personalized web content

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Published By: Forrester Research     Published Date: Jun 11, 2018
Thereís an alarming digital divide within many companies. Marketers are developing nimble software to give customers an engaging, personalized experience, while IT departments remain focused on the legacy infrastructure. The front and back ends arenít working together, resulting in appealing websites and apps that donít quite deliver. Weíve arrived at this misalignment for understandable reasons. Previously, most chief information officers (CIOs) were hired to digitize and bring order to companiesí internal systems and processes. They saw websites as marketing channels and were happy to let chief marketing officers (CMOs) oversee that province of technology. They had, and still have, plenty to do just to keep internal operations running smoothly. Marketers soon got into the habit of developing not just content, but also software programs to better reach and transact with customers. But now that websites and apps are becoming cornerstones of the business, the stakes are too high to al
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cio, marketers, business, digital, customers
    
Forrester Research
Published By: Oracle     Published Date: Nov 13, 2013
Customers want to solve their issues quickly and easily on the Web. Here we provide 3 recommended capabilities to invest in to transform company knowledge and Web self-service tools so you can achieve higher customer retention and save millions on support costs.
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zenithoptimedia, oracle, web self-service, customer service, customer satisfaction, social support sites, customer needs, personalized web content, fast resolution, collaborative self-service, social tools, customer retention, consumer input, outbound communication
    
Oracle
Published By: Oracle     Published Date: Nov 01, 2013
Customers want to solve their issues quickly and easily on the Web. Here we provide 3 recommended capabilities to invest in to transform company knowledge and Web self-service tools so you can achieve higher customer retention and save millions on support costs.
Tags : 
zenithoptimedia, oracle, web self-service, customer service, customer satisfaction, social support sites, customer needs, personalized web content, fast resolution, collaborative self-service, social tools, customer retention, consumer input, outbound communication
    
Oracle
Published By: Crownpeak     Published Date: Jun 03, 2015
Enterprises have long personalized their visitor's web experiences, typically through product recommendations or basic user segmentation. However, today's customers demand more real-time, in-the-moment experiences that meet their needs whenever, wherever. The technology behind this level of personalized marketing continues to advance by adding situational, predictive and real-time elements to keep up with customer expectations.
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forrester research, personalization, next generation personalization, personalized experience, customer experience, personalized marketing, digital experience, contextual experience, user experience, emerging marketing, internet marketing, web content management, wcm, crm, customer care, crm & customer care
    
Crownpeak
Published By: Adobe     Published Date: Sep 28, 2016
Customer are infinitely complex, but connecting with them doesnít have to be. Because while your customers may be wildly different, they do all want one thing ó meaningful and relevant experiences. To deliver these experiences requires a powerful web content management system. Itís the digital foundation you need to provide the personalized experiences ó that build brands, customer loyalty, and ROI. To learn more about web experience management, read The New Content Frontier. ?
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adobe, customer experience, web content management, web content management system, website development, internet marketing, crm & customer care, traditional marketing
    
Adobe
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