persona driven communication

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Published By: Eloqua     Published Date: Apr 07, 2014
A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement.
Tags : 
oracle, oracle eloqua, lead scoring, marketing, sales, buying process, targeting, lead scoring
    
Eloqua
Published By: Oracle     Published Date: Dec 11, 2014
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization are primed and ready for any “road to discovery” your audience takes. Get a clearer picture of who is involved in the buying process. Download the “Modern Marketing Essentials How-To Guide: Targeting”
Tags : 
oracle, marketing cloud, targetting, persona-driven communication, segmentation, database transformation
    
Oracle
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