personal data

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Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer, including bridging the journeys between digital and physical worlds, you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
Here Technologies
Published By: iPass     Published Date: Sep 16, 2009
Thanks to new mobile technologies, work happens everywhere today. It might be responding to email on the morning train or uploading a customer contract during a cross-town cab ride. Your workers need this level of connectivity to compete. At the same time, you likely face unprecedented budgetary challenges.
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wireless, wifi, smartphones, pda, security, smartphone, personal devices, nokia, gps, data, ipass, ipass connect, connect, windows mobile, mobility
    
iPass
Published By: Adobe     Published Date: Mar 27, 2018
Vendors from advertising, marketing automation and analytics are racing to deliver personalized digital marketing at scale. Marketing leaders need a system that can integrate and coordinate data and activities across channels, devices and contexts, continuously and in real time.
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Adobe
Published By: Adobe     Published Date: Aug 30, 2017
Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
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Adobe
Published By: Intel     Published Date: Apr 11, 2019
The Internet of Things (IoT) unleashes valuable business insights through data that’s gathered at every level of a retail organization. With IoT and data analytics, retailers now have the capability to gather insight into customer behavior, offer more personalized experiences, achieve better inventory accuracy, create greater supply chain efficiencies, and so much more. But with data comes great risk. A recent report by security firm Thales and 451 Research found that 43 percent of retailers have experienced a data breach in the past year, with a third reporting more than one breach.1 Intel® technology-based gateways and Asavie, a provider of next-gen enterprise mobility management and IoT connectivity solutions, offer a security connectivity solution that minimizes the effort and cost to businesses to ensure safety from cybersecurity attacks. In addition, the Intel/Asavie IoT solution provides retailers with a solid basis to build their smart, connected projects:
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Intel
Published By: Adobe     Published Date: Mar 03, 2017
Today, customer identity is the only constant in digital marketing. But as consumers switch from desktop to mobile, they are more and more difficult to recognize. But it’s not impossible. The Adobe white paper, Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle, explains best practices to identify your anonymous and authenticated customers while complying with regulations, contracts, and industry standards. Read the paper to learn: • The benefits of well executed personalization • How to navigate the landscape between anonymous and authenticated data • Safe and effective uses of consumer information • The technological building blocks to put these new methods to work
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personalization, authenticated data, anonymous data, consumer information, customer life cycle, customer experience
    
Adobe
Published By: SAS     Published Date: Mar 14, 2014
Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen customer engagement, it turned to SAS® Marketing Automation to get a better understanding of its fans.
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sas, customer engagement, data acquisition, monetization, measurement and tracking, mls, major league soccer, database, marketing automation, internal sources, fan funnel, personalization for fans, marketing campaigns, behavior-targeted, geotargeted offers, response data, engagement
    
SAS
Published By: Oracle     Published Date: Jun 04, 2019
Data is central to marketing function, yet research shows that 50% of CMOs struggle to manage data volumes, or gain insights. Read how to address data ethics and management in your organisation. Marketing’s top priority is to enforce technologies enabling real time data insights to drive instant, personalised CX. Meanwhile, only 30% of CMOs say they have data visualisation dashboards to analyse specific sets of data. Read the findings
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Oracle
Published By: Oracle     Published Date: Jun 10, 2019
Data is central to marketing function, yet research shows that 50% of CMOs struggle to manage data volumes, or gain insights. Read how to address data ethics and management in your organisation. Marketing’s top priority is to enforce technologies enabling real time data insights to drive instant, personalised CX. Meanwhile, only 30% of CMOs say they have data visualisation dashboards to analyse specific sets of data. Read the findings
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Oracle
Published By: Citrix Systems     Published Date: Jul 25, 2016
The modern enterprise workforce poses new challenges for IT. Today’s employees work in more places, on more devices— personal or company-owned—and over more networks than ever, using a diverse array of datacenter applications, mobile apps, SaaS and cloud services. As they move among apps, networks and devices, IT needs to be able to control access and ensure data and application security without impeding productivity. That means enabling users to get to work quickly and easily in any scenario without having to deal with different ways of accessing each app. Traditional VPNs and point solutions add complexity for both users and IT, increase costs and fail to enable a holistic approach to business mobility. Over the years, many IT organizations have addressed these evolving requirements through point solutions and by case-by-case configuration of access methods. The resulting fragmented experience poses a key roadblock to productivity and increases user frustration. For IT, the lack of a
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Citrix Systems
Published By: Cisco EMEA     Published Date: Mar 26, 2019
Most organizations have invested, and continue to invest, in people, processes, technology, and policies to meet customer privacy requirements and avoid significant fines and other penalties. In addition, data breaches continue to expose the personal information of millions of people, and organizations are concerned about the products they buy, services they use, people they employ, and with whom they partner and do business with generally. As a result, customers are asking more questions during the buying cycle about how their data is captured, used, transferred, shared, stored, and destroyed. In last year’s study (Cisco 2018 Privacy Maturity Benchmark Study), Cisco introduced data and insights regarding how these privacy concerns were negatively impacting the buying cycle and timelines. This year’s research updates those findings and explores the benefits associated with privacy investment. Cisco’s Data Privacy Benchmark Study utilizes data from Cisco’s Annual Cybersecurity Benchma
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Cisco EMEA
Published By: Mentor Graphics     Published Date: Apr 03, 2009
For advanced signaling over high-loss channels, designs today are using equalization and several new measurement methods to evaluate the performance of the link. Both simulation and measurement tools support equalization and the new measurement methods, but correlation of results throughout the design flow is unclear. In this paper a high performance equalizing serial data link is measured and the performance is compared to that predicted by simulation. Then, the differences between simulation and measurements are discussed as well as methods to correlate the two.
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mentor graphics, equalized serial data links, design flow, high loss channels, tektronix, pcb, bit error rate, ber, ieee, serdes, simulation, system configuration, mentor graphics hyperlynx, simplified symmetric trapezoidal input, duty cycle distortion, ber contours, electronics, analog models, backward crosstalk, capacitive crosstalk
    
Mentor Graphics
Published By: Mimecast     Published Date: Apr 13, 2018
On the 13th February 2017, the Privacy Amendment (Notifiable Data Breaches) Act was passed in the Australian Parliament, introducing a mandatory notification regime. This bill commences on the 23rd February 2018 and will require organisations to notify data subjects and regulators in the event of an “eligible” data breach. An “eligible data breach” will occur where: ? There is unauthorised access to, or unauthorised disclosure of, the information; and ? A reasonable person would conclude that the access or disclosure would be likely to result in serious harm to any of the individuals to whom the information relates The amended legislation provides greater clarity to Australian citizens about the privacy of their personal information and will affect Australian companies as well as international organisations with Australian operations. It also means that businesses must carefully think about the practical issues related to data breach responses and the disruptive consequences of any un
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Mimecast
Published By: RedPoint Global     Published Date: May 11, 2017
Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers aren’t implementing the right strategies to reach them. This eBook discusses data-driven marketing tactics that can help marketers mind the gap – bridging customer strategy and ability to execute, with the right personalization and context that customers prefer.
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customer engagement, customer data, customer data platform, data quality, customer data management, customer experience, data-driven marketing
    
RedPoint Global
Published By: Dun & Bradstreet     Published Date: Aug 22, 2016
You’ll learn: Why personalization is particularly difficult for B2B How marketers are using data to customize content today Clear steps to making your database mission-ready How to prioritize your personalization efforts for the highest returns
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personalized b2b marketing, b2b buyers, b2b, marketing, personalization
    
Dun & Bradstreet
Published By: IBM     Published Date: Apr 20, 2017
Protecting confidential data while keeping mobile users productive. The terms Data Leak Prevention (DLP) and Container are beginning to dominate the mobile management conversation. Over the past few years great strides have been made in providing the tools and solutions that offer management and security for mobile devices; both for devices the enterprise owns and those that employees own. While these solutions generally meet the need to secure the device, they have been lacking in some of the more sophisticated security aspects that are commonplace in laptop and distributed network deployments. Specifically lacking are the robust DLP controls common in laptop management solutions.
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mobile management, system solutions, data security, software management, personal data management, device management
    
IBM
Published By: IBM     Published Date: Apr 20, 2017
How to protect against mobile malware. Mobility is transforming enterprises at an unprecedented rate with the continued proliferation of smart devices, explosive development of mobile apps and increased access to work files. Employees are empowered by their organizations to be more productive at virtually any time and from anywhere, adopting policies for Bring Your Own Device (BYOD) and even allowing the use of personal apps for work-related activities. However, organizations have not kept pace with this mobility explosion by deploying the enterprise-grade security needed to protect their sensitive information. Hackers and thieves are seizing on this opportunity to penetrate networks and acquire sensitive work data from mobile endpoints. IT and Security leaders need a modern and robust security solution to proactively detect, analyze and remediate these mobile threats.
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(delete)mobile management, system solutions, data security, software management, personal data management, device management
    
IBM
Published By: MobileIron     Published Date: Oct 21, 2016
Several new mobile attacks have emerged that threaten enterprises. Most are re-using old tactics against mobilespecific services, such as SideStepper’s use of Man-In-The-Middle (MITM) against MDM, rather than employing new techniques or exploiting new vulnerabilities. However, when attacks against users are successful, they can result in the loss of both personal and business data. Download now to learn how to increase your mobile security.
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MobileIron
Published By: MobileIron     Published Date: Aug 03, 2016
In this edition we discuss emerging risks, report OS enterprise share, and list the top blacklisted consumer apps. We conclude with our recommendations for enterprises to protect their assets against mobile risks and threats. Several new mobile attacks have emerged that threaten enterprises. Most are re-using old tactics against mobilespecific services, such as SideStepper’s use of Man-In-The-Middle (MITM) against MDM, rather than employing new techniques or exploiting new vulnerabilities. When attacks against users are successful, they can result in the loss of both personal and business data.
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MobileIron
Published By: Rapid7     Published Date: Jul 24, 2013
As mobile devices become more common, cybercriminals see them as having huge profit potential, and aim to gain access to the user's confidential personal and financial information. In this Mobile Security Guide, we'll walk you through the mobile malware landscape and what you need to know to keep your organization's data safe.
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rapid7, malware, mobile malware, trojan, virus, app security, mobile device security, iphone security, blackberry security, threat protection
    
Rapid7
Published By: Lookout     Published Date: Mar 28, 2017
The modern organization has recognized the need to embrace mobile devices in the workplace. Some have fully implemented a bring-your-own-device (BYOD) program, while some have adopted a hybrid model of corporateowned and personally-enabled (COPE) devices. Many companies then choose to deploy an Enterprise Mobility Management (EMM) or Mobile Device Management (MDM) solution to enable some control of the mobile devices that access corporate data.
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mobile, security, modern, organizations, byod, lookout
    
Lookout
Published By: Lookout     Published Date: Aug 30, 2017
The modern organization has recognized the need to embrace mobile devices in the workplace. Some have fully implemented a bring-your-own-device (BYOD) program, while some have adopted a hybrid model of corporateowned and personally-enabled (COPE) devices. Many companies then choose to deploy an Enterprise Mobility Management (EMM) or Mobile Device Management (MDM) solution to enable some control of the mobile devices that access corporate data. For companies at this stage of mobility, security is the next critical layer. As Gartner states, “It is becoming increasingly important that security leaders look at the anti-malware, mobile threat defense solutions market, the products available and how they should be used."
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enterprise mobility management, mobile device management, mobile security, mobile security solutions, mobile threats
    
Lookout
Published By: MobileIron     Published Date: Feb 17, 2015
The personal cloud is the most persistent data loss threat to the enterprise today because many employees use their own cloud services to store work documents. Traditionally, content security solutions functionally link security and storage which requires the migration of work documents to a new content storage repository in order to enforce security policies. This increases complexity by creating more repositories for the enterprise to manage. Most importantly, this approach does not solve the personal cloud problem because individual users continue to store their work documents, for convenience, in cloud services that IT cannot secure.
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cloud, mobileiron, mobile, security
    
MobileIron
Published By: Oracle     Published Date: Feb 24, 2015
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
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Oracle
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