, email marketing services/software, list management
    
Act-On
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