personal data

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Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Today’s Chief Marketing Officer is tasked with many demands, made even more challenging with the ever-evolving digital domain. Their biggest challenge? Leveraging personalization to demonstrate and drive clear ROI to the executive team. Download this report from Argyle Executive Forum to see how leading CMOs weigh in on other challenges, including how they can skillfully decipher, understand, and leverage the abundance of available data to engage with customers.
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Oracle Marketing Cloud
Published By: Jebbit     Published Date: Jun 12, 2018
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this playbook, we’ll cover the strengths and weaknesses of third-party, second-party, and first-party data and where declared data fits into the current data landscape. You’ll learn plays for activating declared data for: Qualified lead generation 1-to-1 email personalization Custom audiences and personalized retargeting Audience building and profiling In this section, we’ll cover the definitions, sources, and strengths and weaknesses of third-, second-, and first-party data.
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
Published By: EverString     Published Date: Jul 10, 2018
Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business. In this ebook we will take you through: - The foundation of Account-Based Marketing - Why ABM has become so popular - How to select your target accounts - How to build a data-backed ABM strategy - How to implement an ABM strategy
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EverString
Published By: Bluecore     Published Date: May 07, 2019
Personalization runs through every retail interaction, and it has the potential to make or break consumers’ relationship with your brand. But we don’t need to tell you about the importance of personalization. What we do need to talk about is how to get it right. And why email is the best place to start. Creating a personalized experience in the league of retail pacesetters like Stitch Fix and Sephora is all about bringing together an intimate knowledge of both your customers and your products. This eBook explores what it takes to make that happen, including how to parness product data for retail personalization, what truly relevant experiences look like and how to remove common technology roadblocks to achieving retail relevance.
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Bluecore
Published By: IBM Watson Health     Published Date: Oct 27, 2017
With the proliferation of health and fitness data due to personal fitness trackers, medical devices and other sensors that collect real-time information, cognitive computing is becoming more and more important. Cognitive computing systems, with the ability to understand, reason and learn while interacting with human-generated data, enable providers to find meaningful patterns in vast seas of information. IBM Watson Health is leveraging the power of cognitive computing to help providers make data-driven decisions to improve and save lives worldwide, while controlling healthcare costs. Read our whitepaper and learn about the new era of cognitive computing and how it can improve health outcomes, optimize care and engage individuals in making healthy choices.
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cognitive computing, data, insights, health outcomes, healthcare delivery, healthcare costs, care, healthy choices
    
IBM Watson Health
Published By: Group M_IBM Q418     Published Date: Oct 23, 2018
The General Data Protection Regulation (GDPR) framework seeks to create a harmonized data protection framework across the European Union, and aims to give back EU citizens control of their personal data by imposing stricter requirements for those hosting and processing this data, anywhere in the world. IBM is committed to putting data responsibility first and providing solutions that are secure to the core for all customers. As such, IBM Cloud has fully adopted the EU Data Protection Code of Conduct for Cloud Service providers – meaning we agree to meet the entirety of its stringent requirements.
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Group M_IBM Q418
Published By: Forcepoint     Published Date: May 14, 2019
The EU General Data Protection Regulation (GDPR) is not in effect, requiring global organizations to significantly address how they process and protect the personal data of EU citizens. Yet, Gartner predicted, “Less than 50% of all organizations impacted will fully comply with GDPR.”* Confused about the requirements and what next steps to take? Read our GDPR eBook to learn about the regulation and its key requirements. *Gartner, GDPR Clarity: 19 Frequently Asked Questions Answered, by Bart Wilemsen, 29 August 2017
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Forcepoint
Published By: Proofpoint     Published Date: Aug 10, 2017
With data breaches at an all-time high, the time is now for organisations to identify and protect all personal EU data, and drive towards compliance to the GDPR–failure to do so will lead to significant disruption of business. What’s more, adhering to a compliance and standards based framework can ultimately help the business attract and retain more customers. In the case of the GDPR, compliance demonstrates the organisation’s investments in security, privacy, and customer care.
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data audit, eu data, vendor risk, organisation, technology, archive management, messaging, content protection
    
Proofpoint
Published By: IBM     Published Date: Oct 26, 2017
There’s no getting around it. Passed in May 2016, the European Union (EU) General Data Protection Regulation (GDPR) replaces the minimum standards of the Data Protection Directive, a 21-year-old system that allowed the 28 EU member states to set their own data privacy and security rules relating to the information of EU subjects. Under the earlier directive, the force and power of the laws varied across the continent. Not so starting May 25, 2018.
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gdpr, data protection, right to access, data breach, personal data
    
IBM
Published By: Adobe     Published Date: Apr 25, 2016
Data is the key to doing this. But simply collecting it won’t take you all the way. You must use the data to create holistic customer profiles, then use those customer profiles to create interesting, personalised and memorable experiences. This three-part, step-bystep eBook series explains how to actually use data to provide each customer with the best experience possible.
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customer experience, marketing, data management, customer experience/engagement, data management/analytics
    
Adobe
Published By: IBM     Published Date: Aug 21, 2013
This brochure explores the Interactive Marketing essentials of cross-channel marketing, sophisticated email marketing, proven website personalization strategies, and new approaches to data that will improve your ability to market to individuals or specific segments of customers and prospects. In the following pages, you will learn how the right Interactive Marketing solution can help you engage each customer in a two-way, interactive dialogue.
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interactive marketing, marketing management solutions, enterprise marketing management, ebook, marketing, website personalization, cross-channel marketing, marketing message
    
IBM
Published By: CrowdCompass     Published Date: Jul 20, 2017
You know you need a mobile event app, but choosing the right one can sometimes be a tricky, painstaking process. Ranging from freemium/low-cost solutions to full capability, multi-event apps, determining what you need for your conferences, tradeshows, incentive events, meetings, and more is no easy task. Let us help. Download our free eBook: “Simple Questions for Success – The Definitive Guide to Selecting a Mobile App” and find the awesome event app of your, and your attendees, dreams.
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mobile app, event app, easy planning, social media integration, social media, networking capabilities, mobile event app, return on investment
    
CrowdCompass
Published By: Sailthru     Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact: -Customer retention rates and revenue -Personalization sophistication -Cross-channel marketing capabilities -Effective reporting, impactful data and predictive analytics Who should download: -Internet Retailer Top 1,000 Digital Marketing executives -Directors of CRM and Ecomme
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sailthru, retail, rfp, request for proposal, marketing, internet retailer, top 1000, internet marketing
    
Sailthru
Published By: ServiceSource     Published Date: Jun 24, 2019
The B2B sales landscape has shifted dramatically, with prospects expecting a much more simplified purchasing experience, personalized and powered by data. Have you been meeting their needs, or falling short?
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ServiceSource
Published By: Windstream     Published Date: Feb 09, 2015
The Path to Value in the Cloud, by Oxford Economics and Windstream, brings together the latest insights, tactics and strategies C-suite respondents are using to make the cloud work for them.
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windstream, solutions, smart, personalized, service, enterprise technology, cloud, computing
    
Windstream
Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
    
Mindfire
Published By: Virgin Pulse     Published Date: Aug 20, 2012
Employee wellness efforts have historically been "one size fits all" -which is ineffective at improving employee health behavior. See how offering a personalized health experience for your employees based on robust data, reporting and segmentation can drive engagement and long-term healthy behavior change.
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wellness, corporate wellness, incentives, rewards, activity, health, fitness, motivation
    
Virgin Pulse
Published By: MuleSoft     Published Date: Jan 25, 2016
Data is one of the most valuable business assets. Companies are using data to provide more personalized, tailored experiences to their customers, analyzing customer and operational behavior to make better decisions, and providing web and mobile apps to their customers, employees, and partners. As the keys to that data, APIs are poised to become valuable business assets in and of themselves. In this whitepaper, we'll learn how APIs are currently transforming the enterprise, and how they will become even more integral to how we do business in the future.
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data management, business practices, data center. data application, enterprise applications, api management
    
MuleSoft
Published By: Lookout     Published Date: Mar 28, 2018
The time has come for enterprise risk management to change. Mobile devices have become core to our personal and professional lives, yet most enterprises remain focused on traditional PC endpoints. Although many of the same elements of risk that affect PCs also apply to mobile endpoints, simply extending current PC security controls to your mobile feet is ineffective. Enterprise risk management needs to evolve to address mobile risks, and security professionals must architect mobile specifc security. To encourage this evolution, Lookout developed the Mobile Risk Matrix. Its purpose is to help security organizations understand the spectrum of risk on mobile devices and to provide data that demonstrates the prevalence of mobile risk.
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Lookout
Published By: IBM     Published Date: Apr 13, 2018
This outlines the current state of compliance,trends by industry and geography, and key Forrester recommendations for moving efforts forward
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gdpr, compliance, data protection, personal data
    
IBM
Published By: CrowdTwist     Published Date: Jan 09, 2018
In order for brands to build meaningful relationships with customers, they need to adopt an omnichannel strategy. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints seamlessly. It will go beyond one-dimensional discounts, instead offering deeply personal and authentic customer experiences that will yield stronger engagement and higher spend among customers. Learn how to: - Extend customer touchpoints - Leverage mobile insights - Reward for social engagement - Utilize data to drive personalization
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CrowdTwist
Published By: Progress     Published Date: Oct 09, 2017
Get a step ahead, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization. There are many ways to put your company’s data to work and by far, personalization is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon, and you’ll find living proof that data is a resource that helps build a digital empire. Download this guide to get a step ahead of the competition, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization.
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Progress
Published By: Progress     Published Date: Jan 22, 2019
There are many ways to put your company's data to work and by far, personalization is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon, and you'll find living proof that data is a resource that helps build a digital empire. Download our extensive 30-page guide to get a step ahead of the competition, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization.
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Progress
Published By: Symantec     Published Date: Jun 13, 2018
The General Data Protection Regulation (GDPR) takes effect May25, 2018. If you process European Union (EU) personal data, GDPR likely applies to you—even if you’re not in the EU. That’s because the regulation is truly global in scope and applies to any organization that processes EU personal data, irrespective of where the companies are based or where the data is processed. At its heart, the GDPR legislation is about ensuring privacy is respected as a fundamental right and that personal data is kept private and secure. Elizabeth Denham, of the EU Information Commissioner Office (ICO), says “This law is not about fines. It’s about putting the consumer and citizen first” and “Issuing fines has always been and will continue to be, a last resort.” However, it’s important to note the costs of noncompliance can be severe. These can include a fine of up to 4 percent of global turnover (revenues) or €20m, whichever is higher; a temporary or permanent suspension of the right to access or proce
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Symantec
Published By: Workday UK     Published Date: Jan 31, 2019
Read now to learn about three key steps drawn from the “2018 Deloitte Global Human Capital Trends” report that emerging organisations can take to attract and retain top talent, including: Redefining careers Creating more personalised performance enablement to boost employee engagement Using data-driven technology and analytics to enhance business value
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workday, workforce technology, digital strategy
    
Workday UK
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